GamePlan
Game Plan, Inc. is a 501(c)(3) nonprofit founded in 2015 that delivers the 1st PLACE Program — a student athlete development framework covering academics, leadership, college prep, and entrepreneurship — to student athletes and their parents via a mobile app, community platform, e-commerce store, and donations.
- Company typePrivate
- Founded2015
- HeadquartersReno, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GamePlan does
Game Plan, Inc. is a registered 501(c)(3) nonprofit organization (EIN 47-5539043) founded in 2015 by Sam Sesay, a former NCAA All-American and Conference Champion in track at George Mason University with an SMU Masters in Entrepreneurship. The organization delivers the '1st PLACE Program,' a structured student athlete development framework covering Parent Support, Leadership, Athletic & Academic Excellence, College Prep, and Entrepreneurship, and serves primarily student athletes and their parents, with secondary programming aimed at under-served communities. The program originated as an after-school offering at Eleanor Roosevelt High School in Greenbelt, MD and has expanded nationally via a mobile app on iOS and Android launched in 2024.
The product surface consists of a Wix-based e-commerce website, the Game Plan mobile app (iOS and Android), the 'Champions Huddle' online community (formerly a forum, now migrated to Wix Groups), the 'What's Your Game Plan' podcast, and a content marketing blog. Monetized offerings include a $4.99 Parent Playbook eBook, a $14.99 Weekly Planner, branded apparel priced from $21 to $60 (including Champion co-branded items), and voluntary tax-deductible donations accepted through PayPal. The organization operates with 1–10 employees under a founder-led structure, with Sam Sesay as Founder/President, David Upchurch as Executive Director, Keisha Bishop as Chief Parent Officer, and Dayo Kosoko as Creative Director.
The business model is a hybrid nonprofit revenue stack: low-ticket merchandise and digital product sales (one-time purchases), tax-deductible donations supporting the 1st PLACE Program, and a freemium mobile app serving as the community engagement layer. Distribution is direct-to-consumer via the website and app stores globally, with no disclosed enterprise customers, no institutional contracts, no disclosed revenue figures, and no venture or institutional funding rounds identified in the source material.
GamePlan firmographics
Firmographics- Name
- GamePlan
- Legal name
- Game Plan, Inc.
- Website
- https://gameplaninc.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Game Plan, Inc. is a 501(c)(3) nonprofit founded in 2015 that delivers the 1st PLACE Program — a student athlete development framework covering academics, leadership, college prep, and entrepreneurship — to student athletes and their parents via a mobile app, community platform, e-commerce store, and donations.
- Ownership category
- akta.pro rank
GamePlan industry classification
Industry- Product category
- Youth Development & Student Athlete Education
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industries
- Athletics Events, Game Operations & Ticketing (EDALAIAK), Recreational & Intramural Sports Programs (MPAKACAG)
Keywords
Where GamePlan is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Markets served
GamePlan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Product Sales (Merchandise): Sale of branded merchandise including apparel (t-shirts, hoodies, hats), accessories, and collaboration items with Champion brand
- Digital Product Sales: Sale of the Parent Playbook eBook ($4.99) and Game Plan Weekly Planner ($14.99) providing guidance for student athlete development and NIL opportunities
- Donations and Charitable Contributions: Tax-deductible donations to support the 1st PLACE Program and student athlete development programming. Game Plan is a registered 501(c)(3) nonprofit organization.
- App Downloads and Community Access: Free mobile app providing community, resources, and tools for student athletes and parents
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Parent Playbook eBook - Comprehensive guide for parents |
| One time/ perpetual license | Pay-as-you-go | Game Plan Weekly Planner - Organization tool for student athletes |
| Unit Pricing | Pay-as-you-go | GP Logo Unisex classic tee |
| Unit Pricing | Pay-as-you-go | GP Logo Distressed Dad Hat |
| Unit Pricing | Pay-as-you-go | 5/4 Logo Trucker Hat |
| Unit Pricing | Pay-as-you-go | I AM MORE THAN AN ATHLETE Unisex t-shirt |
| Unit Pricing | Pay-as-you-go | GP Logo Hoodie |
| Unit Pricing | Pay-as-you-go | I AM MORE THAN AN ATHLETE Unisex Hoodie |
| Unit Pricing | Pay-as-you-go | Game Plan + Champion Sweatshirt |
| Unit Pricing | Pay-as-you-go | Game Plan + Champion Collab Embroidered Jacket |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GamePlan product offering
Product offeringCore offering
Game Plan, Inc. is a registered 501(c)(3) nonprofit delivering a comprehensive student athlete development and parent support program called the 1st PLACE Program. It sells supporting merchandise, digital products, and accepts donations, and operates a mobile app and community platform (Champions Huddle) to scale programming to student athletes and parents nationwide.
Product overview
Game Plan, Inc. is a registered 501(c)(3) nonprofit organization providing a comprehensive student athlete development ecosystem. The offering consists of a mobile app (Game Plan App) available on iOS and Android, the 1st PLACE Program as the core educational offering, digital products including the Parent Playbook eBook ($4.99), physical products including the Game Plan Weekly Planner ($14.99), branded apparel merchandise (t-shirts, hoodies, hats, and Champion collaboration items priced from $21-$60), and a community platform (Champions Huddle). The company also produces a podcast series ('What's Your Game Plan Podcast') and blog content covering topics like NIL deals, college recruitment, resilience, and athlete wellness. Revenue from merchandise sales directly funds the 1st PLACE Program.
Differentiator
Problem solved
Functional benefit
Brands
- 1st PLACE Program: Our 1st PLACE Program centers around Parent Support, Leadership, Athletic & Academic Excellence, College Prep, and Entrepreneurship for student athletes.
Products and services
- 1st PLACE Program Game Plan's flagship educational and developmental program for student athletes, covering Parent Support, Leadership, Athletic & Academic Excellence, College Prep, and Entrepreneurship. Participants are designated "GP Champions." Designed for high school student athletes and their parents.
- Parent Playbook eBook A comprehensive digital eBook guide priced at $4.99 for parents of student athletes covering scholarship opportunities, the college recruitment process, NIL guidance, academic excellence, and emotional support. Includes templates, sample emails, and questionnaires.
- Game Plan Weekly Planner A physical weekly planner priced at $14.99 designed for student athletes to track daily tasks, set goals, manage schedules between academics and athletics, and celebrate weekly achievements with motivational quotes.
- Game Plan Mobile App A free community mobile application for student athletes and families providing tools, insights, resources, and community connection. Available on the Apple App Store (iOS) and Google Play Store (Android).
- Champions Huddle Community An online community platform ("A Community Just For You") where student athletes and parents connect, share experiences, and gain insights. Originally launched as a standalone forum and later transitioned to Wix Groups.
- What's Your Game Plan Podcast A podcast series featuring episodes about student athlete development topics, including an introduction to Game Plan's programs and explorations of alternative career paths for student athletes (e.g., culinary careers).
- GP Logo Unisex Classic Tee A 100% cotton classic fit unisex t-shirt priced at $21.00 sold as branded merchandise with proceeds supporting the 1st PLACE Program. Available in multiple colors including Sport Grey and Heather variants.
- GP Logo Hoodie A premium cotton hoodie priced at $49.99 featuring comfort-fitted hood, matching drawstrings, and front pocket; sold as branded merchandise with proceeds supporting the 1st PLACE Program.
- I AM MORE THAN AN ATHLETE Unisex T-Shirt A 100% combed and ring-spun cotton unisex t-shirt priced at $24.99 carrying the brand's "I AM MORE THAN AN ATHLETE" tagline; proceeds support the 1st PLACE Program.
- I AM MORE THAN AN ATHLETE Unisex Hoodie A unisex hoodie (65% ring-spun cotton, 35% polyester; 100% cotton face) priced at $49.99 featuring front pouch pocket and 3-panel hood with the brand's "I AM MORE THAN AN ATHLETE" message; proceeds support the 1st PLACE Program.
- GP Logo Distressed Dad Hat A 100% pre-shrunk cotton twill six-panel unstructured dad hat priced at $24.99 with slightly distressed brim and crown, adjustable hook and loop closure, and low profile.
- 5/4 Logo Trucker Hat A 60% cotton, 40% polyester trucker hat priced at $24.99 representing the goal of achieving a 5-star rating and 4.0 GPA; features mid-profile cap, structured six-panel design, Permacurv visor, and adjustable plastic closure.
- Game Plan + Champion Collab Embroidered Jacket A collaboration with Champion brand priced at $60.00: a wind and rain resistant 100% polyester micro poplin packable jacket with half zip pullover, hood, front kangaroo pocket, and embroidered C logo on left sleeve. The highest-priced apparel item in the catalog.
- Game Plan + Champion Sweatshirt A Champion collaboration sweatshirt (82% cotton, 18% polyester; 12 oz/yd² fabric) priced at $54.00 featuring a soft interior, ribbed knit cuffs, and embroidered C logo; proceeds support the 1st PLACE Program.
- Game Plan + Champion Hat A 100% cotton twill Champion collaboration hat priced at $24.99 (currently out of stock) with unstructured 6-panel cap, relaxed pre-curved bill, adjustable strap, and embroidered C logo on back left side.
Companies that use GamePlan
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
GamePlan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GamePlan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Champion (brand collaboration)minorGame Plan has a product collaboration with Champion brand for co-branded merchandise including the Game Plan + Champion Collab Embroidered Jacket ($60.00), Game Plan + Champion Sweatshirt ($54.00), and Game Plan + Champion Hat ($24.99). This collaboration creates premium athletic apparel with embroidered branding for student athletes.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
GamePlan competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GamePlan social profiles
Digital presenceGamePlan compliance and trust
Trust signalCompliance1 record
GamePlan financial estimates
Financial estimateRevenue estimate
Valuation estimate
GamePlan leadership team
Management profileNumber of profiles
Profiles4 records
GamePlan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GamePlan M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GamePlan
What does GamePlan do?
Game Plan, Inc. is a registered 501(c)(3) nonprofit delivering a comprehensive student athlete development and parent support program called the 1st PLACE Program. It sells supporting merchandise, digital products, and accepts donations, and operates a mobile app and community platform (Champions Huddle) to scale programming to student athletes and parents nationwide.
Is GamePlan a public or private company?
GamePlan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GamePlan founded?
GamePlan was founded in 2015. It employs 1 to 10 people.
Where is GamePlan based?
GamePlan is headquartered in Reno, United States, in the North America region.
How does GamePlan make money?
Four revenue lines are on record. Product Sales (Merchandise) is the primary driver. The others are digital Product Sales, donations and Charitable Contributions and app Downloads and Community Access.
Does GamePlan have an API?
No public API is recorded for GamePlan.
What industry is GamePlan in?
GamePlan's product category is Youth Development & Student Athlete Education. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of EDALAIAK, Athletics Events, Game Operations & Ticketing. Its NAICS code is 71394 and its SIC code is 7997.