International Council on Active Aging

Name

International Council on Active Aging

Legal name

ICAA Services Inc.

Website

https://icaa.cc

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Senior Living Wellness Education and Industry Association

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition) (EDAAAMAG)

akta.pro secondary industry

Independent Living within CCRC Campuses (IL Component) (HLADAAAF)

Keywords

• Active aging education
• Senior living wellness
• Professional certification courses
• Wellness industry association
• Aging services research

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Organizational Membership: Annual membership providing benefits to up to five people per location. Includes publication subscriptions, access to members-only website resources, and organizational ownership terms.
2. Individual Membership: Annual membership entitling one person to ICAA benefits including publication subscriptions and access to members-only resources.
3. Corporate Partner Membership: Annual membership at $2,550 per year providing advertising opportunities in the Journal on Active Aging, corporate listings, and access to association credibility for building relationships with ICAA members.
4. Professional Certificate Courses: Leadership in Wellness Management Certificate and Foundation for Wellness Certificate Course generate revenue through course enrollment fees. ICAA members receive complimentary access to Foundation course; non-members pay $649.
5. Continuing Education Units (CEUs): CEU accreditation from ACSM and NASM/AFAA provides additional revenue through certification fees ($50-$150 per certifying organization).
6. Conference and Event Revenue: Annual ICAA Conference and Expo, wellness think tanks, and educational events generate registration fees and sponsorship revenue.
7. Industry Research and Reports: White papers, industry benchmarks, and research reports available for purchase or as member benefits. Reports include the ICAA/ProMatura Wellness Benchmarks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

ICAA is a professional membership association that leads, connects and defines the active-aging industry through organizational, individual, and corporate-partner memberships, two accredited professional certificate courses (Foundation for Wellness and Leadership in Wellness Management), industry research reports, the Journal on Active Aging, the annual ICAA Conference and Expo, and proprietary wellness frameworks including the Seven Dimensions of Wellness and the Culinary and Hospitality Standards of Excellence.

Product overview

The International Council on Active Aging (ICAA) offers a comprehensive portfolio of products and services centered on active aging and wellness for older adults. The core offerings include two professional certificate courses (Foundation for Wellness Certificate Course 2.0 and Leadership in Wellness Management Certificate Course), the ICAA Culinary and Hospitality Standards of Excellence initiative (with standards, self-assessment, and Plate of Distinction recognition), industry research reports and white papers, the Colin Milner Rethinks Aging podcast, wellness resources and business tools, career development resources, and initiatives including Active Aging Week and the Changing the Way We Age® campaign. ICAA serves over 10,000 member organizations across 37 countries through membership programs, conferences, webinars, and networking opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational Membership
• Individual Membership
• Corporate Partner Membership
• Foundation for Wellness Certificate Course 2.0
• Leadership in Wellness Management Certificate Course
• ICAA Culinary and Hospitality Standards of Excellence
• ICAA Conference and Expo
• ICAA Wellness Think Tanks

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NuStep, LLCcoreStrategic or Co-development PartnerNuStep is a co-sponsor of the ICAA NuStep Best in Wellness Awards (including the Beacon Award), recognizing North America's top wellness-focused senior living communities. The partnership annually honors communities and leaders who make wellness central to their mission.
• RestauracoreStrategic or Co-development PartnerRestaura, a dining services company, partnered with ICAA and CrossCheck to develop the ICAA Culinary and Hospitality Standards of Excellence, a first-of-its-kind comprehensive framework for elevating dining in senior living. Restaura commissioned research with Age of Majority on caregiving decisions.
• CrossCheck Quality AssurancecoreStrategic or Co-development PartnerCrossCheck QA conducts onsite validation for the ICAA Plate of Distinction program, evaluating communities for Bronze, Gold, or Platinum status in dining and hospitality excellence. CrossCheck manages the validation process including document review and onsite assessment.
• ICAA 100 Member OrganizationscoreOthersOver 25 major senior living operators comprise the ICAA 100, including ACTS Retirement-Life Communities, Americare, Arbor Company, Asbury, ASC, Covenant Retirement, Discovery Senior Living, Front Porch, HealthPRO Heritage, Kisco Senior Living, Liberty Senior Living, LCS, Merrill Gardens, Presbyterian Homes, Senior Lifestyle Corporation, SFCS, Springpoint, SRG Senior Living, Sunrise Senior Living, Touchmark, Vi Living, Watermark, and Westminster Communities. These organizations actively support ICAA initiatives and Active Aging Week.
• American College of Sports Medicine (ACSM)coreOthersACSM provides continuing education unit (CEU) accreditation for ICAA's Foundation for Wellness Certificate Course (876886), granting 30 official ACSM CECs valid from February 2026 to February 2027.
• National Academy of Sports Medicine (NASM) / AFAAcoreOthersNASM/AFAA is an Approved Continuing Education Provider recognizing ICAA's Leadership for Wellness and Foundation for Wellness Certificate courses, granting 1.9 NASM and 1.9 AFAA CEUs per course.
• White House Conference on AgingminorOthersICAA has been sought for advice and support by the White House Conference on Aging, demonstrating government recognition of ICAA's expertise in active aging.
• US Department of Health and Human ServicesminorOthersICAA has provided advice and support to the Department of Health and Human Services, including the Administration on Aging and National Institute on Aging.
• Canada's Special Senate Committee on AgingminorOthersICAA has been sought for advice by Canada's Special Senate Committee on Aging.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LeadingAge: US-based national association of nonprofit aging services providers, including CCRCs, life plan communities, and senior housing. Directly comparable to ICAA as the largest trade body serving overlapping senior living and aging services members with advocacy, education, and standards.
• National Council on Aging (NCOA): National nonprofit working with nonprofit organizations, governments, and businesses to improve the lives of older adults. Comparable to ICAA in advocacy, education, and community-based programs targeting the 50+ population.
• National Investment Center for Seniors Housing & Care (NIC): Nonprofit organization providing data, analytics, and conferences for the seniors housing and care industry. Directly comparable to ICAA in serving senior living operators with industry research, benchmarking, and events.
• Argentum: National trade association serving companies operating senior living communities, including for-profit and not-for-profit providers. Closely comparable to ICAA in providing advocacy, professional development, conferences, and industry research to the senior living ecosystem.
• Aging Life Care Association: Professional association for aging life care professionals (care managers, geriatric care managers) serving older adults. Comparable to ICAA in providing professional development, certification, and a member community around aging services delivery.
• International Federation on Ageing: International non-governmental organization focused on aging issues, policy, and practice across countries. Directly comparable to ICAA as an international membership and advocacy body for the active-aging industry.
• American Seniors Housing Association (ASHA): National association of senior living executives and companies focused on independent living, assisted living, and memory care. Comparable to ICAA as a peer association delivering advocacy, networking, and intelligence to senior living leadership.

Emerging players

• American Geriatrics Society: Professional society of healthcare providers dedicated to improving the health and well-being of older adults. Comparable to ICAA in serving professionals focused on aging, though with a clinical/medical rather than wellness/community emphasis.
• Gerontological Society of America: Interdisciplinary organization devoted to research and education in aging. Comparable to ICAA as a membership organization advancing the field of aging through research, education, and professional development, with a more academic/research orientation.

Broad incumbents

• AARP: Massive US membership organization for adults 50+ providing advocacy, education, and consumer services. Comparable to ICAA in mission and audience, but at significantly larger scale and broader scope beyond the active-aging industry vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/icaanews
• Facebookfacebook.com/icaahome
• LinkedInlinkedin.com/company/international-council-on-active-aging

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Council on Active Aging