FLY Entertainment

What FLY Entertainment does

FLY Entertainment is a Singapore-based private talent management agency founded in 1999 by award-winning actress Irene Ang. The company represents a curated roster of over 60 artistes spanning actors, hosts, content creators, comedians, speakers, and live sellers, primarily serving Singapore and Southeast Asian markets with selective extension onto international digital platforms and Hollywood productions. Beyond core talent representation, FLY has assembled an integrated suite of complementary services: end-to-end social media campaign management, micro drama production for digital apps, versatile studio rental, and curated masterclasses in disciplines such as hosting and social media content creation.

The business model rests on commission-based representation augmented by project-based production and service fees across five revenue streams: artiste management commissions, social media campaigns, micro drama production, studio rental, and masterclasses. Pricing is not publicly disclosed; engagements are booked through direct outreach. Customer demand spans corporate brand buyers (SK Jewellery, WorldFirst), government and statutory boards (Health Promotion Board), digital platforms (Kakee), and large multinational enterprises that appear on the partner roster (HP, Citibank, BHP Billiton, Morgan Stanley, ESPN, Longines). Distribution is primarily single-channel direct B2B sales.

The firm operates from a single headquarters at 213 Henderson Road, Singapore, with a team of 11-50 employees organized across Artiste Management, Business Development, and HR/Admin/Finance functions. No external institutional investment, funding rounds, acquisitions, or ownership transitions are disclosed; the company remains wholly founder-controlled. Most recent strategic activity centers on digital content formats, including a 2025-12-03 partnership with SYNAGIE to produce 'Superstreamer Asia,' a reality TV competition for live-streamers scheduled to premiere in Singapore in March 2026.

Name

FLY Entertainment

Legal name

FLY Entertainment Pte Ltd

Website

https://fly.com.sg

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

FLY Entertainment is a Singapore-based talent management agency representing 60+ artistes across entertainment and digital media, offering talent representation, social media campaigns, micro drama production, studio rental, and masterclasses to brands, production houses, and platforms.

Ownership category

akta.pro rank

Product category

Talent Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Entertainment Booking & Speaker/Talent Management (HSACAAAI), Creator Talent Management & Representation (MPAAAHAB), Talent Booking Agencies (Live Performance) (MPAIAGAB)

Keywords

• Talent management agency
• Artist representation services
• Event marketing services
• Content production services
• Entertainment talent booking

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Artiste Management & Representation: Core talent representation services matching over 60 established and emerging talents across entertainment and digital media to platforms, audiences, and briefs. Revenue generated through commission arrangements with represented artistes.
2. Social Media Campaigns: End-to-end social media campaign management from ideation and strategy to production, post-production and distribution. Fronted by FLY artistes and executed by in-house content strategists and videographers for brand partnerships.
3. Micro Drama Production: Production of micro drama series for digital platforms. Recently produced two 52-episode series for the Kakee app.
4. Studio Rental: Versatile studio space available for rental adaptable to interviews, talk shows, branded content, live streams and photoshoots.
5. Masterclasses: Curated intensive training programmes led by FLY's roster of accomplished artistes and industry trainers. Spans disciplines such as Social Media Clinics and Hosting Workshops, designed for small groups of up to 15 participants.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FLY Entertainment is a talent management agency that represents a curated roster of over 60 artistes across entertainment, media, and digital platforms. Beyond representation, the agency delivers social media campaigns, micro drama production for digital platforms, studio rental, and curated masterclasses for corporate brands, production houses, event organizers, and media companies primarily in Singapore and Southeast Asia.

Product overview

FLY ENTERTAINMENT operates as Asia's leading talent management agency offering a unified suite of services centered on talent representation and entertainment production. The core offering is Artiste Management representing over 60 talents across entertainment and digital media. Complementary services include Social Media Campaigns (end-to-end campaign management), Micro Drama Production (short-form series for digital platforms), Studio Rental (production facilities), and FLY Masterclasses (professional training workshops). These services work together to provide full lifecycle talent representation from career management to content creation and brand partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Artiste Management Talent representation and career management for over 60 established and emerging talents across entertainment and digital media, including event emcees, speakers, comedians, actors, hosts, live sellers, and content creators. Provided to brands, production houses, and media companies seeking professional artistes.
• Social Media Campaigns End-to-end social media campaign management from ideation and strategy to production, post-production and distribution. Campaigns feature FLY artistes and are executed by in-house content strategists and videographers for brand partnerships.
• Micro Drama Production Production of short-form micro drama series for digital platforms. Includes the two 52-episode series produced for the Kakee app: 'The Office Survival Guide' starring Patricia Mok and Chua Enlai, and 'See You There' hosted by Irene Ang.
• Studio Rental Versatile studio space available for rental, adaptable for interviews, talk shows, branded content, live streams, and photoshoots. Targeted at production clients needing physical production facilities.
• FLY Masterclasses Curated intensive training programmes led by FLY's roster of accomplished artistes and industry trainers. Spans disciplines such as Social Media Clinics and Hosting Workshops, designed for small groups of up to 15 participants.
• Superstreamer Asia Reality TV competition featuring live-streamers, co-produced by FLY Entertainment and SYNAGIE, aimed at Singapore's live-streaming and e-commerce market.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• KakeecoreStrategic or Co-development PartnerFLY Entertainment partnered with Kakee app to produce two 52-episode micro drama series: 'The Office Survival Guide' featuring Patricia Mok and Chua Enlai, and 'See You There' hosted by Irene Ang. This represents FLY's expansion into micro drama production.
• SYNAGIEcoreStrategic or Co-development PartnerFLY Entertainment and SYNAGIE partnered to produce 'Superstreamer Asia', a reality TV competition for live-streamers scheduled to premiere in March 2026 in Singapore. The show aims to capitalize on Singapore's growing live-streaming and e-commerce market.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• YG Entertainment: Korean entertainment company managing artists across music, acting, and content creation through owned IP; relevant comparable for agencies that combine talent representation with production capabilities in Asian markets.
• SM Entertainment: Long-standing Korean entertainment conglomerate managing artist rosters, content production, and platform distribution; benchmark for integrated agency-plus-content-playbook models relevant to FLY's micro-drama push.
• United Talent Agency (UTA): Major global talent agency representing actors, musicians, digital creators, and speakers across entertainment and brand deals; comparable as another full-stack agency competing for cross-border Asian talent representation.
• JYP Entertainment: Korean entertainment company representing artists, producing content, and operating acting/music divisions; another Asian-market comparable for agencies evolving from pure representation into owned-IP production.
• HYBE: South Korean entertainment company (formerly Big Hit) that has expanded beyond K-pop into global multi-label talent management, content production, and platform partnerships; analogous end-state of FLY's diversification from representation into IP production.
• Endeavor (formerly WME): William Morris Endeavor-owned global talent and entertainment company representing artists, athletes, and content creators worldwide; comparable through its representation-plus-content IP strategy that mirrors FLY's diversification direction.
• CAA (Creative Artists Agency): Global mega-agency representing actors, athletes, and creators across entertainment and brand partnerships; a direct competitive threat to FLY whenever its top-billed Singapore-based talents pursue international representation deals.

Direct peers

• Gushcloud International: Singapore-headquartered influencer and creator talent agency operating across Southeast Asia with social-media-first brand campaign services; directly comparable to FLY's social-media campaign and digital-platform book of business.
• Noisy: Singapore-based creative agency and influencer/event marketing operator; comparable to FLY's event-talent-and-social-services stack though focused more on integrated campaign production than pure talent representation.
• Mediacorp: Singapore's largest media conglomerate operating free-to-air TV, radio, digital platforms, and an in-house artiste management arm; the most direct local comparably that signs, develops, and books Singapore-based entertainment talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flyentertains

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLY Entertainment