Palms Behavioral Health

What Palms Behavioral Health does

Palms Behavioral Health is an acute inpatient psychiatric hospital located at 613 Victoria Lane in Harlingen, Texas, serving the Rio Grande Valley and surrounding South Texas communities. Operated under parent company Summit BHC (Summit Behavioral Healthcare) and legally registered as Strategic BH-Brownsville, LLC, the facility provides a continuum of mental health services including 24/7 physician-supervised acute inpatient care for adolescents (ages 13-17, with planned expansion to ages 5-11), adults, and older adults (55+). The hospital also delivers Partial Hospitalization Programs (PHP) and Intensive Outpatient Programs (IOP) for both adolescents and adults, along with specialized offerings including ECT (Electroconvulsive Therapy), telehealth PHP and IOP services, integrated dual diagnosis treatment for co-occurring mental health and substance use disorders, and trauma-informed, evidence-based clinical care delivered by board-certified psychiatrists and a multidisciplinary team.

The underlying technology stack is conventional healthcare IT rather than differentiated IP: it centers on a patient portal for electronic medical records and disclosures, an online bill-pay system via Patient Notebook, and CMS-compliant pricing transparency tooling including downloadable charge data and a shoppable services interface. Distribution runs through a 24/7 phone-based assessment and admissions line plus a structured referral network with primary care physicians, psychiatrists, psychologists, hospital emergency departments, first responder agencies, schools, and social service organizations.

The business model is a fee-for-service healthcare delivery operation. Revenue is generated through acute inpatient stays, outpatient PHP/IOP days, adolescent program days, and ancillary services, reimbursed primarily via insurance contracts with Medicare, Medicaid, and commercial payers including Aetna, Cigna, BCBS, Humana, United Healthcare, and Molina Healthcare, supplemented by private-pay cash rates and payment plans for uninsured patients. The company is a private, for-profit entity, Joint Commission accredited, holding Texas License #100364 and NPI 1154782548, with a headcount of 251-500 employees and a CEO-led management team.

Name

Palms Behavioral Health

Legal name

Strategic BH-Brownsville, LLC

Website

https://palmsbh.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Palms Behavioral Health is an acute inpatient psychiatric hospital in Harlingen, Texas (Summit BHC-affiliated) providing 24/7 mental and behavioral health services to adolescents, adults, and seniors across the Rio Grande Valley through inpatient, PHP/IOP, telehealth, and ECT programs reimbursed by Medicare, Medicaid, and commercial insurers.

Ownership category

akta.pro rank

Product category

Acute Psychiatric Hospital Services

NAICS

Psychiatric and Substance Abuse Hospitals (622210), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Hospitals (8060)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

Keywords

• Acute psychiatric care
• Behavioral health services
• Mental health treatment
• Inpatient hospitalization
• Dual diagnosis treatment

Headquarters

HQ city

Harlingen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Acute Inpatient Psychiatric Services: Short-term inpatient hospitalization for adolescents, adults, and seniors experiencing acute behavioral health issues or psychiatric crises requiring 24-hour supervised care.
2. Outpatient Care Programs: Partial Hospitalization Program (PHP) providing six hours daily, five days weekly therapy, and Intensive Outpatient Program (IOP) for flexible part-time treatment options for adolescents and adults.
3. Adolescent Programs: Specialized inpatient and intensive outpatient programs for adolescents ages 13-17, including services for girls admitted voluntarily or involuntarily.
4. Insurance Reimbursement: Revenue from Medicare, Medicaid, and commercial insurance plans including Aetna, Cigna, BCBS, Humana, United Healthcare, Molina Healthcare, and numerous other payers.
5. Private Pay / Cash Payment: Self-pay options available for uninsured patients with private-pay cash rates and payment plan arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Palms Behavioral Health operates an acute inpatient psychiatric hospital in Harlingen, Texas providing 24/7 physician-supervised mental health care for adolescents (13-17), adults, and seniors. Its continuum of services includes inpatient hospitalization, Partial Hospitalization (PHP) and Intensive Outpatient Programs (IOP) for adolescents and adults, telehealth options, ECT, dual diagnosis treatment, and assessment/admissions with medication management. The facility is Joint Commission accredited, accepts Medicare, Medicaid, and commercial insurance, and offers trauma-informed care grounded in evidence-based practices.

Product overview

Palms Behavioral Health operates as an acute inpatient psychiatric hospital offering a continuum of mental health services. The core offering is the Acute Inpatient Psychiatric Program providing 24/7 physician-supervised care for adolescents (12+), adults, and seniors in crisis. This is complemented by outpatient programs including Partial Hospitalization (PHP) and Intensive Outpatient Programs (IOP) for both adolescents and adults. Specialized services include Telehealth psychiatric care, ECT (Electroconvulsive Therapy), Bridge Services for care transitions, and Dual Diagnosis treatment for co-occurring mental health and substance use disorders. All programs feature assessment and admissions services, medication management, and trauma-informed care with evidence-based practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Acute Inpatient Psychiatric Program Intensive short-term hospitalization for adolescents (12+), adults, and seniors experiencing acute behavioral health crises requiring 24/7 physician-supervised care, medication management, individual therapy, and group therapy.
• Adolescent Inpatient Treatment Inpatient psychiatric services for adolescents aged 13-17, including immediate assessment, diagnosis, and rapid stabilization of acute psychiatric symptoms for both voluntary and involuntary admissions.
• Adolescent Intensive Outpatient Program (IOP) Outpatient program tailored for adolescents age 13-17 facing various mental and behavioral health challenges, delivered as part of the Adolescent Outpatient Care offering.
• Adult Outpatient Care (PHP and IOP) Comprehensive outpatient programs including Partial Hospitalization (PHP) and Intensive Outpatient Programs (IOP) for adults and adolescents (ages 12-17) facing mental and behavioral health challenges. PHP provides six hours daily, five days weekly of therapy.
• Dual Diagnosis Treatment Integrated treatment for co-occurring mental health and substance use disorders, addressing both conditions with coordinated care from board-certified psychiatrists and multidisciplinary teams in a therapeutic environment.
• ECT (Electroconvulsive Therapy) Electroconvulsive therapy service for patients requiring this specific psychiatric treatment modality as part of the shoppable services catalog.
• Telehealth PHP / IOP Remote psychiatric care services including Telehealth PHP Psych Adult Daily and Telehealth Adult Psych IOP for flexible access to treatment as part of the shoppable services catalog.

Quantifiable outcome

• 24/7 physician-supervised care availability for mental health crises
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Community Organizations and Non-profitscoreStrategic or Co-development PartnerPartnerships with community and non-profit organizations to provide high-quality compassionate care in the community. Collaborates with behavioral health providers, medical providers, first responders, caseworkers and other mental health organizations to address specific community needs.
• First Responder AgenciescoreStrategic or Co-development PartnerEstablished patient drop-off protocol for police officers and first responders delivering individuals in mental health crisis. Includes warm hand-off procedures and coordination for voluntary or involuntary hospitalization when needed.
• Healthcare Provider Referral NetworkcoreChannel Partner/ Reseller/ DistributorPrimary referral network including Primary Care Physicians, Psychiatrists, Psychologists, Therapists, Schools/Universities, Medical Specialists, Case Managers, Military Professionals, Social Service Agencies, Legal/Judicial Professionals, and Hospitals/Emergency Departments for patient referrals 24/7.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Universal Health Services (UHS) Behavioral Health: One of the largest U.S. behavioral health hospital operators with acute inpatient facilities across multiple states; competes for the same crisis-referral population, payer contracts, and adolescent specialty volumes as Palms.
• Discovery Behavioral Health: Multi-state behavioral health provider offering acute inpatient, residential, and outpatient programs with adolescent specialty services; comparable care continuum but larger footprint giving them geographic advantage on referral capture.
• Acadia Healthcare: National operator of 250+ behavioral health facilities including acute psychiatric hospitals serving adolescents, adults, and seniors; directly comparable service lines but at significantly broader scale, providing regional competitive pressure on referral share.

Emerging players

• Eating Recovery Center: Specialized behavioral health operator with adolescent and adult psychiatric/ eating disorder programs including IOP/PHP; partial overlap with Palms on adolescent acute care and outpatient service lines, though more niche clinically.

Direct peers

• Menninger Clinic: Renowned psychiatric hospital in Texas offering acute inpatient care, outpatient programs, and specialty adolescent/adult services; competing with Palms for physician referrals, payer contracts, and acute psychiatric admissions in the Texas market.
• Miramont Behavioral Health: Sister facility under Summit BHC offering acute inpatient psychiatric care, adolescent services, and outpatient programs — directly comparable operating model, same clinical protocols, and overlapping referral infrastructure.
• Carrollton Springs: Acute inpatient psychiatric hospital in Texas providing adolescent, adult, and senior behavioral health services plus outpatient programs — directly competing for the same payer mix, age segments, and physician referral network as Palms.
• Rock Springs Behavioral Health: Texas-based acute psychiatric hospital offering inpatient and outpatient behavioral health with a similar acuity mix and trauma-informed framework; comparable in scale, scope, and regional referral dynamics.
• Haven Behavioral Healthcare: Acute psychiatric hospital operator with adolescent, adult, and geriatric inpatient programs plus IOP/PHP outpatient services — closely aligned service mix, acuity levels, and Joint Commission style accreditation model.

Regional players

• Texas Behavioral Health: Regional Texas-focused behavioral health provider offering acute psychiatric inpatient and outpatient services; focused on the same statewide referral networks and payer mix but concentrated in different Texas metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/palms-behavioral-health
• Instagraminstagram.com/palmsbehavioral
• Facebookfacebook.com/PalmsBH

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palms Behavioral Health