CoreMedia

What CoreMedia does

CoreMedia is a German enterprise software company, founded in 1996 and headquartered in Hamburg, that develops a composable Digital Experience Platform (DXP). The platform unifies content management (a Smart Content Management system and Hybrid Headless CMS), personalization and experimentation, marketing automation, and customer engagement into a single AI-enabled system. Technically, it pairs out-of-the-box content management with a composable, headless architecture exposed via a Headless Server API, and ships with 150+ pre-built marketplace connectors to systems such as Salesforce, SAP, Oracle, Commercetools, Algolia, Segment, Tealium, OpenAI and DeepL. AI capabilities are branded under CoreMedia KIO (Knowledge Intelligence Orchestration) and span content co-pilots, chatbots/voicebots, agent assist, lead scoring, and personalization, with a cloud contact center adding video shopping, live chat and click-to-call.

CoreMedia serves large enterprises across retail/eCommerce, B2B, financial services, healthcare, government, media & entertainment, travel & leisure, telecommunications and manufacturing. Named customers include Deckers Brands (HOKA, UGG, The North Face, Vans), MásMóvil, MasOrange, Telekom, MTV Oy, DAK-Gesundheit, Emerson, Claas, DMG MORI, Henkel, Finnair, Mayoral, Oniverse, Net-a-Porter, EDP and the Wien Tourist Board, indicating a concentrated focus on global, multi-market enterprise accounts.

The business operates on a subscription licensing model (annual, cloud-deployed), sold primarily through direct enterprise field sales with a 'Request a Demo' motion, supported by 30-day free and developer trials for evaluation. Pricing is not publicly disclosed and is quote-based. Deployment and consulting are delivered through a global partner ecosystem of 700+ external consultants and 60+ certified partners including Accenture, Capgemini, IBM and EPAM. CoreMedia is a private company held as a portfolio company of private equity firm OpenGate Capital, and the primary legal entity is CoreMedia GmbH (Hamburg, AG Hamburg HRB 162480).

Name

CoreMedia

Legal name

CoreMedia GmbH

Website

https://coremedia.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

CoreMedia is a Hamburg-based provider of a composable Digital Experience Platform combining content management, personalization, marketing automation and AI-powered customer engagement, sold via subscription to large global enterprises across retail, telecom, media, healthcare and financial services.

Ownership category

akta.pro rank

Product category

Digital Experience Platform (DXP)

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industries

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Digital experience platform
• Content management system
• Marketing automation software
• Customer engagement platform
• Personalization and experimentation

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: Enterprise DXP platform sold via subscription licensing model, with cloud-based deployment. Customers can start with 30-day free trial or developer trial before committing to paid subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

CoreMedia sells a composable Digital Experience Platform (DXP) that unifies a Hybrid Headless CMS, personalization and experimentation, AI-powered marketing automation, and customer engagement (including cloud contact center, chatbot, voicebot, video shopping, live chat) into a single integrated product delivered as cloud software via enterprise subscription. Targeted at large organizations in retail/eCommerce, B2B, financial services, healthcare, government, media, travel, and telecommunications, the platform is differentiated by its CoreMedia KIO AI layer, CoreMedia Journeys cross-channel orchestration, and 150+ pre-built Marketplace integrations to systems such as Salesforce, SAP, Oracle, Commercetools, OpenAI, and DeepL.

Product overview

CoreMedia is a composable Digital Experience Platform (DXP) provider that offers a unified platform-plus-modules architecture. The CoreMedia Experience Platform centers on Smart Content Management and Hybrid Headless CMS as the core content foundation, complemented by Personalization & Experimentation, Marketing Automation, and Customer Engagement modules. The platform integrates CoreMedia KIO (Knowledge Intelligence Orchestration) for AI capabilities and CoreMedia Journeys for customer journey orchestration. CoreMedia Cloud Contact Center unifies voice, video, and chat interactions. Inspirational Commerce connects with eCommerce platforms through 150+ Marketplace integrations including Salesforce Commerce Cloud, Commercetools, Algolia, Segment, and Tealium. The platform delivers AI-powered personalization, automated marketing workflows, and conversational engagement across all digital touchpoints. CoreMedia also acquired BySide and Smarkio in August 2023 to strengthen its automation and AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• CoreMedia Experience Platform: AI-powered omnichannel engagement solution combining content cloud and marketing automation.
• CoreMedia KIO
• CoreMedia Journeys
• CoreMedia Touchpoints
• CoreMedia Cloud Contact Center

Products and services

• CoreMedia Experience Platform A composable Digital Experience Platform (DXP) that unifies Content Management with omnichannel engagement tools, personalized content delivery, marketing automation, and cloud contact center capabilities to convert visitors into buyers through automated and human conversational experiences. Sold to large enterprises via subscription licensing.
• Smart Content Management Enterprise CMS functionality enabling teams to create, manage, and distribute content across all digital channels, including visual preview, drag-and-drop editing, instant publishing, and multilingual content orchestration.
• Hybrid Headless CMS A CMS combining out-of-the-box content management with composable architecture giving developers freedom to adapt and customize, providing flexibility between full stack and headless approaches.
• CoreMedia KIO An AI powerhouse (Knowledge Intelligence Orchestration) that transforms content management and customer experience by connecting data with content and omnichannel engagement, automating processes from data analysis to tailored digital experiences and empowering call agents with real-time insights.
• Personalization & Experimentation Delivers personalized experiences adapting to each user, powered by data, insights, and ongoing optimization. Includes real-time personalization, audience segmentation, A/B/n testing, and customer data profiling.
• Marketing Automation Omnichannel marketing automation orchestrating campaigns across email, SMS, and digital channels with AI-powered customer journey workflows, lead scoring, and conversion follow-ups.
• Customer Engagement Turns visitors into loyal customers through conversational, human-centered experiences, including AI chatbot, voicebot, live chat, video shopping, click-to-call, and cloud contact center capabilities.
• CoreMedia Cloud Contact Center Unifies web and contact center experiences, managing video shopping, chatbots, live chat, and more in one platform with AI-driven insights for agents.
• CoreMedia Journeys Optimizes customer journeys with seamless cross-channel automation, real-time personalization, and intelligent workflows across email, SMS, calls, or push notifications.
• CoreMedia Marketplace Integration marketplace offering 150+ pre-built connectors to third-party platforms including commerce (Commercetools), CRM (Salesforce), analytics (Google Analytics), data platforms (Segment, Tealium), and AI services (OpenAI, DeepL).
• Video Shopping Real-time video call capabilities for shopping assistance and customer support, enabling face-to-face consultations within the digital experience.
• Translation & Localization Multilingual content management with AI-powered translation workflows, integrating with DeepL and GlobalLink for automated localization across markets and languages.

Quantifiable outcome

• 20% increase in sales using AI-powered personalized content across all channels
• +5 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability13 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• BySidecoreStrategic or Co-development Partner · 3 August 2023Acquired SaaS company to enhance CoreMedia's personalization and automation capabilities. The acquisition adds customer journey personalization technology to CoreMedia's digital experience platform, targeting markets such as luxury branding and B2B sales.
• SmarkiocoreStrategic or Co-development Partner · 3 August 2023Acquired SaaS company to enhance CoreMedia's digital experience platform capabilities. Smarkio provides automation and AI technologies that strengthen CoreMedia's customer engagement and contact management solutions.
• SalesforcecoreTechnology or IntegrationCoreMedia provides pre-built connectors with Salesforce Commerce Cloud enabling unified customer and product data, omnichannel campaigns, and personalized content using Salesforce insights.
• SAPcoreTechnology or IntegrationPre-built integration with SAP enterprise systems for unified digital experience management.
• AccenturecoreImplementation/ SI/ Consulting PartnerGlobal systems integrator and implementation partner certified at Gold/Platinum level serving CoreMedia customers across multiple regions.
• CapgeminicoreImplementation/ SI/ Consulting PartnerGlobal consulting and technology services partner with CoreMedia implementation certifications.
• IBM (Global Services / iX)coreImplementation/ SI/ Consulting PartnerIBM Global Services and IBM iX implementation partners for CoreMedia deployments.
• EPAMcoreImplementation/ SI/ Consulting PartnerCertified implementation partner providing CoreMedia deployment services.
• Arvato SystemsminorImplementation/ SI/ Consulting PartnerImplementation partner providing CoreMedia solutions in DACH region.
• ValtechminorImplementation/ SI/ Consulting PartnerDigital experience implementation partner with CoreMedia certification.
• T-Systems MMSminorImplementation/ SI/ Consulting PartnerDeutsche Telekom subsidiary providing CoreMedia implementation services.
• adessominorImplementation/ SI/ Consulting PartnerIT services company and certified CoreMedia partner in DACH region.
• NTT DataminorImplementation/ SI/ Consulting PartnerGlobal IT services provider and CoreMedia implementation partner.
• GFTminorImplementation/ SI/ Consulting PartnerTechnology consulting firm and certified CoreMedia implementation partner.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/CoreMedia
• YouTubeyoutube.com/user/coremediachannel
• LinkedInlinkedin.com/company/coremedia
• Facebookfacebook.com/coremedia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoreMedia