Green Jeans Garden Supply

Name

Green Jeans Garden Supply

Legal name

Green Jeans Garden Supply

Website

https://greenjeansgardensupply.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Garden Nursery Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Garden nursery retail
• Organic gardening supplies
• Plants and flowers
• Organic fertilizers
• Pest control products

Headquarters

HQ city

Mill Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Revenue generated from selling plants (perennials, trees, fruit trees, shrubs, vines, annuals, vegetable starts, edibles, natives, succulents, ground covers, cover crops, seeds, bulbs, house plants, air plants, orchids), organic fertilizers, organic pest control products, soils, pottery, containers, garden furniture, art, tools, books, and decorative items. Primarily one-time transaction model for individual product purchases at the retail storefront.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Green Jeans Garden Supply is a locally owned retail nursery operating from a single Mill Valley storefront, selling a full line of plant material (perennials, trees, shrubs, annuals, vegetable starts, natives, succulents, house plants, orchids, seeds, bulbs), exclusively organic fertilizers and soils, least toxic pest control products, and ancillary garden items including locally made furniture, art, pottery, tools, and books. The company emphasizes organic and sustainable gardening practices and serves homeowners, landscape professionals, designers, and backyard farmers across Marin County and San Francisco.

Product overview

Green Jeans Garden Supply is a retail nursery offering a unified product portfolio centered on organic gardening. The core offerings consist of organic fertilizers, organic soils, and least toxic pest control products, complemented by an extensive Flowers & Plants category (perennials, trees, shrubs, annuals, vegetables, natives, succulents, and more). The business also carries Curios & Pottery (urns, fountains, pottery, glass terrariums, metalwork) and ancillary products including garden furniture (reclaimed redwood Adirondack chairs, recycled metal fire pits), local art and sculptures (botanical illustrations, insect sculptures), and gardening tools and books. All products emphasize sustainability and organic practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Fertilizers Natural and organic fertilizers for home gardens, providing essential nutrients without synthetic chemicals, sold exclusively at the Green Jeans Garden Supply Mill Valley storefront.
• Organic Soils Organic soil products for planting and gardening, supporting healthy plant growth without synthetic additives.
• Least Toxic Pest Control Environmentally friendly pest control solutions that minimize harm to beneficial insects and ecosystems, sold at the Green Jeans Garden Supply Mill Valley storefront.
• Flowers and Plants Full line of plant material including perennials, trees, fruit trees, shrubs, vines, annuals, vegetable starts, edibles, natives, succulents, ground covers, cover crops, seeds, bulbs, house plants, air plants, and orchids, for homeowners, landscape professionals, designers, and backyard farmers.
• Curios and Pottery Decorative items including handmade urns, flower boxes, stone Buddha statues, Mexican metal-gate fountains, Moroccan light fixtures, pottery in various sizes, glass terrariums, driftwood with tillandsias, metal trellises, and twig arbors, sold at the Green Jeans Garden Supply Mill Valley storefront.
• Garden Furniture Locally made furniture including Adirondack chairs built from reclaimed redwood, and gas and/or wood burning fire pits made from 100% recycled metal, sold at the Green Jeans Garden Supply Mill Valley storefront.
• Art and Sculptures Local artists' botanical illustrations, larger-than-life metal and glass mosaic insect sculptures, and peace sign sculptures, sold at the Green Jeans Garden Supply Mill Valley storefront.
• Gardening Tools and Books Hand tools, gardening books, and related accessories for home gardeners, sold at the Green Jeans Garden Supply Mill Valley storefront.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Kristen JacobminorOthersLocal botanical illustrator whose artwork is featured and sold at Green Jeans Garden Supply. Represents a vendor relationship where the store stocks and sells the artist's botanical illustrations.
• Patrick E (sculptor)minorOthersSculptor of insects whose extraordinary metal and glass mosaic insect sculptures are featured and sold at Green Jeans Garden Supply. Represents a vendor relationship for art products.
• Element 28 LLCminorOthersWebsite design and development partner credited for building the Green Jeans Garden Supply website (element28design.com).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SummerWinds Nursery: Multi-store California garden center chain offering a wide plant assortment plus garden supplies. Closely comparable as a high-end nursery retailer targeting homeowners and landscape professionals, though it sits across multiple metros rather than a single micro-region.
• Mountain Feed & Farm Supply: Independently owned Bay Area/Coastal California farm and garden supply store emphasizing organic products, soils, and homesteading inputs. Comparable in values-driven, organic-forward positioning and target backyard farmer customer.
• Armstrong Garden Centers: California-based chain of full-service garden centers with broad plant assortments, soils, fertilizers, and pest control. Comparable multi-store California nursery operator with overlapping SKU mix and professional landscader customer base.
• Sloat Garden Center: Long-established Northern California independent garden center chain with multiple Bay Area retail locations. Closest comparable in scale, geography, and product breadth — plants, organic-leaning supplies, and landscape services across Marin and adjacent counties.
• Flora Grubb Gardens: Boutique San Francisco nursery and plant shop with strong design and social-media brand presence. Comparable as a design-forward, plant-led Bay Area retail destination serving an overlapping homeowner and designer customer base.

Broad incumbents

• Lowe's Garden Center: National home improvement chain with sizable garden departments offering plants, mulches, soils, and pest solutions. Relevant as the dominant mass-market competitor shaping pricing and assortment expectations in the category.
• Terrain: Multi-location lifestyle garden retailer (Anthropologie Group) operating as part of a broader retail portfolio with curated plants, decor, and gifts. Comparable in positioning a nursery as a curated lifestyle destination rather than a commodity garden store.
• The Home Depot Garden Center: Mass-market home improvement retailer with extensive garden center departments across plants, soils, fertilizers, and pest control. Most direct competitive incumbent at the SKU level, though it lacks Green Jeans' organic-only curation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/greenjeansmv
• Facebookfacebook.com/greenjeansgardensupply
• LinkedInlinkedin.com/company/green-jeans-garden-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Jeans Garden Supply