Healthpilot Technologies
- Company typePrivate
- Founded2020
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Healthpilot Technologies does
Healthpilot Technologies is a Nashville-based, private consumer technology company founded in 2020 that operates a direct-to-consumer Medicare plan comparison platform. The core product is a web-based application at medicare.healthpilot.com that enables Medicare-eligible individuals to compare Medicare Advantage, Part D prescription drug, Medigap supplement, and Original Medicare plans side-by-side, supported by a state-specific plan directory, structured educational modules covering each Medicare part and enrollment periods, and licensed advisor phone support Monday-Friday 9am-6pm CST. The company has scaled to over 100,000 cumulative members and is led by CEO David Francis and Founder/Vice Chairman Jonathan Kolstad.
Healthpilot generates revenue through a commission-based affiliate referral model, earning payments from insurance carriers when consumers enroll in Medicare plans through the platform, similar to a digital insurance brokerage or lead generation business. Distribution is primarily organic and content-driven via SEO-optimized Medicare education content, supplemented by Trustpilot-validated trust signals. In July 2024, Humana, one of the largest U.S. Medicare Advantage insurers, made a strategic investment in the company, signaling carrier alignment and providing capital for further scaling. The business model is structurally tied to Medicare enrollment cycles (Annual Election Period and Initial Enrollment Periods), and the company operates with a lean team of 11-50 employees across its U.S. footprint.
Healthpilot Technologies firmographics
Firmographics- Name
- Healthpilot Technologies
- Website
- https://healthpilot.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Healthpilot Technologies industry classification
Industry- Product category
- Medicare Insurance Brokerage
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Hospital & Medical Service Plans (6324), Services-Health Services (8000)
- akta.pro primary industry
- Medigap Plan Administration (Enrollment, Billing & Member Services) (HLAEADAC)
- akta.pro secondary industries
- Medicare Supplement (Medigap) Plans (FSAIAGAB), MA-PD Plans (Medicare Advantage with Prescription Drug Coverage) (FSAIAGAG)
Keywords
Where Healthpilot Technologies is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
Healthpilot Technologies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Commission-based referrals: Healthpilot generates revenue by referring consumers to Medicare insurance plans. The company earns commissions from insurance providers when users enroll in plans through the platform, similar to an insurance aggregator or lead generation model.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Healthpilot Technologies product offering
Product offeringCore offering
Healthpilot Technologies operates a direct-to-consumer Medicare plan comparison platform that allows individuals to compare Medicare Advantage, Part D prescription drug, and Medigap plans side-by-side. The service is provided at no cost to consumers and is supported by licensed advisors reachable via phone (855-922-5051) and through educational content covering Original Medicare, enrollment periods, and state-specific plan availability. Healthpilot earns revenue through commissions from insurance carriers when users enroll in plans through the platform.
Product overview
Healthpilot Technologies offers a unified Medicare plan comparison platform designed to simplify finding and selecting Medicare coverage. The core product is the Healthpilot Medicare Plan Comparison Platform at medicare.healthpilot.com, which enables users to compare plans side-by-side and access expert guidance. Supporting the platform are educational modules covering Medicare Part A (hospital insurance), Part B (medical insurance), Part C (Medicare Advantage), Part D (prescription drug coverage), and Medigap supplement insurance. The platform also includes enrollment period guidance and state-specific plan information to assist beneficiaries in making informed coverage decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthpilot Medicare Plan Comparison Platform
Companies that use Healthpilot Technologies
Customer profileSegments1 record
Ideal customer profiles1 record
Healthpilot Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Healthpilot Technologies partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Healthpilot Technologies competitors and assessment
Company assessmentEmerging players
- Policygenius: Online insurance comparison platform covering life, disability, home/auto, and increasingly health; overlapping comparison UX and DTC acquisition playbook, though with broader product scope.
Direct peers
- GoHealth: Medicare-focused insurance marketplace combining online comparison with telesales agents; competes head-to-head with Healthpilot for MA and Medigap enrollment commissions.
- SelectQuote: Senior-focused insurance distribution platform with strong Medicare Advantage and Medigap enrollment operations; uses a similar phone-assisted, commission-based DTC model.
- eHealth: Public Medicare and health insurance marketplace that lets consumers compare and enroll in MA, Medigap, and Part D plans online; operates the same DTC comparison and commission-referral model as Healthpilot.
- HealthMarkets: Insurance agency network helping individuals compare and enroll in Medicare, ACA, and supplemental health plans; directly comparable in target customer and carrier-paid compensation model.
- SmartFinancial: Insurance comparison marketplace that connects consumers with carriers and agents across multiple lines including Medicare; comparable in affiliate-referral economics and SEO-led acquisition.
Broad incumbents
- Anthem / Elevance Health: Major multi-state Medicare Advantage carrier with growing direct enrollment capabilities; represents both a potential carrier partner and a direct competitor for plan selection traffic.
- UnitedHealthcare (AARP Medicare): Largest Medicare Advantage carrier with its own direct-to-consumer enrollment portal; competes for the same beneficiary flow and sets the commission benchmarks Healthpilot relies on.
- Humana: Top-tier Medicare Advantage carrier and Healthpilot's lead investor; operates its own direct enrollment channels, making it both a strategic partner and a potential competitive threat.
Others
- Medicare.gov (CMS Plan Finder): Government-run Medicare plan comparison tool; represents the primary free comparator that Healthpilot's private marketplace must differentiate against on UX and guided support.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Healthpilot Technologies social profiles
Digital presenceHealthpilot Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthpilot Technologies leadership team
Management profileNumber of profiles
Profiles2 records
Healthpilot Technologies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthpilot Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthpilot Technologies
What does Healthpilot Technologies do?
Healthpilot Technologies operates a direct-to-consumer Medicare plan comparison platform that allows individuals to compare Medicare Advantage, Part D prescription drug, and Medigap plans side-by-side. The service is provided at no cost to consumers and is supported by licensed advisors reachable via phone (855-922-5051) and through educational content covering Original Medicare, enrollment periods, and state-specific plan availability. Healthpilot earns revenue through commissions from insurance carriers when users enroll in plans through the platform.
Is Healthpilot Technologies a public or private company?
Healthpilot Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Healthpilot Technologies founded?
Healthpilot Technologies was founded in 2020. It employs 11 to 50 people.
Where is Healthpilot Technologies based?
Healthpilot Technologies is headquartered in Nashville, United States, in the North America region.
How does Healthpilot Technologies make money?
One revenue line is on record: commission-based referrals.
Who are Healthpilot Technologies's main competitors?
Policygenius is listed as an emerging player. Direct peers are GoHealth, SelectQuote, eHealth, HealthMarkets and SmartFinancial. Broad incumbents are Anthem / Elevance Health, UnitedHealthcare (AARP Medicare) and Humana. Medicare.gov (CMS Plan Finder) is listed as an others.
Does Healthpilot Technologies have an API?
No public API is recorded for Healthpilot Technologies.
What industry is Healthpilot Technologies in?
Healthpilot Technologies's product category is Medicare Insurance Brokerage. Its primary akta.pro industry code is HLAEADAC, Medigap Plan Administration (Enrollment, Billing & Member Services), with a secondary code of FSAIAGAB, Medicare Supplement (Medigap) Plans. Its NAICS code is 524292 and its SIC code is 6324.