Enrich

What Enrich does

Enrich (legally iGrad LLC) is a financial wellness education platform founded in 2009 and headquartered in Cardiff-by-the-Sea, California. The company sells a configurable SaaS platform that delivers financial education content, assessments, and personalized learning paths to employers, municipalities, financial institutions, financial professionals, colleges/universities, and high schools. Core platform features include over 100 configuration options, the proprietary My Money Personality Assessment (eleven personality types), the Financial Wellness Checkup for longitudinal outcome tracking, the Educated Investor Toolkit with FINRA-reviewed content and Morningstar-integrated charts, and the recently launched Financial Wellness Content Solutions API for embedding content into third-party platforms. The company reports 5M+ users educated, a 96% helpfulness rating, and a 70% reduction in financial stress among users.

Name

Enrich

Legal name

iGrad LLC

Website

https://enrich.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Enrich (iGrad LLC) is a financial wellness education SaaS platform founded in 2009, serving employers, financial institutions, financial advisors, and educational institutions with configurable, behavior-driven financial education content and assessment tools.

Ownership category

akta.pro rank

Product category

Financial Wellness Software

NAICS

Educational Support Services (611710), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)

akta.pro secondary industries

Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN), Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)

Keywords

• Financial wellness platform
• Financial education software
• Employee benefit solutions
• Financial literacy programs
• Credit union engagement tools

Headquarters

HQ city

Cardiff By The Sea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. B2B SaaS Platform Licensing: Organizations license the Enrich financial wellness platform for their employees, members, or students. Pricing is quote-based and likely scales with organization size and feature requirements.
2. Content Solutions Licensing: API-based content licensing allowing third-party platforms to embed Enrich financial education content. Delivered through API integration, custom configurations, or full program access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Enrich (iGrad LLC) provides a configurable financial wellness education platform for organizations, including employers, credit unions, banks, financial advisors, and educational institutions. The platform delivers personalized learning paths, behavioral assessments, and gamified financial education content covering budgeting, credit, savings, and retirement planning. Offerings include a turnkey platform subscription, API-based content embedding (Financial Wellness Content Solutions), and vertical-specific programs such as iGrad for higher education and the Educated Investor Toolkit for financial professionals.

Product overview

Enrich Financial Education is a comprehensive financial wellness platform that operates as a unified ecosystem combining multiple delivery mechanisms and content solutions. The core Enrich Financial Wellness Platform provides personalized financial education with over 100 configurable options, supported by the My Money Personality Assessment and Financial Wellness Checkup tools. The iGrad Program extends the platform specifically for higher education and high school markets. The recently launched Enrich Financial Wellness Content Solutions enables API-based embedding of curated content into third-party platforms. The Educated Investor Toolkit provides FINRA-reviewed tools and Morningstar-integrated charts for financial professionals. All offerings share a common foundation of behavior-driven personalization and unbiased, comprehensive content covering budgeting, credit, savings, and retirement planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Enrich Financial Wellness Platform A comprehensive financial wellness education platform that provides personalized learning paths, interactive tools, assessments, and guided education for employees, members, students, or clients. Configurable with over 100 options covering budgeting, credit, savings, and retirement planning.
• Enrich Financial Wellness Content Solutions A content delivery solution that delivers Enrich's curated financial education content (articles, videos, infographics, course previews) into partner platforms through API integration, full program access, or custom configurations. Designed for organizations wanting to integrate trusted financial education into existing digital ecosystems.
• iGrad Program A financial literacy solution designed for higher education institutions and high schools. Includes comprehensive curriculum, real-time grading, reporting tools, and financial education modules tailored for students.
• Educated Investor Toolkit A toolkit for financial professionals containing FINRA-reviewed content and Morningstar-powered visuals, including compliance-approved presentation decks and Andex Charts for client education, retirement planning discussions, and investment guidance.

Quantifiable outcome

• 70% of users report reduced financial stress after using the platform
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Arkansas Financial Education Commission (AFEC)coreStrategic or Co-development Partner · 8 January 2026AFEC launched a free online financial literacy platform for Arkansas residents, supported by Enrich. The platform offers budgeting tools, retirement planning, and self-paced learning modules.
• AzteccoreStrategic or Co-development PartnerAztec is the parent/backer of Enrich (iGrad), bringing 40+ years of adult education expertise. Enrich is backed by Aztec as a leader in adult education for four decades, providing credibility and educational expertise.
• NAST (National Association of State Treasurers)coreStrategic or Co-development PartnerNAST partnered with Enrich to scale state financial wellness programs nationwide, moving from pilot programs to broader state-wide partnerships.
• MorningstarcoreTechnology or IntegrationMorningstar provides Andex Charts and investment data integrated into the Educated Investor toolkit for financial advisors, enabling sophisticated client education on market trends and historical performance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Greenlight: Financial literacy platform for students and families with a debit card product, overlapping with Enrich's iGrad program in K-12 and higher education segments.
• Zogo: Gamified financial literacy platform targeting young adults and higher education, directly competing with Enrich's iGrad program in colleges and high schools.
• NerdWallet: A consumer-focused financial education and comparison platform with growing B2B distribution, competing for attention in financial literacy and adjacent to Enrich's content offerings.

Direct peers

• Financial Finesse: A direct competitor offering workplace financial wellness programs to employers, with personalized coaching, education, and analytics — overlapping most directly with Enrich's Employers & Municipalities segment.
• SmartAsset: Operates a financial education and advisor-matching platform serving consumers and financial institutions, overlapping with Enrich's content and financial professional offerings.

Broad incumbents

• Prudential Financial Wellness: Large incumbent offering an employer financial wellness program as part of its broader group insurance and retirement benefits portfolio, directly competing for the same HR buyer.
• Fidelity Financial Wellness: Fidelity's Money Mindset and broader financial wellness offerings compete with Enrich in the employer and financial professional segments, leveraging Fidelity's retirement plan relationships.
• Dave Ramsey's Financial Peace University: Established financial education curriculum deployed through churches, schools, and employers, providing a competing curriculum option in higher ed and high school segments.
• Edelman Financial Engines: Large-scale provider of financial planning and education as an employer benefit, overlapping with Enrich's employer financial wellness offering with much broader planning capabilities.

Regional players

• InCharge Debt Solutions: Nonprofit provider of financial education and debt management programs with strong credit union and employer relationships, partially overlapping with Enrich's Financial Institutions segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EnrichFinancialWellness
• LinkedInlinkedin.com/company/enrich-financial-wellness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enrich