Double D Ranch

What Double D Ranch does

Double D Ranch is a privately held Western-inspired fashion and lifestyle retailer selling apparel, footwear, hats, belts, bags, jewelry, and home goods through its Shopify-powered e-commerce storefront at doubledranch.com, a flagship retail location in the Fort Worth Stockyards district, and a warehouse-retail site ("The Mothership") in Yoakum, Texas. The company organizes its catalog around themed collections including ROUGHNECK RODEO (Transition 2026 Collection), NU PATRIOT, HERITAGE COLLECTION, and COLLECTION ACCESSORIES, alongside a premium sub-brand called Silver Label (featuring cashmere items and a Diamond Collection) and a Travel Series of accessories. Pricing spans $10 jewelry pouches to $11,000 vintage turquoise belts, with core boots priced $566-$2,575 and jackets $300-$6,000; financing is offered via Sezzle buy-now-pay-later and free shipping is provided on orders over $149.

The business model is direct-to-consumer e-commerce complemented by owned physical retail, third-party stockists, and event-driven pop-ups at rodeos, fairs, and lifestyle venues in Texas and Nevada. Marketing operates through email, the "Double Talk" blog, organic social (Facebook/YouTube Live virtual events), SEO, and an event calendar anchored at venues such as Dickies Arena, Globe Life Field, and South Point Hotel & Casino. The brand targets women who value artisan Western craftsmanship and contemporary rodeo-inspired fashion, supplemented by patriotic lifestyle consumers and fashion-forward cowgirl segments; co-branded collaborations (Casanova Hats; Betsy's Keepsake/Shapeau) and a recurring Semi-Annual Boot Sale drive engagement and recurring demand.

No public revenue, funding, headcount, ownership, founding year, or executive team information is disclosed in available sources, and the company has no parent entity, no disclosed institutional investors, and operates with standard Shopify infrastructure rather than proprietary technology.

Name

Double D Ranch

Website

https://doubledranch.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Double D Ranch is a privately held Western-inspired fashion and lifestyle retailer selling apparel, boots, jewelry, and home goods through a Shopify e-commerce storefront plus Texas retail locations, serving women who value artisan rodeo-inspired style.

Ownership category

akta.pro rank

Headquarters

HQ city

Yoakum

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through owned online storefront at doubledranch.com. Customers purchase directly through the website with various payment options including Sezzle buy-now-pay-later.
2. Seasonal Sale Events: Semi-annual boot sale events featuring discounted merchandise. Products available at reduced prices during sale periods.
3. Physical Retail: Sales through company-owned retail locations including Fort Worth Stockyards flagship store and Yoakum warehouse.
4. Gift Cards: Gift card program available for purchase on the website.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Double D Ranch designs and sells branded Western-inspired apparel, boots, hats, belts, bags, artisan jewelry, and lifestyle/home goods through themed seasonal collections. Products are sold direct-to-consumer via a Shopify-hosted e-commerce site (doubledranch.com), company-owned retail stores in Fort Worth and Yoakum, Texas, wholesale stockists, and rodeo/lifestyle event pop-ups. The catalog spans from $10 accessory pouches to $11,000 vintage turquoise belts, with signature collections including ROUGHNECK RODEO, NU PATRIOT, HERITAGE COLLECTION, and the premium SILVER LABEL line.

Product overview

Double D Ranch is a western-inspired fashion and lifestyle e-commerce retailer operating through multiple branded collections. The core product portfolio includes apparel (jackets, tops, vests, bottoms, dresses), footwear (boots), accessories (hats, belts, bags), and jewelry. The brand organizes its offerings through distinct collections including ROUGHNECK RODEO (Transition 2026 Collection), NU PATRIOT (patriotic-themed), HERITAGE COLLECTION (classic western), SILVER LABEL (premium luxury line), and COLLECTION ACCESSORIES. Additional offerings include THE TRAVEL SERIES (travel accessories), Lifestyle & Home products, and a semi-annual boot sale event. The company operates exclusively through its Shopify-hosted e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Label: A premium line featuring finer fabrics and materials, including cashmere and diamond jewelry

Products and services

• ROUGHNECK RODEO Collection The brand's Transition 2026 Collection featuring apparel and accessories inspired by the oil rush era, blending feminine and masculine elements with vintage and modern Western appeal.
• NU PATRIOT Collection Patriotic-themed collection featuring American-inspired designs in apparel, boots, jackets, and accessories with red/white/blue color schemes and American flag motifs.
• HERITAGE COLLECTION Classic western-inspired pieces featuring timeless designs including biker jackets, vests, and traditional western wear.
• SILVER LABEL Collection Premium/luxury line featuring high-end apparel with understated elegance, including premium vests, cashmere items, and the Diamond Collection jewelry.
• COLLECTION ACCESSORIES Accessories including vintage and contemporary belts, buckles, bolos, cuffs, bracelets, and artisan jewelry pieces.
• THE TRAVEL SERIES Travel-focused accessories including jewelry pouches and bags designed for portability and organization.
• Boots Western and fashion boots product category including cowboy boots, biker boots, and specialty designs, typically priced $566-$2,575.
• Apparel Core clothing category including jackets, tops, vests, bottoms, and dresses in western and contemporary styles, with jackets ranging up to $6,000.
• Jewelry Western and artisan jewelry including necklaces, earrings, rings, bolos, charms, cuff bracelets, pins, pendants, and scarf slides.
• Hats Western-inspired hats including cowboy hats and specialty designs, including a co-branded Casanova Hats X DDR collection.
• Belts Western belts including vintage buckle belts, concho belts, and contemporary designs, with vintage turquoise belts priced up to $11,000.
• Bags Handbags and accessories featuring western-inspired designs.
• Lifestyle & Home Home decor and lifestyle products including furniture, bedding, decorative pillows, art, fabric, vintage one-of-a-kind items, serapes, throws, blankets, and rugs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Franz AgencyminorOthersCreative and strategic digital agency responsible for website design and maintenance. Sourced via footer credit on doubledranch.com.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Double D Ranch online storefront. Referenced as the platform powering the website in footer credit.
• Casanova HatsminorStrategic or Co-development PartnerCollaborative hat collection exclusive to Double D Ranch. The 'CASANOVA HATS X DDR' collection features co-branded Western hats.
• Betsy's Keepsake (Shapeau Collab)minorStrategic or Co-development PartnerCollaboration on quilted keepsake shappy jackets. The 'Quilted Betsy's Keepsake Shappy Jacket' collection is a co-branded product line.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Boot Barn: Largest U.S. specialty Western footwear and apparel retailer with a national store footprint and e-commerce platform. Directly comparable as a multi-channel Western fashion retailer serving similar customers with boots, apparel, hats, and accessories.
• Cavender's: Family-owned Western wear chain operating across Texas and the South Central U.S. Directly comparable as a specialty Western apparel and footwear retailer targeting similar customers with boots, hats, jeans, and accessories.
• Sheplers: Long-standing Western apparel and footwear retailer with both physical stores and a strong e-commerce presence. Directly comparable as a Western lifestyle retailer offering boots, apparel, and accessories to similar Western fashion consumers.
• Lucchese: Premium handmade Western boot maker with heritage positioning and retail stores in Western destinations. Closely comparable to DDR's premium Silver Label tier, with similar emphasis on artisan craftsmanship, premium price points, and Western authenticity.
• Montana Silversmiths: Western jewelry, belt buckles, and accessories brand specializing in sterling silver and Western lifestyle products. Directly comparable to DDR's jewelry and belt buckle assortment with similar artisan Western positioning and price points.

Broad incumbents

• Ariat: Leading performance Western and equestrian footwear and apparel brand with broad distribution through specialty retailers and DTC. Comparable as a dominant Western apparel incumbent with overlapping categories (boots, apparel, accessories), though broader and more performance-oriented.
• Stetson: Iconic heritage Western hat and apparel brand with licensing across multiple categories. Comparable as a heritage Western brand with broad product portfolio and cultural cachet, though larger and more diversified than DDR.
• Roper Apparel: Established Western and country lifestyle apparel brand with broad product line spanning apparel, footwear, and accessories. Comparable as a Western apparel incumbent with similar heritage positioning and multi-category offering, though broader and more value-oriented.
• Cinch: Western and rodeo-inspired apparel brand known for jeans, shirts, and outerwear with strong presence in rodeo communities. Comparable as a Western apparel brand targeting rodeo and Western lifestyle consumers with similar event-driven marketing approach.

Emerging players

• Kimes Ranch: Modern Western apparel brand focused on jeans and Western workwear with strong DTC presence. Comparable as a contemporary Western apparel brand targeting style-conscious Western consumers, though more denim-centric than DDR's broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doubledranch_
• Facebookfacebook.com/DoubleDRanchTX
• LinkedInlinkedin.com/company/doubledranch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double D Ranch