Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative
Jones•Feliciano is a private family office and philanthropic grantmaking organization co-founded in 2014 by Kwanza Jones and José E. Feliciano, deploying nearly $500 million across education, entrepreneurship, equity, and empowerment via grants, impact investments, and the SUPERCHARGED® media brand.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative does
The Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative (operating as Jones•Feliciano) is a private family office and high-impact philanthropic grantmaking organization co-founded in 2014 by Kwanza Jones and José E. Feliciano and headquartered in Los Angeles, California. The organization operates across four pillars — education, entrepreneurship, equity, and empowerment — and has committed nearly $500 million cumulatively to mission-aligned nonprofits and for-profits, with disclosed grantmaking ranging from $1 million donations to HBCUs like Bennett College up to a $20 million historic gift to Princeton University in 2019 that resulted in two named residence halls.
The entity's branded portfolio centers on SUPERCHARGED®, a motivational media company founded by Kwanza Jones that produces events, music, multimedia content, and the Boost Friends™ community platform; and Culture In Motion™, a national arts and empowerment roadshow launched in partnership with The Apollo Theater in December 2025, featuring the SUPERCHARGED Boost Bus™ mobile cultural center. Beyond branded media, the initiative deploys impact investment capital across 50+ partner funds and companies spanning venture capital, fintech, consumer brands, women's sports, and Bitcoin infrastructure. Distribution occurs through direct partnerships, board positions at cultural institutions (Apollo Theater, LA28, J. Paul Getty Trust, Smithsonian National Museum of the American Latino), speaking engagements at major forums, and the Culture In Motion national roadshow.
The business model is philanthropic and impact-investment oriented rather than commercial. Revenue streams derive from the co-founders' personal capital (with José E. Feliciano separately co-founding Clearlake Capital Group, a $95 billion AUM private equity firm), SUPERCHARGED® brand licensing and event revenue, and returns from impact investments which are reinvested into mission-aligned activities. No pricing model applies as the organization does not sell products or services commercially; its customers are beneficiaries of grants, co-investors in portfolio companies, and audiences for cultural and empowerment programming.
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative firmographics
Firmographics- Name
- Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative
- Legal name
- Kwanza Jones & José E. Feliciano Initiative
- Website
- https://jonesfeliciano.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Jones•Feliciano is a private family office and philanthropic grantmaking organization co-founded in 2014 by Kwanza Jones and José E. Feliciano, deploying nearly $500 million across education, entrepreneurship, equity, and empowerment via grants, impact investments, and the SUPERCHARGED® media brand.
- Ownership category
- akta.pro rank
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative industry classification
Industry- Product category
- Philanthropic Grantmaking and Impact Investing
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Investors, Nec (6799), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tour & Artist Management Services (HSACAHAN)
Keywords
Where Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Philanthropic Grantmaking: The initiative operates as a high-impact philanthropic grantmaking organization, providing strategic donations and grants to nonprofits and for-profits focused on education, entrepreneurship, equity, and empowerment. The organization has committed nearly $500 million to these efforts through direct grants.
- Impact Investment: The initiative partners with for-profit and nonprofit ventures seeking to find solutions to humanity's challenges, deploying long-horizon capital across sports, media, private markets, and mission-aligned platforms. Investment returns are reinvested into mission-aligned activities.
- SUPERCHARGED® Brand Revenue: The SUPERCHARGED® brand generates revenue through motivational media, events, experiences, and community platforms. Includes music releases, event productions, and branded content.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative product offering
Product offeringCore offering
The Kwanza Jones & José E. Feliciano Initiative (Jones•Feliciano) is a private family office and high-impact philanthropic grantmaking and impact investment organization. It deploys nearly $500 million across four pillars—education, entrepreneurship, equity, and empowerment—via direct grants and long-horizon investments in nonprofits and for-profit ventures. Its public-facing branded offerings include SUPERCHARGED® by Kwanza Jones (motivational media, community platforms, and experiences) and Culture In Motion™ (a national arts and empowerment roadshow with The Apollo Theater).
Product overview
Kwanza Jones & José E. Feliciano Initiative is a high-impact philanthropic grantmaking and impact investment organization and family office operating as Jones•Feliciano. The organization operates two primary branded offerings: SUPERCHARGED® by Kwanza Jones, a motivational media company that creates events, experiences, and community platforms, and Culture In Motion™, a national arts and empowerment roadshow developed in partnership with The Apollo Theater. Both offerings are unified by the organization's four-pillar focus on education, entrepreneurship, equity, and empowerment, and together they form the core portfolio of Jones•Feliciano's public-facing initiatives designed to boost humanity through culture, community, and capital.
Differentiator
Problem solved
Functional benefit
Brands
- SUPERCHARGED®: Motivational media company founded by Kwanza Jones, producing motivational media, community platforms, and experiences designed to inspire action and equip individuals with the mindset and tools to succeed.
Products and services
- SUPERCHARGED® by Kwanza Jones A motivational media company that develops media content, community platforms, and live experiences designed to inspire action and equip individuals with the mindset and tools to succeed. It encompasses music releases, events, branded content, and the Kwanza Jones Boost Friends™ Community.
- Culture In Motion™ A national arts and empowerment roadshow created by The Apollo Theater and Kwanza Jones that brings Apollo programming, live performances, creative programming, and community engagement directly to communities across the United States.
Quantifiable outcome
- 80,000 people impacted through initiative's work
- +3 more outcomes
Companies that use Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- The Apollo TheaterflagshipFlagship partnership through the Culture In Motion national roadshow and Producing Partners Program. The initiative brings Apollo programming, arts access, and empowerment experiences to communities nationwide. Kwanza Jones serves as Apollo Board Member and Premier Sponsor. The partnership extends the Apollo's nearly 100-year legacy beyond Harlem.
- Foundation For PRcoreNonprofit on a mission to transform Puerto Rico's economy into a thriving and sustainable one.
- Neighborhood Youth AssncoreProvides educational services and volunteer opportunities for children and youth to achieve college placement and high school graduation.
- Toigo FoundationcoreFoundation dedicated to fostering career advancement and increased leadership of underrepresented talent in finance.
- United WaycoreBringing people and resources together to tackle communities' toughest challenges across tens of thousands of communities worldwide.
- LA28coreNonprofit organization responsible for organizing the 2028 Olympic and Paralympic Games. José E. Feliciano serves on the Board of Directors.
- J. Paul Getty TrustcoreMajor cultural institution. José E. Feliciano serves as Trustee.
- Smithsonian National Museum of the American LatinocoreNational museum dedicated to Latino history and culture. José E. Feliciano serves as Trustee.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative competitors and assessment
Company assessmentDirect peers
- Emerson Collective: A family office and impact investment organization founded by Laurene Powell Jobs that combines philanthropy, impact investing, and media. Highly comparable to the Jones•Feliciano Initiative in structure, mission focus, and integration of capital deployment with cultural influence.
- Chan Zuckerberg Initiative: A philanthropic organization founded by Mark Zuckerberg and Priscilla Chan that combines grantmaking, impact investing, and program operations. Comparable in being a modern billionaire-backed family office integrating capital deployment with programmatic innovation across multiple focus areas.
- Omidyar Network: A philanthropic investment firm founded by eBay founder Pierre Omidyar that combines grantmaking with impact investing. Directly comparable to the Jones•Feliciano Initiative in the integration of philanthropy and impact investment strategies for social change.
- Pivotal Ventures: A philanthropic and investment organization founded by Melinda French Gates that focuses on expanding power and influence for women and minorities. Comparable to the Jones•Feliciano Initiative in being a modern billionaire-backed family office combining grantmaking with impact investing on equity themes.
- Bloomberg Philanthropies: A philanthropic organization founded by Michael Bloomberg that invests in arts, education, environment, and public health. Comparable to the Jones•Feliciano Initiative in the scale of deployment, multi-pillar mission focus, and integration with cultural and media assets.
- Bezos Earth Fund: A philanthropic organization founded by Jeff Bezos focused on climate and environmental issues. Comparable in being a modern billionaire-backed family office with large-scale capital deployment and multi-year grantmaking strategies.
- New Profit: A venture philanthropy organization that backs social entrepreneurs with philanthropic capital. Comparable in the integration of philanthropic capital with social enterprise support and focus on equity and empowerment outcomes.
- Klarman Family Foundation: A philanthropic organization founded by Seth Klarman (Baupost Group) focused on education, arts, and economic mobility. Comparable to the Jones•Feliciano Initiative in being a family office with impact investing focus and education-centered mission.
Broad incumbents
- Ford Foundation: A major philanthropic foundation with global reach focused on reducing inequality. Comparable in mission focus on equity, education, and empowerment, though much larger in scale, endowment, and institutional history than the Jones•Feliciano Initiative.
- Tides Foundation: A major philanthropic organization that partners with donors to support social justice, equity, and environmental causes. Comparable in the structure of partnering with multiple organizations, deploying catalytic capital, and supporting impact investing and grantmaking across equity themes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative social profiles
Digital presenceKwanza Jones & José E. Feliciano SUPERCHARGED Initiative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative leadership team
Management profileNumber of profiles
Profiles2 records
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative
What does Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative do?
The Kwanza Jones & José E. Feliciano Initiative (Jones•Feliciano) is a private family office and high-impact philanthropic grantmaking and impact investment organization. It deploys nearly $500 million across four pillars—education, entrepreneurship, equity, and empowerment—via direct grants and long-horizon investments in nonprofits and for-profit ventures. Its public-facing branded offerings include SUPERCHARGED® by Kwanza Jones (motivational media, community platforms, and experiences) and Culture In Motion™ (a national arts and empowerment roadshow with The Apollo Theater).
Is Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative a public or private company?
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative is a private company. It is classified as family owned and is currently operating.
When was Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative founded?
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative was founded in 2014.
Where is Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative based?
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative is headquartered in Los Angeles, United States, in the North America region.
How does Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative make money?
Three revenue lines are on record. Philanthropic Grantmaking is the primary driver. The others are impact Investment and SUPERCHARGED® Brand Revenue.
Who are Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative's main competitors?
Direct peers on record are Emerson Collective, Chan Zuckerberg Initiative, Omidyar Network, Pivotal Ventures, Bloomberg Philanthropies, Bezos Earth Fund, New Profit and Klarman Family Foundation. Broad incumbents are Ford Foundation and Tides Foundation.
Does Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative have an API?
No public API is recorded for Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative.
What industry is Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative in?
Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative's product category is Philanthropic Grantmaking and Impact Investing. Its primary akta.pro industry code is HSACAHAN, Tour & Artist Management Services. Its NAICS code is 813 and its SIC code is 6799.