Azure Acres

What Azure Acres does

Azure Acres operates a single residential addiction treatment campus at 145 Tamal Road, Forest Knolls, California (Northern California), under the legal entity Serenity Knolls Treatment Center. Founded in 1999 by an individual in personal recovery, the center delivers evidence-based treatment integrating 12-step methodology with research-supported therapeutic interventions for adults aged 18 and older struggling with substance use disorders involving alcohol, opioids, stimulants, benzodiazepines, heroin, meth, cocaine, marijuana, and synthetic substances. Service lines are organized sequentially: medical detox, residential treatment, optional extended care, a weekend family program, co-occurring mental health (dual diagnosis) treatment, and a free lifetime aftercare program available to alumni completing 30+ days and their family members.

The clinical model is delivered through individual, group, and experiential therapy on a single private, scenic campus. The center is CARF accredited and licensed by the California Department of Health Care Services (Program ID 210011AP, expiring 4/30/2028). The organization operates with 11-50 employees and holds no disclosed technology platform, digital therapeutics offering, or proprietary clinical software; differentiation is grounded in treatment methodology, alumni community, and clinical staff largely composed of individuals with personal recovery experience. In 2025 the center was ranked in Newsweek's Best Addiction Treatment Centers in California.

The business model is sales-led direct-to-consumer admissions with same-day admissions available via a 24/7 phone intake line, supplemented by a professional referrals channel targeting healthcare providers, therapists, and interventionists. Revenue is derived from residential treatment, detox, and ancillary services paid via commercial insurance and patient responsibility; accepted payors include Aetna, Anthem Blue Cross Blue Shield, Kaiser Permanente, Optum, and TriWest Healthcare Alliance, with Medi-Cal explicitly excluded. Pricing is not publicly disclosed, and free insurance verification is offered as a conversion mechanism. The careers page is hosted on acadiacareers.com, suggesting affiliation with or ownership by Acadia Healthcare, a national behavioral health operator, though no parent company, funding event, or M&A transaction is formally disclosed.

Name

Azure Acres

Legal name

Serenity Knolls Treatment Center

Website

https://azureacres.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Azure Acres is a residential addiction treatment center in Forest Knolls, California, operating as Serenity Knolls Treatment Center. It serves adults 18+ with drug and alcohol addiction through detox, residential, extended care, family, dual-diagnosis, and lifetime aftercare programs on a single CARF-accredited campus.

Ownership category

akta.pro rank

Headquarters

HQ city

Sebastopol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Treatment Services: Core revenue from residential addiction treatment programs. Patients pay for room, board, and comprehensive treatment services including therapy, counseling, and aftercare support. Pricing not publicly disclosed, varies by insurance coverage and program length.
2. Detox Services: Medical detoxification services provided prior to or alongside residential treatment, charged as part of the overall treatment program
3. Insurance Reimbursement: Accepts commercial insurance from Aetna, Anthem Blue Cross Blue Shield, Kaiser Permanente, Optum, and TriWest Healthcare Alliance. Does not accept Medi-Cal. Revenue received through insurance claims and patient responsibility.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Azure Acres (Serenity Knolls Treatment Center) is a residential drug and alcohol addiction treatment center located on a private campus in Forest Knolls, California. It sells an integrated program of medical detox, residential treatment, extended care, family counseling, co-occurring mental health treatment, and free lifetime aftercare for adults age 18 and older. Services are delivered by an on-site clinical team and reimbursed via commercial insurance and patient self-pay.

Product overview

Serenity Knolls is a single, unified residential addiction treatment center offering an integrated suite of clinical programs. The core offerings include Detox, Residential, Extended Care, Family, and Aftercare programs, along with Co-Occurring Mental Health Disorders treatment. These programs work together sequentially: clients typically begin with detoxification, progress through residential treatment (with optional extended care), engage family members through the family program, and transition to the free lifetime aftercare upon completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Detox Program Safe, medically supervised substance detoxification for adult patients preparing to enter residential addiction treatment at the Forest Knolls, California campus.
• Residential Treatment Program Comprehensive, evidence-based residential treatment delivered by experienced professionals in a supportive environment for adults age 18+ with drug and/or alcohol addiction, including individual, group, and experiential therapy.
• Extended Care Program Extended residential treatment providing ongoing support for individuals requiring longer-term care on their recovery journey.
• Family Program Weekend family program providing family support, counseling, and education to involve family members in the patient's recovery.
• Aftercare Program Free lifetime aftercare program providing ongoing community support and key components for lifelong sobriety for alumni who completed at least 30 days in treatment and their family members.
• Co-Occurring Mental Health Disorders Treatment Dual-diagnosis evaluation and integrated treatment for individuals suffering from both substance abuse and co-occurring mental health disorders.

Quantifiable outcome

• Lifetime aftercare support provided at no additional cost to alumni completing 30+ days of treatment

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Summit Estate Recovery Center: California-based private residential addiction treatment program on a scenic campus with detox, residential, and aftercare offerings. Closely comparable in geography, clinical scope, and patient profile.
• Caron Treatment Centers: Residential addiction treatment operator serving adults and families with a long-running 12-step-integrated program, dual diagnosis capabilities, and family program. Closely mirrors Serenity Knolls' integrated detox → residential → family → aftercare arc.
• Mountainside Treatment Center: Connecticut-based CARF-accredited residential addiction treatment operator with detox, extended care, family, and aftercare programming. Highly comparable in continuum-of-care structure and 12-step-aligned clinical model.
• Hazelden Betty Ford Foundation: Largest U.S. nonprofit provider of residential addiction treatment with a 12-step-aligned clinical model, multi-state campuses, and CARF accreditation. Most directly comparable in terms of clinical philosophy (12-step + evidence-based) and residential continuum of care.
• Promises Behavioral Health: Multi-site residential and outpatient addiction treatment brand operating luxury and standard California campuses. Direct competitor for self-pay/commercially insured patients in California residential treatment.
• Passages Malibu: California-based private-pay residential addiction treatment center offering an alternative, individualized clinical model in a scenic campus. Direct competitor for high-acuity, commercially insured California patients seeking residential care.
• Talbott Recovery (Columbus, GA area): Residential addiction treatment program serving professionals and adults, originally part of the historic 'Talbott' recovery network. Comparable in 12-step philosophy, family programming, and continuum of care.

Broad incumbents

• Acadia Healthcare: Public, scaled behavioral health operator with a large residential treatment footprint (including addiction) across the U.S. Represents the institutional-scaled end of the market against which Serenity Knolls competes for talent, referrals, and capital.
• CRC Health Group / CleanSlate (now part of Acadia): Scaled outpatient and MAT-focused addiction treatment network. Adjacent in clinical scope (addiction treatment) but broader, scaled, and primarily outpatient rather than residential like Serenity Knolls.

Regional players

• Loma Linda University Behavioral Health: Faith-affiliated, larger California institutional provider that runs residential and outpatient substance use programs. Comparable in California geography and dual diagnosis capability but operates as a hospital-affiliated system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/azure.acres.recovery.center
• LinkedInlinkedin.com/company/azure-acres-recovery-center
• Xx.com/azureacres

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azure Acres