Oaknoll

What Oaknoll does

Oaknoll Retirement Residence is a not-for-profit LifeCare (Life Plan) senior living community founded in 1966 and headquartered in Iowa City, Iowa, serving older adults who want to plan for retirement and potential future care needs in a single, integrated setting. The organization operates a main campus at 1 Oaknoll Court together with an East Campus established in 2020, offering a full continuum of care that includes independent living (with 52 distinct floor plans across multiple building additions from 1983 through 2015), assisted living, a skilled and intermediate nursing health center, and a short-stay rehabilitation unit. Residents enter the community primarily as healthy or pre-retirement seniors and pay bundled monthly fees that remain constant even when they later transition to assisted living or on-site nursing care, which is the core economic and contractual proposition of the LifeCare model. Supporting operations include five on-site dining venues, a wellness center with an indoor heated pool, a 45-seat movie theater, fitness equipment, and 24-hour emergency nursing coverage.

The business model is subscription/recurring revenue driven by monthly LifeCare fees that bundle housing, utilities, dining allowance, housekeeping, maintenance, transportation, activities, wireless internet, cable, and emergency nursing into a single all-inclusive price, with At Home With Oaknoll extending personal-care and companion services into the broader Iowa City community on a per-service basis. Oaknoll is governed by a 15-member volunteer Board of Directors drawn from the local Iowa City community and is supported by the Oaknoll Foundation (a 501(c)(3) charitable entity established in 1990) which administers gifts benefiting residents. Go-to-market is direct-to-consumer, relationship-driven, and locally focused: prospective residents and families engage through the company website, campus tours, information packets, phone inquiries, weekly CEO video updates, community events, resident testimonials, and the Acorns magazine. Technology is limited to standard senior-living infrastructure — a two-person internal IT team, Wi-Fi, and basic amenities — with no proprietary software, app, or AI/ML capabilities disclosed. The organization also operates subsidiaries for in-home care (At Home With Oaknoll) and foundation fundraising, and it purchased 30 acres of land in 2013 for a potential future second campus.

Name

Oaknoll

Legal name

Oaknoll Retirement Residence

Website

https://oaknoll.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Oaknoll Retirement Residence is a not-for-profit LifeCare senior living community in Iowa City, Iowa, founded in 1966, offering independent living, assisted living, skilled nursing, and in-home care under a bundled monthly-fee model that locks in fixed costs across care levels.

Ownership category

akta.pro rank

Product category

Senior Living / Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Active Adult (55+) Independent Living Communities (HLADAAAD), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

Keywords

• Senior living services
• Retirement community care
• Independent living facilities
• Assisted living care
• Lifecare retirement community

Headquarters

HQ city

Iowa City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Service Fees (LifeCare): Oaknoll operates a LifeCare (Life Plan) model where residents pay monthly fees that cover independent living with bundled services including 24-hour emergency nursing care, utilities, wireless internet, cable television, local telephone service, meal allowance, lawn care, maintenance, bi-weekly cleaning, emergency transportation, activities, wellness center, pool, movie theater, and in-town transportation. Critically, fees remain the same even if a resident transitions to assisted living or on-site nursing care.
2. Assisted Living and Health Center Care: When residents need higher levels of care (assisted living or nursing), these services are provided at no additional charge beyond the standard monthly fee plus additional meals. This creates an all-inclusive pricing model that eliminates uncertainty around future care costs.
3. At Home With Oaknoll (In-Home Care): Home health caregiver and personal assistant services offered 7 days per week from 7:00 a.m. to 11:00 p.m. on an individual, as-needed basis. Services include personal care (bathing, grooming, medication reminders), personal assistants (errands, housekeeping, companionship), and escort services. Caregivers and assistants are Oaknoll employees trained and bonded under Oaknoll's insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Oaknoll operates a not-for-profit LifeCare (Life Plan) retirement community in Iowa City, Iowa, providing a full continuum of senior living services on a single campus. Residents pay a monthly fee that covers Independent Living (52 floor plans from 379 to 2,612 sq ft), Assisted Living, and on-site Health Center nursing care at no additional charge as their needs change. The community also offers the "At Home With Oaknoll" in-home personal care and companion service to seniors in the broader Iowa City area, plus a Short Stay Unit for short-term rehabilitation.

Differentiator

Problem solved

Functional benefit

Brands

• At Home With Oaknoll: In-home senior care services including personal care, companionship, and personal assistant services offered to seniors in their own homes in the Iowa City area.
• The Oaknoll Foundation

Products and services

• Independent Living Independent apartment living with 52 different floor plans ranging from 379 sq ft efficiencies to 2,612 sq ft two- and three-bedroom homes. Bundled monthly LifeCare fee covers utilities, wireless internet, cable, local phone, meal allowance, lawn care, maintenance, bi-weekly cleaning, emergency transportation, scheduled activities, wellness center, pool, movie theater, and in-town transportation.
• Assisted Living On-site assisted living with 21 apartments providing help with bathing, dressing, medications, and daily routines from trained 24-hour staff. Provided at no additional charge beyond the standard LifeCare monthly fee plus additional meals.
• Health Center (Skilled and Intermediate Nursing Care) Licensed skilled and intermediate nursing care delivered on campus with 24-hour nursing staff in a home-like environment with outdoor courtyard. Provided to residents at no additional cost beyond the LifeCare monthly fee. Capacity expanded with 12 new beds in 2025 (the 1201 home).
• Short Stay Unit (SSU) Short-term rehabilitation unit with 10 individual rooms, an extension of the licensed Health Center, for seniors 62+ needing post-surgery or post-event rehab before returning home or to Independent Living.
• At Home With Oaknoll

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Midwest One BankminorOthersMidwest One Bank provides on-site banking services at Oaknoll twice per month, allowing residents to handle basic banking needs without leaving the campus. This partnership adds convenience for residents by bringing essential financial services directly to the community.

Scale indicators5 records

Recent moves18 records

Expansion highlights6 records

Direct peers

• Lifespace Communities: Nonprofit CCRC operator headquartered in West Des Moines, Iowa, with Life Plan communities across the Midwest. Closely comparable to Oaknoll given overlapping nonprofit LifeCare model, Iowa presence, and similar size and service offering across IL, AL, and skilled nursing.
• Life Care Services (LCS): Large Des Moines-based CCRC management company serving more than 140 Life Plan/CCRC communities nationally. Directly comparable business model to Oaknoll's LifeCare community and a leading industry benchmark for CCRC operations and management.
• Presbyterian Homes & Services: Nonprofit senior living and CCRC operator based in Minnesota with communities throughout the Midwest. Operates a similar continuum-of-care model with independent living, assisted living, memory care, and skilled nursing.
• Ecumen: Minnesota-based nonprofit senior housing, services, and care provider offering independent living, assisted living, memory care, skilled nursing, and home care. Comparable Midwest nonprofit model serving a similar demographic and care continuum.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the United States with independent living, assisted living, memory care, and continuing care communities nationwide. For-profit incumbent providing the broadest market benchmark for senior living services comparable to Oaknoll's offerings.
• Atria Senior Living: Major for-profit senior living operator with independent living, assisted living, and memory care communities across the U.S. Comparable resident population and amenity-rich model, including multiple dining venues similar to Oaknoll's five-restaurant setup.
• Sunrise Senior Living: Established senior living operator with assisted living and memory care communities in the U.S., Canada, and U.K. Comparable assisted living and memory care service lines, though Sunrise is primarily focused on higher-acuity residents than Oaknoll's IL-heavy mix.

Regional players

• Heritage Communities: Nebraska-headquartered senior living provider with independent living, assisted living, and memory care across the Midwest. Comparable Midwestern market footprint and continuum-of-care model, though primarily for-profit and not a LifeCare operator.
• Immanuel: Omaha-based nonprofit senior living and CCRC operator serving Iowa and Nebraska. Closely aligned nonprofit LifeCare-style model and overlapping Iowa/Omaha service territory make it a strong regional comparable to Oaknoll.

Others

• Home Instead: Largest franchise network of in-home senior care services in the U.S. and globally. Directly comparable to Oaknoll's At Home With Oaknoll program for personal care, companionship, and personal assistant services delivered in the client's home.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@oaknollretirementresidence9940
• Facebookfacebook.com/Oaknoll
• LinkedInlinkedin.com/company/oaknoll-retirement-residence
• Instagraminstagram.com/oaknollretirement

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oaknoll