Lixibox, Inc.

What Lixibox, Inc. does

Lixibox, Inc. is a Vietnamese direct-to-consumer e-commerce company headquartered in Ho Chi Minh City marketing affordable-luxury beauty and lifestyle products to urban Vietnamese consumers. The company operates as a multi-category online storefront spanning beauty devices, skincare, makeup, personal care, baby care, supplements, accessories, and gifts, with its primary target framed as a single horizontal persona segment of Vietnam's urban middle class.

The product strategy pairs a curated third-party marketplace with proprietary house brands led by Halio — a personal-care device line covering facial cleansing systems, LED light therapy masks, IPL hair removal devices, sonic toothbrushes, water flossers, and hair dryers. A secondary Lixibox house label covers smaller accessories such as the ZenWave Massager and the Mini Everyday Tote. The technology stack is conventional e-commerce: an owned website at lixibox.com, native iOS and Android applications, and integrated account systems for order tracking, wishlists, waitlists, vouchers, and loyalty balances. No proprietary AI, APIs, SDKs, or developer-facing platform features are disclosed.

Revenue is generated through per-unit direct sales of owned-brand hardware and third-party curated merchandise, with publicly disclosed pricing spanning roughly 150,000 VND entry-level makeup up to multi-million-VND Halio devices. The Lixicoin loyalty currency earned through purchases and redeemable across the catalog, a 500,000 VND-per-referral incentive, and tiered membership status support repeat engagement. Distribution covers website, mobile apps, and physical stores within Vietnam. The company reports 51-100 employees and operates with no disclosed revenue, valuation, post-incorporation funding, institutional capital structure, M&A activity, or patent portfolio in the available data.

Name

Lixibox, Inc.

Legal name

Công Ty TNHH One Click

Website

https://lixibox.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Lixibox, Inc. operates a Vietnamese direct-to-consumer e-commerce platform selling beauty, skincare, personal care devices, and lifestyle products to urban Vietnamese consumers via website, mobile apps, and physical retail stores, anchored by its Halio proprietary device brand.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fragrance & Deodorant Distribution (CRAOAEAF)

akta.pro secondary industries

Deodorants & Antiperspirants (CRADANAA), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Beauty e-commerce
• Personal care retail
• Skincare products
• Beauty devices
• Direct-to-consumer beauty

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct product sales through Lixibox's e-commerce platform and mobile applications, selling beauty, skincare, personal care, supplements, and lifestyle products to consumers
2. Halio Proprietary Brand Products: Sales of proprietary Halio branded beauty devices and accessories, including facial cleansing devices, LED therapy masks, IPL hair removal devices, and personal care appliances
3. Physical Retail Store Sales: Sales through Lixibox's physical store locations in Vietnam
4. Loyalty Points (Lixicoin) Redemption: Members earn Lixicoin through purchases which can be redeemed for products, creating a loyalty-driven repeat purchase mechanism

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lixibox operates a Vietnam-based beauty and personal care e-commerce platform and house of brands selling its proprietary Halio-brand beauty devices (LED masks, IPL hair removers, sonic toothbrushes, hair dryers, hair stylers, water flossers) alongside curated third-party skincare, makeup, baby care and lifestyle products from brands such as Chacott, Espoir, La CASTA, Dr. Brown's and Pigeon. Products are sold directly to Vietnamese consumers via the company's website, iOS and Android mobile apps, and physical Lixibox retail stores, supported by an integrated Lixicoin digital loyalty rewards program.

Product overview

Lixibox, Inc. is a Vietnamese e-commerce platform bringing affordable luxury products to urban populations. The company operates primarily as a multi-category e-commerce marketplace with its own proprietary brand, Halio, which offers personal care devices including facial cleansing tools, IPL hair removal devices, LED therapy masks, electric toothbrushes, water flossers, and hair dryers. Lixibox also sells curated product bundles (combos) for specific skincare routines, baby care products, and various third-party beauty and personal care items. The platform features a loyalty program called Lixicoin and maintains mobile applications for iOS and Android. The product portfolio includes both owned-brand devices (Halio) and curated third-party products across categories like gifts, beauty boxes, accessories, skincare, makeup, supplements, and personal care.

Differentiator

Problem solved

Functional benefit

Brands

• Halio: Own-brand beauty and personal care devices including facial cleansing devices, LED face masks, hair removal devices, sonic toothbrushes, and hair dryers.
• Lixibox

Products and services

• Halio Dual Light Therapy Device Pro Proprietary Halio LED light therapy device intended for at-home facial skincare routines, sold through Lixibox online and offline channels to individual Vietnamese consumers.
• Halio IPL Hair Removal Devices (Silkglow, InfinityGlow, IPL Cooling) Consolidated line of Halio proprietary IPL hair removal devices with sapphire cooling technology targeted at individual consumers seeking at-home long-term hair reduction.
• Halio PureGlow UltraLite Silicone LED Face Mask Halio proprietary silicone LED face mask for at-home light therapy skincare, sold to individual beauty consumers through Lixibox channels.
• Halio Revitawave Skin Rejuvenator Halio proprietary skin rejuvenation electronic device for facial skincare and anti-aging routines, sold to individual consumers.
• Halio Red Light Therapy Device Halio proprietary red light therapy device for at-home skincare treatment, targeting individual beauty consumers.
• Halio Sonic Electric Toothbrushes (Wave Sonic, SmartClean color variants) Consolidated Halio proprietary sonic electric toothbrush line (Wave Sonic and SmartClean models in various color variants) for daily dental hygiene, sold to individual consumers.
• Halio Sonic SmartClean Replacement Brush Heads Halio branded replacement brush heads (color variants such as Sky Blue) designed for use with the Halio Sonic SmartClean Electric Toothbrush, sold to existing toothbrush owners as recurring accessory purchases.
• Halio Ultraclean Express Hydro Floss 2 Halio proprietary countertop water flosser (oral irrigator) for at-home dental care, marketed to individual consumers.
• Halio Hair Dryers (Hypersonic Hair Dryer, High Speed Ionic Hair Dryer) Consolidated Halio proprietary premium hair dryer lineup (Hypersonic model and High Speed Ionic model) for personal hair styling, sold to individual consumers.
• Halio 2in1 Airplus Hair Styler Halio proprietary 2-in-1 air hair styler combining drying and styling functions for personal hairstyling, sold to individual consumers.
• Halio Instacurl Premium Automatic Hair Styler Halio proprietary automatic hair curler/styler marketed for easy at-home curling and styling, sold to individual consumers.
• Halio Multi-Tasking Cleansing Massaging Device Halio proprietary multi-tasking electronic facial cleansing and massaging device for skincare routines, sold to individual consumers.
• Halio Beautifying Shower Filter Halio proprietary shower filter accessory marketed to improve water quality for skin and hair during showers, sold to individual consumers.
• Lixibox ZenWave Massager Lixibox-branded massager for personal relaxation and wellness, sold to individual consumers through the Lixibox retail network.
• Lixibox Handheld Refrigeration Fan Lixibox-branded handheld refrigeration fan for personal cooling, sold to individual consumers through the Lixibox retail network.
• Lixibox Mini Everyday Tote Lixibox-branded mini everyday tote bag for personal carry use, sold to individual consumers.
• Lixibox Heart-Shaped Gua Sha Facial Tools (Stainless Steel and Rose Quartz variants) Consolidated Lixibox-branded heart-shaped Gua Sha facial massage tools in stainless steel and rose quartz variants, for facial skincare and gua sha routines, sold to individual consumers.
• Chacott For Professionals Cleansing Water 500ml Chacott For Professionals cleansing water 500ml retailed through Lixibox online and offline channels to individual Vietnamese consumers seeking Japanese-imported makeup-removal skincare.
• Espoir Pro Tailor Foundation Espoir Pro Tailor foundation retailed through Lixibox to individual consumers seeking Korean-imported base makeup.
• La CASTA Aromaesthe Hair Mask 21 La CASTA Aromaesthe Hair Mask 21 retailed through Lixibox to individual consumers seeking premium haircare treatments.
• Lustre Cushion Case Lustre cushion compact case accessory retailed through Lixibox to individual consumers for makeup storage and portability.
• Dr. Brown's Bottle Sterilizer and Accessories Dr. Brown's bottle sterilizer and accessory set retailed through Lixibox to parents and caregivers of infants in Vietnam.
• Pigeon PPSU Plus Bottle 160ml Pigeon PPSU Plus baby bottle (160ml) retailed through Lixibox to parents and caregivers of infants in Vietnam.
• Combo Bundles (skincare, haircare and beauty multi-product packs) Consolidated Lixibox multi-product Combo bundles that package together skincare, haircare, beauty and lifestyle items at a discounted bundle price, sold to individual consumers seeking value packs and gifting options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sociolla: Sociolla is a Southeast Asian beauty specialist omni-channel retailer (Indonesia-anchored with regional expansion) carrying both global brands and own-label cosmetics. It is the closest direct comparable to Lixibox's vertical beauty e-commerce plus own-brand model in a Southeast Asian market.

Broad incumbents

• Guardian Vietnam: Guardian is a major health-and-beauty retail chain with significant presence in Vietnam across physical and online channels. It overlaps with Lixibox in beauty and personal care categories but spans broader health-and-wellness inventory as an established multi-brand retailer.
• Watsons Vietnam: Watsons operates a large drugstore and beauty retail footprint across Vietnam with both online and physical stores. It competes with Lixibox across beauty and personal care SKUs but is broader in assortment (OTC health, household) and operates as an established incumbent.
• Lazada Vietnam: Lazada is one of the largest marketplaces in Vietnam with a sizable beauty and personal care category. It competes with Lixibox for the same urban Vietnamese consumer wallet and offers both global and local brands, but as a horizontal marketplace rather than a beauty specialist.
• Shopee Vietnam: Shopee is the dominant general marketplace in Vietnam, selling a wide assortment of beauty and personal care alongside other categories. It is comparable to Lixibox in product overlap but operates at vastly larger scale with much broader assortment and subsidized pricing.
• Tiki: Tiki is a major Vietnamese e-commerce platform with a meaningful beauty and personal care vertical and broad general assortment. It overlaps with Lixibox as a domestic e-commerce destination for urban Vietnamese consumers but is horizontal in scope.
• TikTok Shop Vietnam: TikTok Shop has rapidly scaled in Vietnam with beauty and personal care as a flagship livestream category. It is comparable to Lixibox in targeting young urban Vietnamese beauty shoppers but competes via content-driven discovery rather than curated specialist retail.

Regional players

• Innisfree Vietnam: Innisfree is a Korean beauty brand with a Vietnamese DTC e-commerce site and retail presence selling skincare and personal care. Comparable to Lixibox in product overlap but operating as a single brand rather than a multi-brand retailer with own-brand devices.
• Cocoon (Vietcetera-backed): Cocoon is a leading Vietnamese beauty brand with own DTC e-commerce presence and broad retail distribution. It is comparable as a Vietnam-based beauty brand operating its own online store, though it competes from the brand side rather than the multi-brand retail aggregator model Lixibox runs.
• The Face Shop Vietnam: The Face Shop is a Korean-affordable beauty brand with own DTC and retail channels in Vietnam. Comparable in product overlap (skincare, personal care, beauty devices) but as a single-brand operator rather than a multi-brand aggregator-plus-own-brand platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lixiboxvn
• LinkedInlinkedin.com/company/lixibox

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lixibox, Inc.