Maplewell Energy

What Maplewell Energy does

Maplewell Energy is a privately held, Boulder, Colorado-based energy software company founded in 2019. The company builds and sells the JANiiT Energy Management System (EMS), an AI-driven platform that performs real-time command, control, predictive optimization, and investment-grade revenue simulation for distributed energy resources including battery storage, solar, and generation assets. The platform supports behind-the-meter (BTM), front-of-meter (FTM), and virtual power plant (VPP) use cases, and is described as capable of commanding thousands of connected systems simultaneously.

The company serves three primary customer segments: distributed energy resource (DER) developers building new storage and generation projects, DER owners and operators running existing assets, and defense-sector clients requiring mission-critical energy reliability. Named customers include Parkland (an energy/refining enterprise), the U.S. Department of Defense (DON/SEAL), and NAVSEA. The company has received a U.S. Navy SBIR Award (2022) and several regional innovation recognitions (IQ Awards, CARI-I, OEDIT, 2023 Winners).

Maplewell generates revenue primarily through enterprise subscription licensing of the JANiiT EMS on multi-year contracts, with custom quote-based pricing tied to project scope. The go-to-market is a direct enterprise field-sales motion combined with a self-service "Get Started" funnel. Sales engagement follows a multi-step process: target revenue stream identification, investment-grade simulation validation, then EMS specification in the project. The company operates with 1-10 employees and has not disclosed any external funding rounds. Strategic technology partnerships with Nvidia (Nvidia Inception) and Intel (Intel Liftoff) support development of its AI models and hardware acceleration layer. Leadership consists of co-founders Matthew Irvin (CEO) and Karin Irvin (Corporate Officer).

Name

Maplewell Energy

Legal name

Maplewell Energy

Website

https://maplewelleng.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Maplewell Energy is a Boulder, Colorado-based software company that builds the JANiiT Energy Management System, an AI-driven platform providing real-time optimization and predictive control for distributed energy storage, solar, and generation assets. It serves DER developers, asset owners/operators, and defense-sector clients.

Ownership category

akta.pro rank

Product category

Energy Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Microgrid Controllers, Energy Management & DER Orchestration (MGC, SCADA, Optimization) (EUAFAJAH)

akta.pro secondary industries

Forecasting & AI Optimization for Flexibility (Load/Price/Renewables/SoC) (EUAFAKAH), Microgrid & BTM EMS (Site/Facility Energy Optimization) (EUAFAKAD), Grid-Scale EMS & Storage Dispatch (Utility/ISO-integrated) (EUAFAKAA), Renewables + Storage Hybrid Plant Controller & Co-Optimization (Solar/Wind + BESS) (EUAFAKAF)

Keywords

• Energy management software
• Distributed energy resources
• Energy storage optimization
• Virtual power plant
• Predictive energy control

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. JANiiT EMS Software Platform: Energy management system software for distributed energy storage projects. The multi-step process suggests a project-based or subscription model where customers commission the EMS for their energy storage installations, with simulation and validation services preceding deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Maplewell Energy develops and sells the JANiiT Energy Management System (EMS), an AI-driven software platform that commands and controls distributed energy resources—including storage, solar, and generation systems—in real time. The platform enables customers to specify target revenue streams, validate projected revenue through investment-grade simulation, and deploy the EMS across Behind-the-Meter (BTM), Front-of-Meter (FTM), and Virtual Power Plant (VPP) projects at scale, simultaneously optimizing thousands of connected systems.

Product overview

Maplewell Energy offers a single unified product: the JANiiT Energy Management System (EMS). This AI-driven platform provides predictive control and real-time optimization for distributed energy resources, supporting Behind the Meter (BTM), Front of the Meter (FTM), and Virtual Power Plant (VPP) use cases. The system is designed for DER developers, owners/operators, and defense clients to develop, commission, and operate energy storage projects by commanding thousands of systems simultaneously while optimizing performance against target revenue streams.

Differentiator

Problem solved

Functional benefit

Brands

• JANiiT EMS: Energy Management System - AI-driven energy optimization and predictive control software for distributed storage, solar, and generation.

Products and services

• JANiiT Energy Management System (EMS) AI-driven energy optimization and predictive control software that commands and controls distributed energy resources including storage, solar, and generation systems in real time. The platform enables users to specify target revenue streams, validate projected revenue through investment-grade simulation, and optimize performance across thousands of connected systems. It supports Behind-the-Meter (BTM), Front-of-Meter (FTM), and Virtual Power Plant (VPP) use cases for DER developers, DER owners and operators, and defense clients.

Quantifiable outcome

• Commands and controls thousands of systems in real time

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Intel LiftoffcoreStrategic or Co-development PartnerMaplewell has participated in the Intel Liftoff startup program to build state-of-the-art AI models and hardware acceleration for energy optimization applications.
• Nvidia InceptioncoreStrategic or Co-development PartnerMaplewell has participated in the Nvidia Inception program for AI and deep learning capabilities, contributing to hardware acceleration and AI model development for energy management.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fluence Energy: Fluence is a large, publicly-traded energy storage integrator with its own Mosaic OS EMS platform for grid-scale and FTM storage optimization — a broader incumbent competing against Maplewell for the same DER developer and operator customers with a much larger installed base.
• Doosan GridTech: Doosan GridTech (Doosan Enerbility) provides DER/EMS and microgrid control software for utilities and large energy projects — a broader incumbent in DER orchestration with greater resources and longer reference track record than Maplewell.

Direct peers

• GridPoint: GridPoint offers an energy management platform that monitors and optimizes distributed energy assets (storage, solar, generators) at customer sites — directly comparable to Maplewell's BTM optimization focus and commercial/industrial customer base.
• EnergyHub: EnergyHub provides a DER orchestration platform used by utilities and aggregators to manage distributed storage, solar, and load across VPP programs — directly comparable to Maplewell's multi-use-case (BTM/FTM/VPP) DER management approach.
• Stem Inc. Stem is an AI-driven energy storage optimization and VPP platform that commands and controls distributed storage assets to maximize revenue — directly comparable to Maplewell's JANiiT EMS in both target customer (DER developers/operators) and core functionality (AI-based storage dispatch and optimization).
• Power Factors: Power Factors delivers renewable asset performance management and SCADA/control software for solar, wind, and storage portfolios — closely comparable to Maplewell's predictive control and optimization of distributed renewable + storage assets for owners/operators.
• AutoGrid (Schneider Electric): AutoGrid builds AI-driven DER management and VPP software that forecasts, optimizes, and dispatches distributed energy assets — closely comparable to Maplewell's predictive control and revenue-optimization value proposition for storage and generation owners/operators.
• Voltus: Voltus is a distributed energy resource and VPP platform that aggregates customer-sited storage, generation, and load to participate in wholesale electricity markets — directly comparable to Maplewell's VPP positioning and FTM revenue optimization use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maplewellenergy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maplewell Energy