On Point

What On Point does

On Point is a Chandler, Arizona-based B2B consumer activation and data harvesting company that operates a proprietary platform combining live event audience engagement with multi-channel digital marketing. The company was founded in 2016 and employs 51-100 people across three offices in Chandler (headquarters), Newark (East Coast), and Alhambra (West Coast), supporting a network of 20+ major sports and entertainment venues throughout the United States.

The company's core technology consists of a proprietary Data Capture Platform that collects first-party demographic, psychographic, and geographic consumer data at live events via multiple pathways (QR Code, Short Code, Kiosk), paired with a real-time phone number verification system for authentication and regulatory compliance. These assets feed a Custom Audience Builder that creates hyper-targeted audiences and a Digital Platform delivering campaigns across programmatic, social display, Google PPC, email, streaming services, banner ads, and podcasts — reaching consumers via mobile, desktop, tablet, and smart TV (OTT). Supporting services include data cleansing and appending, lead nurturing, outbound and inbound telemarketing, market research, and data analysis.

On Point generates revenue through a performance-based model (CPL, CPA pricing) targeting enterprise clients seeking consumer activation campaigns. Its customer base spans sports and entertainment (NJ Devils), financial services (Prudential), gaming and hospitality (Caesars, Sugarhouse, BetRivers, Rush Street), media (Revolver, Media Republica), and real estate (Brookfield). The company maintains bilingual capabilities to serve both English and Hispanic consumer markets with culturally-specific marketing strategies, and positions itself as a year-round engagement solution rather than a one-off activation provider.

Name

On Point

Legal name

On Point

Website

https://onpointmrg.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

On Point is a B2B consumer activation and data harvesting firm that combines live event audience engagement at 20+ sports and entertainment venues with multi-channel digital marketing, serving enterprise clients across gaming, financial services, and media with performance-based CPL/CPA pricing in English and Hispanic markets.

Ownership category

akta.pro rank

Product category

Consumer Activation and Data Services

NAICS

Indoor and Outdoor Display Advertising (54185), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industry

Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG)

Keywords

• Consumer data activation
• Live event lead generation
• First-party data capture
• Direct response marketing
• Market research services

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Live Event Lead Generation: Providing a scalable live event lead generation platform within sports and entertainment facilities delivering active and engaged first-person consumer data. Revenue is generated through performance-based fee options meeting client acquisition cost targets (CPL, CPA).
2. Data Services: Services for inspecting, cleansing, transforming, and appending data. Data modeling and analysis with the goal of discovering useful information leading to informed decisions.
3. Marketing Campaign Services: Multi-channel campaign strategy including programmatic, social display ads, Google PPC, email, streaming services, banner ads, and podcasts. Direct response consumer campaigns with assurance of accuracy, accountability and results.
4. Lead Nurturing and Telemarketing: Focused on developing relationships with buyers at every stage of the sales funnel through telemarketing services for partners seeking direct marketing campaigns.
5. Market Research: Evaluating the feasibility of new products or services via research conducted directly with potential consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

On Point is a consumer activation and data harvesting company that captures first-party consumer data on behalf of brand partners through live events and multi-channel digital campaigns. It operates a proprietary data capture platform with phone number verification, delivers lead generation, lead nurturing, market research, and data analysis services, and runs inbound and outbound telemarketing programs to support direct-to-consumer marketing initiatives.

Product overview

On Point is a consumer activation and data harvesting company offering a unified platform for live event audience engagement and direct-to-consumer marketing. The core product portfolio centers on a Data Capture Platform with proprietary phone number verification, a Live Event Lead Generation Platform with multiple data collection pathways (QR Code, Short Code, Kiosk), and a Digital Platform for multi-channel campaign delivery. These are complemented by supporting services including Data Services, Lead Nurturing, Market Research, Data Analysis, Electronic Media, and Outbound/Inbound Telemarketing. The company targets both English and Hispanic consumer markets and delivers campaigns via programmatic, social display ads, Google PPC, email, streaming services, banner ads, and podcasts across mobile, desktop, tablet, and OTT devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Lead Generation Platform On-site consumer activation service that captures and verifies first-party leads from audiences at live brand and partner events such as sports games, combined with a proprietary data capture platform that routes qualified leads into partner marketing programs.
• Data Capture Software Platform Proprietary software platform that captures, verifies (via phone number verification), and routes first-party consumer data into brand partner direct-to-consumer marketing programs, including a custom audience builder for partner-specific segments.
• Data Services Back-office data services covering cleansing, transformation, and appending of first-party consumer records to make captured lead data marketing-ready for brand partners.
• Lead Nurturing Ongoing nurture of captured first-party leads to move them toward partner-defined conversion outcomes within direct-to-consumer marketing programs.
• Market Research Services Custom market research engagements conducted on behalf of brand partners to inform direct-to-consumer marketing strategy.
• Data Analysis Services Analytical services supporting partner direct-to-consumer marketing programs, including audience and campaign analysis.
• Multi-Channel Digital Campaigns Electronic media campaigns that capture first-party consumer data beyond live event venues across digital channels to feed partner direct-to-consumer marketing programs.
• Inbound and Outbound Telemarketing Services Telemarketing operations covering both inbound and outbound calling to support brand partner lead capture, qualification, and direct-to-consumer marketing programs.

Quantifiable outcome

• Above-average conversion rates through hyper-targeted custom audiences

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Point