Boardriders
- Company typePrivate
- Founded2021
- HeadquartersHuntington Beach, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Boardriders firmographics
Firmographics- Name
- Boardriders
- Legal name
- Na Pali S.A.S
- Website
- https://boardriders.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Boardriders industry classification
Industry- Product category
- Action Sports Apparel and Lifestyle Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor & Adventure Multi-Category Retail (CRAMABAB)
Keywords
Where Boardriders is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices35 records
Markets served
Boardriders business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Retail Apparel and Accessories Sales: Boardriders generates revenue through the sale of action sports apparel, footwear, and accessories across its portfolio of heritage brands including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, and VonZipper. Revenue comes from both physical retail stores and e-commerce operations.
Distribution channels4 records
Marketing channels6 records
Boardriders product offering
Product offeringCore offering
Boardriders manufactures, designs, and distributes apparel, footwear, and accessories for board riders across a portfolio of heritage action sports brands including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, and VonZipper. Products are sold to individual consumers through more than 30 owned retail stores concentrated in Europe and through brand-specific e-commerce sites serving multiple European countries. The company is expanding its physical footprint internationally through licensed/partnership retail, including new flagship stores in Hawaii opened in December 2025.
Product overview
Boardriders operates as a unified retail platform and brand portfolio for action sports and lifestyle, combining multiple heritage brands (Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper) under one roof alongside its own Boardriders store brand. The portfolio spans surf, snow, skate, swim, fitness, and fashion/lifestyle universes. The company operates physical retail stores across Europe and beyond, offering e-commerce capabilities, and serves as cultural hubs connecting riders globally through shared passion for action sports. The business was acquired by Authentic Brands Group for approximately $1.25 billion and continues to expand its retail footprint including returns to Hawaii under new strategic partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Quiksilver: Flagship surfwear and action sports brand offering surf apparel, wetsuits, and accessories for men and women.
- Roxy
- Billabong
- DC Shoes
- RVCA
- Element
- VonZipper
Products and services
- Quiksilver Flagship action sports brand in the Boardriders portfolio specializing in surf, snow, and skate lifestyle apparel and equipment for men and women.
- Billabong Heritage surf and lifestyle brand offering surf apparel, bikinis, boardshorts, and beach lifestyle clothing for action sports enthusiasts.
- Roxy Women's action sports brand offering surf, snow, fitness apparel, swimwear, and related lifestyle products, including implementation of Reshop instant refunds technology.
- DC Shoes Footwear and apparel brand specializing in skateboarding and action sports shoes, sneakers, and performance footwear for men and women.
- RVCA Artistic action sports lifestyle brand blending art, music, and action sports culture in apparel and accessories, with a focus on creative designs and limited-edition collaborations.
- Element Skateboarding-focused brand offering skateboard decks, apparel, and accessories for skateboarders rooted in skateboarding culture.
- VonZipper Action sports eyewear brand offering surf and action sports-inspired sunglasses and optical products.
- Boardriders Retail Stores Owned multi-brand retail stores across France, Portugal, Italy, Spain, and Austria where heritage brands (Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper) are sold alongside the Boardriders store brand, with loyalty program membership and e-commerce return services available.
- Boardriders Waikiki Flagship Flagship Boardriders retail store in Waikiki, Hawaii spanning over 7,000 square feet, operated in partnership with BR Japan and reopened December 2025 as part of the company's return to the Hawaiian market.
- Volcom Haleiwa Store Volcom retail store in Haleiwa, Hawaii operated in partnership with The Levy Group, reopened December 2025 as part of Authentic Brands Group's return to the Hawaiian retail market.
Companies that use Boardriders
Customer profileSegments1 record
Ideal customer profiles1 record
Boardriders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Boardriders partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- BR JapanflagshipStrategic partnership with BR Japan to reopen the Boardriders flagship store in Waikiki, Hawaii. The flagship spans over 7,000 square feet near the Duke Kahanamoku statue. This marks Boardriders' return to the Hawaiian market after the bankruptcy of former licensee Liberated Brands. The new model uses distinct local partners with market expertise rather than a singular operating approach.
- The Levy GroupflagshipStrategic partnership with The Levy Group to reopen the Volcom store in Haleiwa, Hawaii. This is part of Authentic Brands Group's broader strategy to return to the Hawaiian retail market after the bankruptcy of former licensee Liberated Brands earlier in 2025. The new model leverages local partners with market expertise.
- Authentic Brands GroupcoreBoardriders is owned by Authentic Brands Group, which acquired the company for approximately $1.25 billion. Authentic Brands Group is reopening retail locations in Hawaii and pursuing US market expansion with a Hawaiian flagship, marking Boardriders' return to the US under Authentic Brands Group ownership.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Boardriders competitors and assessment
Company assessmentDirect peers
- Vans (VF Corporation): Heritage skateboarding footwear and apparel brand owned by VF Corporation. Direct competitor to Boardriders' DC Shoes and Element brands in skate footwear and apparel, serving the same action sports youth consumer with comparable product categories.
- Rip Curl: Australian heritage surf brand offering surf apparel, wetsuits, and search/snow gear. Direct competitor to Quiksilver, Billabong, and Roxy in surf apparel and equipment, with similar target audience of action sports enthusiasts.
- Hurley (Bluestar Alliance): Heritage surf and skate brand acquired by Bluestar Alliance after Nike divestiture. Direct competitor to Quiksilver and Billabong in surf apparel, with overlapping product categories (boardshorts, wetsuits, surf lifestyle apparel).
- O'Neill: Heritage surf brand (founded 1952) offering wetsuits, surf apparel, and beach lifestyle clothing. Direct competitor to Quiksilver, Billabong, and Roxy in surf category with similar heritage positioning and target customer.
- Volcom (Authentic Brands Group): Skate, surf, and snow brand owned by ABG (Boardriders' parent). Closest direct peer serving the same action sports customer with overlapping surf, skate, and snow categories; now a sister brand within the ABG portfolio.
- Burton Snowboards: Heritage snowboarding brand offering snowboards, boots, bindings, apparel, and accessories. Direct competitor to Boardriders' snow category across Quiksilver, Roxy, and DC brands, with strong snow sports retail and lifestyle positioning.
Broad incumbents
- Patagonia: Large outdoor lifestyle apparel company (privately held, owned by Patagonia Purpose Trust). Broader outdoor category incumbent with overlapping surf and snow apparel lines but primarily positioned around environmental/climbing/fly-fishing rather than action sports youth culture.
- The North Face (VF Corporation): Major outdoor apparel and equipment brand owned by VF Corporation. Overlaps with Boardriders' snow category through technical outerwear and ski/snowboard apparel, but broader in scope (hiking, climbing, urban) and larger scale.
- Nike (including Nike SB): Global athletic apparel and footwear giant with Nike SB skate line. Competes with Boardriders across skate and action sports footwear/apparel categories but operates at vastly larger scale across mainstream sport, not specializing in action sports heritage.
Others
- Billabong International (pre-2017 independent): Billabong is now a wholly-owned Boardriders brand, but its historical independent footprint and category position make it a useful peer reference. Listed here for the historical comparability of an action sports portfolio operator before consolidation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Boardriders social profiles
Digital presenceBoardriders compliance and trust
Trust signalCompliance2 records
Boardriders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boardriders leadership team
Management profileNumber of profiles
Profiles2 records
Boardriders subsidiaries and ownership
Company hierarchySubsidiaries7 records
Boardriders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boardriders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boardriders
What does Boardriders do?
Boardriders manufactures, designs, and distributes apparel, footwear, and accessories for board riders across a portfolio of heritage action sports brands including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, and VonZipper. Products are sold to individual consumers through more than 30 owned retail stores concentrated in Europe and through brand-specific e-commerce sites serving multiple European countries. The company is expanding its physical footprint internationally through licensed/partnership retail, including new flagship stores in Hawaii opened in December 2025.
Is Boardriders a public or private company?
Boardriders is a private company. It is classified as corporate owned and is currently operating.
When was Boardriders founded?
Boardriders was founded in 2021. It employs 5,001 to 10,000 people.
Where is Boardriders based?
Boardriders is headquartered in Huntington Beach, United States, in the North America region.
How does Boardriders make money?
One revenue line is on record: retail Apparel and Accessories Sales.
Who are Boardriders's main competitors?
Direct peers on record are Vans (VF Corporation), Rip Curl, Hurley (Bluestar Alliance), O'Neill, Volcom (Authentic Brands Group) and Burton Snowboards. Broad incumbents are Patagonia, The North Face (VF Corporation) and Nike (including Nike SB). Billabong International (pre-2017 independent) is listed as an others.
Does Boardriders have an API?
No public API is recorded for Boardriders.
What industry is Boardriders in?
Boardriders's product category is Action Sports Apparel and Lifestyle Retail. Its primary akta.pro industry code is CRAMABAB, Outdoor & Adventure Multi-Category Retail. Its NAICS code is 45911 and its SIC code is 5600.