What blaze does

Blaze is an online casino and sports betting platform operated by Prolific Trade N.V., a Curaçao-incorporated entity (registration number 150731) headquartered at Groot Kwartierweg 10, Willemstad, with payment processing routed through Horangi Trading Limited in Nicosia, Cyprus. The platform serves adult consumers (18+) across more than 20 countries via localised websites in 20+ languages, offering casino games (slots, live casino, table games, game shows), a sportsbook, and a proprietary suite of "Blaze Originals" — including Crash, Double, Mines, Dice, Limbo, Tower, Slide, Plinko, Coin Flip, Fortune Double, Crash II, and Fruit Slice — underpinned by a blockchain-based provably-fair verification system. A branded Crash Neymar Jr title anchors a high-profile celebrity sponsorship with footballer Neymar Jr.

The business model is transaction-fee based: Blaze earns the house edge on casino wagers and the odds margin on sports bets across a self-serve, direct-to-consumer web platform. Go-to-market combines a structured affiliate/partner program, sports sponsorships (centred on Neymar Jr), paid promotional offers (a 200€ + 30 free spins welcome bonus is advertised), and multi-language content sites. Operations are vertically integrated around the proprietary Originals content, with third-party provider content (slots, live casino) layered on top. The firm holds Curaçao gaming licensure and operates within Brazil's federal regulated betting framework introduced in 2024, which as of H1 2025 contained 78 licensed operators and 182 active brands serving 17.7 million unique bettors. Marketing, support, and compliance functions are contactable via dedicated channels (support, partners, legal, press, [email protected]). The platform is geo-blocked from restricted jurisdictions including the United States.

The company reports 11-50 employees and is privately held with no disclosed funding rounds, M&A, valuation, or revenue figures beyond a 2004 Series 2 of $11.75M led by VantagePoint Capital Partners (with EnerTech Capital and TL Ventures) and 2005 acquisitions of Synergenix Interactive and Chasma Interactive Publishing — a prior interactive-gaming footprint that predates the current casino positioning.

Name

blaze

Legal name

Prolific Trade N.V.

Website

https://blaze.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Blaze, operated by Curaçao-incorporated Prolific Trade N.V., is an online casino and sportsbook serving adult consumers in 20+ countries via 20+ localised sites, monetising house edge on proprietary Blaze Originals games, third-party casino content, and sports betting margins, with a Neymar Jr brand partnership and Curaçao/Brazil regulatory licences.

Ownership category

akta.pro rank

Product category

Online Casino and Sports Betting

NAICS

Casinos (except Casino Hotels) (713210), Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)

Keywords

• Online casino platform
• Sports betting
• Proprietary crash games
• Provably fair gambling
• Live dealer casino

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Others

Revenue model

1. Casino Wagering (House Edge): Primary revenue from house edge on casino games including slots, table games, live casino, and proprietary Blaze Originals games. Players wager real money and the platform retains a percentage across all game outcomes.
2. Sports Betting Margin: Revenue generated from sports betting odds margins. The platform offers sports betting markets and retains a percentage on winning wagers.
3. Brazilian Regulated Market Operations: Operating under Brazil's federal betting regulations with 78 licensed operators and 182 active brands in the market. Blaze positioned among major regulated operators in the Brazilian market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Blaze operates an online casino and sports betting platform offering proprietary Blaze Originals games (Crash, Double, Mines, Dice, etc.), aggregated third-party slots and live dealer casino games, and a sportsbook covering live and pre-match events. The platform also provides a VIP Club loyalty program, Challenges tournaments, and a provably fair verification system, monetized through house edge on wagers and odds margins on sports betting.

Product overview

Blaze is an online casino and sports betting platform operated by Prolific Trade N.V., featuring a dual offering structure: proprietary Blaze Originals games (including Crash, Double, Mines, Dice, Limbo, Tower, Slide, Plinko, Coin Flip, Fortune Double, Crash II, Fruit Slice, and branded Crash Neymar Jr) and third-party casino content (Slots, Live Casino, Table Games, Game Shows, Bonus Buy). The platform also includes a Sports betting module, VIP Club loyalty program, Challenges tournament system, and Provably Fair verification. Blaze Originals form the core differentiated offering, while the casino section aggregates third-party provider content. The platform targets international markets with multi-language support across 22+ languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Blaze Originals (Crash) Crash-style multiplayer betting game (Blaze Originals flagship title) where players place wagers and must cash out before a rising multiplier crashes. Available to adult players on the Blaze online casino platform.
• Blaze Originals (Double) Color prediction game (Blaze Originals) where players bet on red, green, or black outcomes to double their wager. Available to adult players on the Blaze platform.
• Blaze Originals (Mines) Minefield-style game (Blaze Originals) where players reveal tiles to collect multipliers while avoiding hidden mines. Available to adult players on the Blaze platform.
• Crash Neymar Jr Celebrity-branded crash game featuring footballer Neymar Jr, a variant of Blaze's signature Crash product with celebrity branding. Targeted at Brazilian and global player audiences.
• Online Slots Third-party slot machine games from various providers aggregated on the Blaze online casino platform, available to adult players including bonus-buy enabled titles.
• Live Casino Live dealer casino games including blackjack, roulette, and baccarat streamed in real time to adult players on the Blaze platform.
• Sports Betting Sports betting platform covering live and pre-match events across multiple sports categories. Available to adult players globally via the Blaze web platform with odds-margin monetization.
• VIP Club Loyalty program offering exclusive benefits, promotions, and personalized support to high-value players on the Blaze platform.
• Challenges Gaming challenges and tournaments with competitive elements and reward incentives for player engagement and retention on the Blaze platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Neymar JrcoreGTM or Marketing PartnerCelebrity sponsorship partnership with Brazilian football star Neymar Jr. Features exclusive 'Crash Neymar Jr' branded game on the Blaze platform. Represents a key marketing and brand partnership for customer acquisition in Brazil and global markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stake.com: Stake is a leading crypto-native online casino and sportsbook offering proprietary Crash-style games, slots, live casino, and sports betting across 15+ markets. It is the most direct comparable to Blaze given shared focus on instant-win originals, crypto-friendly payments, and a global multi-language footprint anchored by celebrity sponsorships.
• BC.Game: BC.Game is a crypto online casino featuring proprietary Crash, Dice, Plinko, Limbo, and similar instant-win originals alongside a sportsbook. The product catalogue and target demographic (crypto-curious global players) align closely with Blaze's Blaze Originals portfolio.
• Roobet: Roobet is a crypto casino operator offering proprietary Crash-style games, slots, and live casino with a global reach and Curaçao licensing. Comparable to Blaze on game mechanics, target customer (crypto gamblers), and licensing jurisdiction.
• Rollbit: Rollbit is a crypto casino and sportsbook offering proprietary original games, sports betting, and NFT-integrated features. Comparable to Blaze on the combination of proprietary instant-win games and sportsbook, with overlapping global target audience.
• Sportsbet.io: Sportsbet.io is a crypto-friendly sportsbook and casino operator combining sports betting with casino games across multiple markets. Directly comparable to Blaze's dual sportsbook + casino offering and its global multi-language footprint.
• Gamdom: Gamdom is a crypto casino offering Crash, Dice, Roulette, and other original games with a similar minimalist, crypto-native UX. Overlaps with Blaze on proprietary originals, Curaçao-style licensing, and global non-US targeting.
• Thunderpick: Thunderpick is a crypto casino and esports/sports betting operator offering original games and a multi-vertical betting platform. Comparable to Blaze on crypto-friendly payments, proprietary casino content, and sportsbook integration.

Broad incumbents

• Betano (Kaizen Gaming): Betano is a major regulated online sportsbook and casino brand operated by Kaizen Gaming with strong presence in Brazil and other LATAM markets. Comparable to Blaze as a Brazilian-licensed operator combining sports betting and casino, but with substantially larger scale and broader regulated-market footprint.
• Bet365: Bet365 is one of the world's largest online gambling operators offering sports betting, casino, poker, and games globally. It is comparable to Blaze on the dual sportsbook + casino model but operates at vastly greater scale with tier-1 regulatory licenses across multiple jurisdictions.

Regional players

• Betnacional: Betnacional is a Brazilian-focused online sportsbook and casino licensed under Brazil's federal betting regulations. Comparable to Blaze as a Brazil-licensed operator targeting the same domestic player pool, though more regionally concentrated and sportsbook-led rather than casino-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blazecom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blaze