What Gaming Analytics Inc does

Gaming Analytics Inc is a private B2B SaaS company founded in 2017 by Kiran Brahmandam and headquartered in San Francisco, California. The company provides AI-powered analytics software for land-based casino operators, combining natural language processing with self-learning machine learning to deliver real-time insights on slot floor performance, player behavior, marketing automation, and fraud detection. The core platform is delivered through a search-driven cognitive computing interface that allows non-technical casino staff to query complex analytics using plain English questions, replacing traditional SQL-based reporting and manual Excel workflows that typically take 30-45 days. Modular components include slots optimization, marketing automation, player development (including the True Value player lifetime value predictor), host team mobile app, heat map visualization, vendor performance analytics, and automated fraud detection.

The company's go-to-market is primarily direct enterprise sales to commercial and tribal casino operators, supplemented by an OEM integration partnership with Konami Gaming for embedded delivery through the SYNKROS casino management system. Pricing is quote-based annual subscription, tailored to property size and module selection, with a standard 45-day deployment timeline. The customer base spans mid-market and enterprise casinos across North America, including named customers such as Mohegan, Gila River Resorts & Casinos, Morongo, Desert Diamond, Red Wind, Gulfstream Park, Q Casino, Chicken Ranch, and Jamul Casino. Operationally, the company maintains offices in the US, India (Bengaluru), Spain (Madrid), and Canada (Toronto), with a team of approximately 30 employees.

In February 2026, Gaming Analytics was acquired by Aristocrat Leisure Limited, the Australian gaming technology provider, and now operates as part of Aristocrat's platform operations division. The company was ranked #1 in the Eilers Fantini G2E Vendor Survey for Best Casino Analytics Software for four consecutive years (2021-2024), reflecting strong peer-reviewed industry validation. Quantifiable customer outcomes cited include 14.6% coin-in increases, 15% win-per-unit improvements sustained over two years, $2.4M annual free play savings, $130K annual fraud prevention savings, and 180 hours per month in reduced manual reporting effort.

Name

Gaming Analytics Inc

Legal name

GAMING ANALYTICS INC.

Website

http://www.gaminganalytics.ai

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

We empower casinos operators with machine intelligence to improve their operations

Ownership category

akta.pro rank

Product category

Casino Analytics Software

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

akta.pro secondary industry

Risk Management, Fraud & Anti-Collusion Analytics (MPAEAKAC)

Keywords

• Casino analytics software
• Player tracking platform
• Slot optimization tools
• Casino marketing automation
• Gaming intelligence platform

Headquarters

HQ city

Novato

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to AI-powered analytics platform with modules for slots, marketing, player development, and host teams. Delivered as cloud-based software with regular updates and no additional fees for upgrades.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Gaming Analytics Inc provides a self-learning AI analytics platform for land-based casino operators that combines natural language processing with machine learning to deliver real-time player tracking, slot optimization, marketing automation, player development, fraud detection, and vendor performance analytics. The platform's search-driven cognitive computing interface allows non-technical casino staff to query operational data via plain English or voice, receiving instant answers, slot machine recommendations, and player behavior predictions. It is delivered as cloud-based SaaS with modular deployments (Slots, Marketing, Player Development, Host, Fraud Detection, Vendor View, Heat Map, True Value) and integrates with casino management systems such as Konami SYNKROS.

Product overview

Gaming Analytics Inc offers a unified AI-powered analytics platform for casinos, combining the simplicity of a search engine with machine learning capabilities. The core Gaming Analytics AI Platform serves as the central product, with specialized modules including the True Value player valuation feature, Host Module for host teams, Heat Map for floor visualization, Vendor View for supplier analytics, Game Change Analysis for performance comparison, and Fraud Detection for security. The platform integrates with Konami SYNKROS casino management systems. The architecture follows a modular approach where casinos can deploy specific modules (slots, marketing, player development, finance) as needed, with deployment available in approximately 45 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming Analytics AI Platform The industry's first self-learning artificial intelligence platform for casinos, combining the simplicity of a search engine with machine learning. Enables casino operators to access and analyze data in seconds by typing or asking questions in natural language, providing slot machine recommendations, player behavior predictions, and operational insights. Delivered as cloud-based SaaS with modular deployment options in approximately 45 days.
• True Value Player valuation module that assesses a player's historical value and predicted lifetime value (LTV) by excluding anomalous days with unusually high winnings from average daily worth calculations. Helps casinos optimize marketing ROI and reinvestment decisions; documented $2.4M annual free play savings at Gulfstream Park Casino.
• Host Module Mobile and desktop application for casino host teams providing real-time player information including when players arrive, birthdays, jackpots, and hot player identification. Includes predictive analytics for tailored offers and player engagement optimization.
• Heat Map Visual representation tool showing player behavior and machine performance on casino floor maps. Color-coded displays indicate activity levels (red for high, blue/green for low) based on spins, coin-in, and theoretical win metrics.
• Vendor View Supplier performance analytics application enabling casinos to compare vendor performance against zones and total floor averages. Creates structured vendor meeting agendas with clear performance data.
• Game Change Analysis Comparison tool that analyzes old versus new game performance, showing up to 15% improvement metrics when newly installed machines are compared to replaced games.
• Fraud Detection Automated security system identifying free play abuse, unusual play patterns, and system exploitation. Q Casino case study documented $130,000 in annual savings from fraud prevention.
• Konami SYNKROS Integration Partnership delivering GA analytics through Konami's SYNKROS casino management system, enabling voice and search queries directly within the SYNKROS ecosystem for Konami customers globally.

Quantifiable outcome

• 14.6% increase in coin-in
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• MohegancoreStrategic or Co-development Partner · 2 October 2024Multi-year partnership deploying GA's full AI suite across Mohegan properties including Mohegan Sun and Mohegan Pennsylvania, with expansion planned to other locations. Implements slots, marketing, player development, and host modules for unified enterprise strategy.
• Konami Gaming, Inc.coreTechnology or Integration · 2 April 2019Partnership for rapid delivery of Gaming Analytics' AI platform through Konami's SYNKROS casino management system. Leverages SYNKROS data with Gaming Analytics' natural language processing and machine learning to provide instant answers and slot recommendations to casino operators.
• Aristocrat Leisure LimitedcoreStrategic or Co-development PartnerAristocrat acquired Gaming Analytics in February 2026 to enhance platform operations with real-time player analytics, slot optimization, and marketing automation. Gaming Analytics operates as part of Aristocrat's platform operations with CEO Kiran Brahmandam as Managing Director, Gaming Analytics.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quick Custom Intelligence: Quick Custom Intelligence provides analytics, business intelligence, and player-development software specifically built for casinos. It is the closest direct competitor to Gaming Analytics, offering overlapping modules for slot optimization, marketing, and player tracking to the same land-based operator customers.
• Acres Manufacturing: Acres Manufacturing builds foundation technology for casinos, including cashless gaming, player tracking, and AI-driven analytics. It directly competes with Gaming Analytics in the casino AI/analytics layer and shares the same land-based casino operator buyer base.

Broad incumbents

• Optimove: Optimove is a customer retention and CRM platform with a vertical focus on gaming, sports betting, and other consumer industries. It competes with Gaming Analytics' player development and marketing automation modules for the same casino operator marketing budgets.
• Light & Wonder: Light & Wonder (formerly Scientific Games) is one of the largest casino technology providers, offering casino management systems, slot machines, and table products with embedded analytics. It competes with Gaming Analytics at the platform layer for the same global casino operator customers.
• IGT: IGT is a major casino and lottery technology provider with casino management systems and analytics offerings. It competes with Gaming Analytics at the casino systems/analytics layer for the same large multi-jurisdiction casino operator customers.
• Konami Gaming: Konami Gaming is a major slot machine manufacturer and provider of the SYNKROS casino management system, with whom Gaming Analytics has an embedded integration partnership. It is both a distribution partner and a competitor at the analytics/CMS layer for the same operator customers.
• Everi Holdings: Everi provides casino fintech, slot machines, and player loyalty technology to casino operators. It is a broad incumbent in casino technology that overlaps with Gaming Analytics in player tracking, loyalty, and analytics capabilities sold to the same operators.
• Agilysys: Agilysys provides hospitality software including property management, point-of-sale, and document management for hotels, resorts, and casinos. It is a broad incumbent that competes with Gaming Analytics for casino operator software budgets at the property management layer.
• Playtech: Playtech is a global gambling software and content provider with casino platforms, player analytics, and CRM offerings. It is a broad incumbent in gambling technology that overlaps with Gaming Analytics in player analytics, CRM, and marketing automation.

Emerging players

• Table Trac: Table Trac provides casino management systems for the gaming industry. It is a smaller competitor at the casino systems layer where it overlaps with Gaming Analytics on operator workflow and reporting, though its analytics depth is shallower than GA's AI-focused platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GamingAnalytic1
• YouTubeyoutube.com/channel/UCLCBQjVYOj5tufj0TWZ6W6Q/featured
• Facebookfacebook.com/gaminganalytics
• LinkedInlinkedin.com/company/gaminganalytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaming Analytics Inc