Window Genie

What Window Genie does

Window Genie was started as a small window cleaning company in Cincinnati, Ohio in 1994 by current CEO, Rik Nonelle. Window Genie has since grown exponentially; we have almost 100 franchise partners operating in 27 states. Purchasing a franchise means you're in business FOR yourself, but never BY yourself. Window Genie's corporate support staff assists in everything from marketing and promotions, to accounting, to operations and training. Franchise partners stay busy and experience growth because multiple services means multiple revenue streams. Offering multiple services also means there's something for every home and every budget. Customers have us back because we've been able to stand out in the marketplace as the number one brand representing professionalism, customer satisfaction and quality

Name

Window Genie

Legal name

Window Genie SPV LLC

Website

http://www.windowgenie.com/

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Window Genie offers residential and light commercial window cleaning, window tinting, pressure washing and more.

Ownership category

akta.pro rank

Product category

Residential Exterior Cleaning Services

NAICS

Glass and Glazing Contractors (23815)

akta.pro primary industry

Commercial & Storefront Window Cleaning (HSAEAJAC)

akta.pro secondary industry

Window Exterior Washing (Non-Interior) (HSAIAMAH)

Keywords

• Residential window cleaning
• Pressure washing services
• Exterior cleaning services
• Window tinting installation
• Gutter cleaning services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Residential Services: One-time and recurring services for residential homeowners including window cleaning, pressure washing, holiday lighting, gutter cleaning, and window tinting. Services are priced per job or through annual maintenance plans.
2. Commercial Services: Professional cleaning and maintenance services for commercial properties including office buildings, apartments, condos, and retail establishments.
3. Franchise Fees: Initial franchise investment ranging from $125,600 to $300,000, providing franchisees with training, proprietary software, and vendor discounts.
4. Annual Maintenance Plans: Pre-pay and Save Maintenance Plan allowing customers to mix and match services on an annual schedule, saving up to 30% with recurring revenue for the company.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Window Genie is a franchise-based exterior cleaning services company that specializes in residential and commercial window cleaning, pressure washing, holiday and permanent lighting installation, gutter cleaning, and window tinting. Services are delivered through over 100 locally owned and independently operated franchise locations across the United States, supported by the Neighborly brand network. Customers can request quotes via phone, website forms, or online booking, with services offered on a one-time basis or through annual maintenance plans.

Product overview

Window Genie is a home and commercial exterior cleaning services franchise founded in 1994 and part of the Neighborly brand family. The company operates on a franchise model with over 100 locations across the United States. The product portfolio centers on five core service categories: Window Cleaning (interior/exterior, solar panel, residential and commercial), Pressure Washing (house washing, roof washing, wood/deck cleaning, concrete cleaning and sealing), Holiday and Permanent Lighting (seasonal installation/takedown/storage and year-round LED systems), Gutter Cleaning, and Window Tinting (solar control, security, decorative films, and removal). Services are offered to both residential and commercial customers, with annual maintenance plans available that bundle multiple services for up to 30% savings. All services are backed by the Neighborly Done Right Promise and include free estimates.

Differentiator

Problem solved

Functional benefit

Products and services

• Window Cleaning Services
• Solar Panel Cleaning
• Pressure Washing Services
• House Washing
• Roof Washing
• Wood Pressure Washing
• Concrete Cleaning
• Concrete Sealing
• Holiday Lighting
• Permanent Lighting Installation
• Gutter Cleaning
• Window Tinting
• Commercial Services

Quantifiable outcome

• Window cleaning extends window lifespan and prevents dust/dirt from etching into glass
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• NeighborlycoreOthersWindow Genie is part of the Neighborly family of home and commercial service providers. Neighborly is a large and respected community of service brands that provides shared expertise, resources, and standards of customer service. Window Genie benefits from the collective reputation, trust, and best practices shared among fellow Neighborly brands, and is covered under the Neighborly Done Right Promise.
• Dwyer Franchising LLCcoreOthersDwyer Franchising LLC is the franchisor of Window Genie, headquartered at 1010 N. University Parks Dr., Waco, TX 76707. The company provides franchise opportunities with initial investment ranging from $125,600 to $300,000, including comprehensive support with training, proprietary software, and vendor discounts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fish Window Cleaning: National residential and commercial window-cleaning franchise with a similar multi-territory operator model. Most directly comparable competitor to Window Genie's core service line and franchise GTM.
• Glass Doctor: Neighborly sister brand specializing in glass repair, replacement, and window-tinting services. Closest peer on window-film installation and a direct Neighborly portfolio comparable.
• Molly Maid: Neighborly sister brand providing residential cleaning services via a franchise model. Comparable in franchise GTM, Neighborly ecosystem positioning, and recurring-service model.
• Stanley Steemer: Established U.S. home-services franchise offering carpet, tile, and hard-surface cleaning with adjacent window and pressure-washing services. Comparable in franchise scale and multi-service residential offering.
• The Maids: National residential cleaning franchise operating on a team-based recurring-service model. Comparable franchise structure, customer segment, and recurring-revenue mechanic.
• Maid Brigade: Residential cleaning franchise with a recurring-service model. Comparable franchise GTM and homeowner customer base.
• Merry Maids: Long-standing residential cleaning franchise owned by ServiceMaster. Comparable franchise scale, recurring-service mechanic, and homeowner customer profile.

Emerging players

• Shine: Tech-enabled window cleaning and exterior services company serving residential and commercial customers across multiple U.S. metros. Comparable core service category with a more venture-backed, less franchise-driven model.

Broad incumbents

• ServiceMaster: Diversified home-services brand portfolio including Merry Maids and ServiceMaster Clean. Comparable as a broad incumbent franchisor competing for franchisee capital and household mindshare.
• Neighborly: Parent company of Window Genie and a portfolio of home-service franchise brands. Comparable as the holding-company platform through which Window Genie competes and shares resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thewindowgenie
• Facebookfacebook.com/windowgenie
• LinkedInlinkedin.com/company/window-genie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Window Genie