Zemanta
Zemanta operates a programmatic demand-side platform (DSP) for native and outcome-based advertising campaigns. Founded in 2007 and acquired by Teads in 2018, it now serves enterprise advertisers as part of the Teads advertising ecosystem.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zemanta does
Zemanta is a programmatic advertising technology company founded in 2007 that operates a Demand-Side Platform (DSP) for native and outcome-based digital advertising campaigns. The company was acquired by Teads, a global media and advertising technology firm, around 2018, and the Zemanta / Outbrain DSP has since been integrated into the broader Teads advertising offering. Zemanta is headquartered in New York, USA, and is positioned to serve enterprise advertisers seeking programmatic access to extended Teads inventory through outcome-based campaign execution. Current standalone headcount is reported in the 11-50 range.
Zemanta firmographics
Firmographics- Name
- Zemanta
- Legal name
- Zemanta
- Website
- https://zemanta.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zemanta operates a programmatic demand-side platform (DSP) for native and outcome-based advertising campaigns. Founded in 2007 and acquired by Teads in 2018, it now serves enterprise advertisers as part of the Teads advertising ecosystem.
- Ownership category
- akta.pro rank
Zemanta industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where Zemanta is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Zemanta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Zemanta product offering
Product offeringCore offering
Zemanta develops and operates a programmatic Demand-Side Platform (DSP), branded Zemanta / Outbrain DSP, that enables advertisers and brands to execute outcome-based digital advertising campaigns. The platform is now integrated into the Teads ecosystem and provides access to an extended inventory network for performance-driven native ad spend.
Product overview
Zemanta operates as a unified programmatic ad technology platform, now integrated as part of the Teads ecosystem following its acquisition. The primary offering is the Outbrain DSP product (formerly Zemanta/Outbrain DSP), which provides advertisers with access to outcome-based campaign management across an extended inventory network. The platform integrates advertising guidelines, terms of service, and privacy policies to support compliant campaign delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Zemanta / Outbrain DSP A programmatic Demand-Side Platform (DSP) for brands and enterprise advertisers to plan and run outcome-based native advertising campaigns across the extended Teads inventory network. The platform was rebranded following Outbrain's acquisition and integration into Teads.
Companies that use Zemanta
Customer profileIdeal customer profiles1 record
Zemanta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zemanta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TeadscoreZemanta / Outbrain DSP has been integrated into the Teads advertising platform. Teads represents the parent brand now offering Zemanta's programmatic capabilities as part of its extended inventory network. Advertisers are directed to 'Advertise with Teads' for campaign management.
Recent moves5 records
Expansion highlights2 records
Zemanta competitors and assessment
Company assessmentDirect peers
- The Trade Desk: The Trade Desk is a leading independent programmatic DSP serving enterprise advertisers with outcome-based buying across display, video, and native inventory. It is the most direct comparable to Zemanta's DSP offering in product, target customer, and business model.
- MediaMath: MediaMath is an independent programmatic DSP focused on enterprise advertisers running omnichannel, outcome-based campaigns. It is a closely comparable mid-market DSP competitor with similar buyer profile to Zemanta.
- StackAdapt: StackAdapt is a programmatic DSP specializing in native, display, and connected TV advertising with a self-serve interface. It directly competes with Zemanta / Outbrain DSP for outcome-based native and display campaign budgets.
- Yahoo DSP (Taboola): Taboola operates a native advertising platform with DSP-like buying capabilities following its acquisition of Yahoo's native arm. It competes directly with Zemanta / Outbrain DSP in native ad buying for performance-oriented advertisers.
- Basis Technologies: Basis Technologies (formerly Centro) provides an enterprise programmatic DSP and workflow platform for agencies and advertisers. It targets the same enterprise buyers with similar self-serve campaign management functionality.
Broad incumbents
- Google Display & Video 360 (DV360): Google's enterprise DSP sits within Google Ads and Campaign Manager, offering programmatic buying across display, video, and native. It is a broad incumbent that competes with Zemanta for enterprise media budgets and benefits from integrated Google inventory and data.
- Amazon DSP: Amazon's DSP gives advertisers programmatic access to Amazon-owned and third-party inventory, leveraging Amazon first-party shopper data. It overlaps with Zemanta in outcome-based programmatic buying for performance-oriented advertisers.
- Adobe Advertising Cloud: Adobe Advertising Cloud is Adobe's DSP offering, integrated with Adobe Experience Cloud for enterprise advertisers. It competes for the same large advertiser budgets that Zemanta targets and bundles DSP capabilities into a broader marketing stack.
- Outbrain: Outbrain is the native advertising platform whose DSP product became the current 'Zemanta / Outbrain DSP.' As a sibling entity within the broader Teads / Outbrain combination, it is the closest ecosystem peer with overlapping advertiser base and native inventory.
Emerging players
- Bidtellect: Bidtellect is a native advertising DSP focused on outcome-based buying across display, video, and native formats. It is a smaller, niche DSP with direct overlap to Zemanta's outcome-based native proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Zemanta social profiles
Digital presenceZemanta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zemanta leadership team
Management profileNumber of profiles
Profiles3 records
Zemanta funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zemanta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zemanta
What does Zemanta do?
Zemanta develops and operates a programmatic Demand-Side Platform (DSP), branded Zemanta / Outbrain DSP, that enables advertisers and brands to execute outcome-based digital advertising campaigns. The platform is now integrated into the Teads ecosystem and provides access to an extended inventory network for performance-driven native ad spend.
Is Zemanta a public or private company?
Zemanta is a private company. It is classified as corporate owned and is currently operating.
When was Zemanta founded?
Zemanta was founded in 2007. It employs 11 to 50 people.
Where is Zemanta based?
Zemanta is headquartered in New York, United States, in the North America region.
Who are Zemanta's main competitors?
Direct peers on record are The Trade Desk, MediaMath, StackAdapt, Yahoo DSP (Taboola) and Basis Technologies. Broad incumbents are Google Display & Video 360 (DV360), Amazon DSP, Adobe Advertising Cloud and Outbrain. Bidtellect is listed as an emerging player.
Does Zemanta have an API?
No public API is recorded for Zemanta.
What industry is Zemanta in?
Zemanta's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541810 and its SIC code is 7310.