Kirby Wine & Liquors

What Kirby Wine & Liquors does

Kirby Wine & Liquors is a privately held specialty alcohol retailer founded in 1985 and headquartered at 2865 Kirby Parkway in Memphis, Tennessee. The business operates a single brick-and-mortar store supplemented by a City Hive-powered e-commerce storefront with local delivery, and serves individual consumers in the Memphis metropolitan area seeking wines, spirits, beer, and accessories for personal consumption, gifting, and entertaining. The assortment is organized across four lines — Wines (by style, varietal, country, and region spanning producers in France, Italy, Spain, USA, Argentina, New Zealand, and others), Spirits (Vodka, Whiskey, Sake, Tequila, Rum, Gin, Brandy, Liqueur, Scotch, Single Malt Scotch), Beer (IPA, Hard Seltzer, Ale, Lager, Pilsner, Stout), and Gifts & Accessories (Barware, Glassware, Gift Bags, Bottle Stoppers) — with unit prices ranging from under $10 (e.g., Barefoot Cellars at $6.99) to over $100 for premium bottles.

The company also runs a Tasting & Events service for in-store customer engagement and uses email newsletter and SMS opt-in as its primary marketing channels to drive repeat purchases and promotions. Its underlying technology is a standard City Hive e-commerce template with no disclosed proprietary features, integrations, or APIs. The company is co-founded and operated by Phil Woodard and Terry Woodard; no parent company, subsidiaries, funding history, M&A activity, partnerships, or external investors are disclosed in the available data.

The business model is straightforward retail: one-time consumer transactions across both in-store and online channels, with delivery available within the Memphis area (10AM-8PM on weekdays, 12PM-6PM on weekends). There is no subscription, membership, or recurring contract layer evident, and revenue is generated almost entirely from individual consumer purchases rather than B2B or enterprise accounts. The store's operating hours (Mon-Thu 9AM-9PM, Fri-Sat until 11PM, Sun 11AM-7PM) and delivery window indicate a long-hour retail operation oriented around convenience for local consumers.

Name

Kirby Wine & Liquors

Legal name

Kirby Wines & Liquors

Website

https://kirbywines.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Kirby Wine & Liquors is a privately held Memphis, Tennessee retail liquor store founded in 1985, selling wines, spirits, beer, and accessories to local consumers through a single brick-and-mortar location with City Hive-powered e-commerce and local delivery.

Ownership category

akta.pro rank

Product category

Alcoholic Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

akta.pro secondary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

Keywords

• Wine retail
• Spirits retailer
• Beer sales
• Liquor store
• Alcohol delivery

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Alcohol Sales: One-time retail transactions for wines, spirits, beer, and accessories sold to consumers through both in-store and online channels with delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Kirby Wine & Liquors is a brick-and-mortar and online retailer of wines, spirits, beer, gifts, and bar accessories serving consumers in Memphis, Tennessee. Customers can shop in-store or online by style, varietal, country, or region, with same-day local delivery and recurring tasting and events for customer engagement.

Product overview

Kirby Wine & Liquors is a retail wine, spirits, and beer store operating from Memphis, TN. The business offers a comprehensive portfolio organized across four main product lines: Wines (featuring Red, White, Rosé, Champagne & Sparkling, Dessert & Port varieties available by style, varietal, country, and region); Spirits ( Vodka, Whiskey, Sake, Tequila, Rum, Gin, Brandy, Liqueur, Scotch, and Single Malt); Beer (including IPA, Hard Seltzer, Ale, Lager, Pilsner, and Stout); and Gifts & Accessories (Barware, Glassware, Gift Bags, and Bottle Stoppers). The store also provides tasting and events services. Products are available through both in-store shopping and online ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Wines Retail assortment of wines including Red, White, Rosé & Blush, Champagne & Sparkling, Dessert & Port, and other wines, organized by style, varietal, country, and region (e.g., Cabernet Sauvignon, Chardonnay, Bordeaux, Tuscany). Sold to individual consumers in-store and online for personal use, gifts, and entertaining.
• Spirits Retail spirits assortment including Vodka, Whiskey, Sake, Tequila, Rum, Gin, Brandy, Liqueur, Scotch, and Single Malt Scotch from countries such as USA, France, Ireland, Japan, Italy, and Mexico. Sold to individual consumers in-store and online.
• Beer Retail beer assortment including IPA, Hard Seltzer, Ale, Lager, Pilsner, and Stout. Sold to individual consumers in-store and online for personal consumption.
• Gifts & Accessories Retail bar accessories including Barware, Glassware, Gift Bags, and Bottle Stoppers for consumers and gift purchasers. Sold in-store and online.
• Tasting & Events In-store wine and spirit tasting events hosted at the Memphis location to drive customer engagement and product discovery for retail alcohol customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• BevMo!: West Coast multi-store chain selling wine, beer, and spirits with tasting events and e-commerce. Comparable assortment and experiential approach to Kirby, though larger and regionally concentrated.
• Total Wine & More: Largest U.S. specialty retailer of wine, beer, and spirits with a massive multi-category assortment and aggressive pricing. Comparable to Kirby as a competing off-premise alcohol destination, though operates at national scale rather than a single storefront.

Direct peers

• Spec's Wines, Spirits & Finer Foods: Multi-location Texas-based off-premise alcohol retailer with a similar assortment breadth (wine, spirits, beer) and accessory/gift offerings. Directly comparable business model and customer value proposition to Kirby.
• Binny's Beverage Depot: Chicago-area off-premise alcohol retailer known for deep assortment, curated Staff Picks, and competitive pricing across beer, wine, and spirits. Closely mirrors Kirby's broad-category, curated-positioning model.
• Sherry-Lehmann: Long-established New York fine wine and spirits retailer with broad country/region assortment and gift-oriented merchandising. Comparable to Kirby as a long-tenured independent with curated premium offering.
• K&L Wine Merchants: Independent wine/spirits retailer combining physical stores with strong e-commerce and curated buying. Comparable to Kirby as an independent, assortment-led alcohol retailer with omnichannel sales.
• Astor Wines & Spirits: Independent NYC retailer with deep wine/spirits assortment, e-commerce, and curated Staff Picks. Strong functional comparison to Kirby as an independent, assortment-led specialty alcohol retailer.

Emerging players

• ReserveBar: Online premium spirits and gifting platform with nationwide shipping. Comparable to Kirby's premium spirits and gifting/accessory positioning, and competes for gifting occasions.
• Wine.com: Pure-play online alcohol retailer with national shipping. Comparable assortment breadth to Kirby and direct competition for the Memphis delivery/online wallet share.
• Drizly (Uber Direct): On-demand alcohol delivery marketplace now part of Uber. Directly competes with Kirby's local delivery service by aggregating retailer inventory for same-day consumer delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kirbywines

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirby Wine & Liquors