Novacura
Novacura is a privately held Swedish software company that builds the Novacura Flow low-code platform to extend IFS Cloud and Infor M3 ERP systems with mobile workflows and AI-assisted automation, serving asset-intensive enterprises across manufacturing, logistics, mining, and field service.
- Company typePrivate
- Founded2005
- HeadquartersHovås, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Novacura does
Novacura AB is a privately held Swedish software company founded in 2005 that builds low-code workflow automation software, marketed as Novacura Flow, designed to extend IFS Cloud and Infor M3 enterprise resource planning (ERP) systems without modifying their core. The platform combines a visual workflow designer (Flow Studio), prebuilt ERP connectors, mobile and offline-capable applications, and an 'AI on Rails' governance framework, and is recognized by IFS as a 'Partner Application.' Novacura also operates an Application Marketplace of prebuilt apps for warehouse management, production/MES, field service, and returnable packaging. Recent product additions include the Flow ERP Fusion AI Engine for natural-language-to-workflow generation and an IFS Migration Tool that automates conversion of legacy Flow applications to IFS Cloud.
The company serves asset-intensive enterprises — primarily in manufacturing, logistics, mining, field service, and construction — through a combination of direct enterprise sales, an IFS Gold Channel Partner agreement covering the Nordics and Baltics, and a partner network including Columbus, TPA, and Exsitec. Revenue is generated through a mix of recurring subscriptions (Flow Connect cloud billed monthly in advance; Base Applications on 12-month terms), perpetual software licenses with 20% annual maintenance, custom development, and professional services for IFS implementation, upgrades, and managed services. Pricing is quote-based and not publicly disclosed.
Novacura operates through wholly-owned subsidiaries in 10 countries (Sweden headquarters, plus Poland, Benelux, Norway, Finland, Germany, Switzerland, North America, Sri Lanka, and Australia), employs 160+ people with deep IFS consulting expertise, and serves approximately 237 customers across 74 industries. The company is led by CEO and co-founder Johan Melander and co-founder and Product Manager Petter Larsson, has been awarded IFS Channel Partner of the Year three times (2017, 2019, 2022), and achieved ISO/IEC 27001:2022 certification in 2025. No external funding rounds or parent company are disclosed.
Novacura firmographics
Firmographics- Name
- Novacura
- Legal name
- Novacura AB
- Website
- https://novacura.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Novacura is a privately held Swedish software company that builds the Novacura Flow low-code platform to extend IFS Cloud and Infor M3 ERP systems with mobile workflows and AI-assisted automation, serving asset-intensive enterprises across manufacturing, logistics, mining, and field service.
- Ownership category
- akta.pro rank
Novacura industry classification
Industry- Product category
- Enterprise Low-Code Workflow Automation Platform
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
- akta.pro secondary industries
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where Novacura is headquartered
LocationHeadquarters
- HQ city
- Hovås
- HQ country
- Sweden
- HQ region
- Europe
Offices11 records
Markets served
Novacura business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Flow Connect): Cloud-based subscription access to Novacura Flow platform including Flow Server, Studio, Runtime, and Portal components. Monthly service fees billed in advance.
- Base Applications: Standardized template applications provided for free or as paid subscriptions. Some available as free templates; subscription-based applications charged annually (12-month terms).
- Customized Applications: Base Applications modified by Novacura for specific customer requirements. Customization fees agreed in Sales Order; monthly Service Fee applies for ongoing use.
- Development Services: Fixed monthly consultancy hours for customization or development of applications, subscribed to per Sales Order.
- Maintenance & Support Services: Application Management Services (AMS) including service, maintenance, and business administration. Annual maintenance fee of 20% of accumulated License Fee for perpetual licenses.
- IFS Implementation & Consulting: Professional services including pre-study/feasibility studies, implementation, upgrades, ERP integration, and ERP usage efficiency audits.
- Subscription Software License: On-premise perpetual license with annual maintenance (20% of license fee). Feature releases may be issued monthly and are included in maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flow Connect Cloud Subscription |
| Subscription | Annual | Base Applications Subscription |
| One time/ perpetual license | Annual | Perpetual Software License |
| Subscription | Monthly | Development Services |
| Subscription | Multi-year contract | Customer Application (Unlocked Base) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Novacura product offering
Product offeringCore offering
Novacura develops and sells Novacura Flow, a low-code workflow automation platform that extends enterprise ERP systems (primarily IFS Cloud and Infor M3) with mobile applications and business workflows. The platform enables asset-intensive enterprises to bridge the gap between core ERP and frontline operations without modifying the underlying ERP, while providing AI-powered workflow automation, ERP connectors, and industry-specific applications. The company also provides IFS implementation consulting, Application Managed Services, and AI implementation services as an IFS Gold Channel Partner.
Product overview
Novacura is a low-code workflow automation and BPM platform provider that extends ERP systems without core modifications. The core product is Novacura Flow, available as Flow Connect (modern cloud version) and Flow Classic (legacy version). Flow integrates natively with IFS Cloud and Infor M3 ERPs via prebuilt connectors and APIs. Industry-specific solutions include warehouse management, production/MES, field service management, and returnable packaging management. AI capabilities are delivered through the Flow ERP Fusion AI Engine (converting natural language to workflows) and AI Agents for ERP-embedded automation. The company offers IFS implementation and support services as an IFS Gold Channel Partner, along with Application Managed Services and professional services for AI implementation. A marketplace provides pre-built applications.
Differentiator
Problem solved
Functional benefit
Brands
- Novacura Flow: Low-code platform for extending ERP systems with mobile apps and workflows, recognized as a 'Partner Application' for IFS.
- Novacura Flow Connect
Products and services
- Novacura Flow Connect Low-code workflow automation and BPM platform that extends ERP systems (IFS Cloud and Infor M3) with mobile apps and workflows; enables users to build ERP applications without programming skills via Flow Studio and integrates with ERP via deep OData connectors.
- IFS Implementation & Support Full-service IFS consulting including pre-study/feasibility studies, implementation, upgrades, application management services, ERP integration, customization, and ERP usage efficiency audits; delivered as an IFS Gold Channel Partner since 2015.
- AI Agents Implementation Service Service to automate processes and decision-making with AI-powered workflows integrated into IFS or Infor M3, implementing the AI on Rails approach within a controlled enterprise framework.
- Flow ERP Fusion AI Engine Domain-optimized AI engine designed specifically for IFS Cloud API that converts natural language workflow descriptions into functional FlowScripts and OData integrations, enabling rapid workflow development.
- IFS Migration Tool for Flow Tool that automates conversion of Flow applications from IFS Applications to IFS Cloud by converting SQL/PL-SQL blocks into FlowScript blocks, typically cutting migration effort by more than 50%.
- Flow Marketplace Pre-built applications library for IFS and Infor M3 including ready-to-use apps for warehouse management, production reporting, field service, and returnable packaging; features free templates and subscription-based applications.
- Warehouse Management Industry-specific app optimizing inventory, picking, and warehouse operations with real-time IFS/Infor M3 integration, available for both IFS and M3 environments.
- Production / MES Software Shop floor mobile work orders, operations reporting, and production efficiency apps that improve shop floor reporting, data accuracy, and production efficiency with ERP-connected apps.
- Field Service Management Mobile-first field service management with scheduling, workforce efficiency, and offline mode capabilities for managing field service, work orders, and real-time monitoring.
- Returnable Packaging Management System (RPMS) Tracks and manages returnable assets with real-time visibility and automated workflows, optimizing returnable packaging operations with ERP integration.
- Flow Connect Upgrade Service Migration service to upgrade from Flow Classic to Flow Connect, including transition to modern cloud architecture with OData connectors.
- Application Managed Services (AMS) Ongoing service, maintenance, and business administration for Novacura Flow applications including monitoring and support services; annual maintenance fee of 20% of accumulated License Fee for perpetual licenses.
- Product Support Technical support desk with qualified personnel accessible via online support center for the Novacura Flow platform and applications.
Quantifiable outcome
- Reduced ERP reporting time by 85% and saved 10,000 hours annually (Kohberg Bakery Group)
- +3 more outcomes
Companies that use Novacura
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles1 record
Novacura technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature7 records
Novacura partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IFScoreIFS Gold Channel Partner since 2015. Channel Partner Agreement covers Nordic region (including Baltics) where Novacura resells and co-sells IFS Cloud. Novacura has been awarded IFS Channel Partner of the Year three times (2017, 2019, 2022). Novacura Flow is recognized as a 'Partner Application' for IFS.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Novacura competitors and assessment
Company assessmentEmerging players
- Mendix (Siemens): Mendix is a low-code application platform owned by Siemens that competes for the same 'extend the ERP' use case Novacura targets, with broader cross-ERP reach and deeper enterprise backing.
- Appian: Appian is a process automation and low-code platform targeting enterprise workflow modernization. Its positioning overlaps with Novacura's BPM/workflow value proposition, particularly in regulated and asset-intensive industries.
- Workato: Workato is an iPaaS and workflow automation platform that competes in the ERP integration and process automation space where Novacura operates, with a different go-to-market but overlapping enterprise buyers.
- OutSystems: OutSystems is a low-code platform with strong enterprise and ERP-extension positioning. It overlaps with Novacura Flow in the visual development, workflow, and ERP integration narrative, though it is platform-agnostic rather than IFS-specialized.
Broad incumbents
- ServiceNow App Engine: ServiceNow's low-code App Engine and workflow automation suite target enterprise workflow and ERP-extension use cases. It is a broader platform incumbent with deeper integration libraries than Novacura.
- Microsoft Power Platform: Power Platform (Power Apps, Power Automate, Power BI) is bundled with the Microsoft enterprise stack and increasingly competes with low-code ERP-extension tools. It offers broad ERP connectors and is often bundled into existing enterprise agreements.
- IFS (direct services / PSO): IFS's own Professional Services Organization and direct delivery capabilities are the upstream incumbent in the same ecosystem. IFS competes with Novacura on the most strategic customer engagements while remaining its most important partner.
Direct peers
- TPA (Technology Partner Associates): TPA is a European IT services firm and listed Novacura partner, with overlap in IFS-related delivery and ERP extension work for mid-market and enterprise customers.
- Columbus: Columbus is a global IFS Gold Channel Partner and a listed Novacura distribution partner. Both companies deliver IFS implementation, upgrades, and ERP-adjacent services to enterprise customers, with overlapping target segments in manufacturing and distribution.
- Exsitec: Exsitec is a Nordic ERP and business systems integrator that partners with Novacura and competes for similar IFS-adjacent delivery work. The overlap is in IFS-related services and low-code/extension work for enterprise customers in the Nordics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Novacura social profiles
Digital presenceNovacura compliance and trust
Trust signalCompliance1 record
Novacura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novacura leadership team
Management profileNumber of profiles
Profiles5 records
Novacura subsidiaries and ownership
Company hierarchySubsidiaries9 records
Novacura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novacura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novacura
What does Novacura do?
Novacura develops and sells Novacura Flow, a low-code workflow automation platform that extends enterprise ERP systems (primarily IFS Cloud and Infor M3) with mobile applications and business workflows. The platform enables asset-intensive enterprises to bridge the gap between core ERP and frontline operations without modifying the underlying ERP, while providing AI-powered workflow automation, ERP connectors, and industry-specific applications. The company also provides IFS implementation consulting, Application Managed Services, and AI implementation services as an IFS Gold Channel Partner.
Is Novacura a public or private company?
Novacura is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Novacura founded?
Novacura was founded in 2005. It employs 101 to 250 people.
Where is Novacura based?
Novacura is headquartered in Hovås, Sweden, in the Europe region.
How does Novacura make money?
Seven revenue lines are on record. SaaS Subscription (Flow Connect) is the primary driver. The others are base Applications, customized Applications, development Services, maintenance & Support Services, IFS Implementation & Consulting and subscription Software License.
Who are Novacura's main competitors?
Emerging players on record are Mendix (Siemens), Appian, Workato and OutSystems. Broad incumbents are ServiceNow App Engine, Microsoft Power Platform and IFS (direct services / PSO). Direct peers are TPA (Technology Partner Associates), Columbus and Exsitec.
Does Novacura have an API?
Yes. Novacura Flow provides prebuilt connectors and APIs for ERP integration. The platform includes an OData connector for IFS Cloud and specialized connectors for Infor M3. Connectors and integrations allow users to integrate ERP and external systems with prebuilt connectors and APIs. The IFS Migration Tool generates FlowScript using Flow Script Modules that wrap IFS API endpoints (calling OData endpoints through FS Modules). The platform also includes FlowScript code capabilities for custom development.
What industry is Novacura in?
Novacura's product category is Enterprise Low-Code Workflow Automation Platform. Its primary akta.pro industry code is BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions, with a secondary code of HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites. Its NAICS code is 54151 and its SIC code is 7370.