What B4B Payments does

B4B Payments (legal entity: Payment Card Solutions (UK) Limited) is a UK-headquartered Banking-as-a-Service platform founded in 2006 and operating across the United Kingdom, Europe, and the United States. The company provides card issuing, embedded payments, multi-currency accounts, foreign exchange, payroll and payout disbursement, corporate expense management, and incentive/rewards solutions to corporates, fintech scaleups, embedded-finance partners, and vertical-specific clients in travel, charities, pharmaceuticals, insurance, and construction. It is a principal member of both Mastercard and Visa, holds Electronic Money Institution authorizations from the UK Financial Conduct Authority (Ref: 930619) and the Bank of Lithuania (Licence No: 76), and operates a US division issuing Visa prepaid cards through Cross River Bank. B4B Payments is a member of the Banking Circle Group, which provides access to established banking infrastructure and a cross-border payments network.

The platform is API-first and cloud-native, offering white-label card issuing, BIN sponsorship, virtual cards, virtual IBAN accounts, real-time transaction monitoring, automated reconciliation, and KYB/KYC and financial-crime compliance tooling through a single API integration. Apple Pay and Google Pay are supported as digital wallet options. Technical differentiators include instant issuance of physical and virtual prepaid cards, multi-currency support across 24+ currencies, and Durbin-compliant dual-branded Visa and STAR Network cards for the US market. Channel partnerships — including Weavr for embedded finance orchestration in Europe and Thredd/Cross River Bank for US processing and banking — extend distribution into partner ecosystems.

Revenue is generated through a hybrid model combining transaction fees (card issuing services, FX on multi-currency payments) with subscription and usage-based revenue (BaaS platform access, expense-management solutions). Pricing is quote-based and not publicly disclosed. Go-to-market combines direct enterprise sales targeting mid-market and enterprise clients with an API-first motion for fintech partners and embedded-finance platforms. The company has 51-100 employees and is led by CEO Tom Jennings, with regional leadership including a US CEO and Group Chief Commercial Officer; it has won multiple industry awards between 2023 and 2025 across Global Fintech Awards, IMA Europe, Banking Tech Awards, PayTech Awards, and Payments Awards.

Name

B4B Payments

Legal name

Payment Card Solutions (UK) Limited

Website

https://b4bpayments.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

B4B Payments is a UK-based Banking-as-a-Service platform, founded in 2006 and part of Banking Circle Group, that provides card issuing, embedded payments, multi-currency accounts, FX, and expense management to corporates, fintech scaleups, and embedded-finance partners across the UK, Europe, and the US.

Ownership category

akta.pro rank

Product category

Banking-as-a-Service and Payment Infrastructure

NAICS

Credit Card Issuing (52221), Sales Financing (522220)

SIC

Miscellaneous Business Credit Institution (6159), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

akta.pro secondary industries

SME & Business Cross-Border Payments (B2B) (FSAMAIAB), Cross-Border B2B2C Payouts (Mass Payouts, Gig/Creator, Marketplace) (FSAGAKAC), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

Keywords

• Prepaid card issuing
• Banking as a service
• Corporate expense management
• Embedded finance infrastructure
• Multi-currency payment processing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Card Issuing Services: Revenue from issuing prepaid cards (physical and virtual) to businesses for expense management, payouts, and employee rewards. Includes per-card fees and program management fees.
2. Banking-as-a-Service Platform: Subscription and usage-based revenue from providing BaaS infrastructure, APIs, and licensing to fintech scaleups and embedded finance partners.
3. Foreign Exchange Services: Revenue from currency conversion and FX fees on multi-currency payment transactions across 24+ currencies.
4. Expense Management Solutions: Revenue from corporate expense card programs, real-time spend controls, and transaction monitoring services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

B4B Payments operates a Banking-as-a-Service platform that enables corporates, fintech scaleups, and software platforms to launch prepaid card programs, conduct multi-currency payments and FX, and manage corporate expenses. The company provides white-label card issuing, BIN sponsorship, virtual and physical prepaid cards on Mastercard and Visa, payroll and payout solutions, and incentives/rewards programs via a single API integration with regulatory coverage across the UK, EU, and US.

Product overview

B4B Payments operates as a multi-product Banking-as-a-Service platform offering a comprehensive suite of financial services infrastructure. The core platform provides APIs and embedded finance capabilities that power partners' branded financial products. Key products include White Label Card Issuing and BIN Sponsorship for card program launch, Virtual Cards for instant digital card issuance, and Accounts/Payments/FX for multi-currency transactions in 22+ currencies. The platform also includes dedicated solutions for Corporate Expense Management with real-time spend controls, Payroll and Payout Solutions for global fund disbursement, and Incentives/Rewards programs. All offerings are supported by robust APIs with webhooks, automated reconciliation, and security/compliance infrastructure (KYB/KYC).

Differentiator

Problem solved

Functional benefit

Products and services

• Banking-as-a-Service Platform

Quantifiable outcome

• Virtual gift card market estimated to grow by $420.49 billion with CAGR of 20.13% between 2021-2026
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ThreddcoreTechnology or Integration · 11 March 2026Strategic partnership with Thredd, an AI-powered issuer processing platform, to enable B4B Payments' expansion into US markets. Thredd provides global processing capabilities combined with Cross River Bank's banking core, compliance expertise, and principal sponsorship networks for compliant card issuing solutions.
• Cross River BankcoreTechnology or Integration · 11 March 2026Strategic partnership enabling international fintechs to launch payment programs in US market. Cross River provides banking infrastructure, regulatory expertise, principal network sponsorship, and compliance oversight for B4B Payments' US operations.
• WeavrcoreTechnology or Integration · 17 April 2025Partnership to enhance embedded finance capabilities across Europe. B4B Payments' card issuing and payment infrastructure integrated into Weavr's orchestration platform, enabling faster deployment of embedded payment solutions.
• Payments as a Lifeline (PaaL)minorStrategic or Co-development Partner · 1 March 2024B4B Payments joined Payments as a Lifeline (PaaL) to reduce time for providing financial assistance to individuals during natural disasters, emergencies, or chronic aid situations. Focus on disaster relief fund disbursement.
• Innovative Payments AssociationminorOthers · 8 February 2024B4B Payments US Division appointed to the Innovative Payments Association Board of Directors, enabling participation in shaping the future of payments industry.
• Banking Circle GroupcoreOthersB4B Payments is a member of the Banking Circle Group, providing access to established banking infrastructure, regulatory framework, and cross-border payment capabilities.
• Dialect CommunicationsminorGTM or Marketing PartnerDialect Communications featured B4B Payments in a case study showcasing how the partnership has supported B4B's marketing and communication initiatives.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Marqeta: Marqeta is a leading card-issuing BaaS platform providing APIs for prepaid and debit card programs. Directly comparable to B4B Payments in card-issuing infrastructure, white-label programs, and embedded finance, though Marqeta operates at much larger scale and is publicly listed.
• Galileo Financial Technologies: Galileo (owned by SoFi) is a BaaS and card-processing platform serving fintechs and banks with API-driven card issuing, payments, and digital banking infrastructure. Direct competitor to B4B's BaaS platform and card-issuing capabilities.
• Stripe Issuing: Stripe Issuing enables platforms and fintechs to create and manage prepaid and debit card programs via API. Comparable to B4B's virtual card and white-label issuing products, targeting similar fintech scaleup and embedded finance buyers.
• Pleo: Pleo is a European corporate expense management platform issuing prepaid business cards with spend controls and automated reconciliation. Directly comparable to B4B's corporate expense management solution in Europe.
• Soldo: Soldo provides prepaid corporate cards, expense management, and spend controls to European businesses. Closely comparable to B4B's corporate card and expense management product, serving similar mid-market and enterprise customers in Europe.
• Wallester: Wallester is an EMI-licensed European fintech offering white-label card issuing, BaaS APIs, and business expense solutions. Comparable to B4B's BIN sponsorship, white-label card issuing, and European EMI-licensed BaaS offerings.

Broad incumbents

• Adyen: Adyen is a global payments platform offering acquiring, processing, and FX services to enterprise merchants. Overlaps with B4B on multi-currency payments and FX but at much larger enterprise scale and broader product scope.
• Payoneer: Payoneer provides cross-border B2B payments, multi-currency accounts, and corporate payouts to SMBs and marketplaces. Comparable to B4B's multi-currency payments, FX, and payroll/payouts offerings for businesses and freelancers.
• Corpay (formerly FLEETCOR): Corpay operates corporate card, AP automation, and cross-border payment solutions for businesses worldwide. Overlaps with B4B's corporate expense cards and B2B payment offerings, though Corpay is much larger and more diversified.
• WEX Inc. WEX provides corporate payment solutions including fleet cards, business cards, and benefits administration globally. Overlaps with B4B on corporate prepaid cards and B2B payment programs, with WEX operating at significantly larger scale and broader verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/b4bpayments

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B4B Payments