Tealet
Tealet is a B2B/B2C online marketplace that connects independent tea growers from 8 countries with wholesale buyers and consumer subscribers through a direct-trade platform, subscription service, and proprietary Flavor Star quality evaluation system.
- Company typePrivate
- Founded2012
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Tealet firmographics
Firmographics- Name
- Tealet
- Legal name
- Tealet Inc.
- Website
- https://tealet.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tealet is a B2B/B2C online marketplace that connects independent tea growers from 8 countries with wholesale buyers and consumer subscribers through a direct-trade platform, subscription service, and proprietary Flavor Star quality evaluation system.
- Ownership category
- akta.pro rank
Tealet industry classification
Industry- Product category
- Specialty Tea Marketplace
- NAICS
- Other Farm Product Raw Material Merchant Wholesalers (42459)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where Tealet is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tealet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Tea Sales: Tealet operates as a venue/platform for direct trade tea sales. The platform connects tea buyers directly with small family farms and cooperatives. Tea growers set prices on the platform and provide details on each tea and harvest. Growers receive 60% or 80% of the final tea price depending on their terms. Minimum order is one unit (1lb or 500g depending on portioning).
- Subscription Box Service: Consumer-facing 'Global Tea Tasters' subscription sends 4 teas every two months. Priced at $49.95 per shipment including 60 grams of loose-leaf tea (120 cups), personalized grower stories, and interactive content. Recurring revenue model with potential for upsell.
- Subscription Boxes (Bitcoin Option): Alternative subscription tiers priced at $24.95/annual shipment, $29.95/six-month shipment, $35.95/two-month shipment when paid with Bitcoin, offering 25% discount to offset payment processing fees.
- Merchandise Sales: Sale of branded merchandise including Tealet tea shirts at $19.95 each in various colors (Green, Charcoal, Gray, Black) screenprinted on 100% cotton.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Global Tea Tasters Subscription - 2-month recurring shipment of 4 premium teas |
| Subscription | Annual | Annual Subscription with Bitcoin Payment |
| Subscription | Multi-year contract | Six Month Subscription with Bitcoin Payment |
| Subscription | Pay-as-you-go | Two Month Subscription with Bitcoin Payment |
| One time/ perpetual license | Pay-as-you-go | Branded Tea Shirts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Tealet product offering
Product offeringCore offering
Tealet operates an online B2B/B2C marketplace that connects independent tea growers from 8 countries and 15 growing regions directly with tea buyers worldwide, enabling wholesale purchase of microlots of specialty tea with full supply chain transparency. The platform supports growers setting their own prices, with Tealet facilitating transactions and providing farm-to-cup traceability through video content, farm profiles, and marketing materials. A consumer subscription service (Global Tea Tasters) ships four premium loose-leaf teas every two months for $49.95 per shipment.
Product overview
Tealet operates as a B2B wholesale direct trade tea platform connecting independent tea growers with tea buyers worldwide. The core offering is the Wholesale Platform (http://tealet.com/) enabling direct trade between family farms/cooperatives in 8 countries and tea retailers. Complementary offerings include the Consumer Subscription (Global Tea Tasters at $49.95/shipment), Tea Chest matching service, Wholesale Auction platform, Global Tea Ambassador Program, and the proprietary Flavor Star quality evaluation tool. The company also offers Bitcoin payment processing with a 25% discount and branded merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Tealet Wholesale Direct Trade Tea Platform Online B2B marketplace connecting tea buyers (retailers, tea houses, coffee shops, cafes, restaurants, specialty drinks shops, hotels, inns) with independent tea growers from 8 countries and 15 growing regions. Enables direct trade of microlots of quality tea from family farms and cooperatives with full traceability into the sourcing process.
- Global Tea Tasters Subscription Consumer subscription service delivering four high-quality loose-leaf teas every two months at $49.95 per shipment. Each shipment includes 60 grams of loose-leaf tea (approximately 120 cups), personalized grower stories, and interactive pouring/tasting content via online videos.
- Tea Chest Matching Service Interactive product matching tool allowing buyers to indicate tea preferences, quantities, frequency, and budget, after which Tealet connects buyers with appropriate growers for consistent quality products tailored to their needs.
- Tealet Branded Tea Shirts (Merchandise) Branded merchandise including Tealet Bowl and Tealet Mandala t-shirt designs screenprinted on 100% cotton, priced at $19.95 each. Available in Green, Charcoal, Gray, and Black colors, sizes S through 2XL.
Quantifiable outcome
- Growers receive 60-80% of final tea price vs. traditional 15%
- +1 more outcomes
Companies that use Tealet
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Tealet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature3 records
Tealet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tech HuiminorReferenced through the 'Coded with Aloha' link (http://www.techhui.com/page/codedwithaloha). Tech Hui is a Hawaii tech community platform, suggesting Tealet leverages local tech community resources and partnerships for development.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tealet competitors and assessment
Company assessmentDirect peers
- Adagio Teas: Online specialty tea retailer with a B2B program serving retailers, tea houses, and foodservice accounts. Closely comparable to Tealet's online marketplace model with multi-grower sourcing and direct consumer subscriptions.
- Harney & Sons: Specialty tea brand with a robust wholesale/HoReCa channel and premium loose-leaf assortment. Comparable to Tealet's wholesale-led specialty tea distribution and direct-from-grower positioning.
- Republic of Tea: Premium tea catalog brand with direct-trade and small-grower sourcing. Comparable to Tealet's premium positioning, loose-leaf assortment, and focus on grower stories as part of the buyer experience.
- Upton Tea Imports: Wholesale and retail tea importer offering a broad single-origin assortment. Comparable to Tealet's wholesale distribution focus and specialty single-origin catalog aimed at tea retailers and tea houses.
- Sips by: Subscription tea discovery service that aggregates multiple brands and ships curated selections to consumers. Closely comparable to Tealet's Global Tea Tasters subscription model.
- Tea Runners: Subscription box service delivering premium loose-leaf teas from multiple growers monthly. Comparable to Tealet's recurring consumer subscription tier and multi-grower approach.
Emerging players
- Sancha Tea: Direct-trade tea company sourcing single-origin teas from Asia with storytelling-driven marketing. Comparable to Tealet's microlot single-origin direct-trade positioning, but smaller scale.
- Jade Leaf Matcha: Direct-trade specialty tea brand focused on Japanese single-origin matcha. Overlaps with Tealet's direct-trade and single-origin sourcing thesis on a narrower category.
Broad incumbents
- Twinings: Established global tea brand with broad retail and foodservice distribution. Comparable as a tea category incumbent but with a mass-market (rather than direct-trade) positioning.
- Bigelow Tea: Large established US tea company with broad retail and hospitality distribution. Comparable as a tea category incumbent serving foodservice/hospitality, but operates at mass scale rather than direct-trade specialty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tealet social profiles
Digital presenceTealet compliance and trust
Trust signalCompliance1 record
Tealet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tealet leadership team
Management profileNumber of profiles
Profiles5 records
Tealet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tealet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tealet
What does Tealet do?
Tealet operates an online B2B/B2C marketplace that connects independent tea growers from 8 countries and 15 growing regions directly with tea buyers worldwide, enabling wholesale purchase of microlots of specialty tea with full supply chain transparency. The platform supports growers setting their own prices, with Tealet facilitating transactions and providing farm-to-cup traceability through video content, farm profiles, and marketing materials. A consumer subscription service (Global Tea Tasters) ships four premium loose-leaf teas every two months for $49.95 per shipment.
Is Tealet a public or private company?
Tealet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tealet founded?
Tealet was founded in 2012. It employs 1 to 10 people.
Where is Tealet based?
Tealet is headquartered in Las Vegas, United States, in the North America region.
How does Tealet make money?
Four revenue lines are on record. Wholesale Tea Sales are the primary driver. The others are subscription Box Service, subscription Boxes (Bitcoin Option) and merchandise Sales.
Who are Tealet's main competitors?
Direct peers on record are Adagio Teas, Harney & Sons, Republic of Tea, Upton Tea Imports, Sips by and Tea Runners. Emerging players are Sancha Tea and Jade Leaf Matcha. Broad incumbents are Twinings and Bigelow Tea.
Does Tealet have an API?
No public API is recorded for Tealet.
What industry is Tealet in?
Tealet's product category is Specialty Tea Marketplace. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 42459.