EPSI

What EPSI does

EPSI (Engineered Products & Services Inc.) is a privately held industrial finishing solutions supplier founded in 1976 and headquartered in Franksville, Wisconsin. The company manufactures and distributes engineered masking, hanging, and racking products—including silicone, polyester, EPDM, and polyimide-based caps, plugs, tapes, discs, tubing, hooks, modular racking systems, and wheel masking kits—used by powder coaters, electrocoaters, platers, anodizers, and OEMs to protect threads, bores, sealing surfaces, and contact points during finishing cycles. Notable proprietary designs include the Cross N Click modular crossbar system, HKD Diamond Hooks, FSTS Flexible Star Tubing, and the WMK-01 Wheel Masking Kit (manufactured in Germany), each addressing specific application pain points with differentiated material formulations and geometries.

The company's revenue model centers on hardware sales through direct e-commerce (epsi.com), inside phone sales (866-275-3774), and an exclusive Benelux channel partner (C&T Technics BV) in place since November 2013. Unit pricing ranges from $1.63 per roll of polyester tape to $699 for the WMK-01 introductory wheel masking kit, with customer-specific pricing and credit terms available through B2B account registration. EPSI layers value-added services on top of product sales, including a Vendor Managed Inventory program (free $5,000-valued setup with shelf and bins), rack refurbishment (structural repair, refinishing, custom builds) across a 215-mile radius of eight major US metro regions, and custom engineering for masks, plotter/die-cut designs, and engineered racking fixtures.

EPSI employs 51-100 people and operates as a founder-owned business under Catherine Sarajian, with no disclosed institutional investment, public listing, or parent entity. Customer segments span small job shops, social-commerce sellers, and high-volume OEMs, with a vertical segmentation approach organized around finishing process type (powder coating, e-coating, plating, anodizing). Marketing channels include a content-rich website, LinkedIn, YouTube, TikTok for job shop outreach, technical guides, sample request programs, and promotional pricing. The company's differentiation rests on comprehensive product breadth within a narrow vertical, integrated hardware-service offerings, and embedded customer relationships through VMI and custom tooling.

Name

EPSI

Legal name

EPSI

Website

https://epsi.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

EPSI (Engineered Products & Services Inc.) manufactures and supplies engineered masking, hanging, and racking products for industrial finishing operations in powder coating, e-coating, plating, and anodizing. The Wisconsin-based private firm serves job shops, OEMs, and high-volume finishers across North America and Benelux through direct sales and value-added services.

Ownership category

akta.pro rank

Product category

Industrial Finishing Supplies

NAICS

Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611), Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Rubber and Plastics Hoses and Belting Manufacturing (32622)

SIC

Unsupported Plastics Film & Sheet (3081), Plastics Foam Products (3086), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Industrial & Protective Film Extrusion (Masking, Surface Protection, Barrier Films) (IMANACAD)

akta.pro secondary industries

Polymer Foams & Cellular Materials (PU Foams, EPS/XPS, Structural Foams) (IMAEANAL), Foam Protective Packaging (EPS/EPE/EPP, PU, Molded Foam) (IMALAFAA)

Keywords

• Industrial masking products
• Powder coating supplies
• Finishing racking systems
• Masking caps and plugs
• High temperature tapes

Headquarters

HQ city

Franksville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Masking Products: Sale of masking caps, plugs, tapes, discs, tubing, and cord products for industrial finishing applications. Products sold in various configurations (rolls, boxes, bags) at unit pricing. Reusable and disposable options available.
2. Hanging and Racking Products: Sale of hooks (V-hooks, C-hooks, CV-hooks, diamond hooks, CLAW hooks), modular racking frames, XBars, and custom racking solutions. Includes Cross N Click crossbar systems.
3. Wheel Masking Kit Systems: Sale of complete wheel masking kits (WMK-01 at $699), hanging adapters, and wheel hook systems. Components available for individual replenishment.
4. VMI (Vendor Managed Inventory) Services: Free VMI program offering on-site inventory management, scheduled stock checks, proactive replenishment, and inventory optimization. Valued at $5,000, included at no charge with program enrollment.
5. Racking Refurbishment Services: Rack restoration services including scheduled pickup/return, structural repair, refinishing, coating touch-up, and custom rack builds. Extends asset life and reduces disruption.
6. Custom Engineering: Custom mold design, custom plotter/die-cut masking, and engineered racking fixtures for complex part geometry and high-volume production needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

EPSI manufactures and supplies engineered masking, racking, hanging, and protection products used in industrial finishing operations, including powder coating, e-coating, plating, anodizing, and wet paint processes. The product portfolio spans high-temperature silicone caps and plugs, tapes and discs, tubing and cord, hooks and hanging systems, modular and custom racking, and reusable wheel masking kits, supported by Vendor Managed Inventory, custom engineering, and rack refurbishment services.

Product overview

EPSI is a manufacturer and supplier of industrial finishing solutions, offering a comprehensive portfolio of masking, racking, hanging, and protection products for powder coating, e-coating, plating, anodizing, and wet paint processes. The product portfolio centers on protective masking products (caps, plugs, tapes, discs, tubing, sheeting) and hanging/racking systems (hooks, modular racks, custom racks, wheel finishing kits). Key products include SC/SPS/ST silicone caps and plugs for high-temperature applications, A12 green poly tape and discs for clean masking lines, V-hook and C-hook hanging systems, Cross N Click modular crossbar racking, and the WMK-01 wheel masking kit. EPSI also provides services including Vendor Managed Inventory (VMI), custom racking engineering, rack refurbishment, and custom die-cut masking solutions. The company serves finishing operations, OEMs, and job shops across North America with distribution in Benelux.

Differentiator

Problem solved

Functional benefit

Products and services

• Masking Caps Protective caps for external threads, studs, fittings, and exposed product areas during powder coating, e-coating, plating, anodizing, and wet paint processes. Available in silicone (SC Series), washer caps for grounding (WC Series), EPDM for chemical resistance (EC Series), flat silicone (FSC Series), conical silicone (CONS Series), and vinyl (VC Series) variants. Designed for industrial finishing operations.
• Masking Plugs Plugs for holes, bores, ports, and internal threads during industrial finishing. Includes silicone tapered stoppers (STS Series), silicone pull plugs (SPP Series), hollow pull plugs (HSPP Series), double washer pull plugs (DWP Series), Flex-Tite countersink plugs (CPP Series), flangeless plugs (FLPS Series), and specialized TNM and SOMS plugs. Designed for industrial finishing operations.
• Tapes and Discs High-temperature tapes and pre-cut discs for clean masking lines and surface protection. Includes A12 green poly tape (400°F), AD12 poly discs, F12 fiberglass cloth tape, C21 hi-temp crepe tape, K12 polyimide tape, and custom die-cut masking options. Designed for powder coating, plating, anodizing, and other finishing operations.
• Hooks and Hanging Solutions Hanging and grounding hooks for finishing lines including V-hooks (HV Series), 90° V-hooks (HV90 Series), C-hooks (HC Series), CV-hybrid hooks (HCV Series), diamond hooks (HKD Series), locking V-hooks (HKVL Series), and specialty clamping CLAW hooks. Designed for industrial finishing operations requiring secure part hanging and electrical grounding.
• Tubing and Cord High-temperature silicone tubing and cord for masking studs, pins, shafts, threads, and elongated surfaces. Includes ST Series silicone tubing, FSTS flexible star tubing, CRDS solid silicone cord, and CRDF silicone foam cord for liquid-tight seals. Designed for industrial finishing operations.
• Modular Racking and Cross N Click (CNC Series) Flexible rack frames, interchangeable XBars (Diamond, Round, Profile, SB crossbar styles), and the Cross N Click quick-assembly crossbar system. Configurable to hang 1-40 components per rack, weighs less than 20 lbs, with heavy-duty conveyor hook supporting up to 100 lbs. Designed for adaptable production racking in industrial finishing operations.
• WMK-01 Wheel Masking Kit Reusable wheel masking system with 124 components allowing masking in under 60 seconds, down from 5-6 minutes per wheel. Includes WMK-HA hanging adapter and compatible WMK Wheel Hook System. Designed for approximately 80% of standard automotive wheels. Components reusable more than 30 times depending on process conditions. Manufactured in Germany. For automotive wheel finishing operations.
• Vendor Managed Inventory (VMI) Inventory management service where EPSI manages on-site masking and racking inventory, including scheduled stock checks, proactive replenishment, and usage tracking. Includes free 3' x 5' shelf and 12 inventory bins. Valued at $5,000, included at no charge with program enrollment. For industrial finishing operations and OEMs within approximately 215-mile radius of major US metro regions.
• Racking Refurbishment Services Rack restoration service extending asset life through structural repair, refinishing, coating touch-up, and custom rack builds. Includes scheduled pickup/return logistics. Available within approximately 215-mile radius of major US metro regions including Nashville, Memphis, Atlanta, Houston, Dallas, Chicago, Tampa, Orlando, and others. For industrial finishing operations.
• Custom Engineering Custom masking mold design, custom plotter/die-cut masking, and engineered racking fixtures for complex part geometry and high-volume production needs. For OEMs, high-volume manufacturers, and finishing operations where standard products are insufficient.
• Custom Racking Purpose-built rack design engineered around part geometry, density goals, and process requirements. Includes general plating racks, powder/e-coat racks, anodizing racks, PVD/vacuum coating racks, carts/carriers, and custom baskets. For OEMs and high-volume finishing operations.
• Starter Kits Assorted cap and plug kits for quick access to common sizes, including kits for EC, EPP, FLPE, FLPS, LTP, SC, SOMS, SPP, STS, TNM, and WP product lines. For new powder coating job shops and small batch operations evaluating EPSI products.
• Paint Touch Sticks (PTS) Powder coat touch-up tool using in-house powder with built-in dosing chamber. Available in smooth (PTS-1) and textured (PTS-2) variants. Ready to use within 60 seconds. For powder coating operations performing finish touch-up.
• Digital Caliper Measuring tool for identifying sizes and narrowing product fit for masking components. Available in ranges from 0-75mm/0-3" to 0-300mm/0-12" with 0.01mm/0.0005" resolution. For finishing operations selecting masking components.
• EPSI Ready Kits Curated masking and racking options including wheel masking kits, wheel hook systems, and Cross N Click modular racking for faster shop readiness. For new finishing operations and job shops seeking production-ready solutions.
• 3M Tapes and Discs 3M branded tapes and discs for industrial finishing applications. For powder coating, plating, anodizing, and other finishing operations.
• Filters Filtration products for industrial finishing environments. For powder coating, plating, and other finishing operations.
• Sheeting Silicone sheeting products including SHFS Series for industrial finishing applications requiring surface protection during coating processes.

Quantifiable outcome

• Wheel masking reduced from 5-6 minutes per wheel to under 60 seconds
• +3 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• C&T Technics BVcoreChannel Partner/ Reseller/ Distributor · 1 November 2013C&T Technics BV has been the exclusive representative for EPSI in the Benelux region (Netherlands) since November 2013. They provide local sales, support, and distribution for EPSI masking and racking products. Contact: Tel. +31(0)413331083, Website: www.ct-technics.nl. They distribute EPSI product catalogs (mini-catalog and full catalog) for the Dutch market.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Caplugs: Caplugs manufactures protective plastic and rubber caps, plugs, and masking components used across industrial finishing and manufacturing. Directly comparable to EPSI's caps, plugs, and masking consumables business for similar B2B finishing customers.
• MOCAP: MOCAP produces protective caps, plugs, masks, and masking tapes for industrial finishing, packaging, and shipping applications. Directly comparable product portfolio to EPSI's masking caps, plugs, tapes, and tubing lines.
• Evergreen Masking Solutions: Evergreen Masking specializes in custom masking solutions for powder coating, anodizing, and plating operations. Directly comparable as a focused masking supplier serving the same industrial finishing customers as EPSI.
• KMI Systems: KMI Systems designs and builds finishing line racking, fixtures, and automated finishing equipment for powder coating, e-coating, and plating. Directly comparable to EPSI's custom and modular racking product lines for industrial finishers.
• StockCap: StockCap produces protective plastic and vinyl caps, plugs, and masking products for industrial and finishing applications. Comparable as a direct supplier of masking consumables used in similar powder coating and plating lines.
• Shercon Inc. Shercon manufactures high-temperature masking products including silicone caps, plugs, tapes, and tubing used in powder coating and finishing. Directly comparable product range and customer base to EPSI's high-temperature masking catalog.

Broad incumbents

• 3M Industrial: 3M supplies industrial tapes, masking products, and finishing consumables as part of a much broader industrial portfolio. Overlaps with EPSI's tape and disc lines and competes broadly in industrial masking, though it is not specialized in EPSI's caps/plugs/hooks/racking niches.
• Global Finishing Solutions: Global Finishing Solutions manufactures industrial finishing equipment, spray booths, ovens, and finishing line components. Adjacent incumbent serving the same powder coating and finishing customers as EPSI but with broader equipment focus.
• Intertape Polymer Group: Intertape Polymer Group manufactures industrial tapes, films, and protective products including masking tapes used in finishing operations. Comparable in the masking tape segment to EPSI's A12 and K12 tape lines, but broader in packaging and industrial markets.

Emerging players

• Specialty Tapes / Specialty Tapes Division: Specialty Tapes produces high-temperature and adhesive tape products used in industrial finishing and powder coating. Connected to EPSI via shared careers URL (specialitytapes.applytojob.com), suggesting close operational tie; comparable as a masking-tape supplier serving similar finishing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8_r0tTbm9SY7uS3luZGCaA
• LinkedInlinkedin.com/company/epsimasking
• Facebookfacebook.com/EPSIMasking

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPSI