Pangea

What Pangea does

Pangea is a Bogotá, Colombia-based independent digital marketing agency founded in 2015, structured around a three-pillar service portfolio: Creatividad (creative campaign development and AI-assisted audiovisual production), Performance Marketing / Ad Tech (media strategy and full-funnel campaign execution), and Contenidos y Estrategia Digital (multi-platform content strategy and social media management). The agency operates as a B2B professional services firm targeting mid-market and large enterprise clients across Colombia and Latin America, with a documented client base spanning telecommunications (VIVA, WOM), tourism (Hoteles Estelar), retail (Lego, Decathlon, Mercado Libre, Fila, LAFAM, Build a Bear, Henkel), airlines (Avianca), beverages (Bavaria/AB-InBev), pharmaceutical retail (Cruz Verde), food (Santa Reyes, Don Maiz), and pet retail (Mascotas Bichos Pet Shop).

The underlying technology stack centers on the proprietary EVERYWHERE AI methodology, which applies AI-driven decision-making across the full performance marketing funnel, supplemented by third-party generative AI tools for creative production (Runway, Kling AI, Midjourney, Krea IA) and analytics platforms for social listening, audience planning, and SEO (Brand24, Hypeauditor, emplify, SimilarWeb, SEMrush, Retargetly, SINTRA AI). The agency leverages marketing automation integrations (Meta Business Suite, Meta Audience Planner, TikTok Creative Planner) and creative/e-commerce platforms (Adobe Creative Cloud, WordPress, Shopify, Webflow) to execute campaigns. Notably, the AI capabilities are primarily tool-orchestration rather than in-house model development.

Pangea monetizes through custom project-based and retainer engagements, with multi-year contracts and quote-based pricing tailored to client scope, industry, and campaign requirements. The go-to-market is sales-led and consultative, leveraging case studies and a direct 'Hablemos' contact form. The leadership team consists of five senior executives (CEO Santiago García, COO Camilo Valencia, CPO Daniel Galvis, CCO Miguel Grillo, CSO Mónica Matiz) with collective experience exceeding 15 years in advertising and media. The firm is privately held with no disclosed institutional investors, funding rounds, or parent company.

Name

Pangea

Legal name

Pangea

Website

https://pangeadigitalmarketing.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Pangea is a Bogotá-based independent digital marketing agency serving mid-market and large enterprise clients across Latin America through three service pillars: creative production, performance marketing, and multi-platform content strategy, supported by its proprietary EVERYWHERE AI methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• Digital marketing services
• Performance marketing
• Creative campaign development
• Social media management
• Content strategy

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing Professional Services: Pangea generates revenue through custom digital marketing engagements including strategy, creative production, performance marketing, and content services. Revenue is project-based and retainer-based, tailored to client scope and objectives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pangea is a strategic digital marketing agency that delivers integrated services across three pillars: Creatividad (AI-powered creative campaign development), Performance Marketing/Ad Tech (full-funnel media strategy and campaign execution using the proprietary EVERYWHERE AI methodology), and Contenidos y Estrategia Digital (multi-platform content strategy and social media management). Engagements are customized and outcome-based, targeting measurable results such as ecommerce sales, lead generation, and ROAS improvement for enterprise clients.

Product overview

Pangea is a strategic digital marketing agency offering an integrated three-pillar service portfolio: Creatividad (creative campaign development with AI-powered content production), Performance Marketing / Ad Tech (AI-driven media strategy using the proprietary EVERYWHERE methodology for full-funnel campaign execution), and Contenidos y Estrategia Digital (social media content strategy and management across multiple platforms). These services are designed to work together as a comprehensive digital marketing solution, combining data-driven insights, creative excellence, and AI-powered optimization to deliver measurable results for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Creatividad (Creativity) Creative campaign development service combining audiovisual content production, graphic design, copywriting, and branding. Powered by AI tools including Runway, Kling AI, Midjourney, and Krea IA to generate and adapt dynamic creative content at scale. Designed for enterprise brand and marketing teams across industries seeking integrated creative production.
• Performance Marketing / Ad Tech AI-powered media strategy and campaign execution service that applies the proprietary EVERYWHERE methodology across the full marketing funnel. Combines analytics, automation, audience planning, and strategic creativity to deliver measurable performance outcomes for enterprise clients, including ecommerce sales, lead generation, and ROAS optimization.
• Contenidos y Estrategia Digital (Content and Digital Strategy) Multi-platform content strategy and social media management service encompassing planning, creation, publication, and analytics across Instagram, Facebook, LinkedIn, TikTok, Twitter, and YouTube. Includes social listening and AI-powered trend analysis for content generation, designed for enterprise brand teams seeking comprehensive organic and paid social support.

Quantifiable outcome

• 2X growth in qualified sessions to ecommerce
• +6 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability9 records

Feature4 records

Scale indicators15 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LLYC: Spanish-headquartered marketing and communications consultancy with deep LATAM presence offering creative, digital, and content services to enterprise clients; comparable in regional focus, multi-vertical portfolio, and integrated service model.
• Huge Inc. Digital-first agency combining strategy, creative, and technology to build customer experiences for major brands; matches Pangea's integration of data-driven performance marketing with creative production and multi-channel campaign execution.
• Dept Agency: Global digital agency delivering creative, performance marketing, and technology services to enterprise clients; highly comparable full-stack digital marketing model with strong AdTech/marketing technology emphasis.

Broad incumbents

• R/GA: Global digital agency known for combining brand, experience design, and emerging technology (including AI) for enterprise clients; overlaps with Pangea on AI-enabled creative production and integrated digital strategy but operates at significantly larger scale globally.
• VMLY&R: Global creative and commerce agency within WPP offering advertising, performance marketing, and digital transformation services; comparable integrated service portfolio but with vastly larger geographic reach and enterprise client base.
• Ogilvy: Global advertising and marketing network offering creative, media, PR, and digital services with strong LATAM operations; competes for the same enterprise marketing budgets as Pangea across major brand verticals.
• McCann Worldgroup: Global advertising network with creative, media, and digital capabilities servicing multinational brands; Pangea competes for the same enterprise clients with creative plus digital performance marketing offerings.
• Dentsu Creative: Global creative and digital agency within Dentsu offering integrated marketing services; comparable in serving enterprise clients with creative plus performance marketing, but at much larger international scale.
• Wunderman Thompson: Global agency combining data, creative, and technology for digital transformation and commerce; overlap with Pangea on integrated digital marketing and ecommerce performance, with greater geographic and resource scale.
• AKQA: Global design and innovation agency under WPP offering creative, digital, and performance services to enterprise brands; comparable in combining creative production with data-driven campaign execution and AI-enabled design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PangeaDigitalMarketing
• LinkedInlinkedin.com/company/pangea-mtd
• Instagraminstagram.com/pangeamarketing/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pangea