What Plejd does

Plejd AB is a Swedish IoT company founded in 2009 and headquartered in Mölndal, Sweden, that designs and sells a wireless smart home control system focused on lighting, heating, and window coverings. The company's core technology is a proprietary wireless mesh networking platform that enables devices such as dimmers, relays, gateways, motion sensors, thermostats, shutter controllers, and luminaires to communicate without extensive cabling. A unified mobile application provides centralized control with features including scene-based automation, scheduling, astro-timer functions (sunrise/sunset-based triggers), and remote access via a gateway device. The portfolio spans more than 30 product modules and integrates with Apple Home and third-party systems such as the MATCHi booking platform.

Plejd serves three primary customer segments: residential homeowners seeking smart home automation, professional electricians who install and recommend products, and commercial business owners deploying smart building solutions across hospitality, retail, sports, and office environments. The company operates a B2B hardware sales model in which products are distributed primarily through electrician installer networks across 15+ European countries, including Sweden, Norway, Finland, Netherlands, Denmark, Iceland, Germany, Spain, Austria, France, Switzerland, and Poland.

The company reported SEK 215,349 thousand in Q3 2025 net sales, representing 40.6% year-over-year growth, with more than 2 million customers and 10 million devices in active use. Plejd is publicly traded on the Stockholm stock exchange. The business model is fundamentally hardware-driven, with revenue generated from product sales through installer channels, supplemented by ecosystem partnerships that extend the platform's interoperability.

Name

Plejd

Legal name

Plejd AB

Website

https://plejd.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Plejd is a Swedish IoT company that designs wireless mesh networking smart home systems for lighting, heating, and window coverings. It sells hardware products through electrician installer networks across 15+ European countries, serving residential homeowners, commercial businesses, and installation professionals.

Ownership category

akta.pro rank

Product category

Smart Home Lighting and Building Automation Hardware

NAICS

Wiring Device Manufacturing (33593), Electric Lighting Equipment Manufacturing (3351), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electric Lighting & Wiring Equipment (3640), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

akta.pro secondary industries

Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG), Smart Lighting & Dimming Control Installation (HSAHADAB), Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home) (HSAHADAI), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Smart Lighting & Shading Systems (HSAPAPAC), Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ), Smart Home, IoT & Home Security Distribution (CRAOACAF)

Keywords

• Smart lighting control
• Wireless mesh IoT
• Smart home automation
• Electrician installer products
• Home automation systems

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Smart Hardware Products: Plejd generates revenue through the sale of smart home devices including dimmers, relays, gateways, sensors, LED drivers, controllers, and luminaires. Products are sold through electricians and directly via website.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Plejd designs, manufactures, and sells a wireless mesh-based smart home ecosystem of hardware modules and luminaires — including gateways, dimmers, relays, controllers, motion sensors, thermostats, shutter/window controllers, LED drivers, and light fixtures — that lets electricians, homeowners, and businesses control lighting, heating, and window coverings via the Plejd mobile app with scenes, schedules, astro-timers, and Apple Home integration.

Product overview

Plejd is a smart home platform comprising a unified mobile app and ecosystem of wireless devices for controlling lighting, window coverings, and heating. The portfolio includes gateway (GWY-01), dimmers (DIM-01, DIM-01-2P, DIM-02, CTR-01), relays (REL-01-2P, REL-02), controllers (CTN-01, CTN-02), motion sensors (WMS-01), thermostats (WPH-01, TRM-01), shutter/window controllers (JAL-01, WIN-01), wireless transmitters (WRT-01, WRT-01-R), LED drivers (LED-10, LED-10-V2, LED-75, LED-75-V2), luminaires (DWN-01, DWN-02, OUT-01, OUT-02, CCL-01, LPN-01), DALI interface (DAL-01), smart plug (SPR-01), battery backup (BAT-01), and supporting modules (SPD-01, LST-01, EXT-01, RTR-01). Devices communicate wirelessly via mesh networking, enabling installation without extensive cabling, with centralized control through the Plejd app.

Differentiator

Problem solved

Functional benefit

Products and services

• GWY-01 Gateway Central gateway device that enables remote control of all Plejd lighting, heating and window-covering functions from anywhere via the Plejd app, including a vacation mode that mimics occupant behavior for security. Sold to homeowners, electricians, and businesses as the hub for remote and out-of-home control.
• DIM-01 / DIM-01-2P / DIM-02 LED Dimmers Dimmer modules (single and two-channel) for adjustable brightness control of LED lighting, including pendant lights and other dimmable LED fixtures. Designed for installer-friendly setup and integration into Plejd scenes.
• REL-01-2P / REL-02 Relays Single- and two-channel relay modules for switching lights and other electrical devices on/off wirelessly through the Plejd system.
• DAL-01 DALI Broadcast Broadcast module for controlling DALI-compatible downlights and other DALI luminaires through the Plejd wireless system, enabling integration with professional DALI lighting installations.
• CTR-01 1-10V Dimmer 1-10V analog dimmer module for controlling ventilation systems and 1-10V compatible lighting via the Plejd app and ecosystem.
• DWN-01 / DWN-02 Downlights Recessed downlight fixtures for general interior lighting, available in multiple color variants and integrable with the Plejd wireless control system.
• OUT-01 / OUT-02 Outdoor Luminaires Outdoor luminaires for exterior lighting, including variants with adjustable color temperature and uplight versions; available in white, black and grey. Suitable for astro-timer driven dusk/dawn lighting.
• CCL-01 / CCL-01-S Ceiling Lights Ceiling-mounted and surface-mounted ceiling light fixtures for interior lighting, integrated with the Plejd control ecosystem.
• LPN-01 Linear Pendant Linear pendant light fixture available in 3000K and 4000K color temperatures, designed for interior spaces and integrated with the Plejd control system.
• LED-10 / LED-10-V2 / LED-75 / LED-75-V2 LED Drivers LED driver modules powering LED fixtures, available in standard and high-power variants and updated V2 revisions, forming part of the Plejd wired infrastructure.
• WMS-01 Wireless Motion Sensor Wireless motion sensor that activates lighting and ventilation upon presence detection, optimizing energy consumption in commercial and residential spaces.
• WPH-01 Wireless Smart Thermostat / TRM-01 Thermostat Module Wireless thermostat and thermostat module for heating control, enabling smart temperature management and integration with Plejd scenes.
• JAL-01 Shutter Controller / WIN-01 Window Controller Controllers for automated operation of roller shutters, blinds and windows, enabling scheduled opening/closing and integration into Plejd scenes.
• WRT-01 / WRT-01-R Wireless Receiver and Transmitter Wireless receiver and transmitter modules for sending and receiving Plejd signals, enabling remote control functionality and integration with third-party switches.
• BAT-01 Battery Backup Module Battery backup module that ensures continuous operation of Plejd devices during power outages.
• CTN-01 / CTN-02 Controllers Controller modules for system management and coordination of Plejd devices in the wireless mesh.
• SPD-01 Surge Protection Device Surge protection device that safeguards Plejd electrical installations against voltage spikes.
• SPR-01 Smart Plug Smart plug for controlling non-Plejd electrical devices via the Plejd wireless system and app.
• VRI-01 / VRI-02 / VRI-03 Voltage Regulators Voltage regulator modules for controlling output voltage to connected lighting loads.
• RTR-01 Router Router module for network connectivity and communication across the Plejd mesh system.
• EXT-01 Extension Module / LST-01 List Device Extension and list management modules for expanding Plejd system capabilities and managing device lists.
• Plejd Mobile App Centralized mobile application used by electricians and end users to configure, control and automate Plejd devices — including scene creation, scheduling, astro-timers, remote access via Gateway, and integration with Apple Home.

Quantifiable outcome

• Over 2 million customers use Plejd products globally
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

One partnership is on record.

• ApplecoreTechnology or IntegrationPlejd products integrate with Apple Home ecosystem, enabling voice control through Siri and automated triggers based on presence detection. Integration allows lights to turn on/off automatically when family members arrive or leave home.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lutron Electronics: Lutron is the global benchmark for professional wireless lighting and shading controls (RA2 Select, Caséta). It is the closest direct comparable to Plejd in product scope (dimmers, scenes, app control, shading) and target channel (electricians/installers), with stronger US presence vs Plejd's Nordic base.
• Shelly (Allterco): Shelly (Bulgarian, listed on Frankfurt) makes Wi-Fi relay/dimmer modules aimed at installers and prosumers. It is a direct competitor to Plejd in wireless switch/dimmer modules sold through electrical channels across Europe.
• FIBARO (Nice Group): FIBARO, now part of Nice Group, offers Z-Wave-based smart home controllers, dimmers, shutters, and sensors. It directly competes with Plejd across the lighting, heating, and window-covering control categories, primarily in European residential markets.
• Eltako: Eltako is a German manufacturer of professional-grade wireless actuators, dimmers, and smart-home components sold primarily through the electrician channel in DACH. It competes head-to-head with Plejd in German/Austrian/Swiss markets.

Broad incumbents

• Signify (Philips Hue / WiZ): Signify owns Philips Hue and WiZ, the leading consumer smart-lighting brands globally. It overlaps with Plejd in smart lighting but is a much broader incumbent focused on bulbs and DIY retail, rather than electrician-installed control modules and shading.
• Schneider Electric (Wiser): Schneider Electric's Wiser line offers smart lighting, shading, and energy management under a major global electrical OEM. It competes with Plejd in residential and light-commercial spaces, with broader portfolio and global reach.
• ABB-free@home: ABB's free@home and ABB i-bus KNX systems are professional home/building automation platforms sold through electricians. They overlap with Plejd in lighting, blind, and HVAC control, with stronger KNX/legacy-system footprint.
• Legrand (Celiane with Netatmo): Legrand's connected wiring-device ranges (Celiane with Netatmo, Living Now) offer smart switches, dimmers, and shading controls distributed via electrician channels in Europe, overlapping with Plejd's residential offering.

Emerging players

• IKEA Home Smart (Tradfri): IKEA's Tradfri/Dirigera smart lighting and blind range targets the same residential buyer as Plejd via a mass-market DIY retail channel rather than professional installers. It is an indirect competitor in adjacent price tiers.
• Eve Systems: Eve Systems (Germany, owned by ABB) makes Thread/Matter-based smart lighting, shading, and climate controllers for the Apple Home ecosystem. It overlaps with Plejd's smart-control categories but focuses on the DIY/Thread-Matter segment rather than electrician channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/plejd
• YouTubeyoutube.com/plejd
• Facebookfacebook.com/plejd
• LinkedInlinkedin.com/company/plejd-ab
• Instagraminstagram.com/plejdab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plejd