Etiqa

Name

Etiqa

Legal name

Etiqa Insurance Pte. Ltd.

Website

https://etiqa.com.sg

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Insurance Carriers (5241), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Universal Life (UL) Insurance (FSAIABAB)

akta.pro secondary industries

Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Life insurance
• General insurance
• Takaful products
• Bancassurance distribution
• Personal lines coverage

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Collection of insurance premiums from individual and group life, critical illness, savings, retirement, and investment-linked policies (ILPs).
2. General Insurance Premiums: Collection of insurance premiums from personal lines (motor, travel, home, personal accident, maid, pet) and commercial/business lines (property, casualty, marine, engineering, commercial vehicle, corporate travel, accident & health).
3. Family Takaful Contributions: Shariah-compliant family takaful products generating contributions from participants under shared responsibility and mutual care principles, distributed through Etiqa's own network and the AIA Singapore distribution channel.
4. Reinsurance: Etiqa cedes portions of insurance risk to reinsurers as part of its risk management framework.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Etiqa Insurance Singapore is a licensed life and general insurance company that underwrites and distributes a comprehensive portfolio of personal and commercial insurance products, including life and critical illness protection, savings and retirement plans, personal accident, travel, motor, home, HDB fire, pet, maid, and cyber insurance for individuals, and property, casualty, marine, engineering, commercial vehicle, and corporate travel insurance for businesses. It also offers Shariah-compliant Family Takaful products distributed through its own network and via a partnership with AIA Singapore. Products are sold through bancassurance (Maybank), tied agency, brokers, and the Tiq by Etiqa digital self-service platform.

Product overview

Etiqa Insurance Singapore operates as a life and general insurance company offering a comprehensive portfolio of insurance products across personal and business segments. The product portfolio is structured around the core Tiq by Etiqa digital platform for online sales, complemented by traditional distribution channels (agents, bancassurance, brokers). Personal products include life and critical illness protection, investments (investment-linked policies), savings and retirement, personal accident, cyber insurance, travel insurance, home insurance, HDB fire insurance, pet insurance, and motor insurance. Business products cover accident and health, commercial vehicle, casualty, corporate travel, engineering, marine, business owners packages, and property insurance. The company also offers Shariah-compliant Takaful products for family protection. Service infrastructure includes a digital claims portal, loyalty programs (Etiqa Rewards and Esteem by Etiqa), and the Tiq by Etiqa mobile app for direct policy management and purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Tiq by Etiqa: Digital channel for fast and direct online purchase of insurance plans via the Etiqa+ SG app

Products and services

• Life & Critical Illness Protection Life insurance products providing financial protection against critical illness and death for individuals and families.
• Premier Solutions Premier insurance solutions offering comprehensive coverage options for high-net-worth individuals.
• Investments Investment products including unit trusts and investment-linked policies (ILPs) for wealth accumulation and growth.
• Savings & Retirement Savings and retirement planning products to help individuals accumulate funds and prepare for retirement.
• Personal Accident Insurance Personal accident insurance providing coverage for injuries and accidental death, including coverage for personal mobility devices.
• Personal Cyber Insurance Insurance coverage protecting against cyber risks including identity theft, online fraud, and cyberbullying for individuals.
• Maid Insurance Insurance for foreign domestic workers covering medical expenses, personal accident and other specified risks for households employing maids in Singapore.
• Travel Insurance Travel insurance providing coverage for trip cancellations, medical emergencies and travel disruptions while abroad.
• Home Insurance Home insurance covering residential properties against fire, theft and other damages.
• HDB Fire Insurance Compulsory fire insurance for HDB (public housing) properties as required by the Housing Development Board. Etiqa is the appointed Fire Insurer for HDB in Singapore.
• Pet Insurance Insurance coverage for pets (dogs and cats) covering veterinary expenses and third-party liability.
• Motor Insurance Motor vehicle insurance covering private cars and motorcycles against accidents, theft and third-party liability.
• Business Accident & Health Insurance Group accident and health insurance products for businesses covering employee medical expenses and workplace injuries.
• Commercial Vehicle Insurance Commercial vehicle insurance for businesses covering company-owned vehicles and fleets.
• Casualty Insurance Liability insurance protecting businesses against claims from third parties for bodily injury or property damage.
• Corporate Travel Insurance Group travel insurance for corporate clients covering employees on business trips.
• Engineering Insurance Insurance coverage for construction projects, machinery and equipment against installation and operational risks.
• Marine Insurance Marine insurance covering goods in transit, vessels and marine cargo against loss or damage.
• Business Owners Super Suite Comprehensive business owners insurance package combining multiple coverages including property, liability and business interruption.
• Commercial Property Insurance Commercial property insurance covering buildings, contents and business assets against fire, flood and other perils.
• Miscellaneous Commercial Insurance Specialty commercial insurance products including plate glass, fidelity guarantee, money and other niche coverages for businesses.
• Travel Takaful Shariah-compliant travel insurance product guided by Takaful principles of shared responsibility and mutual care, covering overseas medical expenses and trip cancellation.
• Family Takaful Shariah-compliant family protection and savings products distributed through Etiqa's own network and AIA Singapore's 6,300+ representatives.
• ePROTECT Travel Travel insurance product providing coverage for trip disruptions, medical emergencies and travel-related risks.
• ePROTECT Home / ePROTECT Home Pro Home insurance products (standard and Pro tier) providing coverage for residential properties and contents.
• ePROTECT Maid Maid insurance providing coverage for foreign domestic workers.
• ePROTECT Motorcycle Motorcycle insurance product under the ePROTECT brand, providing coverage for motorcyclists.
• ePROTECT Personal Mobility Personal mobility device insurance covering electric scooters, bicycles and other personal mobility aids.
• ePROTECT Safety Personal safety insurance product providing accident coverage.
• SME Cyber Insurance SME cyber insurance providing coverage for small and medium businesses against cyber risks.
• Work Injury Compensation for Platform Workers Work injury compensation insurance for platform workers.
• Freelancer Income Protection (FLIP) Freelancer income protection insurance.

Quantifiable outcome

• Most Popular Travel Insurance Company at TripZilla Excellence Awards for 4 consecutive years (2022-2025)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• NATAS (National Association of Travel Agents Singapore)coreGTM or Marketing Partner · 27 March 2026Etiqa Insurance Singapore served as Official Travel Insurer at the NATAS Travel Fair 2026 for the fifth consecutive year. The fair was held at Singapore Expo Hall from 27-29 March 2026, featuring exclusive promotions of up to 45% off Travel Infinite products and special shopping vouchers. This partnership is a key marketing and customer acquisition channel.
• AIA SingaporecoreChannel Partner/ Reseller/ Distributor · 24 March 2026Etiqa Insurance Singapore and AIA Singapore announced a strategic distribution partnership in March 2026 to broaden access to Shariah-compliant Family Takaful solutions across Singapore. Under the partnership, Etiqa's suite of Shariah-compliant Family Takaful products is distributed through AIA Singapore and AIA Financial Advisers, leveraging AIA's 6,300+ highly professional, qualified insurance representatives. This partnership aims to create a unified Takaful ecosystem, expand accessibility beyond the Muslim community, and advance the Islamic insurance landscape in Singapore.
• Care Corner Senior ServicescoreStrategic or Co-development Partner · 14 January 2026Etiqa Insurance Singapore partnered with Care Corner Senior Services in January 2026 to launch a fire safety community initiative in Toa Payoh. Care Corner supports seniors through its network of Active Ageing Centres and Senior Care Centres. The initiative provided fire safety education and extinguishers to 500 senior households. The partnership addresses the high concentration of seniors in Toa Payoh and rising household fire incidents in the estate.
• Fire ArmourminorStrategic or Co-development PartnerFire Armour, a fire protection solutions industry leader, led fire safety sessions for seniors as part of Etiqa's fire safety community initiative in Toa Payoh, January 2026.
• Community Chest (Change for Charity)coreStrategic or Co-development PartnerEtiqa is a proud partner of Community Chest's Change for Charity initiative. For every dollar customers donate when purchasing Etiqa policies online, Etiqa and the Singapore Government each match it dollar-for-dollar, tripling contributions. Etiqa also provides complimentary ePROTECT family personal accident insurance to beneficiaries in partnership with Community Development Councils.
• Singapore Power GroupminorChannel Partner/ Reseller/ DistributorEtiqa supports adoption of green vehicles and eco-friendly home appliances through Singapore Power Group's green marketplace, offering car insurance for EVs and hybrid cars as well as home insurance on the platform.
• KantarminorStrategic or Co-development PartnerEtiqa partnered with Kantar, a reputable marketing research firm, to conduct its Customer Satisfaction Survey 2023. Kantar representatives contact customers using phone number +65 6797 0603 for 10-minute feedback surveys.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prudential Singapore: Prudential Singapore is a major multinational life insurer with a strong agency and bancassurance franchise. It directly competes with Etiqa in life, health, and investment-linked policies, and operates at similar premium volumes in Singapore.
• Sompo Insurance Singapore: Sompo Insurance Singapore (formerly Tenet Sompo) is a composite insurer offering personal and commercial general insurance, including motor, property, marine, and engineering — directly comparable to Etiqa's business insurance portfolio.
• AIA Singapore: AIA Singapore is a leading life and health insurer in Singapore and Etiqa's new Takaful distribution partner. It is a direct peer in life, health, accident, and savings products, while also serving as a channel partner — making it both competitor and counterpart.
• NTUC Income: NTUC Income is one of Singapore's largest composite insurers offering life, health, and general insurance to individuals and businesses. It is the most directly comparable local competitor to Etiqa, with overlapping personal lines, commercial lines, and digital channels.
• Great Eastern Life Assurance: Great Eastern is a long-established Singapore-headquartered composite life and general insurer, owned by OCBC Group. It directly competes with Etiqa across life, health, motor, home, and travel insurance with a similar multi-channel distribution model including bancassurance.
• Manulife Singapore: Manulife Singapore offers life, health, accident, and savings products through agency and bancassurance channels. It is a direct peer to Etiqa's life and wealth segment, with comparable bancassurance-led distribution.
• AXA Insurance Singapore: AXA Insurance Singapore is a multinational composite insurer offering life, health, motor, home, and commercial lines. It directly competes with Etiqa across personal and commercial general insurance lines, with comparable bancassurance partnerships.

Emerging players

• Singlife: Singlife (post Aviva Singapore merger) is a fast-growing direct-to-consumer insurer in Singapore with strong digital-led personal lines (life, health, accident). It is an emerging peer challenging Etiqa in digital personal lines, especially travel and accident.
• FWD Singapore: FWD Singapore is a digital-first life and general insurer focused on simplified, app-driven purchase. It is an emerging competitor to Etiqa's Tiq platform in the product-led growth personal lines segment, particularly for travel, accident, and term life.

Broad incumbents

• Allianz Insurance Singapore: Allianz operates a broader global insurance franchise with Singapore presence across life and general lines. It is a broad incumbent peer — overlapping with Etiqa's commercial and personal lines but as part of a much larger multi-line portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/etiqasg
• Facebookfacebook.com/Etiqasg
• LinkedInsg.linkedin.com/company/etiqa-insurance-pte-ltd-
• Instagraminstagram.com/etiqasg/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etiqa