EquiBreed ART

What EquiBreed ART does

EquiBreed ART is a New Zealand-based, family-owned veterinary reproduction specialist that provides advanced equine reproductive technologies, frozen embryo and frozen semen distribution, breeding supplies, and veterinary consultancy. The company traces its origins to 2008 when Dr Lee Morris and her husband Newlands founded EquiBreed NZ Ltd; in 2023 the legacy business was sold to Matamata Veterinary Services (now MVS EquiBreed) and the Morrises retained the advanced reproductive technologies arm as EquiBreed ART Ltd, operating from a single facility at 399 Parklands Road, Te Awamutu. It is led by Dr Lee Morris, a Registered Specialist in Veterinary Reproduction in Australasia since 2004, Diplomate of the American College of Theriogenologists, and producer of the first ICSI foal in New Zealand in 2019.

Name

EquiBreed ART

Legal name

EquiBreed ART Ltd

Website

https://equibreedart.com

Company type

Private

Founded year

2008

Operating status

Operating

Ownership category

akta.pro rank

Product category

Equine Reproductive Services

NAICS

Horses and Other Equine Production (11292)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Reproduction, Breeding & Theriogenology (Large Animal/Equine) (HLAMABAG)

akta.pro secondary industries

Stallion Services & Semen Collection/Distribution (AFAEAGAB), Horse Breeding & Stud Farms (AFAEAGAA), Mare Management & Foaling Operations (AFAEAGAC)

Keywords

• Equine reproductive services
• Veterinary breeding technologies
• Frozen embryo services
• Stallion semen distribution
• Equine fertility consultancy

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Advanced Reproductive Technology Services: ICSI procedures involving oocyte recovery, laboratory fertilisation, and embryo culture. OPU training courses for qualified veterinarians. Consultancy services for equine vet clinics including case management, laboratory protocol optimisation, and statistical analysis.
2. Frozen Semen Distribution: Distribution of frozen semen from partner studs (VDL Stud, Van Olst Horses, GFE) on a pregnancy basis, enabling breeders to access top genetics in New Zealand.
3. Frozen Embryo Sales: Sale of frozen embryos from high-quality mare x stallion combinations. Purchasers can thaw and transfer into their own recipients.
4. Breeding Supplies: Sale of breeding supplies including Botucrio semen freezing extender, Botupharma AV kits, Vetmotl sperm separation devices, Red Cushion concentrates, Botusemen Gold extenders, and supplements like Sperm-Mate and In-Preg-Mate GOLD.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EquiBreed ART is a New Zealand-based equine advanced reproductive technologies (ART) company that provides ICSI (Intracytoplasmic Sperm Injection), Ovum Pick Up (OPU), embryo vitrification and frozen embryo sales to horse breeders, alongside distribution of frozen semen from partner international studs (VDL Stud, Van Olst Horses, GFE). The company also sells a line of veterinary breeding supplies and offers professional OPU training courses and confidential consultancy services to equine veterinary clinics and embryo laboratories.

Product overview

EquiBreed ART is an equine advanced reproductive technologies company offering a comprehensive suite of services for horse breeding. Core services include Frozen Embryos for Sale (enabling access to top NZ genetics), Advanced Reproductive Technologies (ICSI with OPU, in vitro culture, and embryo freezing), and Frozen Semen on a pregnancy basis from VDL Stud, Van Olst Horses, and GFE. The company also operates a Breeding Supplies product line featuring Botupharma and Vetmotl veterinary equipment, Botucrio and Botusemen extenders, and reproductive supplements. Additional services include Ovum Pick Up (OPU) Training for veterinarians and Confidential Consultancy Services for veterinary clinics and embryo laboratories. The company is led by Dr Lee Morris and maintains an active research program in equine reproduction and stem cell therapy.

Differentiator

Problem solved

Functional benefit

Products and services

• Frozen Embryos for Sale Sale of frozen embryos from high-quality mare x stallion combinations, allowing breeders to purchase and thaw embryos for transfer into their own recipient mare, or buy on a pregnancy basis. Targeted at New Zealand horse breeders seeking access to top genetics.
• Advanced Reproductive Technologies (ICSI) ICSI service involving Ovum Pick Up via transvaginal ultrasound-guided technique, in vitro maturation for 36 hours, laboratory fertilisation by injection of one sperm into one egg, and embryo culture for up to 10 days prior to transfer or vitrification. Offered to New Zealand horse breeders.
• Frozen Semen Distribution of frozen semen from international stallion studs on a pregnancy basis, enabling New Zealand breeders to access top stallion genetics including VDL Zirocco Blue, Van Olst Kjento, and GFE Herald III.
• Botucrio Semen Freezing Extender Innovative freezing extender developed for stallion sperm cryopreservation, designed to protect sperm from cryodamage and maintain fertility post-thawing. Sold through the EquiBreed ART e-commerce store.
• Botusemen Gold Semen Extender Semen extender specially developed for stallions more susceptible to premature capacitation. Contains casein to delay capacitation and cholesterol to protect the sperm membrane during cooling. Sold via the EquiBreed ART online store at price on application.
• Botupharma AV Kit and Supplies Equine artificial vagina kit for stallion semen collection during artificial insemination, featuring a high-resistance rigid tube with anatomical design for stallion comfort, polyurethane coating, and disposable collection cups.
• Botupharma Red Cushion High-density cushion fluid for semen centrifugation that reduces damage through sperm damping, producing less compacted pellets with high sperm recovery rate.
• Vetmotl 3ml Sperm Separation Device Sperm separation device that simulates natural cervical and uterine pathway barriers, enabling separation of optimally functional sperm for veterinary ART procedures. 30-minute process with no special media needed. Sold in boxes of 10.
• Vetmotl 3ml Sperm Separation Device Thawing Kit Thawing kit for preparing healthy, motile sperm samples from frozen Vetmotl sperm separation devices for veterinary reproduction procedures. Sold in boxes of 3.
• Sperm-Mate Scientific formulation supplement targeting fertility for horses, available in 1kg packaging.
• iUPODs for Oestrous Suppression Device for suppression of oestrous in mares during breeding programs.
• In-Preg-Mate GOLD Reproductive supplement product for use in equine breeding programs.
• Ovum Pick Up (OPU) Training Course Hands-on training course for qualified veterinarians covering OPU procedure, physiology, anatomy, oocyte recovery, oocyte shipping and equipment. Limited class sizes for one-on-one training by OPU experts.
• Confidential Consultancy Services Confidential consultancy services for veterinarians and embryo laboratories covering equine reproduction case management, ART training (OPU, ICSI, embryo vitrification), laboratory protocol optimization, and statistical analysis.

Quantifiable outcome

• >60% of OPU sessions produce an embryo with average of 1.3 embryos per session
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• VDL StudcoreChannel Partner/ Reseller/ DistributorInternational stallion stud providing frozen semen for distribution on a pregnancy basis. Catalogue available through EquiBreed ART website. Featured stallions include VDL Zirocco Blue and VDL Nightlife.
• Van Olst HorsescoreChannel Partner/ Reseller/ DistributorInternational stallion stud providing frozen semen for distribution on a pregnancy basis. Catalogue available through EquiBreed ART website. Featured stallion includes Van Olst Kjento.
• Groupe France Elevage (GFE)coreChannel Partner/ Reseller/ DistributorInternational stallion stud providing frozen semen for distribution on a pregnancy basis. Catalogue available through EquiBreed ART website. Featured stallions include GFE Herald III and GFE Candy de Nantuel.
• MVS EquiBreedcoreStrategic or Co-development PartnerEquiBreed NZ was sold to Matamata Veterinary Services to become MVS EquiBreed. MVS EquiBreed handles all mare, stallion, and embryo transfer services, and operates a shop for reproduction supplies.
• Rangiora Veterinary CentreminorStrategic or Co-development PartnerEmbryo transfer centre collaboration. Referenced as a partner on the EquiBreed ART About Us page.
• BotupharmacoreTechnology or IntegrationSupplier of reproductive supplies including Botucrio semen freezing extender, Botupharma AV kits, Red Cushion concentrates, and Botusemen Gold extenders. Products sold through EquiBreed ART e-commerce store.
• VetmotlcoreTechnology or IntegrationPioneering sperm processing technology provider. Vetmotl 3ml sperm separation devices sold through EquiBreed ART. Simulates natural barriers to separate optimally functional sperm.
• University of Newcastle (via Breed Diagnostics)minorStrategic or Co-development PartnerCollaborative research partner developing solutions for equine reproduction. Previously collaborated on ARC Linkage Project 'Enhancing fertility for the Thoroughbred and Standardbred industries' (ARC Ref# LP160100824).
• University of WaikatominorStrategic or Co-development PartnerDr Lee Morris is an Honorary Lecturer at University of Waikato. Animal Ethics parenting agreement provided by University of Waikato, New Zealand. Multiple MSc research projects conducted in collaboration.
• University of SydneyminorStrategic or Co-development PartnerDr Lee Morris is an Honorary Associate of University of Sydney. PhD research projects supervised in collaboration. Research conducted on sex-sorted semen and development of media for sex preselection of stallion spermatozoa.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Hamilton Thorne: US-listed provider of animal reproduction technologies, equipment, and consumables for ART labs. Comparable as an upstream enabler of equine and bovine ART procedures and supplies.
• IMV Technologies: International animal reproduction solutions provider offering semen extenders, cryopreservation equipment, and ART consumables. Comparable supplier of equine breeding supplies and lab equipment.
• Minitube (CTB): Global supplier of animal reproduction equipment, media, and consumables used in equine AI and embryo transfer. Comparable supplier-side presence in the equine reproduction value chain.

Direct peers

• Stallion AI Services: UK-based equine semen collection, freezing, and distribution specialist. Comparable frozen semen and breeding supply distribution model serving Thoroughbred and sport horse breeders.
• Hagyard Equine Medical Institute: Major US equine veterinary practice with a dedicated Equine Reproduction Department offering ICSI, embryo transfer, and stallion services. Comparable as a multi-vet equine reproduction service provider.
• MVS EquiBreed (formerly EquiBreed NZ): Operated by Matamata Veterinary Services after acquiring EquiBreed NZ in 2023. Offers the closest directly comparable equine ART, mare management, and embryo transfer services in NZ, splitting what was once a single company.
• Avantea: Italy-based leading equine ICSI and advanced reproduction laboratory serving breeders globally. Directly comparable as a commercial provider of OPU, ICSI, and embryo cryopreservation for horses.
• Rood & Riddle Equine Hospital: US equine veterinary hospital with advanced reproduction services including ICSI and embryo transfer. Comparable full-service equine reproduction and fertility practice.
• Twemlows Stud Farm: UK equine fertility center offering AI, embryo transfer, and advanced reproductive services. A directly comparable specialist equine ART practice with international clientele.
• Botupharma: Brazilian manufacturer of equine and bovine reproduction supplies (extenders, AV kits, Red Cushion) currently distributed by EquiBreed ART in NZ. Comparable as a supplier of the same product category, with overlap on product lines such as Botucrio and Botusemen Gold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/equibreedART
• Instagraminstagram.com/equibreedart

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EquiBreed ART