Unitas Financial Services
Unitas Financial Services is an independent managing general agency delivering compliance-driven collateral protection, insurance tracking, and risk transfer solutions to banks, credit unions, auto lenders, loan servicers, finance companies, fintechs, and real estate investors across the United States.
- Company typePrivate
- Founded2020
- HeadquartersDublin, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Unitas Financial Services does
Unitas Financial Services, LLC is an independent managing general agency headquartered in Dublin, Ohio that delivers compliance-driven collateral protection and risk transfer solutions to lenders and financial institutions across the United States. Founded in 2020, the firm operates a multi-product platform organized around two pillars: real estate lending solutions (Blanket Mortgage Hazard, Lender-Placed Insurance, Outsourced Insurance Tracking, Mortgage Impairment, Protequity credit default insurance, flood zone determinations, property evaluation and tax tracking, Mortgage Payment Protection, Representations and Warrants, and real estate investor and landlord coverages) and consumer/auto lending solutions (Blanket VSI, Blanket Equipment, Auto CPI, Auto Insurance Tracking, Recovery and Remarketing, Debt Protection, and GAP waiver). Its flagship Blanket 360 suite eliminates the need for ongoing post-close insurance tracking and force-placed procedures by providing portfolio-level master policies covering hazard, auto, and equipment collateral.
The business model is built on insurance premium revenue (recurring, billed monthly on outstanding balances or as one-time origination costs), managed tracking and administrative services, and credit default insurance premiums (approximately 100 basis points on insured balances). Pricing is quote-based and not publicly disclosed. Distribution is via direct enterprise field sales to banks, credit unions, loan servicers, auto lenders, finance companies, fintechs, and real estate investors, supplemented by an authenticated client portal for policy management, claims, and invoicing. The firm holds AICPA SOC compliance, positions itself as compliance-driven, and cites over 100 years of combined team experience in insurance and risk management. Unitas expanded its servicing capacity through the June 2022 acquisition of First Service Corporation.
Unitas Financial Services firmographics
Firmographics- Name
- Unitas Financial Services
- Legal name
- Unitas Financial Services, LLC
- Website
- https://unitas360.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Unitas Financial Services is an independent managing general agency delivering compliance-driven collateral protection, insurance tracking, and risk transfer solutions to banks, credit unions, auto lenders, loan servicers, finance companies, fintechs, and real estate investors across the United States.
- Ownership category
- akta.pro rank
Unitas Financial Services industry classification
Industry- Product category
- Lender Insurance and Collateral Protection
- NAICS
- Finance and Insurance (52)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mortgage Default Insurance & Loss Mitigation Services (Claims, Recoveries, MI Servicing) (FSALAJAH)
Keywords
Where Unitas Financial Services is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Unitas Financial Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Insurance Premium Revenue: Unitas generates revenue through insurance premiums charged to financial institutions for blanket portfolio protection coverage. Premium structures vary by product type - Blanket Equipment premiums are typically charged monthly based on outstanding receivables, while VSI premiums are often charged as a one-time cost at loan origination that may be passed to borrowers.
- Tracking and Administrative Services: Revenue derived from outsourced insurance tracking services where Unitas monitors borrower hazard and flood insurance on behalf of lenders, manages notification processes, and coordinates force-placed insurance placement when necessary.
- Credit Default Insurance (Protequity): Premium income from credit default insurance protecting home equity loans against borrower default. Premium is calculated based on monthly outstanding loan balances and may be charged to borrowers by increasing rates by approximately 100 basis points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Blanket Equipment policies typically charge premium monthly based on outstanding receivables in the portfolio |
| Usage-based | Monthly | Protequity credit default insurance charged at approximately 100 basis points rate increase on insured loans |
| One time/ perpetual license | Pay-as-you-go | Blanket VSI typically charged as one-time cost at loan origination |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Unitas Financial Services product offering
Product offeringCore offering
Unitas Financial Services is an independent managing general agency delivering compliance-driven collateral protection and risk transfer solutions for lenders and financial institutions. Its core offering is the Blanket 360 suite of portfolio-level insurance products (Blanket Mortgage Hazard, Blanket VSI, and Blanket Equipment) that replace traditional borrower-level insurance tracking with automatic master-policy coverage. The company supplements these products with lender-placed insurance, outsourced insurance tracking, auto collateral protection, GAP/debt protection, credit default insurance (Protequity), and supporting digital tools such as the Unitas Client Portal.
Product overview
Unitas Financial Services is an independent managing general agency founded in 2020, delivering compliance-driven collateral protection and risk transfer solutions for lenders and financial institutions. The offering is a multi-product platform organized around two core categories: Property (real estate lending solutions) and Auto (consumer lending solutions), supplemented by Blanket Portfolio Protection programs and client-facing digital tools. The Property suite includes Blanket Mortgage Hazard Insurance (a portfolio-level master policy eliminating post-close insurance tracking), Lender-Placed Insurance, Outsourced Insurance Tracking, Mortgage Impairment Insurance, Protequity (credit default insurance for home equity), Flood Zone Determinations, Property Evaluation Reports, Property Tax Tracking, Mortgage Payment Protection, Representations & Warrants Insurance, Real Estate Investor Insurance, and Landlord Property Insurance. The Auto suite includes Blanket VSI (Vendor's Single Interest, a blanket CPI alternative for auto loans), Blanket Equipment Insurance, Collateral Protection Insurance (Auto CPI), Auto Insurance Tracking, Recovery & Remarketing, Debt Protection Insurance, and Guaranteed Asset Protection (GAP). Supporting platforms include the Unitas Client Portal (for coverage management and reporting), a GAP Waiver Protection system, and a Mortgage Life & Disability quoting tool. The company also provides a comprehensive Claims Management service with downloadable forms across all product lines.
Differentiator
Problem solved
Functional benefit
Brands
- Protequity: A credit default insurance program for lenders that protects home equity loans against borrower default while enabling portfolio growth. It supports higher CLTV lending and helps financial institutions reduce risk exposure in home equity lending.
- Blanket 360
Products and services
- Blanket Mortgage Hazard Insurance Portfolio-level master insurance policy that protects lenders' real estate loan portfolios from physical damage (fire, windstorms, natural disasters, vandalism) without requiring post-close insurance tracking or borrower notifications; available to banks, credit unions, and other real estate lenders.
- Blanket VSI (Vendor's Single Interest) Streamlined collateral protection insurance alternative that provides loan portfolio coverage for auto loans, eliminating the need to track and force-place individual insurance policies; serves auto lenders and consumer finance companies.
- Blanket Equipment Insurance Blanket policy eliminating the need to track insurance on equipment collateral for commercial loans, covering physical damage and theft of uninsured business equipment; available to finance companies and commercial lenders.
- Lender-Placed Insurance Lender-placed property insurance program that ensures collateral remains protected when borrower coverage lapses, is canceled, or becomes insufficient, with CFPB-compliant notification procedures; for banks, credit unions, and loan servicers.
- Outsourced Insurance Tracking Third-party service that monitors, verifies, and manages borrower property insurance coverage on behalf of lenders, including hazard, flood, and builders risk coverage verification; for banks, credit unions, and loan servicers.
- Collateral Protection Insurance (Auto CPI) Auto collateral protection insurance placed by the lender when a borrower's required insurance lapses, covering physical damage to the vehicle; for auto lenders and finance companies.
- Auto Insurance Tracking Monitoring service that tracks borrower auto insurance policies to ensure continuous coverage throughout the loan lifecycle; for auto lenders and finance companies.
- Recovery & Remarketing Services supporting auto lenders in recovering and remarketing repossessed collateral, including skip tracing and recovery assistance; for auto lenders and consumer finance companies.
- Debt Protection Insurance Consumer loan protection product that covers outstanding loan balances in the event of borrower death, disability, or involuntary unemployment; for auto lenders and consumer finance companies.
- Guaranteed Asset Protection (GAP) GAP waiver that pays the difference between the primary insurance settlement (ACV) and the loan balance when a vehicle is totaled or stolen, often including deductible reimbursement; for auto lenders and consumer finance companies.
- Protequity (Equity Default Protection) Credit default insurance program for home equity lenders that protects loans against borrower default (bankruptcy, job loss, divorce, death), enabling lenders to expand CLTV thresholds up to 100%; for banks, credit unions, and home equity lenders.
- Mortgage Impairment Insurance Coverage protecting lenders against losses from errors in loan servicing administration, property flooding in previously non-flood zones, and other servicing oversights; for banks, credit unions, and loan servicers.
- Flood Zone Determinations Flood zone determination services helping lenders identify whether properties securing loans are located in special flood hazard areas; for banks, credit unions, and loan servicers.
- Property Evaluation Reports
Quantifiable outcome
- Eliminates insurance tracking administrative burden for 98-99% of portfolio that maintains coverage
- +3 more outcomes
Companies that use Unitas Financial Services
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Unitas Financial Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Unitas Financial Services partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Unitas Financial Services competitors and assessment
Company assessmentBroad incumbents
- Assurant: Large publicly traded provider of lender-placed insurance, collateral protection, credit insurance, and extended service contracts. Directly overlaps Unitas's force-placed, CPI, and credit default product lines but operates at vastly greater scale across multiple geographies.
- Alliant Insurance Services: Large specialty insurance brokerage offering lender-placed, collateral protection, and financial-institution-focused programs. Overlaps Unitas's product lines as part of a much broader commercial insurance portfolio.
- TruStage (CUNA Mutual Group): Insurance and financial services provider owned by and serving credit unions, offering collateral protection, debt protection, GAP, and credit insurance. Comparable product mix with a credit-union-centric distribution advantage.
- QBE Lender Services: Global insurer with a dedicated lender-placed insurance and collateral protection business serving US banks and credit unions. Overlaps Unitas's lender-placed and blanket hazard products as part of a broader specialty insurance portfolio.
Emerging players
- Protequity / Open Lending-style credit insurers: Comparable credit default / equity protection programs enabling higher CLTV lending on home equity and non-QM loans. Open Lending and similar providers offer analogous credit enhancement to Unitas's Protequity product, addressing the same lender problem of expanding LTV thresholds safely.
Direct peers
- State National Companies (a Markel company): Specialty MGA and program administrator for lender-placed insurance, collateral protection, and structured insurance products for lenders. Direct competitor in the lender-placed and CPI markets with similar carrier-relationship model.
- SWBC: Provider of insurance, lending, and financial services products to financial institutions, including lender-placed hazard and flood insurance, collateral protection, and insurance tracking. Closely comparable business model serving banks and credit unions.
- CUMIS Insurance Society: Credit-union-owned insurer providing collateral protection, lender-placed, and credit life/disability products. Comparable niche positioning serving the credit union lending ecosystem.
- Mortgage Protector Plan: Specialty provider of lender-placed hazard insurance and collateral protection products to community banks and credit unions. Directly competes with Unitas's Lender-Placed and Blanket Mortgage Hazard lines.
- Insurance Trackers, Inc. Outsourced insurance tracking and force-placed insurance provider for residential mortgage lenders. Comparable tracking and lender-placed service offering overlapping Unitas's Outsourced Insurance Tracking and Lender-Placed products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Unitas Financial Services social profiles
Digital presenceUnitas Financial Services compliance and trust
Trust signalCompliance1 record
Unitas Financial Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unitas Financial Services leadership team
Management profileNumber of profiles
Profiles1 record
Unitas Financial Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unitas Financial Services M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unitas Financial Services
What does Unitas Financial Services do?
Unitas Financial Services is an independent managing general agency delivering compliance-driven collateral protection and risk transfer solutions for lenders and financial institutions. Its core offering is the Blanket 360 suite of portfolio-level insurance products (Blanket Mortgage Hazard, Blanket VSI, and Blanket Equipment) that replace traditional borrower-level insurance tracking with automatic master-policy coverage. The company supplements these products with lender-placed insurance, outsourced insurance tracking, auto collateral protection, GAP/debt protection, credit default insurance (Protequity), and supporting digital tools such as the Unitas Client Portal.
Is Unitas Financial Services a public or private company?
Unitas Financial Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unitas Financial Services founded?
Unitas Financial Services was founded in 2020. It employs 101 to 250 people.
Where is Unitas Financial Services based?
Unitas Financial Services is headquartered in Dublin, United States, in the North America region.
How does Unitas Financial Services make money?
Three revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are tracking and Administrative Services and credit Default Insurance (Protequity).
Who are Unitas Financial Services's main competitors?
Broad incumbents on record are Assurant, Alliant Insurance Services, TruStage (CUNA Mutual Group) and QBE Lender Services. Protequity / Open Lending-style credit insurers is listed as an emerging player. Direct peers are State National Companies (a Markel company), SWBC, CUMIS Insurance Society, Mortgage Protector Plan and Insurance Trackers, Inc..
Does Unitas Financial Services have an API?
No public API is recorded for Unitas Financial Services.
What industry is Unitas Financial Services in?
Unitas Financial Services's product category is Lender Insurance and Collateral Protection. Its primary akta.pro industry code is FSALAJAH, Mortgage Default Insurance & Loss Mitigation Services (Claims, Recoveries, MI Servicing). Its NAICS code is 52 and its SIC code is 6411.