Microsoft ScaleUp Tel Aviv

What Microsoft ScaleUp Tel Aviv does

Microsoft ScaleUp Tel Aviv is a regional operating site of Microsoft for Startups, the corporate startup-acceleration program run by Microsoft Corporation (NASDAQ: MSFT). The program provides qualified early-stage and growth-stage startups with access to Microsoft Azure cloud infrastructure, AI models, developer tools, and up to $150,000 in Azure credits, alongside technical guidance and go-to-market resources. Its stated purpose is to accelerate the growth of cloud-based startups and route them into Microsoft's commercial ecosystem, including co-selling through the Pegasus program and listing on Microsoft Marketplace.

The underlying technology stack is Azure, with program-specific offerings including AI services, enterprise-grade security and compliance, developer tooling (Visual Studio, GitHub, etc.), and integrations with Microsoft Learn and the Microsoft Tech Community. The Tel Aviv site sits within Microsoft's global accelerator network, alongside peers such as the Redmond-based headquarters, and is staffed by 51–100 personnel per firmographic data. Notable alumni/featured startups include Haut.AI, Snorkel AI, Pinecone, Weights & Biases, D-ID, Triomics, and TruLite Health — spanning AI/ML, healthcare, cybersecurity, and data infrastructure.

Commercially, Microsoft ScaleUp Tel Aviv is not a standalone revenue-generating entity; it functions as a customer-acquisition and ecosystem-development engine for Microsoft's Azure and AI franchises. The economic model is indirect: Microsoft underwrites startup cloud costs in exchange for Azure consumption, marketplace listings, co-sell revenue, and long-term enterprise lock-in. Revenue mechanics operate at the Microsoft Corporation level (usage-based Azure consumption and marketplace commissions), with no program-level revenue disclosure.

Name

Microsoft ScaleUp Tel Aviv

Legal name

Microsoft Corporation

Website

https://startups.microsoft.com

Company type

Public

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Microsoft ScaleUp Tel Aviv is the Israel site of Microsoft for Startups, providing early-stage cloud startups with up to $150,000 in Azure credits, AI tools, and enterprise go-to-market support.

Ownership category

akta.pro rank

Product category

Startup Accelerator Program

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Training (611420)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate Accelerators & Startup Programs (FSANAHAD)

akta.pro secondary industry

Cloud Computing & Infrastructure (AWS/Azure/GCP, Virtualization) (EDABAFAB)

Keywords

• Startup accelerator program
• Cloud infrastructure credits
• Azure platform services
• Enterprise go-to-market
• AI developer tools

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Azure Cloud Services: Revenue generated from startups and companies consuming Azure compute, storage, AI, and other cloud services. Usage-based consumption model where customers pay for resources consumed.
2. Microsoft Marketplace: Marketplace commission or transaction fees from startups selling their solutions through Microsoft's commercial marketplace.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels7 records

Core offering

Microsoft ScaleUp Tel Aviv runs the Israel chapter of Microsoft for Startups, an accelerator program that gives qualified cloud startups up to $150,000 in Azure credits, access to AI models and developer tools, technical guidance, and go-to-market support including co-selling and Microsoft Marketplace listing. The program connects participating startups to Microsoft's global enterprise customer network and enterprise-grade security infrastructure.

Product overview

Microsoft for Startups is a single, unified startup support program. It provides startups with access to cutting-edge AI models, Azure cloud infrastructure, and development tools, combined with up to $150,000 in credits, technical guidance, and connection to Microsoft's enterprise customer network for go-to-market acceleration.

Differentiator

Problem solved

Functional benefit

Brands

• Microsoft Pegasus: Specialty program for startups
• Azure
• Microsoft Copilot

Products and services

• Microsoft for Startups A global startup support program that provides qualified cloud startups with up to $150,000 in Azure credits, access to cutting-edge AI models, developer tools, technical resources, and go-to-market support including co-selling opportunities and Microsoft Marketplace listing.
• Microsoft Pegasus Program

Quantifiable outcome

• Startups can receive up to $150,000 in Azure credits
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• South Africa's Higher Education DepartmentcoreStrategic or Co-development Partner · 9 October 2025Microsoft and South Africa's Higher Education Department signed a Memorandum of Understanding (MoU) to collaborate on AI and digital skills development. The initiative focuses on TVET (Technical and Vocational Education and Training) colleges and digital literacy. Program components include a one-year AI engineering program, leadership training, and digital literacy courses. The initiative has a planned duration of three years and aims to bridge the digital skills gap in South Africa.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AWS Activate: Amazon's startup support program offering AWS credits, technical training, and go-to-market support to early-stage startups. Directly comparable to Microsoft for Startups as a hyperscaler-led accelerator program competing for the same cloud-native founder audience.
• Google for Startups: Google's global startup program offering Google Cloud credits, AI/ML tooling access, mentorship, and connections to Google enterprise customers and investors. Directly competes with Microsoft ScaleUp for AI and cloud-native founders.
• NVIDIA Inception: NVIDIA's corporate accelerator for AI and GPU-accelerated startups, providing hardware credits, technical support, and go-to-market access. Directly comparable as a corporate-led program targeting the same AI/ML startup segment.
• Oracle for Startups: Oracle's corporate accelerator offering cloud credits, technical resources, and enterprise go-to-market support to early-stage companies. Closely comparable hyperscaler-driven startup program.
• Salesforce Ventures Startups: Salesforce's combined venture and startup program offering credits, AppExchange listing, and access to Salesforce's enterprise customer base. Comparable corporate accelerator with similar enterprise go-to-market focus.
• HubSpot for Startups: HubSpot's startup program offering software credits, education, and go-to-market resources for early-stage companies. Comparable corporate-led accelerator model with credit-based benefits.
• Atlassian for Startups: Atlassian's startup program offering cloud credits and technical support to early-stage companies building on its collaboration platform. Comparable corporate accelerator structure.

Others

• Y Combinator: The leading investor-operated startup accelerator offering seed funding, mentorship, and demo day exposure. Adjacent peer rather than direct competitor because YC is equity-driven and not a corporate ecosystem program.
• Techstars: Global investor-operated accelerator network with mentorship-driven programs and equity investment. Operates a different model (investor-led) than Microsoft's corporate accelerator but serves a similar early-stage founder audience.
• Antler: Global early-stage investor and accelerator backing founders from day zero with capital and mentorship. Comparable founder-development focus but investor-operated rather than corporate-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MSFTScaleUp_TLV
• YouTubego.microsoft.com/fwlink/?linkid=2230095
• Facebookgo.microsoft.com/fwlink/p/?linkid=2229885
• LinkedIngo.microsoft.com/fwlink/?linkid=2229886
• Instagramgo.microsoft.com/fwlink/?linkid=2230231

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments110 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microsoft ScaleUp Tel Aviv