Anua

What Anua does

Anua International is a US-based manufacturer of onsite wastewater treatment and odor control solutions, founded in 1993 and headquartered in Greensboro, North Carolina. The company operates under a 'One Place Solutions' positioning that integrates collection, treatment, dispersal, and reuse into customizable decentralized systems serving residential markets (single-family homes, multi-family and manufactured home communities, vacation homes, mixed-use developments) and commercial markets (RV parks, convenience stores, truck stops and travel plazas, retail stores, hotels, schools, churches). Its portfolio splits into two core categories: wastewater treatment systems — Puraflo Peat and Coir biofilters, BioCoir coconut coir media, AeroCell open-cell foam media filters, PuraSys SBR (Sequencing Batch Reactor), PuraMax MBBR (Moving Bed Biological Reactor), PuraACE, Puralinity, and EffluaSTEP low-pressure collection — and odor control systems (AiraShell, AiraHybrid, AiraCarb, AiraSymBIO), with products certified to NSF/ANSI 40 and NSF/ANSI 245 standards.

The underlying technology combines passive biofiltration using natural media (peat fiber, coconut coir) with advanced fixed-film biological reactor systems (SBR, MBBR, open-cell foam) and complementary mechanical/biological odor control, addressing flows up to 250,000 gallons per day. Anua operates through wholly-owned subsidiaries Geoflow (subsurface drip irrigation), SimTech Filter (effluent filtration and system protection), and Quanics (wastewater treatment, acquired 2020), enabling an end-to-end bundled offering for decentralized projects. The business model is project-based sales of physical treatment systems through a distributor and service-provider network; no subscription, software, or recurring revenue component is disclosed in the source material. The company is privately held with 11-50 employees, led by CEO Colin Bishop, with no external parent, private equity, or venture capital backing identified in the available data.

Name

Anua

Legal name

Anua

Website

https://anuainternational.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Anua International is a US manufacturer of onsite wastewater treatment and odor control systems, serving residential and commercial decentralized projects with biofilter, SBR, and MBBR technologies. Founded 1993, headquartered in Greensboro, North Carolina.

Ownership category

akta.pro rank

Product category

Onsite Wastewater Treatment Equipment

NAICS

Sewage Treatment Facilities (221320), Waste Treatment and Disposal (56221)

SIC

Sanitary Services (4950)

akta.pro primary industry

Decentralized/Package Wastewater Systems (Small/Remote) (EUANADAE)

akta.pro secondary industries

Odor & Corrosion Control in Collection Systems (EUANACAJ), Industrial Wastewater Treatment (On-site/Pre-treatment) (EUANADAB), Industrial Wastewater & Effluent Treatment Services (BPALAHAD)

Keywords

• Onsite wastewater treatment
• Odor control systems
• Decentralized wastewater solutions
• Biofiltration media systems
• Wastewater treatment equipment

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Consumer Sales: Revenue from direct-to-consumer sales through brand website, TikTok Shop, and Amazon
2. Retail Distribution: Sales through major retail partners including Amazon, Ulta Beauty, and Sephora

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Anua International designs, manufactures, and distributes engineered onsite wastewater treatment systems (biofilters, sequencing batch reactors, moving bed biofilm reactor package plants, open-cell foam media filters, and low-pressure dose collection systems) and odor control systems for residential and commercial decentralized applications. Its "One Place Solutions" approach integrates collection, treatment, dispersal, and reuse through owned brands Anua, Geoflow, Sim/Tech Filter, and Quanics, serving flows up to 250,000 gallons per day with products certified to NSF/ANSI 40 and NSF/ANSI 245 standards.

Product overview

Anua is an American manufacturer of environmental products specializing in customized onsite wastewater treatment and odor control solutions. The company operates under a 'One Place Solutions' approach that integrates advanced engineering with environmental stewardship, combining collection, treatment, dispersal, and reuse into customizable systems. The product portfolio consists of two core categories: (1) Wastewater Treatment Products including Puraflo Peat and Coir biofilters, BioCoir coconut fiber media, AeroCell open-cell foam media filters, PuraSys SBR sequencing batch reactors, PuraMax MBBR package plants, PuraACE, Puralinity, and EffluaSTEP collection systems; and (2) Odor Control Products including AiraShell, AiraHybrid, AiraCarb, and AiraSymBIO systems. Anua's family of brands also includes Geoflow (subsurface drip irrigation) and Sim/Tech Filter (effluent filtration and system protection), which integrate with the core treatment systems to provide complete decentralized wastewater solutions for flows up to 250,000 gallons per day.

Differentiator

Problem solved

Functional benefit

Brands

• One Place Solutions: An integrated approach combining wastewater collection, treatment, dispersal, and reuse for simplified wastewater management.
• Puraflo
• BioCoir
• AeroCell
• PuraSys SBR
• PuraMax MBBR
• PuraACE
• Puralinity
• EffluaSTEP
• AiraShell
• AiraHybrid
• AiraCarb
• AiraSymBIO

Products and services

• Puraflo Peat Passive biofiltration system using peat fiber media for advanced wastewater treatment, meeting NSF/ANSI 40 secondary and NSF/ANSI 245 nitrogen reduction standards. Designed for minimal energy consumption and built with green-friendly materials.
• Puraflo Coir Biofilter system using sustainable coconut coir media to deliver advanced treatment for small commercial and multi-family residential projects, applying the same biofilter principle as Puraflo Peat with alternative natural media.
• BioCoir Natural treatment media using coconut coir fiber for sustainable wastewater treatment operation with efficient processing, low maintenance requirements, and compatibility with pad dispersal systems.
• AeroCell Advanced fixed-film media filtration system using open-cell foam media for superior nitrogen reduction and consistent secondary treatment, particularly suited for high-strength commercial applications such as truck stops, travel centers, and outdoor hospitality facilities.
• PuraSys SBR Sequencing Batch Reactor system engineered for decentralized applications performing all core treatment functions (equalization, aeration, settling, and decanting) within a single tank through programmed operational phases. Particularly well-suited for facilities with variable diurnal flows or seasonal occupancy changes.
• PuraMax MBBR Package Plant Moving Bed Biological Reactor (MBBR) system using suspended plastic biocarriers providing high surface area for microbial growth. Compact, scalable, and efficient solution for wastewater treatment in both community and commercial settings with excellent nutrient removal capabilities.
• PuraACE Advanced treatment system for commercial wastewater applications designed for reliable performance and regulatory compliance.
• Puralinity Treatment solution as part of Anua's integrated approach to wastewater collection, treatment, dispersal, and reuse.
• EffluaSTEP Low-pressure dose and STEP (Septic Tank Effluent Pumping) collection system designed to integrate cleanly with downstream treatment for mid-capacity decentralized projects, reducing solids loading upstream of biological treatment.
• AiraShell Odor control system engineered for municipal wastewater and industrial manufacturing environments, addressing odor and corrosion control challenges.
• AiraHybrid Odor control system combining hybrid media approaches for municipal wastewater and industrial manufacturing applications.
• AiraCarb Activated carbon-based odor control solution for municipal wastewater and industrial manufacturing environments.
• AiraSymBIO Biological odor control system utilizing symbiotic microorganisms for municipal wastewater and industrial manufacturing applications.
• Geoflow Subsurface Drip Irrigation (Subsidiary Brand) Subsurface drip irrigation solutions provider that integrates with Anua treatment systems for dispersal, offering WaterflowPRO and WaterflowECO drip tubing, DripFilterECO disc filters, commercial Auto Headworks, and zone control and air release valves.
• Sim/Tech Filter (Subsidiary Brand) Effluent filtration and system protection products including effluent filters with filtration down to 1/32 inch, pump screens, segmented risers, safety nets, and access components that prevent solids carryover into downstream treatment or dispersal.

Quantifiable outcome

• Surpassed $500 million in global revenue in 2025

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Kendall JennerflagshipGTM or Marketing Partner · 2 June 2026Kendall Jenner appointed as first-ever global brand ambassador for Anua, launching international campaign centered on PDRN Collagen Glow Facial Serum Spray with pop-up experience in NYC SoHo
• Olive YoungcoreChannel Partner/ Reseller/ Distributor · 25 March 2026K-beauty partnership driving Anua's expansion into Sephora US and brick-and-mortar retail presence
• NetflixflagshipStrategic or Co-development Partner · 1 February 2026Global collaboration with Netflix's KPop Demon Hunters film to release limited-edition skincare collection including Honmoon-themed masks, sunscreens, and acne patches with exclusive photocards

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Smith & Loveless: Smith & Loveless is an established manufacturer of wastewater treatment and pumping equipment serving municipal and industrial markets with a broader portfolio than Anua but overlapping in package plant and pretreatment systems.
• Evoqua Water Technologies: Evoqua is a large water and wastewater treatment solutions provider serving municipal and industrial customers across multiple product categories, representing a broader incumbent with overlapping decentralized and pretreatment capabilities.
• Aqua-Aerobic Systems: Aqua-Aerobic Systems supplies wastewater treatment equipment including biological and filtration systems to municipal and industrial customers, operating more broadly than Anua but competing in selected package plant and advanced treatment segments.

Direct peers

• Bio-Microbics: Bio-Microbics manufactures decentralized wastewater treatment systems including fixed-film and MBBR-based package plants, directly comparable to Anua's PuraMax and PuraSys product families.
• Clearford Water Systems: Clearford provides decentralized wastewater treatment and collection systems for small communities and commercial sites, with a product positioning similar to Anua's integrated onsite treatment and dispersal approach.
• Orenco Systems: Orenco Systems manufactures decentralized wastewater treatment systems, including package plants and advanced treatment units for residential and light-commercial applications, directly competing with Anua's Puraflo, PuraSys, and PuraMax product lines.
• Jet, Inc. Jet Inc. designs and manufactures packaged wastewater treatment plants and aeration systems for decentralized applications, closely overlapping with Anua's PuraMax MBBR and PuraSys SBR offerings.
• Norweco: Norweco produces onsite wastewater treatment systems, pretreatment equipment, and disinfection products, serving the same residential and commercial decentralized markets as Anua.
• Infiltrator Water Technologies: Infiltrator is a leading manufacturer of onsite wastewater treatment and dispersal products, including treatment tanks and drainfield systems. It directly competes with Anua in the decentralized wastewater segment for residential and commercial projects.
• Consolidated Treatment Systems: Consolidated Treatment Systems designs and supplies packaged wastewater treatment plants for residential and small commercial applications, overlapping with Anua's decentralized solutions portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@anuaoneplace
• Facebookfacebook.com/AnuaIntl
• LinkedInlinkedin.com/company/anua
• Xx.com/Anua_Intl

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anua