Safety City

What Safety City does

Safety City is a not-for-profit, charitable youth safety education organization that has served the Medicine Hat, Alberta community since 1981. It is operated under the legal entity South Eastern Alberta Safety Alliance Society (SEASAS), a registered Alberta nonprofit with no external investors, private equity, or venture capital backing. The organization delivers five core programs — Conflict Management (anti-bullying and conflict resolution using Kelso's Choices), No Regrets (risk management and healthy choices), Stay Cyber Safe (internet safety), Home Alone (delivered via Canadian Red Cross-trained instructors covering hazard recognition, emergency response, and first aid for children aged 9+), and Safety Village (comprehensive home, school, road, and community safety instruction) — to children from kindergarten through grade 9 and indirectly to their families.

The organization runs with 1–10 employees and depends on volunteer participation, sponsorships, and donations for both operating support and program delivery. Its go-to-market is community-led: schools bring students to Safety City facilities or receive outreach programs, while instructors certified through the Canadian Red Cross deliver the flagship Home Alone content. No proprietary technology platform has been disclosed; program pricing is not publicly listed, and all financial inflows are donation- and sponsor-based.

Safety City is currently undergoing a strategic transformation, announced in 2025, rebranding to the Medicine Hat Safety Village and planning a new purpose-built facility with classrooms, kitchen, meeting areas, and digital safety labs. The rebrand expands the curriculum into online/digital safety, harm reduction, and personal awareness, sustained alongside the legacy fire, traffic, and pedestrian safety topics delivered in collaboration with local service providers. Operations remain confined to a single Canadian market (Alberta), with the hub facility located behind the Cypress Centre at the Medicine Hat Exhibition and Stampede.

Name

Safety City

Legal name

South Eastern Alberta Safety Alliance Society (SEASAS)

Website

https://safetycity.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Safety City is a Medicine Hat, Alberta–based nonprofit (operating under SEASAS) that delivers youth safety education programs — Home Alone, Stay Cyber Safe, No Regrets, Conflict Management, and Safety Village — to local children from kindergarten through grade 9 through school partnerships and Canadian Red Cross-trained volunteer instructors.

Ownership category

akta.pro rank

Product category

Youth Safety Education Programs

NAICS

Child and Youth Services (624110), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industry

Safety Compliance, Audits & Risk Assessments (Security Assessments, CPTED) (EDAEACAN)

Keywords

• Youth safety education
• Child safety programs
• School-based safety training
• Anti-bullying education
• Community safety programs

Headquarters

HQ city

Medicine Hat

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: As a not-for-profit organization operated by the South Eastern Alberta Safety Alliance Society (SEASAS), Safety City's long-term development and delivery of programs depends on the generous support of sponsors and the dedication of volunteers. The organization accepts donations through online donation mechanisms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Safety City is a not-for-profit youth safety education organization founded in 1981 and operated by the South Eastern Alberta Safety Alliance Society (SEASAS) in Medicine Hat, Alberta. It delivers five core programs — Home Alone, Stay Cyber Safe, No Regrets, Conflict Management, and Safety Village — teaching children aged 9 and up hazard recognition, emergency response, first aid, online safety, conflict resolution, anti-bullying, and risk management through school outreach and on-site instruction led by Canadian Red Cross-trained educators.

Product overview

Safety City is a not-for-profit youth safety education organization operated by the South Eastern Alberta Safety Alliance Society (SEASAS), serving the Medicine Hat community since 1981. The organization offers a portfolio of five core safety education programs: Conflict Management (anti-bullying and conflict resolution), No Regrets (risk management and healthy choices), Stay Cyber Safe (internet safety), Home Alone (supervision safety and first aid), and Safety Village (comprehensive safety education). These programs target children and youth from young ages through grade 9, are led by trained educators and Canadian Red Cross-certified instructors, and are delivered through school outreach, interactive activities, and real-world scenarios. The organization is currently expanding into a new Medicine Hat Safety Village facility to modernize and expand its offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Conflict Management A two-part program exploring conflict management and anti-bullying for a wide age range of children, divided into presentations meeting developmental levels. Uses Kelso's Choices methodology. For older children and teens (grades 6-9), includes mental health, well-being, bullying prevention, and communication skills. Delivered to school children in Medicine Hat through school partnerships.
• No Regrets Risk management program teaching children how to take healthy risks safely and learn potentially risky activities in a responsible way through interactive games showing consequences of choices. Includes car safety and booster seat education. Delivered to local school children through Safety City instructors and outreach.
• Stay Cyber Safe Internet safety program with four age-appropriate presentations teaching children about online dangers, protecting personal information, avoiding strangers online, cyberbullying awareness, and when to seek adult help. Delivered to children across developmental stages through school-based outreach.
• Home Alone Safety course for children aged 9 and up led by Canadian Red Cross-trained instructors, covering hazard recognition, emergency response, first aid training (cuts, burns, choking), and safe decision-making when home alone or unsupervised in the community. Delivered in partnership with schools and through Safety City's facilities.
• Safety Village Comprehensive safety education facility and program teaching children home, school, road, and community safety. Includes topics on online/digital safety, harm reduction, personal awareness, and fire, traffic, and pedestrian safety in collaboration with local service providers. A new Medicine Hat Safety Village facility is planned as a brand-new facility to expand and modernize youth safety education.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• South Eastern Alberta Safety Alliance Society (SEASAS)coreOthersSafety City is operated by the South Eastern Alberta Safety Alliance Society (SEASAS), a not-for-profit organization dedicated to making the community a safer place. SEASAS oversees the development and delivery of Safety City's safety education programs.
• Canadian Red CrosscoreStrategic or Co-development PartnerThe Home Alone course is led by instructors trained through the Canadian Red Cross, ensuring standardized, recognized safety education delivery for children.
• Local Service ProvidersminorStrategic or Co-development PartnerSafety City collaborates with local service providers for fire, traffic, and pedestrian safety education, connecting schools, families, and community organizations to provide valuable services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Safety City Atlanta: A public safety education facility operated in partnership with the Atlanta Police Department that delivers hands-on safety instruction to school children using a miniature city layout — same 'Safety City' concept, target audience, and school-partnership delivery model.
• Long Beach Safety Village: A municipally operated Safety Village in Long Beach, California that delivers fire, traffic, and pedestrian safety education to elementary-aged children through a miniature city — the closest U.S. analog to Safety City's model and curriculum scope.
• Safety City Cleveland: A city-run Safety City facility in Cleveland teaching pedestrian, traffic, and home safety to elementary school children through a simulated urban environment — directly comparable in mission, audience, and experiential delivery model.
• Kids Safety Village of Mississauga: A Canadian nonprofit operating a purpose-built 'Safety Village' facility delivering hands-on safety education to school children — same concept (simulated village, school-group visits, fire/traffic/pedestrian safety) as Medicine Hat Safety City, but serving the Peel Region of Ontario.

Broad incumbents

• National Safety Council (US): Large U.S. nonprofit focused on safety across workplace, road, and community domains — adjacent mission to Safety City's community safety mandate, but operates at national scale and is not focused exclusively on youth programming.
• St. John Ambulance Canada: National nonprofit delivering first-aid and safety training including youth programs — competes indirectly with Safety City's first-aid component (Home Alone) and offers overlapping community-based safety education at national scale.
• Canadian Red Cross: National humanitarian organization that delivers youth-focused safety and first-aid programs (including the Home Alone curriculum Safety City uses) — a content partner and broader incumbent offering overlapping safety education across Canada.
• Alberta Safety Council: A province-wide Alberta nonprofit delivering occupational and community safety training and education across a broader portfolio — overlaps with Safety City's safety education mission at a larger, province-level scale but focuses on workplace rather than youth safety.

Others

• Scouts Canada: National youth-development organization that includes outdoor, first-aid, and safety programming as part of its badge curriculum — adjacent in youth safety education and volunteer-driven delivery, though structured around badge progression rather than topical safety modules.
• Boys & Girls Clubs of Canada: National youth-development nonprofit serving Canadian children and adolescents with after-school and community programming — comparable nonprofit youth-services mission and funding model, but broader in scope and not focused on safety education specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SafetyCityMH
• Facebookfacebook.com/safetycitymh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety City