RevTrak, Inc.

What RevTrak, Inc. does

RevTrak, Inc. is a privately held financial technology company headquartered in Bloomington, Minnesota, that provides online payment processing and administrative software to U.S. K-12 school districts and adjacent education segments. Founded in 1994, the company serves more than 1,600 school districts and 13,000 schools, processing over $900 million in payments annually. Its customers include a geographically diverse base of districts ranging from small (<2,500 students) to large (10,000+), with named references spanning Clovis Unified, Waukee Community, Spring ISD, Francis Howell, Lake Central, and St. Cloud Cathedral, among others.

The platform architecture is centered on a cloud-hosted, PCI DSS v4 Level 1 certified payment facilitator environment with TLS encryption in transit, AES-256 at rest, and direct integration with leading Student Information Systems including PowerSchool (Premium Partner) and Skyward (Preferred Partner), as well as food-service systems such as Nutrikids, MealsPlus, and eTrition. The product portfolio consists of the core RevTrak payments and webstore platform, the RevTrak Events ticketing module, the ASAP sub-brand for community and adult education administration, and the Smartcare sub-brand for childcare center management. The company maintains an integration ecosystem of more than 20 third-party partners.

RevTrak monetizes primarily through transaction-based payment processing fees as a full payment facilitator handling merchant onboarding, transaction processing, and settlement, with adjacent SaaS/transaction revenue from Events, ASAP, and Smartcare. Go-to-market is enterprise field sales targeting district CFOs and Finance Directors, supported by direct phone sales, demo-request funnels, and content marketing (case studies, webinars, resource libraries). Pricing is not publicly disclosed; customers are routed through a "Request a Demo" motion. The company has no publicly disclosed parent, no recent funding rounds, and no recorded M&A activity.

Name

RevTrak, Inc.

Legal name

RevTrak, Inc.

Website

https://revtrak.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

RevTrak, Inc. is a Minnesota-based payment facilitator serving over 1,600 U.S. K-12 school districts and 13,000+ schools with PCI-compliant online payment processing, event ticketing, community education administration (ASAP), and childcare management (Smartcare) software.

Ownership category

akta.pro rank

Product category

K-12 Education Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN)

akta.pro secondary industries

Education ERP (Student Information, Finance, HR) (HDAEAEAI), Payments, Cashiering & Payment Plans (EDALAJAE), Processor Back-End & Switch Providers (Issuer/Acquirer Processing Infrastructure) (FSAMABAJ), Student Billing, Invoicing & Account Statements (EDALAJAC)

Keywords

• K-12 school payments
• Education payment processing
• Student Information System integration
• School event ticketing
• Childcare management software

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Payment Processing Fees: RevTrak charges transaction fees for processing school payments including fees, meals, activities, childcare, and community programs. As a full payment facilitator, the company handles merchant onboarding, transaction processing, and settlement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RevTrak provides a unified cloud-hosted payment processing platform built specifically for K-12 school districts, enabling online collection of school fees, meal payments, activity fees, childcare tuition, and community program payments. The platform operates as a PCI DSS Level 1 certified payment facilitator with deep integrations to Student Information Systems such as PowerSchool and Skyward, and is complemented by the RevTrak Events ticketing module, the ASAP community/adult education administration system, and the Smartcare child care management software.

Product overview

RevTrak, Inc. offers a platform-plus-modules architecture for K-12 school payments and administration. The core RevTrak platform provides unified online payment processing for fees, meals, activities, and community programs. This core is extended through two primary modules: RevTrak Events for digital ticketing and event management, and RevTrak's Food Service Payments for meal account management. Beyond the K-12 payment suite, RevTrak operates two distinct sub-brands targeting adjacent educational markets: ASAP is a community and adult education administration system handling class management, registration, and scheduling; Smartcare is a comprehensive child care management solution covering enrollment, billing, and attendance. Together, these products serve over 1,600 districts and 13,000+ schools, processing $900M+ annually.

Differentiator

Problem solved

Functional benefit

Products and services

• RevTrak Payments and Webstore Core online payment processing platform for K-12 schools that enables districts to accept and manage payments for school fees, meals, activities, and community programs through a unified web store. Built for school district business offices and families making school-related payments.
• RevTrak Events Digital ticketing and entry scanning module for school events, enabling virtual or in-person event management with ticket sales and attendance tracking for K-12 school districts.
• ASAP (Community Education) Comprehensive community and adult education administration software for managing classes, online registration, scheduling, attendance, transcripts, and payment processing. Used by community education programs, adult education providers, and continuing education organizations.
• Smartcare (Child Care Management) Comprehensive child care center management software covering center and preschool management, online enrollment, automated billing, payment processing, check-in/check-out functionality, and multi-location enterprise management for childcare centers, preschools, and before/after school care programs.

Quantifiable outcome

• Districts reduce paperwork and reconcile faster with organized payments and district-friendly reporting tools.
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• PowerSchoolcoreTechnology or IntegrationPowerSchool Premium Partner delivering the strongest payments integration connecting PowerSchool SIS, eSchoolPlus, PowerLunch, Enrollment tools and Ecollect Forms with RevTrak's payment platform.
• SkywardcoreTechnology or IntegrationSkyward Preferred Partner with connections to Qmlativ and Family Access for easier payments and accurate data synchronization.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MySchoolBucks (Horizon Software International): One of the most direct K-12 online payment processors, providing cafeteria, fee, and activity payments to school districts. Highly comparable to RevTrak's core payments offering in customer base, product scope, and go-to-market.
• LINQ (TITAN Solutions): K-12 administration and payments platform serving school districts with ERP, nutrition, and fee-management products. Comparable to RevTrak across both payment processing and the broader district administration suite.
• PayK12: Online payment processor purpose-built for K-12 schools, handling fees, meals, and activities with district-level reporting. Overlaps directly with RevTrak's core school payments and webstore product.
• FACTS (Nelnet): Tuition management, billing, and payment platform used by K-12 and private schools. Comparable in payment processing and family billing functionality, with a stronger tilt toward tuition and financial aid workflows.
• Vanco Payments: Payment processor serving schools, faith-based organizations, and nonprofits with online giving, fees, and event payments. Comparable to RevTrak in the school and community-education payments segment.

Broad incumbents

• PowerSchool: The dominant K-12 SIS vendor, with native payments and a broad portfolio spanning SIS, ERP, and learning. Competes with RevTrak indirectly and is simultaneously a key integration partner; could vertically integrate more payments functionality over time.
• Skyward: Major K-12 SIS and ERP vendor used by many of the same districts as RevTrak. Comparable as a payments-adjacent incumbent, with RevTrak positioned as a Preferred Partner integration.
• Transact (Anthology/Blackboard): Campus commerce and payments platform serving higher education and K-12 with tuition, dining, and stored-value solutions. Comparable in payment infrastructure scope, with a broader higher-ed footprint.
• TouchNet: Campus payment and commerce platform primarily serving higher education, with adjacent K-12 and ancillary-market capabilities. Comparable in payment facilitator model and integration with administrative systems.

Emerging players

• SchoolCafe: K-12-focused online meal payment and nutrition management platform. Compares to RevTrak specifically in the food service / cafeteria payments integration, representing a more focused emerging competitor in a key RevTrak sub-vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/revtrak
• Facebookfacebook.com/revtrakinc
• LinkedInlinkedin.com/company/revtrak-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RevTrak, Inc.