EquiBreed ART
- Company typePrivate
- Founded2008
- HeadquartersHamilton, New Zealand
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What EquiBreed ART does
EquiBreed ART is a New Zealand-based, family-owned veterinary reproduction specialist that provides advanced equine reproductive technologies, frozen embryo and frozen semen distribution, breeding supplies, and veterinary consultancy. The company traces its origins to 2008 when Dr Lee Morris and her husband Newlands founded EquiBreed NZ Ltd; in 2023 the legacy business was sold to Matamata Veterinary Services (now MVS EquiBreed) and the Morrises retained the advanced reproductive technologies arm as EquiBreed ART Ltd, operating from a single facility at 399 Parklands Road, Te Awamutu. It is led by Dr Lee Morris, a Registered Specialist in Veterinary Reproduction in Australasia since 2004, Diplomate of the American College of Theriogenologists, and producer of the first ICSI foal in New Zealand in 2019.
EquiBreed ART firmographics
Firmographics- Name
- EquiBreed ART
- Legal name
- EquiBreed ART Ltd
- Website
- https://equibreedart.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Ownership category
- akta.pro rank
EquiBreed ART industry classification
Industry- Product category
- Equine Reproductive Services
- NAICS
- Horses and Other Equine Production (11292)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Reproduction, Breeding & Theriogenology (Large Animal/Equine) (HLAMABAG)
- akta.pro secondary industries
- Stallion Services & Semen Collection/Distribution (AFAEAGAB), Horse Breeding & Stud Farms (AFAEAGAA), Mare Management & Foaling Operations (AFAEAGAC)
Keywords
Where EquiBreed ART is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
EquiBreed ART business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Advanced Reproductive Technology Services: ICSI procedures involving oocyte recovery, laboratory fertilisation, and embryo culture. OPU training courses for qualified veterinarians. Consultancy services for equine vet clinics including case management, laboratory protocol optimisation, and statistical analysis.
- Frozen Semen Distribution: Distribution of frozen semen from partner studs (VDL Stud, Van Olst Horses, GFE) on a pregnancy basis, enabling breeders to access top genetics in New Zealand.
- Frozen Embryo Sales: Sale of frozen embryos from high-quality mare x stallion combinations. Purchasers can thaw and transfer into their own recipients.
- Breeding Supplies: Sale of breeding supplies including Botucrio semen freezing extender, Botupharma AV kits, Vetmotl sperm separation devices, Red Cushion concentrates, Botusemen Gold extenders, and supplements like Sperm-Mate and In-Preg-Mate GOLD.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Botucrio Semen Freezing Extender 1L |
| Unit Pricing | Pay-as-you-go | Vetmotl 3ml Sperm Separation Device (box of 10) |
| Unit Pricing | Pay-as-you-go | Vetmotl 3ml Sperm Separation Device Thawing Kit (box of 3) |
| Unit Pricing | Pay-as-you-go | Botupharma Red Cushion 20ml |
| Unit Pricing | Pay-as-you-go | Botusemen Gold Semen Extender |
| Unit Pricing | Pay-as-you-go | Sperm-Mate (1kg supplement) |
| Outcome Based/ Performance | Pay-as-you-go | Frozen Semen on Pregnancy Basis |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
EquiBreed ART product offering
Product offeringCore offering
EquiBreed ART is a New Zealand-based equine advanced reproductive technologies (ART) company that provides ICSI (Intracytoplasmic Sperm Injection), Ovum Pick Up (OPU), embryo vitrification and frozen embryo sales to horse breeders, alongside distribution of frozen semen from partner international studs (VDL Stud, Van Olst Horses, GFE). The company also sells a line of veterinary breeding supplies and offers professional OPU training courses and confidential consultancy services to equine veterinary clinics and embryo laboratories.
Product overview
EquiBreed ART is an equine advanced reproductive technologies company offering a comprehensive suite of services for horse breeding. Core services include Frozen Embryos for Sale (enabling access to top NZ genetics), Advanced Reproductive Technologies (ICSI with OPU, in vitro culture, and embryo freezing), and Frozen Semen on a pregnancy basis from VDL Stud, Van Olst Horses, and GFE. The company also operates a Breeding Supplies product line featuring Botupharma and Vetmotl veterinary equipment, Botucrio and Botusemen extenders, and reproductive supplements. Additional services include Ovum Pick Up (OPU) Training for veterinarians and Confidential Consultancy Services for veterinary clinics and embryo laboratories. The company is led by Dr Lee Morris and maintains an active research program in equine reproduction and stem cell therapy.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Embryos for Sale Sale of frozen embryos from high-quality mare x stallion combinations, allowing breeders to purchase and thaw embryos for transfer into their own recipient mare, or buy on a pregnancy basis. Targeted at New Zealand horse breeders seeking access to top genetics.
- Advanced Reproductive Technologies (ICSI) ICSI service involving Ovum Pick Up via transvaginal ultrasound-guided technique, in vitro maturation for 36 hours, laboratory fertilisation by injection of one sperm into one egg, and embryo culture for up to 10 days prior to transfer or vitrification. Offered to New Zealand horse breeders.
- Frozen Semen Distribution of frozen semen from international stallion studs on a pregnancy basis, enabling New Zealand breeders to access top stallion genetics including VDL Zirocco Blue, Van Olst Kjento, and GFE Herald III.
- Botucrio Semen Freezing Extender Innovative freezing extender developed for stallion sperm cryopreservation, designed to protect sperm from cryodamage and maintain fertility post-thawing. Sold through the EquiBreed ART e-commerce store.
- Botusemen Gold Semen Extender Semen extender specially developed for stallions more susceptible to premature capacitation. Contains casein to delay capacitation and cholesterol to protect the sperm membrane during cooling. Sold via the EquiBreed ART online store at price on application.
- Botupharma AV Kit and Supplies Equine artificial vagina kit for stallion semen collection during artificial insemination, featuring a high-resistance rigid tube with anatomical design for stallion comfort, polyurethane coating, and disposable collection cups.
- Botupharma Red Cushion High-density cushion fluid for semen centrifugation that reduces damage through sperm damping, producing less compacted pellets with high sperm recovery rate.
- Vetmotl 3ml Sperm Separation Device Sperm separation device that simulates natural cervical and uterine pathway barriers, enabling separation of optimally functional sperm for veterinary ART procedures. 30-minute process with no special media needed. Sold in boxes of 10.
- Vetmotl 3ml Sperm Separation Device Thawing Kit Thawing kit for preparing healthy, motile sperm samples from frozen Vetmotl sperm separation devices for veterinary reproduction procedures. Sold in boxes of 3.
- Sperm-Mate Scientific formulation supplement targeting fertility for horses, available in 1kg packaging.
- iUPODs for Oestrous Suppression Device for suppression of oestrous in mares during breeding programs.
- In-Preg-Mate GOLD Reproductive supplement product for use in equine breeding programs.
- Ovum Pick Up (OPU) Training Course Hands-on training course for qualified veterinarians covering OPU procedure, physiology, anatomy, oocyte recovery, oocyte shipping and equipment. Limited class sizes for one-on-one training by OPU experts.
- Confidential Consultancy Services Confidential consultancy services for veterinarians and embryo laboratories covering equine reproduction case management, ART training (OPU, ICSI, embryo vitrification), laboratory protocol optimization, and statistical analysis.
Quantifiable outcome
- >60% of OPU sessions produce an embryo with average of 1.3 embryos per session
- +5 more outcomes
Companies that use EquiBreed ART
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
EquiBreed ART technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EquiBreed ART partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- VDL StudcoreInternational stallion stud providing frozen semen for distribution on a pregnancy basis. Catalogue available through EquiBreed ART website. Featured stallions include VDL Zirocco Blue and VDL Nightlife.
- Van Olst HorsescoreInternational stallion stud providing frozen semen for distribution on a pregnancy basis. Catalogue available through EquiBreed ART website. Featured stallion includes Van Olst Kjento.
- Groupe France Elevage (GFE)coreInternational stallion stud providing frozen semen for distribution on a pregnancy basis. Catalogue available through EquiBreed ART website. Featured stallions include GFE Herald III and GFE Candy de Nantuel.
- MVS EquiBreedcoreEquiBreed NZ was sold to Matamata Veterinary Services to become MVS EquiBreed. MVS EquiBreed handles all mare, stallion, and embryo transfer services, and operates a shop for reproduction supplies.
- Rangiora Veterinary CentreminorEmbryo transfer centre collaboration. Referenced as a partner on the EquiBreed ART About Us page.
- BotupharmacoreSupplier of reproductive supplies including Botucrio semen freezing extender, Botupharma AV kits, Red Cushion concentrates, and Botusemen Gold extenders. Products sold through EquiBreed ART e-commerce store.
- VetmotlcorePioneering sperm processing technology provider. Vetmotl 3ml sperm separation devices sold through EquiBreed ART. Simulates natural barriers to separate optimally functional sperm.
- University of Newcastle (via Breed Diagnostics)minorCollaborative research partner developing solutions for equine reproduction. Previously collaborated on ARC Linkage Project 'Enhancing fertility for the Thoroughbred and Standardbred industries' (ARC Ref# LP160100824).
- University of WaikatominorDr Lee Morris is an Honorary Lecturer at University of Waikato. Animal Ethics parenting agreement provided by University of Waikato, New Zealand. Multiple MSc research projects conducted in collaboration.
- University of SydneyminorDr Lee Morris is an Honorary Associate of University of Sydney. PhD research projects supervised in collaboration. Research conducted on sex-sorted semen and development of media for sex preselection of stallion spermatozoa.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
EquiBreed ART competitors and assessment
Company assessmentBroad incumbents
- Hamilton Thorne: US-listed provider of animal reproduction technologies, equipment, and consumables for ART labs. Comparable as an upstream enabler of equine and bovine ART procedures and supplies.
- IMV Technologies: International animal reproduction solutions provider offering semen extenders, cryopreservation equipment, and ART consumables. Comparable supplier of equine breeding supplies and lab equipment.
- Minitube (CTB): Global supplier of animal reproduction equipment, media, and consumables used in equine AI and embryo transfer. Comparable supplier-side presence in the equine reproduction value chain.
Direct peers
- Stallion AI Services: UK-based equine semen collection, freezing, and distribution specialist. Comparable frozen semen and breeding supply distribution model serving Thoroughbred and sport horse breeders.
- Hagyard Equine Medical Institute: Major US equine veterinary practice with a dedicated Equine Reproduction Department offering ICSI, embryo transfer, and stallion services. Comparable as a multi-vet equine reproduction service provider.
- MVS EquiBreed (formerly EquiBreed NZ): Operated by Matamata Veterinary Services after acquiring EquiBreed NZ in 2023. Offers the closest directly comparable equine ART, mare management, and embryo transfer services in NZ, splitting what was once a single company.
- Avantea: Italy-based leading equine ICSI and advanced reproduction laboratory serving breeders globally. Directly comparable as a commercial provider of OPU, ICSI, and embryo cryopreservation for horses.
- Rood & Riddle Equine Hospital: US equine veterinary hospital with advanced reproduction services including ICSI and embryo transfer. Comparable full-service equine reproduction and fertility practice.
- Twemlows Stud Farm: UK equine fertility center offering AI, embryo transfer, and advanced reproductive services. A directly comparable specialist equine ART practice with international clientele.
- Botupharma: Brazilian manufacturer of equine and bovine reproduction supplies (extenders, AV kits, Red Cushion) currently distributed by EquiBreed ART in NZ. Comparable as a supplier of the same product category, with overlap on product lines such as Botucrio and Botusemen Gold.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
EquiBreed ART social profiles
Digital presenceEquiBreed ART financial estimates
Financial estimateRevenue estimate
Valuation estimate
EquiBreed ART leadership team
Management profileNumber of profiles
Profiles2 records
EquiBreed ART funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EquiBreed ART M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EquiBreed ART
What does EquiBreed ART do?
EquiBreed ART is a New Zealand-based equine advanced reproductive technologies (ART) company that provides ICSI (Intracytoplasmic Sperm Injection), Ovum Pick Up (OPU), embryo vitrification and frozen embryo sales to horse breeders, alongside distribution of frozen semen from partner international studs (VDL Stud, Van Olst Horses, GFE). The company also sells a line of veterinary breeding supplies and offers professional OPU training courses and confidential consultancy services to equine veterinary clinics and embryo laboratories.
Is EquiBreed ART a public or private company?
EquiBreed ART is a private company. It is classified as family owned and is currently operating.
When was EquiBreed ART founded?
EquiBreed ART was founded in 2008.
Where is EquiBreed ART based?
EquiBreed ART is headquartered in Hamilton, New Zealand, in the Oceania region.
How does EquiBreed ART make money?
Four revenue lines are on record. Advanced Reproductive Technology Services are the primary driver. The others are frozen Semen Distribution, frozen Embryo Sales and breeding Supplies.
Who are EquiBreed ART's main competitors?
Broad incumbents on record are Hamilton Thorne, IMV Technologies and Minitube (CTB). Direct peers are Stallion AI Services, Hagyard Equine Medical Institute, MVS EquiBreed (formerly EquiBreed NZ), Avantea, Rood & Riddle Equine Hospital, Twemlows Stud Farm and Botupharma.
Does EquiBreed ART have an API?
No public API is recorded for EquiBreed ART.
What industry is EquiBreed ART in?
EquiBreed ART's product category is Equine Reproductive Services. Its primary akta.pro industry code is HLAMABAG, Reproduction, Breeding & Theriogenology (Large Animal/Equine), with a secondary code of AFAEAGAB, Stallion Services & Semen Collection/Distribution. Its NAICS code is 11292 and its SIC code is 200.