Enrich
Enrich (iGrad LLC) is a financial wellness education SaaS platform founded in 2009, serving employers, financial institutions, financial advisors, and educational institutions with configurable, behavior-driven financial education content and assessment tools.
- Company typePrivate
- Founded2009
- HeadquartersCardiff By The Sea, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Enrich does
Enrich (legally iGrad LLC) is a financial wellness education platform founded in 2009 and headquartered in Cardiff-by-the-Sea, California. The company sells a configurable SaaS platform that delivers financial education content, assessments, and personalized learning paths to employers, municipalities, financial institutions, financial professionals, colleges/universities, and high schools. Core platform features include over 100 configuration options, the proprietary My Money Personality Assessment (eleven personality types), the Financial Wellness Checkup for longitudinal outcome tracking, the Educated Investor Toolkit with FINRA-reviewed content and Morningstar-integrated charts, and the recently launched Financial Wellness Content Solutions API for embedding content into third-party platforms. The company reports 5M+ users educated, a 96% helpfulness rating, and a 70% reduction in financial stress among users.
Enrich firmographics
Firmographics- Name
- Enrich
- Legal name
- iGrad LLC
- Website
- https://enrich.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Enrich (iGrad LLC) is a financial wellness education SaaS platform founded in 2009, serving employers, financial institutions, financial advisors, and educational institutions with configurable, behavior-driven financial education content and assessment tools.
- Ownership category
- akta.pro rank
Enrich industry classification
Industry- Product category
- Financial Wellness Software
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), All Other Schools and Instruction (61169)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)
- akta.pro secondary industries
- Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN), Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)
Keywords
Where Enrich is headquartered
LocationHeadquarters
- HQ city
- Cardiff By The Sea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Enrich business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- B2B SaaS Platform Licensing: Organizations license the Enrich financial wellness platform for their employees, members, or students. Pricing is quote-based and likely scales with organization size and feature requirements.
- Content Solutions Licensing: API-based content licensing allowing third-party platforms to embed Enrich financial education content. Delivered through API integration, custom configurations, or full program access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/organization licensing with 100+ configuration options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Enrich product offering
Product offeringCore offering
Enrich (iGrad LLC) provides a configurable financial wellness education platform for organizations, including employers, credit unions, banks, financial advisors, and educational institutions. The platform delivers personalized learning paths, behavioral assessments, and gamified financial education content covering budgeting, credit, savings, and retirement planning. Offerings include a turnkey platform subscription, API-based content embedding (Financial Wellness Content Solutions), and vertical-specific programs such as iGrad for higher education and the Educated Investor Toolkit for financial professionals.
Product overview
Enrich Financial Education is a comprehensive financial wellness platform that operates as a unified ecosystem combining multiple delivery mechanisms and content solutions. The core Enrich Financial Wellness Platform provides personalized financial education with over 100 configurable options, supported by the My Money Personality Assessment and Financial Wellness Checkup tools. The iGrad Program extends the platform specifically for higher education and high school markets. The recently launched Enrich Financial Wellness Content Solutions enables API-based embedding of curated content into third-party platforms. The Educated Investor Toolkit provides FINRA-reviewed tools and Morningstar-integrated charts for financial professionals. All offerings share a common foundation of behavior-driven personalization and unbiased, comprehensive content covering budgeting, credit, savings, and retirement planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Enrich Financial Wellness Platform A comprehensive financial wellness education platform that provides personalized learning paths, interactive tools, assessments, and guided education for employees, members, students, or clients. Configurable with over 100 options covering budgeting, credit, savings, and retirement planning.
- Enrich Financial Wellness Content Solutions A content delivery solution that delivers Enrich's curated financial education content (articles, videos, infographics, course previews) into partner platforms through API integration, full program access, or custom configurations. Designed for organizations wanting to integrate trusted financial education into existing digital ecosystems.
- iGrad Program A financial literacy solution designed for higher education institutions and high schools. Includes comprehensive curriculum, real-time grading, reporting tools, and financial education modules tailored for students.
- Educated Investor Toolkit A toolkit for financial professionals containing FINRA-reviewed content and Morningstar-powered visuals, including compliance-approved presentation decks and Andex Charts for client education, retirement planning discussions, and investment guidance.
Quantifiable outcome
- 70% of users report reduced financial stress after using the platform
- +4 more outcomes
Companies that use Enrich
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Enrich technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature7 records
Enrich partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Arkansas Financial Education Commission (AFEC)coreAFEC launched a free online financial literacy platform for Arkansas residents, supported by Enrich. The platform offers budgeting tools, retirement planning, and self-paced learning modules.
- AzteccoreAztec is the parent/backer of Enrich (iGrad), bringing 40+ years of adult education expertise. Enrich is backed by Aztec as a leader in adult education for four decades, providing credibility and educational expertise.
- NAST (National Association of State Treasurers)coreNAST partnered with Enrich to scale state financial wellness programs nationwide, moving from pilot programs to broader state-wide partnerships.
- MorningstarcoreMorningstar provides Andex Charts and investment data integrated into the Educated Investor toolkit for financial advisors, enabling sophisticated client education on market trends and historical performance.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Enrich competitors and assessment
Company assessmentEmerging players
- Greenlight: Financial literacy platform for students and families with a debit card product, overlapping with Enrich's iGrad program in K-12 and higher education segments.
- Zogo: Gamified financial literacy platform targeting young adults and higher education, directly competing with Enrich's iGrad program in colleges and high schools.
- NerdWallet: A consumer-focused financial education and comparison platform with growing B2B distribution, competing for attention in financial literacy and adjacent to Enrich's content offerings.
Direct peers
- Financial Finesse: A direct competitor offering workplace financial wellness programs to employers, with personalized coaching, education, and analytics — overlapping most directly with Enrich's Employers & Municipalities segment.
- SmartAsset: Operates a financial education and advisor-matching platform serving consumers and financial institutions, overlapping with Enrich's content and financial professional offerings.
Broad incumbents
- Prudential Financial Wellness: Large incumbent offering an employer financial wellness program as part of its broader group insurance and retirement benefits portfolio, directly competing for the same HR buyer.
- Fidelity Financial Wellness: Fidelity's Money Mindset and broader financial wellness offerings compete with Enrich in the employer and financial professional segments, leveraging Fidelity's retirement plan relationships.
- Dave Ramsey's Financial Peace University: Established financial education curriculum deployed through churches, schools, and employers, providing a competing curriculum option in higher ed and high school segments.
- Edelman Financial Engines: Large-scale provider of financial planning and education as an employer benefit, overlapping with Enrich's employer financial wellness offering with much broader planning capabilities.
Regional players
- InCharge Debt Solutions: Nonprofit provider of financial education and debt management programs with strong credit union and employer relationships, partially overlapping with Enrich's Financial Institutions segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Enrich social profiles
Digital presenceEnrich compliance and trust
Trust signalCompliance1 record
Enrich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enrich leadership team
Management profileNumber of profiles
Profiles8 records
Enrich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enrich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enrich
What does Enrich do?
Enrich (iGrad LLC) provides a configurable financial wellness education platform for organizations, including employers, credit unions, banks, financial advisors, and educational institutions. The platform delivers personalized learning paths, behavioral assessments, and gamified financial education content covering budgeting, credit, savings, and retirement planning. Offerings include a turnkey platform subscription, API-based content embedding (Financial Wellness Content Solutions), and vertical-specific programs such as iGrad for higher education and the Educated Investor Toolkit for financial professionals.
Is Enrich a public or private company?
Enrich is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Enrich founded?
Enrich was founded in 2009. It employs 1 to 10 people.
Where is Enrich based?
Enrich is headquartered in Cardiff By The Sea, United States, in the North America region.
How does Enrich make money?
Two revenue lines are on record. B2B SaaS Platform Licensing is the primary driver. The others are content Solutions Licensing.
Who are Enrich's main competitors?
Emerging players on record are Greenlight, Zogo and NerdWallet. Direct peers are Financial Finesse and SmartAsset. Broad incumbents are Prudential Financial Wellness, Fidelity Financial Wellness, Dave Ramsey's Financial Peace University and Edelman Financial Engines. InCharge Debt Solutions is listed as a regional player.
Does Enrich have an API?
Yes. Enrich Financial Wellness Content Solutions offers API Integration to seamlessly embed curated financial education content into digital platforms and create a more integrated user experience. Content delivered through API includes articles, videos, infographics, and course previews. This is available as part of the Content Solutions offering for organizations looking to integrate trusted financial education into their existing digital ecosystems. Developer documentation is at ei.enrich.org/investor-education.
What industry is Enrich in?
Enrich's product category is Financial Wellness Software. Its primary akta.pro industry code is EDAMAHAE, Financial Literacy, Budgeting & Personal Finance, with a secondary code of FSAIAMAN, Worksite Financial Wellness & Employee Assistance Programs (EAP). Its NAICS code is 611710 and its SIC code is 7372.