Santé Group

What Santé Group does

Santé Group, LLC. is a privately-held US health and wellness company that distributes and manufactures personal protective equipment (PPE), primarily masks and respirators. Founded in 2023 and based in Milwaukee, the company operates a hybrid manufacturer-distributor model: it runs an FDA-registered, ISO 13485-certified medical device manufacturing facility in the United States and a 3PL fulfillment operation processing thousands of shipments daily, while also sourcing and distributing premium-grade PPE from third-party manufacturers. The company serves two primary customer segments — healthcare professionals and first responders, and individual consumers reached through the consumer-facing VIDA sub-brand (shopvida.com), a line of recyclable masks positioned as fashionable, effective, and sustainable. Products meet or exceed NIOSH, FDA, and CE regulatory standards.

The business model combines contract manufacturing and wholesale distribution of premium PPE with proprietary branded manufacturing under the VIDA sub-brand. Revenue is generated through B2B sales of masks and respirators via direct wholesale inquiries, alongside VIDA consumer sales through shopvida.com and apparel/accessories channels. The company maintains a primary US-based supply chain with additional near-shore and off-shore sourcing options to balance cost and lead time. The VIDA brand has received third-party media validation from USA Today, VICE, POPSUGAR, Reader's Digest, and Glamour, providing brand awareness on the consumer side. B2B go-to-market is sales-led, driven by direct inquiries handled through the company's website contact form, with no public pricing disclosed.

The company was founded with a small reported headcount of 1-10 employees, suggesting a lean operating model with significant reliance on outsourced 3PL fulfillment and contract manufacturing. Eddie Phanichkul is identified as CEO. The most significant strategic action to date is the March 2024 acquisition of the VIDA brand, which folded an established consumer mask label into Santé Group's distribution-and-manufacturing platform. No funding rounds, named institutional investors, named enterprise customers, partnerships, patents, or awards are disclosed in the available data, limiting visibility into capital structure and growth trajectory.

Name

Santé Group

Legal name

Santé Group, LLC.

Website

https://santegroupllc.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Santé Group, LLC. is a US-based PPE manufacturer and wholesaler operating an FDA-registered, ISO 13485-certified facility for masks and respirators, serving healthcare professionals, first responders, and consumers through its VIDA brand and B2B wholesale channels.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment (PPE) Manufacturing & Distribution

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)

akta.pro secondary industries

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ), PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK)

Keywords

• PPE distribution
• Medical device manufacturing
• Protective face masks
• Respirator manufacturing
• Wholesale PPE

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PPE Distribution & Wholesale: Distribution and wholesale of premium-grade masks, respirators, and PPE products sourced from reputable manufacturers, along with proprietary manufacturing of VIDA brand recyclable masks and respirators.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Santé Group distributes and manufactures premium-grade personal protective equipment (masks and respirators) for healthcare professionals, first responders, and consumers. It runs an FDA-registered, ISO 13485-certified US manufacturing facility with a dedicated 3PL fulfillment team, and operates the VIDA sub-brand of high-protection recyclable masks.

Product overview

Santé Group operates as a distribution and manufacturing company specializing in health and wellness personal protective equipment (PPE). The company offers a portfolio of products centered on masks and respirators, with its primary consumer-facing brand being VIDA—high protection recyclable masks that combine fashion with functionality. On the B2B side, Santé Group provides wholesale distribution services and contract manufacturing through its FDA-registered, ISO 13485-certified US facility, along with third-party logistics and fulfillment services. The product architecture consists of the VIDA sub-brand targeting end consumers and a broader private-label/OEM offering of premium masks and respirators distributed through wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• VIDA: High protection recyclable masks & respirators—fashionable without sacrificing efficacy. Featured brand offering fashionable, effective, and sustainable protective face masks. Available at shopvida.com.

Products and services

• VIDA
• Masks & Respirators
• Wholesale Distribution Services
• Contract Manufacturing Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• 3M: Global diversified manufacturer with a major Personal Safety Division producing NIOSH-certified N95 respirators and surgical masks. Directly comparable product category and regulatory certifications (NIOSH/FDA/CE) to Santé's mask and respirator portfolio, though 3M operates across many unrelated industrial and consumer categories.
• Honeywell International: Industrial conglomerate whose Safety and Productivity Solutions segment manufactures NIOSH-approved respirators and a broad PPE portfolio. Comparable on the core respirator product line and certification moat, though Santé operates at a much smaller scale within a single product niche.
• Medline Industries: Privately held major medical supply manufacturer and distributor with a broad PPE catalog including masks and respirators. Comparable hybrid manufacturer-distributor model and healthcare customer base, but with substantially deeper product breadth, scale, and capital resources than Santé.
• Henry Schein: Large distributor of healthcare products including PPE to physician offices, dental, and animal health markets. Overlaps with Santé's wholesale distribution and healthcare customer segments but operates as a pure distributor across a much wider product catalog rather than also manufacturing.
• Owens & Minor: Healthcare logistics and products company with medical-surgical distribution plus the Halyard brand of PPE including surgical masks and N95 respirators. Comparable on the certified US-manufactured PPE and healthcare distribution dimensions, but at substantially larger scale and with a public-company balance sheet.
• Kimberly-Clark Professional: Major manufacturer of personal protective equipment including facial masks and respirators under the Kimberly-Clark and Jackson Safety brands. Comparable on the certified PPE product portfolio serving healthcare and industrial buyers, though operated as part of a much larger global consumer and professional products portfolio.

Direct peers

• Prestige Ameritech: One of the largest US-based domestic manufacturers of surgical masks and respirators, with FDA-registered facilities. Closely comparable to Santé in that both are US-headquartered, vertically integrated mask manufacturers serving healthcare and government buyers, though Prestige Ameritech is significantly larger and older.
• Alpha Pro Tech: Manufacturer and distributor of disposable protective apparel, N95 respirators, and face masks, listed on NYSE. Highly comparable product portfolio and customer segments (healthcare, dental, industrial), with similar FDA-registered manufacturing footprint but materially greater scale and public-company financial transparency.
• Crosstex International: US-based manufacturer of infection prevention and PPE products including face masks and respirators, owned by Cantel Medical. Comparable on FDA-registered manufacturing of medical-grade face masks serving dental and healthcare channels, with similar scale and product focus.
• Draeger (Drägerwerk): German-headquartered manufacturer of safety and medical technology including NIOSH/CE-certified respirators and protective equipment. Comparable on certified respiratory protection products and healthcare/industrial customer base, with a much larger international footprint and longer operating history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santé Group