Sharp Performance

What Sharp Performance does

Sharp Performance USA Inc. is a privately held US manufacturer and supplier of custom promotional products, with primary end-markets in automotive dealerships and corporate organizations and secondary exposure to government, education, and nonprofits. The company was formed in 2009 by several private high-net-worth investors, acquired Concord Industries' automotive business division the same year, merged Medo Co (including Pin Factory) into the parent entity in 2015, and now operates the Sharp Performance, Medo, and Pin Factory sub-brands. It is headquartered in Irwindale, California with a regional sales office in East Norwalk, Connecticut, and serves customers across North America, South America, Europe, and Asia.

Core products center on custom keychains (leather, metal, cable, valet, die-struck), on-car advertising items (stainless steel and plastic license plate frames, trunk medallions, trailer hitch covers, inserts), custom logo apparel, drinkware, signage, dealer supplies, gift sets, and lapel pins/coins/medallions via Pin Factory. Manufacturing capabilities include OEM and ODM custom design, die-struck and die-cast metal processing, 3D logo technology, full color domed logo inserts, and a hybrid production model that combines in-house US manufacturing with an in-house sourcing team procuring from quality overseas factories.

The business model is direct B2B sales with quote-based unit pricing, delivered through dedicated account managers paired with every customer, inside sales at the Irwindale office, independent commission-only sales representatives across the Americas, Europe, and Asia, and e-commerce via sp-us.com and spusai.com. Trade show presence is anchored at the NADA Show (with booth bookings through 2033), and customer relationships are characterized by long tenure, with named anchor accounts including Toyota, Lexus, Honda, United Nations, Hudson, Yokohama, and McGovern Auto Group.

Name

Sharp Performance

Legal name

Sharp Performance USA Inc.

Website

https://sp-us.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sharp Performance is a US-based custom manufacturer of promotional products—primarily custom keychains, license plate frames, trunk medallions, branded apparel, and corporate gifts—serving automotive dealerships, corporations, and select government and education clients through dedicated account managers and a dual-coast footprint.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Custom promotional products
• Branded merchandise
• Automotive dealership supplies
• Custom keychains
• Corporate branded apparel

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Promotional Products Sales: Sharp Performance generates revenue through the manufacture and sale of custom branded promotional products including keychains, license plate frames, apparel, drinkware, signage, and more. Orders range from small runs of 100 pieces to massive orders in the millions. The company manufactures many products in-house while also sourcing from quality overseas factories through an in-house sourcing team.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sharp Performance manufactures and supplies custom-branded promotional merchandise with a focus on the automotive dealership vertical and broader corporate markets. Core product lines include personalized keychains, license plate frames, apparel, signage, drinkware, and golf accessories, decorated in-house and produced to client specifications. The company serves business buyers across the US from West Coast (Irwindale, CA) and East Coast (East Norwalk, CT) operations.

Product overview

Sharp Performance is a promotional products manufacturer and supplier specializing in personalized automotive and corporate branded merchandise. The company operates a multi-product portfolio comprising three sub-brands: Sharp Performance (core brand), Pin Factory (coins, medallions, and lapel pins), and Medo Company. Core products center on custom keychains (leather, metal, cable, valet, die-struck styles) and on-car advertising items (license plate frames, trunk medallions, trailer hitch covers, inserts) primarily serving automotive dealerships. The offering extends to custom logo apparel, dealership supplies, signage, branded USB drives, drinkware, trade show giveaways, and wellness products. The product architecture functions as a unified promotional merchandise platform rather than a software platform, offering both custom-designed items and factory stock models with quick-ship options. Products serve customer retention through high-perceived-value branded items that generate ongoing brand impressions.

Differentiator

Problem solved

Functional benefit

Brands

• Medo Company: Promotional products sub-brand, merged into Sharp Performance USA Inc. in 2015
• Pin Factory

Products and services

• Custom Keychains Custom-branded, decorated keychains produced for automotive dealerships and corporate buyers as giveaways and lot merchandise.
• License Plate Frames Custom logo license plate frames for automotive dealerships, sold as branded merchandise to dealer groups and individual franchises.
• Custom Apparel Branded apparel (decorated with logos via embroidery and screen printing) for corporate buyers and dealership teams.
• Signage Custom signage for automotive dealerships and corporate clients, produced and decorated in-house.
• Drinkware Custom-branded drinkware (e.g., tumblers, mugs) for corporate gifting, events, and dealership merchandise programs.
• Golf Accessories Custom-decorated golf accessories sold to corporate clients for events, tournaments, and incentive programs.

Quantifiable outcome

• License plate frames with QR codes on vehicles can generate 25% more service referrals via scans, with customers reporting 92% brand recall after 6 months.

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and key.

• Overseas Manufacturing PartnerscoreStrategic or Co-development PartnerSharp Performance operates overseas manufacturing and logistics departments, and when products cannot be manufactured in-house, the company uses an in-house sourcing team to procure from only top quality factories, handling the process every step of the way.
• NADA (National Automobile Dealers Association)keyGTM or Marketing PartnerSharp Performance is a regular exhibitor at the NADA Show & Expo, the world's largest international gathering of franchised new-vehicle dealers. Booth #5240 at NADA 2027 in Orlando (conveniently located next to Amazon Autos), Booth #8322N at NADA 2026 in Las Vegas. Future shows planned through 2033 in Las Vegas, New Orleans, and Dallas.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Custom Ink: Direct-to-consumer and B2B custom apparel and promotional products platform with design tools and group-order capabilities — competing for corporate promotional spend against Sharp Performance's custom logo apparel line.
• Pinnacle Promotions: Promotional products agency and supplier serving enterprise and mid-market clients with custom branded merchandise — comparable service model and product mix to Sharp Performance's account-manager-led offering.
• Quality Logo Products: Online promotional products retailer offering custom keychains, drinkware, apparel, and signage at value price points — competing with Sharp Performance's closeout and mid-market promotional offerings.
• 4imprint: Largest publicly traded US promotional products distributor offering custom keychains, drinkware, apparel, and signage with digital storefront and dedicated account reps — direct competitor to Sharp Performance across automotive and corporate segments.
• HALO Branded Solutions: Large privately held promotional products company combining dedicated account management with global sourcing, serving enterprise and dealer channels with custom branded merchandise comparable to Sharp Performance's offering.
• National Pen: Promotional products manufacturer and distributor specializing in custom writing instruments, drinkware, and gift items — comparable to Sharp Performance's pen, drinkware, and gift-set product lines.
• BEL Promo: Promotional products distributor focused on corporate branding merchandise, custom gifts, and apparel — comparable mid-market product portfolio and direct sales model to Sharp Performance.

Broad incumbents

• PCNA (Polyconcept North America): Multi-brand promotional products manufacturer and supplier (Bullet, Leed's, Trimark, etc.) offering extensive catalog of custom-branded merchandise — broader incumbent overlapping with Sharp Performance's mid-market and enterprise promotional lines.
• alphabroder: Large-scale apparel distributor serving the promotional products and uniform markets through S&S Activewear — broader incumbent overlapping with Sharp Performance's custom logo apparel line but at significantly larger scale.

Emerging players

• Branders: Online-focused promotional products retailer offering custom apparel, bags, drinkware, and accessories with self-service design — emerging digital competitor overlapping with Sharp Performance's mid-market promotional merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SharpPerform
• Facebookfacebook.com/SharpPerformance
• LinkedInlinkedin.com/company/sharp-performance-usa-inc
• Instagraminstagram.com/sharpperformanceusa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharp Performance