Scribble

What Scribble does

Scribble (legal entity Scribble Creativity, Inc.) is a US-based direct-to-consumer e-commerce business founded in 2020 by Steve Au during the COVID-19 lockdown. The company operates exclusively at scribble.art, selling premium hardcover keepsake books that transform children's artwork into printed photo products, alongside adjacent add-ons including custom art wrapping paper, calendars, gift cards, and a complimentary digital book version. All design, printing, and shipping are handled in California and the company ships only within the United States.

The underlying technology is an AI-powered computer vision pipeline applied to customer-uploaded phone photos of children's artwork. The system performs automatic background removal, image straightening, color and brightness enhancement, and intelligent page-layout selection, handling both 2D artwork (drawings, paintings, collages) and 3D objects (LEGO builds, dioramas, school projects). Customers do not need design skills, do not mail in originals, and receive a printed hardcover book in 3-5 business days, supported by a 100% satisfaction guarantee.

Scribble's commercial model is straightforward unit pricing on a self-serve storefront. Hardcover books start at $49.99 (8.5x8.5 inch, 24 pages), $59.99 (11x8.5 inch), and $79.99 (12x10 inch), with additional pages at $0.40 each up to 200 pages. Wrapping paper is sold at $21.99 for a 5-sheet pack, gift cards are variable-amount, and free ground shipping applies above $70. Customer acquisition is multi-channel: organic social (Instagram influencer partnerships), paid (Pinterest and Facebook/Instagram remarketing), content marketing (The Art Room blog), and a 10% commission ShareASale affiliate program. The target customer is parents of young children, with grandparents as a secondary gifting segment; the company reports 4.9/5 stars across 291 verified reviews and over 500,000 pieces of artwork processed cumulatively.

Name

Scribble

Legal name

Scribble Creativity, Inc.

Website

https://scribble.art

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Scribble is a US-based DTC e-commerce company that uses AI-powered computer vision to transform parents' phone photos of children's artwork into premium hardcover keepsake books, wrapping paper, and calendars, targeting busy families seeking to preserve creative output without manual design work.

Ownership category

akta.pro rank

Product category

Custom Printed Photo Books

NAICS

Books Printing (323117)

SIC

Book Printing (2732)

akta.pro primary industry

Picture Book Publishing (MPAJAFAA)

Keywords

• Custom photo books
• Kids art books
• AI photo processing
• Personalized gifts
• Printed keepsakes

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Kids Art Books: Core product revenue from selling hardcover kids' art keepsake books. Customers pay a one-time purchase price for the book, with additional pages at $0.40 per page. Available in three sizes: 8.5x8.5 inch ($49.99), 11x8.5 inch ($59.99), and 12x10 inch ($79.99). Each includes 24 pages as a base.
2. Custom Gift Wrap: Custom kids' art wrapping paper sold in packs of 5 sheets (29x20 inches each) for $21.99. Uses the same AI-powered enhancement technology as the books.
3. Gift Cards: Digital gift cards sold in variable amounts. Gift cards never expire and can be redeemed for any Scribble product including books and wrapping paper.
4. Kids Art Calendars: New product category offering custom calendars printed with children's artwork.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Scribble transforms photographs of children's artwork into premium hardcover keepsake books using an AI-powered computer vision platform. Customers photograph artwork with a smartphone, upload it via the website, and Scribble automatically removes backgrounds, enhances colors, lays out pages, and prints a casebound book on archival matte-coated paper. Additional printed products include custom gift wrap sheets, wall calendars, and gift cards.

Product overview

Scribble is a consumer web and mobile application (Scribble Creativity, Inc.) that transforms children's artwork into premium printed keepsake products. The core product is the Hardcover Kids' Art Photo Book, which uses AI-powered computer vision to automatically clean up, enhance, and lay out photographed artwork into professionally designed hardcover books printed in the USA. The product portfolio includes three size variants of the core book (8.5x8.5 square, 11x8.5 landscape, 12x10 landscape), a Kid's Art Wrapping Paper add-on that tiles enhanced artwork onto gift wrap sheets, a Kid's Art Calendar, and a complimentary digital version of each book. Gift cards are also offered. The platform targets parents and grandparents seeking to preserve children's creativity without manual design work; users photograph artwork with their phone, and Scribble's AI handles all image processing and page layout automatically.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardcover Kid's Art Photo Book Scribble's flagship product: a premium hardcover photo book that transforms children's artwork into professionally printed keepsakes. The platform uses AI to automatically clean up, enhance, and lay out photographed artwork. Books are printed on 100# matte coated archival paper with casebound matte laminated covers, manufactured in the USA. Available in three sizes (8.5x8.5 square, 11x8.5 landscape, 12x10 landscape) with 24-page base, expandable to 200 pages at $0.40/page.
• Kid's Art Wrapping Paper Custom wrapping paper printed with children's artwork. Sold in packs of 5 sheets (29x20 inches each, equivalent to a 30x60 roll). Uses the same AI photo processing to enhance uploaded artwork and tile it across the paper. Printed on #70 opaque paper in the USA, starting at $21.99 per pack.
• Kid's Art Calendar Custom wall calendar featuring children's artwork, printed on premium materials and made in the USA. Bundled with the book product for gifting occasions.
• Scribble Art Gift Cards Digital gift cards available in any amount, delivered by email or printable format. Never expire, can be redeemed for any Scribble product including books, wrapping paper, and additional page purchases.

Quantifiable outcome

• 500,000+ pieces of artwork processed
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• ShareASale Affiliate NetworkcoreGTM or Marketing PartnerScribble uses ShareASale as its third-party affiliate program administrator. Affiliates join through ShareASale to promote Scribble products and earn commissions. The program offers 10% commission on all sales including gift cards, with 30-day cookie tracking.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Chatbooks: Chatbooks pioneered subscription-based photo books from Instagram and phone photos. Its recurring, automatic-photo model is a comparable consumer mechanic to Scribble's annual 'tradition' positioning and repeat-purchase dynamic.
• Mixbook: Mixbook is a leading online photo book platform with AI-assisted design tools and a similar self-serve consumer flow. Its investment in AI layout automation directly overlaps Scribble's core technology differentiator.
• Pinhole Press: Pinhole Press specializes in personalized photo gifts and keepsake books for families, including grandparents and parents — a near-identical target customer to Scribble's primary and secondary segments.
• Printique (Adorama): Printique is a premium photo printing service offering hardcover photo books and prints to consumer and professional photographers. Comparable product format, archival materials, and premium price positioning.
• Artifact Uprising: Artifact Uprising is a premium photo book and print brand targeting the same design-conscious, gift-giving customer. Comparable premium positioning, hardcover format, and DTC e-commerce model make it a strong peer for unit economics and brand benchmarking.
• Artkive: Artkive is the most direct competitor to Scribble — both transform children's artwork into keepsake books. Artkive uses a mail-in model (the same workflow Scribble explicitly compares itself against), making the two a textbook direct-peer pair.

Emerging players

• Tinybeans: Tinybeans is a private family-photo journaling app with a built-in print-on-demand pipeline for books and gifts. It represents a likely emerging competitor and a logical adjacency for Scribble — capturing family memories digitally and converting to print.
• FamilyAlbum: FamilyAlbum is a fast-growing private photo and video sharing app for families that has expanded into printed photo books. It targets the same parents-of-young-children segment and is a credible emerging competitor in the memory-preservation space.

Regional players

• Saal Digital: Saal Digital is a leading European photo book and print specialist. While not a US competitor, it provides a strong reference point for premium photo book unit economics, professional lab quality, and AI-assisted book design outside the US market.

Broad incumbents

• Shutterfly: Shutterfly is the dominant US photo book platform and is explicitly cited by Scribble as a benchmark. It is a broad incumbent with significantly larger scale, broader product portfolio, and B2B gift channels that Scribble does not have.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/scribble_creativity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scribble