Hub101

What Hub101 does

Hub101 is a coworking space, startup incubator, and entrepreneurship community located in Westlake Village, California, operated as part of California Lutheran University's Steven Dorfman Center for Innovation & Entrepreneurship within the Cal Lutheran School of Management. The facility spans over 10,000 sq ft and offers 24/7 hot-desk and dedicated-desk memberships, private offices, conference rooms, multipurpose rooms, and the Main Pavilion event space, supplemented by structured programs including the 14-week IdeaToDo startup accelerator (bundled with a 6-month coworking membership and culminating in a Demo Day), the 4-week WAM (Wins, Accountability, Milestones) cohort at $49 per cycle, Pitch Relief pitch-development labs, free weekly TWAH workshops, WorkElevation Academy accountability sessions, and recurring community events such as Startup Weekend Conejo Valley and Nerd Fest.

Its underlying technology is conventional rather than proprietary: Hub101 does not develop its own software and relies on the Nexudus Spaces platform for member management, booking, and access control (hub101.spaces.nexudus.com). The value proposition rests on physical infrastructure, programming, and human mentorship drawn from the Cal Lutheran ecosystem and a network of volunteer mentors, angel investors, and industry professionals.

The business model combines recurring subscription revenue from coworking memberships and program fees (IdeaToDo, WAM) with transactional, hourly rental income from conference rooms ($49/hr) and the Main Pavilion ($99/hr), plus event-driven sponsorship support from local partners such as First Republic Bank, 805 Startups, and various law and banking firms. Its customer base is predominantly early-stage entrepreneurs, Cal Lutheran students, remote workers/freelancers, and local small businesses seeking event and meeting space, with named member companies spanning hospitality tech (Whistle Messaging), digital marketing (Papi Digital), healthcare (Olive), gaming (A Fox and His Robot), wellness (Frendii), crypto (Splitcoin), and education (GLUKI, Prestige Debate Academy). The organization is entirely university-owned, with no external equity investors or disclosed revenue.

Name

Hub101

Legal name

Hub101

Website

https://hub101.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hub101 is a coworking space and startup incubator in Westlake Village, California, operated by California Lutheran University's Steven Dorfman Center, serving early-stage entrepreneurs, Cal Lutheran students, and remote workers with workspace, mentorship, and accelerator programs such as IdeaToDo and WAM.

Ownership category

akta.pro rank

Product category

Coworking & Startup Incubator

NAICS

Educational Support Services (61171), Facilities Support Services (5612)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

akta.pro secondary industries

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

Keywords

• Coworking space
• Startup incubator
• Accelerator programs
• Venture mentorship
• Entrepreneurship community

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Coworking Memberships: Hot desk and dedicated desk memberships providing 24/7 access to flexible workspace, phone booths, meeting rooms, and common areas.
2. Private Office Rental: Dedicated private office spaces for startups and entrepreneurs requiring enclosed workspace.
3. Conference Room & Event Space Rental: Hourly rental of conference rooms, multipurpose rooms, and the Main Pavillion event space for meetings and events.
4. WAM Program: Wins, Accountability, Milestones - a 4-week themed program for founders at $49 per program cycle.
5. IdeaToDo Incubator Program: 14-week startup accelerator program that includes a 6-month coworking membership as part of the program offering.
6. Pitch Relief Program: Free weekly Pitch Relief Lab sessions, with workshops and 1:1 support included. Public pitch events are free to attend.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hub101 operates a physical coworking and startup incubator facility in Westlake Village, California, providing flexible workspace (hot desks, dedicated desks, private offices, conference rooms, and the Main Pavilion event space) alongside structured entrepreneur programs. Core offerings include the IdeaToDo 14-week startup accelerator, the WAM (Wins, Accountability, Milestones) 4-week program, Pitch Relief pitch-development sessions, and This Week at Hub101 (TWAH) workshops, all delivered within a university-affiliated community that connects founders with mentors, investors, and Cal Lutheran students.

Product overview

Hub101 is a coworking space, startup incubator, and entrepreneurial community operated by Cal Lutheran University's Steven Dorfman Center for Innovation and Entrepreneurship. The offering is a physical workspace combined with incubator programs. Core offerings include flexible coworking spaces (hot desks, dedicated desks, private offices, conference rooms) and three main accelerator/growth programs: IdeaToDo (14-week startup accelerator), WAM (4-week accountability program), and Pitch Relief (pitch development). Additional programs include This Week at Hub101 (TWAH) workshops and WorkElevation Academy. The space also hosts events including Demo Days, Startup Weekends, and Nerd Fest. Products are available a la carte through memberships and day passes, with programs offered at various price points including free community offerings.

Differentiator

Problem solved

Functional benefit

Brands

• IdeaToDo: A 14-week startup accelerator program designed to help entrepreneurs launch and grow their business.
• WAM (Wins, Accountability, Milestones)
• Pitch Relief
• This Week at Hub101 (TWAH)

Products and services

• Coworking Memberships (Hot Desk / Dedicated Desk) Flexible coworking memberships providing 24/7 keycard access to hot desks, dedicated desks, phone booths, meeting rooms, common areas, outdoor courtyard, fully equipped kitchen, and fast Wi-Fi for entrepreneurs, remote workers, and startup teams in the Conejo Valley and Ventura County.
• Private Office Rental Dedicated enclosed private office spaces rented to startups and entrepreneurs requiring a secure, dedicated workspace within Hub101's facility.
• Conference Room Rental Meeting room space available for hourly booking at $49/hour for member and non-member use cases including meetings, interviews, and small group sessions.
• Main Pavilion Event Space Rental Large event space available for hourly rental at $99/hour, hosting community events, pitch competitions, corporate meetings, and team gatherings.
• Multipurpose Room Rental Versatile rooms available for various uses including workshops, meetings, and small events, with custom booking required for pricing.
• IdeaToDo Startup Accelerator A 14-week startup accelerator program that guides entrepreneurs from idea through validation, development, and launch, including expert guidance and mentorship, weekly live sessions, a 6-month coworking membership, and a Demo Day pitch showcase to the community and investors.
• WAM (Wins, Accountability, Milestones) Program A theme-based, four-week program priced at $49 per program cycle, empowering founders with expert insights, peer learning, accountability, and actionable growth strategies. Offered in a hybrid format with in-person meetings at Hub101 and virtual participation.
• Pitch Relief Program A pitch development program consisting of Pitch Relief Lab (free weekly sessions), Pitch Relief Spotlight (free public pitch events), workshops, and 1:1 support to help entrepreneurs build and strengthen their pitches from early workshopping to public presentations.
• This Week at Hub101 (TWAH) Workshops Free weekly interactive online workshops taught by experts covering various skills for entrepreneurs, students, Hub101 members, and the broader community to learn, collaborate, and create. Conducted via video conferencing.
• WorkElevation Academy A free weekly gathering program for entrepreneurs and intrapreneurs offering accountability, lessons, member/guest speakers, mentorship, and community connection.
• Startup Weekend Conejo Valley A 54-hour immersive startup competition hosted at Hub101 where participants form teams, develop ideas, build skills, and pitch to judges for feedback and prizes, including cash prizes from the Dorfman Student Competition Fund.

Quantifiable outcome

• Entrepreneurs launch startups and pitch at Demo Days
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• First Republic BankminorGTM or Marketing Partner · 1 January 2022First Republic Bank sponsored Startup Weekend Conejo Valley 2022, providing funding for prizes including a dinner with Anthony Gonzales (founder who raised over $11 Million). First Republic Bank offers business banking options for early-stage startups.
• 805 StartupsminorGTM or Marketing Partner · 1 January 2016805 Startups is a startup community organization that grew from 400 to 1,400 members between 2015-2016. Hub101 is listed as a sponsor of 805 Startups events, including the State of the 805 Tech Awards.
• Steven Dorfman Center for Innovation & EntrepreneurshipcoreStrategic or Co-development PartnerHub101 is an integral part of Cal Lutheran University's Steven Dorfman Center for Innovation & Entrepreneurship within the School of Management. The Center supports the startup ecosystem through programs, events, and resources. Hub101 is closely integrated with The Center's academic and research programs, providing aspiring student entrepreneurs with opportunities to interact with seasoned founders.
• Cal Lutheran University School of ManagementcoreStrategic or Co-development PartnerHub101 is managed under the Cal Lutheran School of Management. The School of Management prepares students for success with integrity through scholarship, diverse learning experiences, and community engagement such as through Hub101's coworking space.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WeWork: Global coworking giant offering flexible workspace and office solutions to entrepreneurs and enterprises. Comparable as direct provider of coworking space, though WeWork operates at massive scale vs. Hub101's single regional site.
• Y Combinator: Premier Silicon Valley startup accelerator running twice-yearly cohorts. Comparable through accelerator program structure (mentorship, Demo Day), but operates globally and at vastly larger scale with significant equity stakes in portfolio companies.
• Industrious: Premium flexible office and coworking operator with locations across the US. Comparable as a coworking operator serving professionals and small teams, though targeting higher-end enterprise clients than Hub101's startup-focused community.

Direct peers

• Impact Hub: Global network of impact-focused coworking and incubation spaces for mission-driven entrepreneurs. Comparable as community-oriented coworking + incubator targeting entrepreneurs with values-aligned programming, similar to Hub101's social-impact alumni.
• 1871: Chicago-based startup hub and coworking space supporting tech entrepreneurs with programs, mentorship, and corporate partnerships. Closely comparable as a regional premier startup hub offering coworking, accelerator-style programming, and corporate sponsor network.
• Techstars: Global startup accelerator running 3-month cohort programs with mentorship and Demo Day conclusions. Closely comparable to Hub101's IdeaToDo accelerator structure, though Techstars operates at much larger scale with venture backing.
• Galvanize: Coworking and education platform combining workspace with structured learning programs (data science bootcamps, workshops). Highly comparable dual focus on physical coworking plus educational programming matches Hub101's hybrid model.
• UCLA Anderson Venture Accelerator: University-affiliated startup accelerator at UCLA Anderson School of Management. Directly comparable as university-embedded accelerator providing coworking, mentorship, and Demo Day opportunities to student and external founders, similar structure to Hub101 at Cal Lutheran.
• MaRS Discovery District: Toronto-based innovation hub offering coworking, programming, and acceleration services for entrepreneurs. Comparable as a large-scale physical hub combining workspace, accelerator programs, and community events, though anchored to a different geography.

Emerging players

• Venture For America: Non-profit fellowship and entrepreneurship support organization placing early-stage founders in regional cities. Comparable as an entrepreneurship-support organization serving founders outside major tech hubs, though focused on fellowship placement rather than physical workspace.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Hub101LA
• YouTubeyoutube.com/@hub101la
• Facebookfacebook.com/HUB101
• LinkedInlinkedin.com/company/hub101
• Instagraminstagram.com/hub101
• TikToktiktok.com/@hub101la

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub101