Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative

What Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative does

The Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative (operating as Jones•Feliciano) is a private family office and high-impact philanthropic grantmaking organization co-founded in 2014 by Kwanza Jones and José E. Feliciano and headquartered in Los Angeles, California. The organization operates across four pillars — education, entrepreneurship, equity, and empowerment — and has committed nearly $500 million cumulatively to mission-aligned nonprofits and for-profits, with disclosed grantmaking ranging from $1 million donations to HBCUs like Bennett College up to a $20 million historic gift to Princeton University in 2019 that resulted in two named residence halls.

The entity's branded portfolio centers on SUPERCHARGED®, a motivational media company founded by Kwanza Jones that produces events, music, multimedia content, and the Boost Friends™ community platform; and Culture In Motion™, a national arts and empowerment roadshow launched in partnership with The Apollo Theater in December 2025, featuring the SUPERCHARGED Boost Bus™ mobile cultural center. Beyond branded media, the initiative deploys impact investment capital across 50+ partner funds and companies spanning venture capital, fintech, consumer brands, women's sports, and Bitcoin infrastructure. Distribution occurs through direct partnerships, board positions at cultural institutions (Apollo Theater, LA28, J. Paul Getty Trust, Smithsonian National Museum of the American Latino), speaking engagements at major forums, and the Culture In Motion national roadshow.

The business model is philanthropic and impact-investment oriented rather than commercial. Revenue streams derive from the co-founders' personal capital (with José E. Feliciano separately co-founding Clearlake Capital Group, a $95 billion AUM private equity firm), SUPERCHARGED® brand licensing and event revenue, and returns from impact investments which are reinvested into mission-aligned activities. No pricing model applies as the organization does not sell products or services commercially; its customers are beneficiaries of grants, co-investors in portfolio companies, and audiences for cultural and empowerment programming.

Name

Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative

Legal name

Kwanza Jones & José E. Feliciano Initiative

Website

https://jonesfeliciano.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Jones•Feliciano is a private family office and philanthropic grantmaking organization co-founded in 2014 by Kwanza Jones and José E. Feliciano, deploying nearly $500 million across education, entrepreneurship, equity, and empowerment via grants, impact investments, and the SUPERCHARGED® media brand.

Ownership category

akta.pro rank

Product category

Philanthropic Grantmaking and Impact Investing

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Investors, Nec (6799), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

Keywords

• Philanthropic grantmaking
• Impact investing
• Family office
• Motivational media
• Community empowerment

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Philanthropic Grantmaking: The initiative operates as a high-impact philanthropic grantmaking organization, providing strategic donations and grants to nonprofits and for-profits focused on education, entrepreneurship, equity, and empowerment. The organization has committed nearly $500 million to these efforts through direct grants.
2. Impact Investment: The initiative partners with for-profit and nonprofit ventures seeking to find solutions to humanity's challenges, deploying long-horizon capital across sports, media, private markets, and mission-aligned platforms. Investment returns are reinvested into mission-aligned activities.
3. SUPERCHARGED® Brand Revenue: The SUPERCHARGED® brand generates revenue through motivational media, events, experiences, and community platforms. Includes music releases, event productions, and branded content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Kwanza Jones & José E. Feliciano Initiative (Jones•Feliciano) is a private family office and high-impact philanthropic grantmaking and impact investment organization. It deploys nearly $500 million across four pillars—education, entrepreneurship, equity, and empowerment—via direct grants and long-horizon investments in nonprofits and for-profit ventures. Its public-facing branded offerings include SUPERCHARGED® by Kwanza Jones (motivational media, community platforms, and experiences) and Culture In Motion™ (a national arts and empowerment roadshow with The Apollo Theater).

Product overview

Kwanza Jones & José E. Feliciano Initiative is a high-impact philanthropic grantmaking and impact investment organization and family office operating as Jones•Feliciano. The organization operates two primary branded offerings: SUPERCHARGED® by Kwanza Jones, a motivational media company that creates events, experiences, and community platforms, and Culture In Motion™, a national arts and empowerment roadshow developed in partnership with The Apollo Theater. Both offerings are unified by the organization's four-pillar focus on education, entrepreneurship, equity, and empowerment, and together they form the core portfolio of Jones•Feliciano's public-facing initiatives designed to boost humanity through culture, community, and capital.

Differentiator

Problem solved

Functional benefit

Brands

• SUPERCHARGED®: Motivational media company founded by Kwanza Jones, producing motivational media, community platforms, and experiences designed to inspire action and equip individuals with the mindset and tools to succeed.

Products and services

• SUPERCHARGED® by Kwanza Jones A motivational media company that develops media content, community platforms, and live experiences designed to inspire action and equip individuals with the mindset and tools to succeed. It encompasses music releases, events, branded content, and the Kwanza Jones Boost Friends™ Community.
• Culture In Motion™ A national arts and empowerment roadshow created by The Apollo Theater and Kwanza Jones that brings Apollo programming, live performances, creative programming, and community engagement directly to communities across the United States.

Quantifiable outcome

• 80,000 people impacted through initiative's work
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• The Apollo TheaterflagshipStrategic or Co-development Partner · 2 December 2025Flagship partnership through the Culture In Motion national roadshow and Producing Partners Program. The initiative brings Apollo programming, arts access, and empowerment experiences to communities nationwide. Kwanza Jones serves as Apollo Board Member and Premier Sponsor. The partnership extends the Apollo's nearly 100-year legacy beyond Harlem.
• Foundation For PRcoreStrategic or Co-development PartnerNonprofit on a mission to transform Puerto Rico's economy into a thriving and sustainable one.
• Neighborhood Youth AssncoreStrategic or Co-development PartnerProvides educational services and volunteer opportunities for children and youth to achieve college placement and high school graduation.
• Toigo FoundationcoreStrategic or Co-development PartnerFoundation dedicated to fostering career advancement and increased leadership of underrepresented talent in finance.
• United WaycoreStrategic or Co-development PartnerBringing people and resources together to tackle communities' toughest challenges across tens of thousands of communities worldwide.
• LA28coreStrategic or Co-development PartnerNonprofit organization responsible for organizing the 2028 Olympic and Paralympic Games. José E. Feliciano serves on the Board of Directors.
• J. Paul Getty TrustcoreStrategic or Co-development PartnerMajor cultural institution. José E. Feliciano serves as Trustee.
• Smithsonian National Museum of the American LatinocoreStrategic or Co-development PartnerNational museum dedicated to Latino history and culture. José E. Feliciano serves as Trustee.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emerson Collective: A family office and impact investment organization founded by Laurene Powell Jobs that combines philanthropy, impact investing, and media. Highly comparable to the Jones•Feliciano Initiative in structure, mission focus, and integration of capital deployment with cultural influence.
• Chan Zuckerberg Initiative: A philanthropic organization founded by Mark Zuckerberg and Priscilla Chan that combines grantmaking, impact investing, and program operations. Comparable in being a modern billionaire-backed family office integrating capital deployment with programmatic innovation across multiple focus areas.
• Omidyar Network: A philanthropic investment firm founded by eBay founder Pierre Omidyar that combines grantmaking with impact investing. Directly comparable to the Jones•Feliciano Initiative in the integration of philanthropy and impact investment strategies for social change.
• Pivotal Ventures: A philanthropic and investment organization founded by Melinda French Gates that focuses on expanding power and influence for women and minorities. Comparable to the Jones•Feliciano Initiative in being a modern billionaire-backed family office combining grantmaking with impact investing on equity themes.
• Bloomberg Philanthropies: A philanthropic organization founded by Michael Bloomberg that invests in arts, education, environment, and public health. Comparable to the Jones•Feliciano Initiative in the scale of deployment, multi-pillar mission focus, and integration with cultural and media assets.
• Bezos Earth Fund: A philanthropic organization founded by Jeff Bezos focused on climate and environmental issues. Comparable in being a modern billionaire-backed family office with large-scale capital deployment and multi-year grantmaking strategies.
• New Profit: A venture philanthropy organization that backs social entrepreneurs with philanthropic capital. Comparable in the integration of philanthropic capital with social enterprise support and focus on equity and empowerment outcomes.
• Klarman Family Foundation: A philanthropic organization founded by Seth Klarman (Baupost Group) focused on education, arts, and economic mobility. Comparable to the Jones•Feliciano Initiative in being a family office with impact investing focus and education-centered mission.

Broad incumbents

• Ford Foundation: A major philanthropic foundation with global reach focused on reducing inequality. Comparable in mission focus on equity, education, and empowerment, though much larger in scale, endowment, and institutional history than the Jones•Feliciano Initiative.
• Tides Foundation: A major philanthropic organization that partners with donors to support social justice, equity, and environmental causes. Comparable in the structure of partnering with multiple organizations, deploying catalytic capital, and supporting impact investing and grantmaking across equity themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/jonesfeliciano

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative