Veeve
Veeve is a London-based managed short-term rental company specializing in luxury, handpicked homes in London and Paris. It serves premium travelers with hotel-standard serviced stays and provides full-service property management, including pricing, cleaning, and guest vetting, to homeowners.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Veeve does
Veeve (legal entity: Unique Ventures Limited, registered in England and Wales) is a managed short-term rental business focused on the premium segment in London and Paris. The company curates a portfolio of handpicked, primarily private and lived-in homes in sought-after London neighborhoods (Chelsea, Notting Hill, Hampstead, Wimbledon) and central Paris arrondissements (notably the 2nd and 3rd), and operates these as hotel-standard serviced rentals. Its core product is a two-sided offering: a direct booking platform and app surface (veeve.com, app.veeve.com) for guests, and a full-service host proposition covering personal account management, guest vetting, professional cleaning and amenities, expert pricing, multi-channel marketing, and bespoke host insurance. Revenue is generated via management fees/commissions on bookings handled on behalf of property owners; pricing is quote-based for guests and not publicly disclosed.
Underlying technology is a proprietary booking and property management platform with no public API, SDK, or developer portal. Distribution runs through Veeve's own storefront, premium third-party booking portals, and an established corporate network targeting high-net-worth and visiting professionals. The marketing mix includes content (The Veeve Journal), organic social (LinkedIn, Instagram, YouTube), SEO on destination and neighborhood keywords, PR in major UK publications, and a tiered host referral program (£250-£450). In 2023 Veeve acquired UnderTheDoormat Group, and in April 2026 it absorbed management of 200+ homes transferred from OneFineStay as that brand exited European urban markets. The company is owned by UnderTheDoormat Group, runs a lean team of 11-50 employees across London (HQ at 210 New Kings Road, SW6 4NZ) and Paris (5 Rue Saint Sauveur, 75002), and is privately held with no public ticker.
Veeve firmographics
Firmographics- Name
- Veeve
- Legal name
- Unique Ventures Limited
- Website
- https://veeve.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veeve is a London-based managed short-term rental company specializing in luxury, handpicked homes in London and Paris. It serves premium travelers with hotel-standard serviced stays and provides full-service property management, including pricing, cleaning, and guest vetting, to homeowners.
- Ownership category
- akta.pro rank
Veeve industry classification
Industry- Product category
- Luxury Short-Term Rental Management
- NAICS
- Rental and Leasing Services (532)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury Vacation Rental Management (BPAJAIAD)
- akta.pro secondary industries
- Luxury & Estate Rentals (THAGANAF), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE)
Keywords
Where Veeve is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Veeve business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Services: Veeve earns revenue by managing premium short-term rental properties on behalf of homeowners. The company handles guest vetting, bookings, cleaning, amenities, and guest services, taking a commission or management fee from bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Host Referral Program - 1-bedroom property |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Veeve product offering
Product offeringCore offering
Veeve manages a curated portfolio of premium short-term rental homes in London and Paris on behalf of property owners, handling guest vetting, bookings, professional cleaning, amenities, pricing and guest services. The company then rents these handpicked private homes to travelers and corporate clients through its own booking platform and partner OTAs, delivering hotel-standard service in a residential setting.
Product overview
Veeve is a short-term rental property management service offering a curated collection of premium homes in London and Paris for travelers seeking hotel-standard service combined with home comfort. The core offering consists of the Veeve Short-Term Rental Management platform for guests, complemented by Veeve Host Services for property owners (including account management, guest vetting, cleaning, marketing, and pricing optimization). A referral program (Veeve Refer and Earn) incentivizes existing hosts to recruit new property owners. The company operates under the UnderTheDoormat Group and manages properties across central London neighborhoods (Chelsea, Notting Hill, Hampstead, Wimbledon) and Paris arrondissements (2nd, 3rd).
Differentiator
Problem solved
Functional benefit
Products and services
- Veeve Short-Term Rental Management A short-term rental property management service offering premium handpicked homes in London and Paris for travelers, combining hotel-standard service with the space and privacy of a private home.
- Veeve Host Services A professional property management service for homeowners, including personal account manager, guest vetting, professional cleaning, premium amenities, multi-channel marketing, global distribution, expert pricing, and bespoke host insurance protection.
- Veeve Refer and Earn A referral program allowing existing London hosts to earn £250-£450 per successful referral when friends list their properties with Veeve.
Companies that use Veeve
Customer profileSegments2 records
Ideal customer profiles2 records
Veeve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Veeve partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and parent.
- OneFineStaycoreOneFineStay, a luxury vacation rental brand backed by AOL co-founder Steve Case and part of the Exclusive Collective, transferred management of over 200 homes in London and Paris to Veeve as part of a strategic repositioning. OneFineStay is exiting European urban markets to focus on ultra-luxury homes in leisure destinations. Veeve manages the transition of these properties while OneFineStay retains approximately 40 curated ultra-luxury properties in prime London neighborhoods.
- UnderTheDoormat GroupparentVeeve is part of UnderTheDoormat Group, which owns and operates the short-term rental management service.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Veeve competitors and assessment
Company assessmentDirect peers
- Sonder: Tech-enabled hospitality operator offering apartment-style accommodations with hotel-standard service across multiple cities. Overlaps with Veeve's hotel-quality-in-a-home positioning for short to medium stays.
- Plum Guide: London-headquartered direct competitor curating vetted luxury vacation rentals in major cities including London and Paris. Plum Guide's home-by-home vetting model and tech-led curation closely mirrors Veeve's positioning and target guest.
- OneFineStay: Luxury vacation rental brand previously competing head-to-head with Veeve in London and Paris; now a strategic partner after transferring 200+ properties to Veeve. Comparable brand positioning, guest profile, and product offering.
- GuestReady: Short-term rental management company operating in London, Paris, and other European cities. Provides full-service property management similar to Veeve's host offering, with comparable host onboarding and dynamic distribution.
- Hostmaker: London-based Airbnb property management company offering end-to-end host services including guest vetting, cleaning, pricing, and listing optimization. Operates in overlapping markets with similar SMB-host value proposition.
Broad incumbents
- Airbnb Luxe: Airbnb's luxury tier offering vetted high-end vacation rentals with trip designer support. Massive scale, global distribution, and brand recognition present both a major customer acquisition channel and a competitive threat to Veeve.
- Vacasa: Largest North American vacation rental management company with similar full-service host offering (cleaning, pricing, distribution). While US-focused, the comparable business model and scale benchmarks are relevant for Veeve's growth trajectory.
- UnderTheDoormat Group: Parent company of Veeve (acquired December 2023), operating its own short-term rental management brand in London. Sister-brand with overlapping target market and operational infrastructure.
- Vrbo / Expedia Group: Major vacation rental marketplace owned by Expedia Group, with significant luxury and urban inventory in London and Paris. A key OTA distribution partner for Veeve but also a large-scale competitor.
Regional players
- La Petite Maison: Paris-focused luxury vacation rental operator offering curated apartments in prime arrondissements. Geographic overlap with Veeve's Paris operations and comparable premium guest segment, though narrower in city focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Veeve social profiles
Digital presenceVeeve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veeve leadership team
Management profileNumber of profiles
Profiles2 records
Veeve funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veeve M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veeve
What does Veeve do?
Veeve manages a curated portfolio of premium short-term rental homes in London and Paris on behalf of property owners, handling guest vetting, bookings, professional cleaning, amenities, pricing and guest services. The company then rents these handpicked private homes to travelers and corporate clients through its own booking platform and partner OTAs, delivering hotel-standard service in a residential setting.
Is Veeve a public or private company?
Veeve is a private company. It is classified as corporate owned and is currently operating.
When was Veeve founded?
Veeve was founded in 2011. It employs 11 to 50 people.
Where is Veeve based?
Veeve is headquartered in London, United Kingdom, in the Europe region.
How does Veeve make money?
One revenue line is on record: property Management Services.
Who are Veeve's main competitors?
Direct peers on record are Sonder, Plum Guide, OneFineStay, GuestReady and Hostmaker. Broad incumbents are Airbnb Luxe, Vacasa, UnderTheDoormat Group and Vrbo / Expedia Group. La Petite Maison is listed as a regional player.
Does Veeve have an API?
No public API is recorded for Veeve.
What industry is Veeve in?
Veeve's product category is Luxury Short-Term Rental Management. Its primary akta.pro industry code is BPAJAIAD, Luxury Vacation Rental Management, with a secondary code of THAGANAF, Luxury & Estate Rentals. Its NAICS code is 532 and its SIC code is 7000.