Anua
Anua International is a US manufacturer of onsite wastewater treatment and odor control systems, serving residential and commercial decentralized projects with biofilter, SBR, and MBBR technologies. Founded 1993, headquartered in Greensboro, North Carolina.
- Company typePrivate
- Founded1993
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Anua does
Anua International is a US-based manufacturer of onsite wastewater treatment and odor control solutions, founded in 1993 and headquartered in Greensboro, North Carolina. The company operates under a 'One Place Solutions' positioning that integrates collection, treatment, dispersal, and reuse into customizable decentralized systems serving residential markets (single-family homes, multi-family and manufactured home communities, vacation homes, mixed-use developments) and commercial markets (RV parks, convenience stores, truck stops and travel plazas, retail stores, hotels, schools, churches). Its portfolio splits into two core categories: wastewater treatment systems — Puraflo Peat and Coir biofilters, BioCoir coconut coir media, AeroCell open-cell foam media filters, PuraSys SBR (Sequencing Batch Reactor), PuraMax MBBR (Moving Bed Biological Reactor), PuraACE, Puralinity, and EffluaSTEP low-pressure collection — and odor control systems (AiraShell, AiraHybrid, AiraCarb, AiraSymBIO), with products certified to NSF/ANSI 40 and NSF/ANSI 245 standards.
The underlying technology combines passive biofiltration using natural media (peat fiber, coconut coir) with advanced fixed-film biological reactor systems (SBR, MBBR, open-cell foam) and complementary mechanical/biological odor control, addressing flows up to 250,000 gallons per day. Anua operates through wholly-owned subsidiaries Geoflow (subsurface drip irrigation), SimTech Filter (effluent filtration and system protection), and Quanics (wastewater treatment, acquired 2020), enabling an end-to-end bundled offering for decentralized projects. The business model is project-based sales of physical treatment systems through a distributor and service-provider network; no subscription, software, or recurring revenue component is disclosed in the source material. The company is privately held with 11-50 employees, led by CEO Colin Bishop, with no external parent, private equity, or venture capital backing identified in the available data.
Anua firmographics
Firmographics- Name
- Anua
- Legal name
- Anua
- Website
- https://anuainternational.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anua International is a US manufacturer of onsite wastewater treatment and odor control systems, serving residential and commercial decentralized projects with biofilter, SBR, and MBBR technologies. Founded 1993, headquartered in Greensboro, North Carolina.
- Ownership category
- akta.pro rank
Anua industry classification
Industry- Product category
- Onsite Wastewater Treatment Equipment
- NAICS
- Sewage Treatment Facilities (221320), Waste Treatment and Disposal (56221)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Decentralized/Package Wastewater Systems (Small/Remote) (EUANADAE)
- akta.pro secondary industries
- Odor & Corrosion Control in Collection Systems (EUANACAJ), Industrial Wastewater Treatment (On-site/Pre-treatment) (EUANADAB), Industrial Wastewater & Effluent Treatment Services (BPALAHAD)
Keywords
Where Anua is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Markets served
Anua business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct Consumer Sales: Revenue from direct-to-consumer sales through brand website, TikTok Shop, and Amazon
- Retail Distribution: Sales through major retail partners including Amazon, Ulta Beauty, and Sephora
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Barrier Reboot dermocosmetics products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Anua product offering
Product offeringCore offering
Anua International designs, manufactures, and distributes engineered onsite wastewater treatment systems (biofilters, sequencing batch reactors, moving bed biofilm reactor package plants, open-cell foam media filters, and low-pressure dose collection systems) and odor control systems for residential and commercial decentralized applications. Its "One Place Solutions" approach integrates collection, treatment, dispersal, and reuse through owned brands Anua, Geoflow, Sim/Tech Filter, and Quanics, serving flows up to 250,000 gallons per day with products certified to NSF/ANSI 40 and NSF/ANSI 245 standards.
Product overview
Anua is an American manufacturer of environmental products specializing in customized onsite wastewater treatment and odor control solutions. The company operates under a 'One Place Solutions' approach that integrates advanced engineering with environmental stewardship, combining collection, treatment, dispersal, and reuse into customizable systems. The product portfolio consists of two core categories: (1) Wastewater Treatment Products including Puraflo Peat and Coir biofilters, BioCoir coconut fiber media, AeroCell open-cell foam media filters, PuraSys SBR sequencing batch reactors, PuraMax MBBR package plants, PuraACE, Puralinity, and EffluaSTEP collection systems; and (2) Odor Control Products including AiraShell, AiraHybrid, AiraCarb, and AiraSymBIO systems. Anua's family of brands also includes Geoflow (subsurface drip irrigation) and Sim/Tech Filter (effluent filtration and system protection), which integrate with the core treatment systems to provide complete decentralized wastewater solutions for flows up to 250,000 gallons per day.
Differentiator
Problem solved
Functional benefit
Brands
- One Place Solutions: An integrated approach combining wastewater collection, treatment, dispersal, and reuse for simplified wastewater management.
- Puraflo
- BioCoir
- AeroCell
- PuraSys SBR
- PuraMax MBBR
- PuraACE
- Puralinity
- EffluaSTEP
- AiraShell
- AiraHybrid
- AiraCarb
- AiraSymBIO
Products and services
- Puraflo Peat Passive biofiltration system using peat fiber media for advanced wastewater treatment, meeting NSF/ANSI 40 secondary and NSF/ANSI 245 nitrogen reduction standards. Designed for minimal energy consumption and built with green-friendly materials.
- Puraflo Coir Biofilter system using sustainable coconut coir media to deliver advanced treatment for small commercial and multi-family residential projects, applying the same biofilter principle as Puraflo Peat with alternative natural media.
- BioCoir Natural treatment media using coconut coir fiber for sustainable wastewater treatment operation with efficient processing, low maintenance requirements, and compatibility with pad dispersal systems.
- AeroCell Advanced fixed-film media filtration system using open-cell foam media for superior nitrogen reduction and consistent secondary treatment, particularly suited for high-strength commercial applications such as truck stops, travel centers, and outdoor hospitality facilities.
- PuraSys SBR Sequencing Batch Reactor system engineered for decentralized applications performing all core treatment functions (equalization, aeration, settling, and decanting) within a single tank through programmed operational phases. Particularly well-suited for facilities with variable diurnal flows or seasonal occupancy changes.
- PuraMax MBBR Package Plant Moving Bed Biological Reactor (MBBR) system using suspended plastic biocarriers providing high surface area for microbial growth. Compact, scalable, and efficient solution for wastewater treatment in both community and commercial settings with excellent nutrient removal capabilities.
- PuraACE Advanced treatment system for commercial wastewater applications designed for reliable performance and regulatory compliance.
- Puralinity Treatment solution as part of Anua's integrated approach to wastewater collection, treatment, dispersal, and reuse.
- EffluaSTEP Low-pressure dose and STEP (Septic Tank Effluent Pumping) collection system designed to integrate cleanly with downstream treatment for mid-capacity decentralized projects, reducing solids loading upstream of biological treatment.
- AiraShell Odor control system engineered for municipal wastewater and industrial manufacturing environments, addressing odor and corrosion control challenges.
- AiraHybrid Odor control system combining hybrid media approaches for municipal wastewater and industrial manufacturing applications.
- AiraCarb Activated carbon-based odor control solution for municipal wastewater and industrial manufacturing environments.
- AiraSymBIO Biological odor control system utilizing symbiotic microorganisms for municipal wastewater and industrial manufacturing applications.
- Geoflow Subsurface Drip Irrigation (Subsidiary Brand) Subsurface drip irrigation solutions provider that integrates with Anua treatment systems for dispersal, offering WaterflowPRO and WaterflowECO drip tubing, DripFilterECO disc filters, commercial Auto Headworks, and zone control and air release valves.
- Sim/Tech Filter (Subsidiary Brand) Effluent filtration and system protection products including effluent filters with filtration down to 1/32 inch, pump screens, segmented risers, safety nets, and access components that prevent solids carryover into downstream treatment or dispersal.
Quantifiable outcome
- Surpassed $500 million in global revenue in 2025
Companies that use Anua
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Anua technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Anua partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Kendall JennerflagshipKendall Jenner appointed as first-ever global brand ambassador for Anua, launching international campaign centered on PDRN Collagen Glow Facial Serum Spray with pop-up experience in NYC SoHo
- Olive YoungcoreK-beauty partnership driving Anua's expansion into Sephora US and brick-and-mortar retail presence
- NetflixflagshipGlobal collaboration with Netflix's KPop Demon Hunters film to release limited-edition skincare collection including Honmoon-themed masks, sunscreens, and acne patches with exclusive photocards
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Anua competitors and assessment
Company assessmentBroad incumbents
- Smith & Loveless: Smith & Loveless is an established manufacturer of wastewater treatment and pumping equipment serving municipal and industrial markets with a broader portfolio than Anua but overlapping in package plant and pretreatment systems.
- Evoqua Water Technologies: Evoqua is a large water and wastewater treatment solutions provider serving municipal and industrial customers across multiple product categories, representing a broader incumbent with overlapping decentralized and pretreatment capabilities.
- Aqua-Aerobic Systems: Aqua-Aerobic Systems supplies wastewater treatment equipment including biological and filtration systems to municipal and industrial customers, operating more broadly than Anua but competing in selected package plant and advanced treatment segments.
Direct peers
- Bio-Microbics: Bio-Microbics manufactures decentralized wastewater treatment systems including fixed-film and MBBR-based package plants, directly comparable to Anua's PuraMax and PuraSys product families.
- Clearford Water Systems: Clearford provides decentralized wastewater treatment and collection systems for small communities and commercial sites, with a product positioning similar to Anua's integrated onsite treatment and dispersal approach.
- Orenco Systems: Orenco Systems manufactures decentralized wastewater treatment systems, including package plants and advanced treatment units for residential and light-commercial applications, directly competing with Anua's Puraflo, PuraSys, and PuraMax product lines.
- Jet, Inc. Jet Inc. designs and manufactures packaged wastewater treatment plants and aeration systems for decentralized applications, closely overlapping with Anua's PuraMax MBBR and PuraSys SBR offerings.
- Norweco: Norweco produces onsite wastewater treatment systems, pretreatment equipment, and disinfection products, serving the same residential and commercial decentralized markets as Anua.
- Infiltrator Water Technologies: Infiltrator is a leading manufacturer of onsite wastewater treatment and dispersal products, including treatment tanks and drainfield systems. It directly competes with Anua in the decentralized wastewater segment for residential and commercial projects.
- Consolidated Treatment Systems: Consolidated Treatment Systems designs and supplies packaged wastewater treatment plants for residential and small commercial applications, overlapping with Anua's decentralized solutions portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Anua social profiles
Digital presenceAnua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anua leadership team
Management profileNumber of profiles
Profiles5 records
Anua subsidiaries and ownership
Company hierarchySubsidiaries3 records
Anua funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anua M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anua
What does Anua do?
Anua International designs, manufactures, and distributes engineered onsite wastewater treatment systems (biofilters, sequencing batch reactors, moving bed biofilm reactor package plants, open-cell foam media filters, and low-pressure dose collection systems) and odor control systems for residential and commercial decentralized applications. Its "One Place Solutions" approach integrates collection, treatment, dispersal, and reuse through owned brands Anua, Geoflow, Sim/Tech Filter, and Quanics, serving flows up to 250,000 gallons per day with products certified to NSF/ANSI 40 and NSF/ANSI 245 standards.
Is Anua a public or private company?
Anua is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anua founded?
Anua was founded in 1993. It employs 11 to 50 people.
Where is Anua based?
Anua is headquartered in Greensboro, United States, in the North America region.
How does Anua make money?
Two revenue lines are on record. Direct Consumer Sales are the primary driver. The others are retail Distribution.
Who are Anua's main competitors?
Broad incumbents on record are Smith & Loveless, Evoqua Water Technologies and Aqua-Aerobic Systems. Direct peers are Bio-Microbics, Clearford Water Systems, Orenco Systems, Jet, Inc., Norweco, Infiltrator Water Technologies and Consolidated Treatment Systems.
Does Anua have an API?
No public API is recorded for Anua.
What industry is Anua in?
Anua's product category is Onsite Wastewater Treatment Equipment. Its primary akta.pro industry code is EUANADAE, Decentralized/Package Wastewater Systems (Small/Remote), with a secondary code of EUANACAJ, Odor & Corrosion Control in Collection Systems. Its NAICS code is 221320 and its SIC code is 4950.