GamePlan

What GamePlan does

Game Plan, Inc. is a registered 501(c)(3) nonprofit organization (EIN 47-5539043) founded in 2015 by Sam Sesay, a former NCAA All-American and Conference Champion in track at George Mason University with an SMU Masters in Entrepreneurship. The organization delivers the '1st PLACE Program,' a structured student athlete development framework covering Parent Support, Leadership, Athletic & Academic Excellence, College Prep, and Entrepreneurship, and serves primarily student athletes and their parents, with secondary programming aimed at under-served communities. The program originated as an after-school offering at Eleanor Roosevelt High School in Greenbelt, MD and has expanded nationally via a mobile app on iOS and Android launched in 2024.

The product surface consists of a Wix-based e-commerce website, the Game Plan mobile app (iOS and Android), the 'Champions Huddle' online community (formerly a forum, now migrated to Wix Groups), the 'What's Your Game Plan' podcast, and a content marketing blog. Monetized offerings include a $4.99 Parent Playbook eBook, a $14.99 Weekly Planner, branded apparel priced from $21 to $60 (including Champion co-branded items), and voluntary tax-deductible donations accepted through PayPal. The organization operates with 1–10 employees under a founder-led structure, with Sam Sesay as Founder/President, David Upchurch as Executive Director, Keisha Bishop as Chief Parent Officer, and Dayo Kosoko as Creative Director.

The business model is a hybrid nonprofit revenue stack: low-ticket merchandise and digital product sales (one-time purchases), tax-deductible donations supporting the 1st PLACE Program, and a freemium mobile app serving as the community engagement layer. Distribution is direct-to-consumer via the website and app stores globally, with no disclosed enterprise customers, no institutional contracts, no disclosed revenue figures, and no venture or institutional funding rounds identified in the source material.

Name

GamePlan

Legal name

Game Plan, Inc.

Website

https://gameplaninc.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Game Plan, Inc. is a 501(c)(3) nonprofit founded in 2015 that delivers the 1st PLACE Program — a student athlete development framework covering academics, leadership, college prep, and entrepreneurship — to student athletes and their parents via a mobile app, community platform, e-commerce store, and donations.

Ownership category

akta.pro rank

Product category

Youth Development & Student Athlete Education

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Athletics Events, Game Operations & Ticketing (EDALAIAK), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Youth development programs
• Student athlete mentoring
• College recruitment guidance
• Parent education resources
• Nonprofit community programs

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Product Sales (Merchandise): Sale of branded merchandise including apparel (t-shirts, hoodies, hats), accessories, and collaboration items with Champion brand
2. Digital Product Sales: Sale of the Parent Playbook eBook ($4.99) and Game Plan Weekly Planner ($14.99) providing guidance for student athlete development and NIL opportunities
3. Donations and Charitable Contributions: Tax-deductible donations to support the 1st PLACE Program and student athlete development programming. Game Plan is a registered 501(c)(3) nonprofit organization.
4. App Downloads and Community Access: Free mobile app providing community, resources, and tools for student athletes and parents

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Game Plan, Inc. is a registered 501(c)(3) nonprofit delivering a comprehensive student athlete development and parent support program called the 1st PLACE Program. It sells supporting merchandise, digital products, and accepts donations, and operates a mobile app and community platform (Champions Huddle) to scale programming to student athletes and parents nationwide.

Product overview

Game Plan, Inc. is a registered 501(c)(3) nonprofit organization providing a comprehensive student athlete development ecosystem. The offering consists of a mobile app (Game Plan App) available on iOS and Android, the 1st PLACE Program as the core educational offering, digital products including the Parent Playbook eBook ($4.99), physical products including the Game Plan Weekly Planner ($14.99), branded apparel merchandise (t-shirts, hoodies, hats, and Champion collaboration items priced from $21-$60), and a community platform (Champions Huddle). The company also produces a podcast series ('What's Your Game Plan Podcast') and blog content covering topics like NIL deals, college recruitment, resilience, and athlete wellness. Revenue from merchandise sales directly funds the 1st PLACE Program.

Differentiator

Problem solved

Functional benefit

Brands

• 1st PLACE Program: Our 1st PLACE Program centers around Parent Support, Leadership, Athletic & Academic Excellence, College Prep, and Entrepreneurship for student athletes.

Products and services

• 1st PLACE Program Game Plan's flagship educational and developmental program for student athletes, covering Parent Support, Leadership, Athletic & Academic Excellence, College Prep, and Entrepreneurship. Participants are designated "GP Champions." Designed for high school student athletes and their parents.
• Parent Playbook eBook A comprehensive digital eBook guide priced at $4.99 for parents of student athletes covering scholarship opportunities, the college recruitment process, NIL guidance, academic excellence, and emotional support. Includes templates, sample emails, and questionnaires.
• Game Plan Weekly Planner A physical weekly planner priced at $14.99 designed for student athletes to track daily tasks, set goals, manage schedules between academics and athletics, and celebrate weekly achievements with motivational quotes.
• Game Plan Mobile App A free community mobile application for student athletes and families providing tools, insights, resources, and community connection. Available on the Apple App Store (iOS) and Google Play Store (Android).
• Champions Huddle Community An online community platform ("A Community Just For You") where student athletes and parents connect, share experiences, and gain insights. Originally launched as a standalone forum and later transitioned to Wix Groups.
• What's Your Game Plan Podcast A podcast series featuring episodes about student athlete development topics, including an introduction to Game Plan's programs and explorations of alternative career paths for student athletes (e.g., culinary careers).
• GP Logo Unisex Classic Tee A 100% cotton classic fit unisex t-shirt priced at $21.00 sold as branded merchandise with proceeds supporting the 1st PLACE Program. Available in multiple colors including Sport Grey and Heather variants.
• GP Logo Hoodie A premium cotton hoodie priced at $49.99 featuring comfort-fitted hood, matching drawstrings, and front pocket; sold as branded merchandise with proceeds supporting the 1st PLACE Program.
• I AM MORE THAN AN ATHLETE Unisex T-Shirt A 100% combed and ring-spun cotton unisex t-shirt priced at $24.99 carrying the brand's "I AM MORE THAN AN ATHLETE" tagline; proceeds support the 1st PLACE Program.
• I AM MORE THAN AN ATHLETE Unisex Hoodie A unisex hoodie (65% ring-spun cotton, 35% polyester; 100% cotton face) priced at $49.99 featuring front pouch pocket and 3-panel hood with the brand's "I AM MORE THAN AN ATHLETE" message; proceeds support the 1st PLACE Program.
• GP Logo Distressed Dad Hat A 100% pre-shrunk cotton twill six-panel unstructured dad hat priced at $24.99 with slightly distressed brim and crown, adjustable hook and loop closure, and low profile.
• 5/4 Logo Trucker Hat A 60% cotton, 40% polyester trucker hat priced at $24.99 representing the goal of achieving a 5-star rating and 4.0 GPA; features mid-profile cap, structured six-panel design, Permacurv visor, and adjustable plastic closure.
• Game Plan + Champion Collab Embroidered Jacket A collaboration with Champion brand priced at $60.00: a wind and rain resistant 100% polyester micro poplin packable jacket with half zip pullover, hood, front kangaroo pocket, and embroidered C logo on left sleeve. The highest-priced apparel item in the catalog.
• Game Plan + Champion Sweatshirt A Champion collaboration sweatshirt (82% cotton, 18% polyester; 12 oz/yd² fabric) priced at $54.00 featuring a soft interior, ribbed knit cuffs, and embroidered C logo; proceeds support the 1st PLACE Program.
• Game Plan + Champion Hat A 100% cotton twill Champion collaboration hat priced at $24.99 (currently out of stock) with unstructured 6-panel cap, relaxed pre-curved bill, adjustable strap, and embroidered C logo on back left side.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Champion (brand collaboration)minorStrategic or Co-development PartnerGame Plan has a product collaboration with Champion brand for co-branded merchandise including the Game Plan + Champion Collab Embroidered Jacket ($60.00), Game Plan + Champion Sweatshirt ($54.00), and Game Plan + Champion Hat ($24.99). This collaboration creates premium athletic apparel with embroidered branding for student athletes.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gameplanorg
• Facebookfacebook.com/GamePlanInc
• Instagraminstagram.com/gameplanorg
• LinkedInlinkedin.com/company/game-plan-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GamePlan