What DAS Group does

DAS Group is a private marketing services holding entity headquartered in New York, founded in 1990 with 1,001-5,000 employees. The company operates as a group of marketing services companies, indicating a multi-brand network structure assembled through sustained acquisitions. The input discloses at least ten acquisitions between 2005 and 2015, including TLGG Agency, DDC, Medical Collective Intelligence, Communispace, The Modellers, The Core, KERN, Consultech, Goto Customer Services, and ipsh!, spanning multiple geographies and disciplines. DAS Group sits within the broader Omnicom Group ecosystem, which its parent materials describe as the world's leading marketing and sales company.

DAS Group's primary customer segment is mid-to-large enterprise brands, approached through a horizontal segmentation strategy. Value proposition materials position the company as a creative agency delivering solutions to brand growth challenges, with recognized placement among top creative agencies in the New York market per third-party BuiltInNYC listings. Its service portfolio mirrors the connected capabilities portfolio associated with the broader Omnicom network, including advertising, branding, commerce, experiential, health, media, precision marketing, production, and public relations. Leadership is anchored by Michael Larson as Chief Executive Officer, with Jason Newport listed as Founder.

At the platform layer, the parent Omnicom organization has unified its capabilities under Omni, an AI-driven marketing intelligence platform described as the flagship product. Omni integrates generative AI, predictive analytics, and process automation across orchestration, content production at scale, trend anticipation, a unified data backbone, outcome-linked media activation, and localized optimization. While Omni is operated at the parent level rather than within DAS Group itself, it represents the technology chassis through which subsidiary networks such as DAS Group are positioned to deliver marketing services to enterprise clients. Direct DAS Group-specific financials, pricing models, and customer logos are not disclosed in the available input.

Name

DAS Group

Website

https://dasglobal.com

Company type

Private

Founded year

1990

Headcount range

1,001–5,000 employees

Short description

DAS Group is a private New York-based network of marketing services companies founded in 1990, employing 1,001-5,000 staff. It delivers creative agency and marketing solutions to mid-to-large enterprise brands and operates within the broader Omnicom Group ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

DAS Group is a group of marketing services companies that provides creative, advertising, branding, commerce, experiential, health, media, precision marketing, production, and public relations services to mid-to-large enterprise brands. The company has expanded through acquisitions of marketing services firms and operates with access to AI-driven marketing intelligence tooling (Omni) that integrates creativity, media, data, and AI for client growth solutions.

Product overview

Omnicom offers a connected capabilities portfolio including Advertising, Branding, Commerce, Experiential, Health, Media, Precision Marketing, Production, and Public Relations services. The flagship product is Omni, an AI-driven marketing intelligence platform that integrates these capabilities with AI-powered features for orchestration, content creation, predictive intelligence, data unification, outcome-based media activation, and localized optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Omni AI-driven marketing intelligence platform that unites creativity, media, data, and AI capabilities to help brands grow with greater clarity, speed, and measurable impact.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Omnicom Group: DAS Group's parent and one of the 'Big Four' advertising holding companies. Directly comparable as it houses the same Omni platform and connected capabilities portfolio (advertising, branding, commerce, media, PR) that DAS Group operates within.
• WPP: Global advertising holding company and direct competitor of Omnicom. Operates comparable creative, media, and data services through agencies such as Ogilvy, GroupM, and VMLY&R, competing for the same enterprise brand RFPs DAS Group targets.
• Publicis Groupe: Paris-based advertising holding company operating Leo Burnett, Saatchi & Saatchi, and Publicis Media. Comparable multi-capability creative and media network competing for the same enterprise brand accounts.
• Interpublic Group (IPG): US advertising holding company with agencies including McCann, MullenLowe, and Mediabrands. Direct competitor in the same holding-company model with comparable enterprise brand service lines.
• Dentsu: Tokyo-headquartered advertising holding company with global creative, media, and CXM capabilities. Comparable as a multi-agency holding company serving mid-to-large enterprise brands worldwide.
• Havas: Global advertising and communications group operating creative, media, and health networks. Closely comparable in scale and integrated offering to a DAS Group-style multi-agency unit.
• Accenture Song: The creative, commerce, and experience arm of Accenture. Comparable as an integrated creative + data + technology services provider competing for the same enterprise transformation mandates.

Emerging players

• Stagwell: Publicly listed challenger holding company building a network of digital-first marketing and communications agencies. Comparable as a multi-agency group pursuing enterprise brand clients with a technology-enabled operating model.
• S4 Capital / MediaMonks: Digital-first advertising and marketing services group built via M&A around MediaMonks and MightyHive. Comparable in its acquisition-driven assembly of content, data, and media capabilities.

Others

• Deloitte Digital: Digital creative and technology consultancy inside a Big Four firm. Comparable as a hybrid strategy, creative, and technology services provider pitching into the same enterprise brand growth mandates DAS Group targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAS Group