Handris Realty Company

What Handris Realty Company does

Handris Realty Company is a privately held residential real estate brokerage founded in 1975, operating two physical offices in Vancouver, WA and West Linn, OR, and serving home buyers, home sellers, and property valuation seekers across Clark, Cowlitz, Skamania, and Clackamas counties in the Pacific Northwest. The firm's core offering is agent-assisted representation on residential buy and sell transactions, monetized through standard percentage-based real estate commissions negotiated per transaction. Distribution is sales-led: the company acquires customers through its IDX-enabled website, neighborhood guides for 24+ communities, featured listings, home valuation tools, and direct agent contact, with no enterprise or commercial real estate segment disclosed.

The underlying technology is not proprietary; Handris runs on the CINC platform within the Fidelity National Financial (FNF) Real Estate Technologies ecosystem, supplemented by Real Geeks for IDX and CRM, SkySlope for digital transaction management, RealSatisfied for client feedback, Agent Pronto for agent matching, and HelloCondo for verticalized condo search. The website integrates Google Analytics, Microsoft Clarity, Meta Pixel, and FullStory for web analytics and marketing attribution. MLS data is accessed through partnerships with ORRMLS (Oregon Regional MLS) and WANWMLS (Washington Northwest MLS). The contracting entity on the website is Commissions, Inc., and leadership includes founders Ed Handris and Teresa Handris, with Josh Thomas as the primary front-line agent contact for the Vancouver office. The firm has 11-50 employees and no disclosed revenue, funding history, M&A activity, or AI capabilities.

Name

Handris Realty Company

Legal name

Commissions, Inc.

Website

https://handrisrealty.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Handris Realty Company is a privately held residential real estate brokerage founded in 1975, operating two offices in Vancouver, WA and West Linn, OR, serving home buyers and sellers across the Pacific Northwest via the CINC technology platform and commission-based transaction services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property search listings
• Home valuation estimates

Headquarters

HQ city

West Linn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: Traditional real estate brokerage earning commissions on residential property buy and sell transactions. Agents represent buyers and sellers in the Pacific Northwest market with services including home search, listing presentations, negotiations, and transaction support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Handris Realty Company is a residential real estate brokerage that represents home buyers and sellers across the Pacific Northwest, primarily in the Vancouver, WA and Portland, OR metropolitan areas. The brokerage provides agent-assisted property search, listing representation, home valuation tools, neighborhood guides, and transaction coordination, operating two physical offices and a digital platform built on the CINC technology stack with ORRMLS and WANWMLS integrations.

Product overview

Handris Realty Company offers residential real estate services through a digital platform powered by CINC technology. The core offering consists of property search functionality with IDX-enabled listings, home valuation tools (Home Estimate), and access to real estate agents. The platform integrates CINC for lead generation and CRM, Real Geeks for IDX website and marketing, SkySlope for transaction management, RealSatisfied for client feedback, Agent Pronto for agent matching, and HelloCondo for specialized condo search. The company operates in the Vancouver, WA and Portland, OR metropolitan areas with two physical office locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Handris Realty Real Estate Brokerage Services Full-service residential real estate brokerage representing buyers and sellers of homes in the Pacific Northwest, primarily the Vancouver, WA and Portland, OR metropolitan areas, including agent representation, property search, home valuation, neighborhood market guidance, and transaction coordination through closing.
• Property Search IDX-enabled property search platform allowing home buyers to search listings across Washington and Oregon markets via integration with ORRMLS and WANWMLS, with filters for beds, baths, price range, and property type.
• Home Estimate Home valuation tool providing personalized estimates of a property's market value based on market data and trends, with recently sold listings and neighborhood market updates, intended for Pacific Northwest homeowners exploring their property's worth.
• Featured Listings Showcase of premium property listings currently available through the brokerage, featuring detailed property information, photos, pricing, and specifications for highlighted homes in Washington and Oregon.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ORRMLS (Oregon Regional MLS)coreTechnology or IntegrationMultiple Listing Service partnership providing access to Oregon regional property listings, market data, and real estate transaction coordination.
• WANWMLS (Washington Northwest MLS)coreTechnology or IntegrationMultiple Listing Service partnership providing access to Washington state property listings, market data, and real estate transaction coordination.
• CINC (Commissions Inc.)coreTechnology or IntegrationCINC provides the technology platform powering handrisrealty.com with lead generation, CRM, and marketing capabilities as part of the FNF Real Estate Technologies ecosystem.
• Agent ProntominorChannel Partner/ Reseller/ DistributorAgent matching service that connects home buyers and sellers with trusted real estate agents based on needs, location, and timeline.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Redfin: Redfin is a tech-enabled residential brokerage and portal that directly competes with traditional brokerages like Handris Realty for home buyer and seller representation in the Pacific Northwest. Both operate consumer-facing property search experiences and earn commissions on closed transactions; Redfin represents the discount/tech-enabled threat to traditional commission models.
• Compass: Compass is a national tech-enabled residential brokerage with a strong agent-recruiting focus, directly competitive with independent regional brokerages like Handris in markets such as Portland/Vancouver. Both serve buy-side and sell-side clients through agent-led service, premium technology, and commission-based revenue.
• eXp Realty: eXp Realty is a cloud-based, agent-centric residential brokerage that competes for the same agent pool and consumer base in the Pacific Northwest. Its virtual model and high commission splits pressure independents like Handris on recruitment, while both serve residential buyers and sellers via commission-based representation.
• Windermere Real Estate: Windermere is a Pacific Northwest-headquartered residential brokerage with a strong presence in the same Washington and Oregon metros Handris serves. Both compete for the same buyer and seller clients in Clark and Clackamas counties with traditional full-service agent representation.
• John L. Scott Real Estate: John L. Scott is a regional Pacific Northwest residential brokerage with overlapping service areas in Washington and Oregon. Both operate agent-assisted buy/sell representation with MLS-driven property search, directly competing for the same regional consumer base.

Broad incumbents

• Keller Williams Realty: Keller Williams is a large national residential real estate franchise with established agents in the Portland-Vancouver metro. It competes with Handris for agent recruitment and consumer representation, but operates at much broader scale across many product lines and geographies.
• Coldwell Banker: Coldwell Banker is a national residential real estate franchise with significant presence in the Pacific Northwest. It competes with Handris for full-service residential representation but as a broad incumbent with national brand spend and a wider portfolio of services.
• RE/MAX: RE/MAX is a large global real estate franchise with strong brand recognition in suburban U.S. markets. It competes with Handris for sellers and buyers in the Vancouver and Portland metros but operates as a broad incumbent across many geographies and price segments.

Regional players

• Premiere Property Group: Premiere Property Group is a Pacific Northwest-focused independent brokerage serving the Portland metro and SW Washington — the same core geography as Handris. Both are mid-sized independents competing for residential buyers and sellers with traditional agent-led service.

Others

• Zillow (Premier Agent / Showcase): Zillow is the dominant U.S. residential real estate portal and a referral/lead-generation channel for brokerages like Handris. While not a direct brokerage in all markets, its Premier Agent program directly competes for seller leads in the same Pacific Northwest metros and exerts pricing pressure on traditional commission models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/handrisrealty
• YouTubeyoutube.com/user/HandrisRealty
• Instagraminstagram.com/handrisrealty
• LinkedInlinkedin.com/company/handris-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handris Realty Company