Allianz Insurance

What Allianz Insurance does

Allianz Insurance plc is the UK general insurance subsidiary of Allianz SE (Frankfurt: ALV), authorised by the PRA and regulated by the FCA and PRA (FSR 121849). The company underwrites personal lines (car, home, pet, travel, breakdown, legal protection, musical instruments) and commercial lines (motor fleets, property and casualty, SME, construction, renewables, engineering, financial lines, marine, cyber, trade credit) for individual consumers, SMEs and large corporates across the UK and Ireland, and operates additional consumer cyber products in Singapore and Malaysia via the broader group.

Revenue is generated primarily through subscription-based insurance premiums across personal and commercial lines, distributed via a hybrid model: direct digital self-service through myinsurance.allianz.co.uk, a 14-branch regional sales network covering all UK regions and nations, professional insurance brokers supported by the QuoteSME digital trading platform, comparison websites, and a 700+ engineer surveyor field force delivering UKAS-accredited statutory inspections at scale (34,264 customers, 4,482,375 items inspected, 133,621 locations annually). Pricing follows annual subscription tiers (Bronze/Silver/Gold for car and home), with fee-based professional services revenue from statutory engineering inspection. Brand strength (Interbrand #1 insurance brand globally for seven consecutive years), the 135-year heritage, Olympic and Paralympic sponsorship (2021-2028), and a multi-channel distribution stack differentiate the proposition, while planned consolidation of LVIC into Allianz Insurance plc from 1 January 2027 will further unify the UK operating platform.

Name

Allianz Insurance

Legal name

Allianz Insurance plc

Website

https://allianz.co.uk

Company type

Public

Founded year

1890

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Allianz Insurance plc is the UK general insurance arm of Allianz SE, underwriting personal lines (car, home, pet, travel, legal protection) and commercial lines (motor fleets, property, SME, construction, renewables, engineering) across the UK and Ireland via digital self-service, a 14-branch network, brokers, and a 700+ surveyor inspection field force.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Large Commercial Package (National Accounts) (FSAJAFAC)

akta.pro secondary industries

Warranty & Service Contract / Mechanical Breakdown Insurance (FSAJAKAL), Specialty & Excess/Surplus Lines (E&S) (FSAJAMAH)

Keywords

• General insurance products
• Commercial insurance coverage
• Motor vehicle insurance
• Engineering inspection services
• Broker distribution platform

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Insurance Premiums: Subscription-based insurance products including car, home, pet, and travel insurance with annual premium payments and optional add-ons
2. Commercial Insurance Premiums: Business insurance products covering motor fleets, property and casualty, SME, construction, renewables, engineering, specialty lines including financial lines, marine, and cyber
3. Engineering Inspection Services: Fee-based statutory and specialist engineering inspection services for plant, machinery, and equipment compliance covering lifts, pressure systems, electrical installations, EV charging infrastructure
4. Broker Distribution Revenue: Revenue generated through broker channel partnerships for both commercial and personal insurance products with commission-based compensation
5. Legal Expenses Insurance: Standalone legal expenses insurance products for businesses including after-the-event and before-the-event coverage

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Allianz Insurance plc underwrites and distributes a diversified portfolio of general insurance products in the UK and Ireland, covering personal lines (motor, home, pet, travel, legal, musical and equine insurance) and commercial lines (motor fleet, property and casualty, SME, construction, renewables, engineering, financial lines, marine and cyber), delivered through a digital self-service platform, a 14-branch regional network and a national broker channel. The company also operates a UKAS-accredited Type A engineering inspection service delivering statutory inspections of lifts, pressure systems, electrical installations, EV charging points, power presses and LEV equipment, with 700+ engineer surveyors serving 34,264 customers at 133,621 locations annually. The UK entity is part of Allianz SE, the world's #1 insurance brand per Interbrand 2025.

Product overview

Allianz Insurance operates as a diversified insurance provider offering personal and commercial insurance products through multiple distribution channels. The core consumer offerings include Allianz Online Car Insurance (with Bronze/Silver/Gold tiers), Home Insurance, Pet Insurance (via PetPlan), Travel Insurance (via LV=), Legal Protection, and Musical Insurance. Commercial offerings span Business Insurance (covering vehicles, property, liability, cargo, construction, renewables, and trade credit), Engineering Inspection Services (UKAS-accredited inspections for lifts, electrical systems, pressure equipment), and broker-focused products through the QuoteSME digital platform. The company also offers specialized digital products like Allianz Cyber360 Protect in Singapore. All personal insurance products feature online self-service management capabilities through the Allianz account portal, while commercial products are distributed through a branch network and broker portal system.

Differentiator

Problem solved

Functional benefit

Brands

• Allianz Online: Digital self-service insurance platform offering car, home, and related insurance products managed entirely online without admin fees
• Allianz Cyber360 Protect
• Allianz Engineering Inspection Services
• Allianz Eco Quest
• Allianz Commercial
• Allianz Financial Lines

Products and services

• Allianz Online Car Insurance Tiered (Bronze/Silver/Gold) comprehensive motor insurance for UK drivers with online self-service policy management, 24/7 claims support and optional extras including breakdown cover, motor legal expenses (£25.99) and guaranteed hire car (£19.90). Gold tier adds personal accident cover (£10,000), protected no claims discount, 180 days European cover and new car replacement.
• Allianz Online Home Insurance UK home insurance with up to £1m buildings protection on Silver and Gold cover, storms and floods included as standard, online account management and no admin fees on policy changes.
• Allianz Pet Insurance (PetPlan) Award-winning pet insurance covering over 1.3 million cats, dogs, rabbits and horses through the wholly-owned PetPlan brand, offering hassle-free claims with no penalty for claiming.
• Allianz Travel Insurance Travel insurance (single trip, multi-trip, 24/7 medical cover, backpacker and winter sports) distributed through the wholly-owned Allianz Assistance brand and the LV= partnership brand, with policy administration via lv.com.
• Allianz Legal Protection Legal expenses insurance for both after-the-event and before-the-event coverage of legal disputes, sold as a standalone product.
• Allianz Musical Insurance Specialist insurance for musical instruments and musicians covering instrument protection and claims management for musicians.
• Allianz Online Breakdown Cover Optional car insurance add-on with three levels: Local (£31/year, recovery up to 10 miles), National (UK-wide recovery with hire car and accommodation) and European (extended coverage abroad). Delivered through partnership with Britannia Rescue.
• Allianz Electric Vehicle Insurance EV-specific motor cover across Bronze, Silver and Gold tiers including battery cover for accidental damage, fire and theft, EV cable cover on Silver and Gold, EV recovery to nearest charge point and EV home charge point cover on Silver and Gold.
• Allianz Business Insurance Comprehensive commercial portfolio covering buildings and contents, business interruption, business vehicles, cargo, construction, liability, renewable power installations and trade credit insurance for UK SMEs and corporates.
• Allianz Commercial Broker Products Commercial insurance range distributed through brokers including Motor, Property and Casualty, Renewables, SME, Speciality, Multinational, Engineering, Construction and Legal Expenses, with the QuoteSME digital trading platform supporting broker placement.
• Allianz Engineering Inspection Services UKAS-accredited Type A inspection body providing statutory engineering inspections of lifts and lifting equipment, pressure systems, electrical installations, EV charging points, power presses and LEV equipment across UK and Ireland, delivered by 700+ engineer surveyors serving 34,264 customers at 133,621 locations annually.
• Allianz Cyber360 Protect Digital cyber and online fraud protection plan covering online fraud, phishing, smishing and e-commerce disputes, sold in Singapore in Gold (up to S$25,000 banking protection) and Platinum (up to S$60,000 banking protection) tiers with a 20% promotional discount April 1-12 2026.
• QuoteSME Digital Trading Platform Digital trading platform for commercial brokers to prepare SME quotes and manage insurance accounts online for Allianz commercial products.
• Inspection Hub Online portal enabling customers to access engineering inspection reports, manage inspection documentation and view recommendations digitally following statutory inspections.
• Allianz Claims Hub Broker-facing claims management platform for registering and managing commercial claims across Motor, Property, Casualty, Engineering, Construction and Power categories.

Quantifiable outcome

• 34,264 engineering inspection customers and 4,482,375 items inspected annually in UK & Ireland
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• SamsaracoreStrategic or Co-development Partner · 30 October 2025Collaboration between Samsara and Allianz UK to enhance fleet risk management. The partnership combines Samsara's fleet technology and data platform with Allianz's insurance expertise to improve fleet safety and management processes for commercial vehicle operators.
• International Olympic Committee (Olympic and Paralympic Movements)flagshipStrategic or Co-development Partner · 1 January 2021Allianz is the Worldwide Insurance Partner of the Olympic and Paralympic Movements from 2021 to 2028, providing comprehensive insurance coverage and support for the global sporting events. The partnership extends to Team GB and Paralympics GB as Proud Partner.
• National WindscreensminorChannel Partner/ Reseller/ DistributorPreferred windscreen repair provider for Allianz car insurance customers. Customers can book appointments directly with National Windscreens for windscreen repairs and replacements without impacting their no claim discount.
• Britannia RescuecoreChannel Partner/ Reseller/ DistributorBreakdown assistance provider for Allianz car insurance customers with breakdown cover add-on. Britannia Rescue provides 24/7 roadside assistance, recovery, and related services under the Allianz brand for customers who add breakdown cover to their policy.
• British Insurance Brokers' Association (BIBA)coreChannel Partner/ Reseller/ DistributorIndustry association connecting brokers with insurance providers. Allianz works with BIBA to facilitate broker access to Allianz insurance products and services through the British insurance broker network.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zurich Insurance UK: Zurich's UK general insurance business targets SME and mid-market commercial risks distributed via brokers - a close match to Allianz Commercial and Allianz Broker Products in the UK.
• Aviva: Aviva is the UK's largest multi-line insurer offering personal and commercial P&C, life and health products through brokers, branch and digital channels - directly comparable to Allianz Insurance plc's UK general insurance book.
• Direct Line Group: Direct Line owns consumer-facing brands (Direct Line, Churchill, Privilege, Darwin) that compete head-to-head with Allianz Online in UK car, home and broker-distributed personal lines.
• Admiral Group: Admiral is a UK-listed personal-lines specialist (Car, Home, Travel, Pet) competing directly with Allianz Online; relevant for product, pricing and digital distribution benchmarking.
• AXA UK: AXA's UK arm offers personal motor, home and commercial P&C through similar broker and direct channels, making it a comparable multi-line competitor in the same market.

Emerging players

• Hiscox: Hiscox specializes in UK and international specialty commercial lines (professional indemnity, cyber, marine), overlapping with Allianz's specialty and financial lines portfolio and broker channel strategy.

Broad incumbents

• RSA Insurance (Intact Financial): RSA, now part of Intact Financial, underwrites UK personal and commercial P&C with strong broker relationships - a broader-incumbent peer for pricing and product benchmarking in UK general insurance.
• NFU Mutual: NFU Mutual is a large UK mutual offering personal and commercial P&C through an agency network; comparable to Allianz in product breadth and UK rural/commercial exposure.
• Legal & General: Legal & General is a major UK financial services group with a growing general insurance arm; relevant as a multi-line UK incumbent competing for broker placements and retail customers.

Regional players

• Saga Insurance: Saga's UK over-50s personal lines (car, home, travel) overlap with Allianz Online's UK consumer book in target segments and distribution via digital channels, providing a niche direct peer for product comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/allianzuknews
• LinkedInlinkedin.com/company/allianz-insurance-plc
• Instagraminstagram.com/allianz_uk
• Facebookfacebook.com/allianzinsuranceuk

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allianz Insurance