What Prime Securities does

Prime Securities Limited is a Mumbai-headquartered, SEBI-registered Category I Merchant Banker (Registration No. INM000000750) that has operated since 1982 and been listed on the BSE and NSE under the ticker PRIMESECU since 1994. The firm operates from a registered office at Maker Chambers V, Nariman Point, and a second location in Gurugram (DLF Phase-5). Its stated services cover private capital raising (including PE/VC), mergers and acquisitions advisory, debt syndication, equity capital markets (IPOs, QIPs, Rights Issues), restructuring and resolutions, early-stage fundraising for startups, and wealth management.

The business is structured around wholly-owned subsidiaries and strategic investments that extend the core advisory franchise. Prime Research & Advisory Limited (100% subsidiary) handles investment advisory, debt syndication, wealth management, corporate treasury, fixed income trading, and research. Prime Trigen Wealth Limited (100% subsidiary) provides wealth management to HNI clients. Ark Neo Financial Services (operator of the DhanLAP loan-against-securities fintech platform) is a 41.68%-owned strategic stake acquired in December 2024 for INR 70 million, with intent to lift ownership above 50% via optionally convertible debentures. A joint venture, Prime Litmus Investment Management, houses the newly launched Prime Litmus Real Estate Opportunities Fund, a Category II AIF targeting INR 750 crore (plus INR 250 crore greenshoe).

The revenue model is fee-based professional services across advisory mandates and related activities, with transaction-by-transaction pricing and disclosed Q3 FY25-26 sales of INR 30.19 crore against a 74% YoY decline in consolidated net profit. Distribution is direct enterprise sales to mid-to-large Indian corporates and a growing HNI/wealth base, with go-to-market reinforced by Managing Director N. Jayakumar's business-television presence (ET Now, CNBC TV18, NDTV Profit).

Name

Prime Securities

Legal name

Prime Securities Limited

Website

https://primesec.com

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Prime Securities Limited is a Mumbai-based SEBI Category I Merchant Banker providing investment banking, M&A advisory, debt syndication, equity capital markets, restructuring, and wealth management services to Indian corporates, with subsidiaries in research, wealth, and a strategic fintech stake.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Banking and Advisory Fees: Prime Securities generates revenue through fee-based services including private capital raising advisory, mergers and acquisitions consulting, debt syndication, equity capital markets facilitation (IPOs, QIPs, Rights Issues), restructuring and resolution services, and early-stage fundraising advisory for startups. Additional revenue streams include corporate advisory services and wealth management through subsidiaries.
2. Fee-based Non-Fund Business Activities: Corporate advisory services for M&A on buy-side or sell-side for private and unlisted public companies; consulting and transaction structuring services including financial/business modelling; structured debt financing advisory including loan syndication; general corporate advisory - all fee-based activities that may not be regulated by SEBI or other financial sector regulators.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Prime Securities is an investment banking and corporate advisory firm offering a diversified suite of services including Private Capital Raising, Mergers and Acquisitions, Debt Syndication, Equity Capital Markets (IPOs, QIPs, Rights Issues), Restructuring & Resolutions, Early-Stage Fundraising, and Wealth Management. The firm acts as a SEBI-registered Category I Merchant Banker advising mid-to-large corporate clients on capital raising, strategic transactions, and balance sheet optimization across Indian capital markets.

Product overview

Prime Securities is a diversified investment banking and corporate advisory services provider offering a comprehensive suite of services including Private Capital Raising, Mergers and Acquisitions, Debt Syndication, Equity Capital Markets, Restructuring & Resolutions, Early-Stage Fundraising, and Wealth Management. The company operates through subsidiaries including Prime Research & Advisory Limited (100% owned) for research and advisory services and has strategic investments in fintech platforms like DhanLAP. The firm recently expanded into asset management with the launch of the Prime Litmus Real Estate Opportunities Fund, a Category II AIF. Listed on BSE and NSE since 1994, Prime Securities is licensed and regulated by SEBI under a Category 1 Merchant Banking License.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Research & Advisory Limited: 100% subsidiary providing investment advisory, debt syndication, wealth management, corporate treasury solutions, and fixed income trading
• Prime Trigen Wealth Limited
• Prime Litmus Real Estate Opportunities Fund
• DhanLAP

Products and services

• Private Capital Raising Advisory services for strategic investments, mergers and acquisitions (M&As), and PE/VC transactions involving unlisted companies across different scales and sizes. Targeted at corporate clients seeking private equity or venture capital capital raising.
• Mergers and Acquisitions Corporate advisory services designed to navigate the intricacies of strategic and financial decision-making for M&A transactions. Targeted at mid-to-large corporate clients pursuing buy-side or sell-side transactions.
• Debt Syndication Helping clients raise capital through a comprehensive range of debt instruments via Debt Capital Markets (DCM) services. Targeted at corporates requiring structured debt financing and loan syndication.
• Equity Capital Markets Facilitating listed market transactions including Initial Public Offerings (IPOs), Qualified Institutional Placements (QIPs), and Rights Issues. Targeted at corporates preparing for or executing public market equity transactions.
• Restructuring & Resolutions Helping clients navigate financial challenges and optimize their capital structures for sustainable growth. Targeted at corporates facing financial distress or seeking balance sheet optimization.
• Early-Stage Fundraising Assisting startups and emerging businesses in securing growth equity investments. Targeted at early-stage companies and startups seeking growth financing.
• Wealth Management Wealth management services for high-net-worth individuals and clients, delivered through subsidiary Prime Trigen Wealth Limited. Includes investment advisory, portfolio management, and personalized wealth solutions.
• Prime Litmus Real Estate Opportunities Fund Category II Alternative Investment Fund (AIF) investing in structured credit opportunities in under-construction residential real estate projects across major Indian markets including Mumbai, NCR, Bengaluru, Chennai, Hyderabad, and Pune. Launched through joint venture Prime Litmus Investment Management Ltd.

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Prime Litmus Investment ManagementcoreStrategic or Co-development Partner · 11 June 2026Joint venture entity through which Prime Securities launched the Prime Litmus Real Estate Opportunities Fund, a Category II AIF targeting Rs 750-1000 crore corpus for structured credit investments in under-construction real estate projects.
• BridgeweaveminorStrategic or Co-development Partner · 17 April 2023Strategic partnership aimed at empowering next generation DIY investors through technology collaboration.
• Ark Neo Financial Services (DhanLAP)coreStrategic or Co-development PartnerPrime Securities acquired 41.68% strategic stake in Ark Neo Financial Services, the fintech company behind the loan-against-securities platform DhanLAP. The total investment of Rs 70 million will increase to over 50% through optionally convertible debentures.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Axis Capital: Axis Capital is the investment banking arm of Axis Bank offering M&A advisory, equity capital markets, debt syndication and structured finance services in India, competing directly with Prime Securities for corporate advisory mandates.
• SBI Capital Markets: SBI Capital Markets is a SEBI-registered merchant banker providing ECM, DCM, M&A and restructuring advisory across India, with a public-sector-banker orientation comparable to Prime Securities.
• ICICI Securities: ICICI Securities is one of India's largest domestic investment banks and merchant bankers, offering ECM, DCM, M&A advisory and broking — directly comparable to Prime Securities' service mix and customer base.
• Centrum Capital: Centrum Capital provides investment banking, institutional broking, and wealth management services in India, with comparable focus on advisory, capital markets and asset management verticals.
• Anand Rathi Advisors: Anand Rathi offers investment banking and advisory services including M&A, capital markets and private equity placements in India, with senior banker pedigree that competes for the same mid-market mandates as Prime Securities.
• Kotak Mahindra Capital Company: Kotak Mahindra Capital is a leading Indian merchant bank providing ECM, M&A, and corporate advisory services, competing head-on with Prime Securities for mid- and large-cap corporate finance mandates.
• Motilal Oswal Investment Banking: Motilal Oswal's investment banking division provides ECM, M&A advisory and private equity services in India, targeting the same corporate client segment as Prime Securities.
• JM Financial: JM Financial is an Indian financial services group offering investment banking, institutional broking, wealth management, and alternative asset management, comparable in breadth to Prime Securities' expanding platform.

Broad incumbents

• BNP Paribas India: BNP Paribas operates a global bulge-bracket investment bank with significant India presence offering M&A, ECM and DCM — competing for larger mandates that Prime Securities typically wouldn't lead.
• Citigroup India Investment Banking: Citigroup's India investment banking franchise provides full-service M&A, ECM and DCM advisory, competing for large-cap and cross-border mandates; notably, Prime Securities' MD N. Jayakumar previously led Citibank's IB Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reel/DPvJdxNAdCl
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Securities