Crypto Briefing

What Crypto Briefing does

Crypto Briefing, operated by Decentral Media, is an independent crypto news and media company founded in 2017 and headquartered in New York. The company publishes daily news, analysis, and market intelligence across crypto, DeFi, Ethereum, Bitcoin, NFTs, AI agents, regulation, macro, prediction markets, and sports (soccer and esports) via its website cryptobriefing.com, a weekday newsletter reaching 34,000 subscribers, and social channels totaling 109,000+ followers. It positions itself as one of the first AI-native crypto newsrooms through Gloria, a proprietary AI news terminal that supports editorial discovery and research, and has extended into analytics products with Vera, an AI-powered prediction market intelligence platform.

The business is an advertising-led B2B media operation. Monetization spans display advertising ($2,500-$5,000/month per placement), sponsored content ($750 per post, $2,950 for Brand Spotlights), newsletter sponsorship ($2,500/month), social media sponsorships ($500-$1,500 per post), and Chainwire press release distribution ($450 per release, 70-100+ per month). Eleven enterprise advertisers are disclosed across crypto exchanges, wallets, and lending platforms (Tron, Crypto.com, OKX, Bybit, Gate.io, MEXC, Nexo, BingX, XT, ChangeNow, Phemex). The publication is approved as a Google News publisher and is increasingly cited by AI platforms including ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot, driving 3,700+ referral sessions in Q1 2026.

Crypto Briefing operates without disclosed venture capital backing, without a corporate parent, and with full team token holding disclosure as an editorial independence signal. Traffic reached an all-time high in April 2026 at approximately 3x the April 2025 level, with 790K+ monthly sessions, 680K+ monthly unique visitors, and 1.4M+ monthly pageviews. Geographic reach is concentrated in the United States (56.4%), Singapore (8.2%), Germany (5.2%), United Kingdom (3.8%), and Canada (3.8%). Leadership is headed by CEO Mitchell Moos, and headcount is reported at 11-50 employees.

Name

Crypto Briefing

Legal name

Decentral Media

Website

https://cryptobriefing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Crypto Briefing is an independent, AI-native crypto news and media company founded in 2017, publishing daily crypto, DeFi, macro, AI, and prediction market coverage to 680K+ monthly visitors and 34K newsletter subscribers, monetizing through display advertising, sponsored content, and press release distribution to crypto exchanges, wallets, and protocols.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Display Advertising: Premium display advertising placements including Bottom Sticky Banner (550K+ impressions), Leaderboard (350K+ impressions), MREC within article body (250K+ impressions), and persistent Button Ads. Pricing ranges from $2,500-$5,000 per month with geo-targeting support and multi-month discounts available.
2. Sponsored Content: Client-written sponsored posts (up to 750 words, 4 dofollow links, $750 one-time), CB-written Brand Spotlight packages (up to 1,500 words, 6 dofollow links, $2,950), and Press Release distribution ($450 for up to 500 words). All sponsored content is Google-indexed and permanently hosted.
3. Newsletter Sponsorship: Monthly newsletter sponsorship at $2,500/month, reaching 34,000 subscribers with approximately 210,000 opens per month across ~22 weekday sends. Includes logo placement, custom CTA text, and clickable destination URL.
4. Social Media Sponsorships: Sponsored Tweet (image + text post from @Crypto_Briefing's 63K+ followers, $500 per post with editorial review), Sponsored Video Tweet with CB production ($1,500).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Crypto Briefing operates as an independent digital crypto media publication producing daily news, market analysis, and editorial coverage across Bitcoin, DeFi, Ethereum, NFTs, AI Agents, regulation, and Web3. The company monetizes primarily through display advertising, sponsored content packages, newsletter sponsorships, social media sponsorships, and Chainwire press release distribution targeting crypto exchanges, wallets, and protocols.

Product overview

Crypto Briefing operates as a multi-vertical crypto media platform offering news, analysis, and market intelligence. The core platform delivers content across Bitcoin, DeFi, Ethereum, NFTs, AI Agents, Regulation, Web3, Business, Ecosystem, Soccer, and Esports. Key products include the main website, the Vera AI-powered prediction market intelligence tool, the proprietary Gloria AI news terminal for editorial workflows, a free daily newsletter, podcast notes summarizing industry podcasts, and an integrated prediction markets section covering sports, crypto prices, and world events.

Differentiator

Problem solved

Functional benefit

Brands

• Vera: AI-powered prediction market intelligence platform built for serious analysts.

Products and services

• Crypto Briefing Website A crypto news and analysis platform delivering trusted, independent reporting since 2017, covering Bitcoin, DeFi, Ethereum, NFTs, AI Agents, Regulation, Web3, Business, Ecosystem, Soccer, and Esports. Used by crypto investors and industry professionals for daily news and market intelligence.
• Vera AI-powered prediction market intelligence platform built for serious analysts, providing market analysis and forecasting capabilities across prediction markets.
• Display Advertising Packages Premium display advertising placements on cryptobriefing.com including Bottom Sticky Banner (550K+ impressions), Leaderboard (350K+), MREC within article body (250K+), and persistent Button Ads. Sold to crypto businesses seeking reach to high-intent crypto investors.
• Sponsored Content Client-written sponsored posts (up to 750 words, 4 dofollow links, $750), CB-written Brand Spotlight packages (up to 1,500 words, 6 dofollow links, $2,950), and Press Release distribution ($450). All sponsored content is Google-indexed and permanently hosted, sold to crypto businesses for brand exposure.
• Newsletter Sponsorship Monthly newsletter sponsorship at $2,500/month reaching 34,000 subscribers with ~210,000 opens per month across ~22 weekday sends. Includes logo placement, custom CTA text, and clickable destination URL. Sold to crypto businesses targeting verified crypto investors.
• Crypto Briefing Newsletter Daily news, analysis and market insights delivered free via email subscription, with curated market intelligence every weekday morning to 34,000 subscribers.
• Podcast Notes Key insights and summaries from the best crypto and business podcasts including shows from 20VC, a16z, Bankless, Empire, and other industry podcasts.

Quantifiable outcome

• Traffic at all-time high in April 2026, up roughly 3x versus April 2025
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core, emerging, strategic and minor.

• ChainwirecoreChannel Partner/ Reseller/ DistributorCrypto Briefing is an official distribution partner for Chainwire, publishing 70-100+ crypto press releases monthly. This partnership positions Crypto Briefing as a primary distribution channel for blockchain and crypto project announcements, enhancing the publication's role in the crypto PR ecosystem.
• GooglecoreTechnology or IntegrationCrypto Briefing is an approved Google News publisher. Articles are indexed and distributed through Google News, Google Discover, and Google Search, providing accelerated crawling and expanded organic reach.
• AI Platforms (ChatGPT, Perplexity, Microsoft Copilot, Claude, Gemini)emergingTechnology or IntegrationCrypto Briefing content is cited and surfaced by leading AI platforms including ChatGPT, Perplexity, Microsoft Copilot, Claude, and Gemini. This drove 3,700+ sessions in Q1 2026 alone. Claude users average 8+ minutes per session on the site.
• Kalshi (ADI Predictstreet)strategicGTM or Marketing PartnerKalshi secured World Cup branding deal through ADI Predictstreet. ADI Predictstreet is the official prediction market partner for the FIFA World Cup 2026. Crypto Briefing covers these prediction market developments as part of its sports/prediction markets vertical.
• FIFA World CupstrategicGTM or Marketing PartnerCrypto Briefing's prediction markets vertical covers FIFA World Cup 2026 events. Kraken is featured as a FIFA World Cup sponsor. The publication covers the crypto-sports convergence as a key coverage area.
• KrakenminorGTM or Marketing PartnerKraken is the official FIFA World Cup sponsor featured in Crypto Briefing's sports coverage. The publication covers Kraken's prediction markets integration and World Cup sponsorship activities.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CryptoSlate: Independently-operated crypto news and research site with deep DeFi, NFT, and protocol coverage. Comparable audience overlap and similar mix of editorial coverage plus sponsored research/content.
• Bitcoin.com: Crypto news portal covering Bitcoin, Ethereum, and the broader digital-asset ecosystem, with strong advertising inventory and a retail-investor audience closely overlapping Crypto Briefing's reader base.
• BeInCrypto: Multi-language crypto news outlet serving a global retail and intermediate-investor audience. Competes directly for SEO traffic, exchange advertiser budgets, and newsletter sponsorship dollars.
• The Defiant: DeFi-focused newsletter and media outlet covering decentralized finance, protocols, and on-chain analysis. Closely comparable in DeFi depth (which is one of Crypto Briefing's top newsletter open-rate verticals at 29%) and audience overlap.
• Cointelegraph: Long-running crypto news publication with global reach, multi-language editions, and a strong paid sponsored content business. Most direct competitor in the crypto media advertising and sponsored-post categories.
• CoinDesk: One of the largest and longest-running crypto news and research platforms. CoinDesk (now under Bullish) competes directly with Crypto Briefing for advertisers, journalists, and reader attention across crypto markets, DeFi, and policy coverage.
• The Block: Crypto-focused news, research, and data outlet covering markets, DeFi, and policy with both editorial and institutional research products. Closely comparable to Crypto Briefing in editorial depth and B2B/research monetization.
• Decrypt: Major independent crypto media outlet covering news, culture, and Web3 across publisher and newsletter formats. Direct competitor for advertisers, sponsored content, and the same crypto-curious audience Crypto Briefing targets.

Emerging players

• Forkast.News: Crypto-native news and video platform with a strong focus on Asia and Web3 culture. Comparable in editorial coverage and advertiser-facing model, though a smaller scale and earlier-stage than Crypto Briefing.

Broad incumbents

• Bloomberg (crypto desk): Bloomberg cites Crypto Briefing and operates a large institutional crypto news vertical across markets, regulation, and policy. A broader incumbent whose crypto work sets the editorial standard Crypto Briefing is benchmarked against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Crypto_Briefing
• Facebookfacebook.com/cryptobriefing
• LinkedInlinkedin.com/company/cryptobriefing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crypto Briefing