CHEK Institute
CHEK Institute is a privately held professional education company founded by Paul Chek that trains and certifies fitness, wellness, and medical practitioners worldwide through multi-level HLC and IMS certification programs delivered online and in-person across 100+ countries.
- Company typePrivate
- Founded2017
- HeadquartersCarlsbad, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CHEK Institute does
CHEK Institute is a privately held professional education company founded by Paul Chek that trains and certifies fitness, wellness, and medical practitioners in an integrated health methodology spanning movement, nutrition, lifestyle, and mindset. The company delivers its curriculum through two primary tracks — Holistic Lifestyle Coaching (HLC, Levels 1-3) and Integrated Movement Science (IMS, Levels 1-5) — via a combination of self-paced online courses, in-person live training events at regional locations across the US, Europe, and Australia, and a network of prerequisite specialty courses. Pricing ranges from $747 for HLC Level 1 to $2,835 for IMS Level 1, with payment plans and a 14-day money-back guarantee on online courses.
The business operates a multi-revenue-stream model: one-time course fees for Advanced Training Programs, recurring annual licensing fees ($60-$75 per practitioner across four tiers) for use of CHEK credentials, online self-paced continuing education, physical product sales (books, equipment) through its Shopify storefront, and a subscription-based online coaching program (EMBH) for individual health consumers. Go-to-market is direct via chekininstitute.com, with regional entities in Europe and Australia handling localized delivery and support, supported by content marketing, organic social media, and a network of 75,000+ licensed professionals across 100+ countries who act as a referral channel.
The company's structure is that of a bootstrapped, founder-led LLC registered in California (with mailing address in Fallbrook), operating with a lean headcount of 1-10 employees. There is no disclosed external funding, parent company, or subsidiary relationships. Leadership includes founder Paul Chek, co-founder and president Penthea Crozier, CFO Gabi Cani, and faculty member Gavin Jennings. Notable third-party endorsements include the Chicago Bulls, LinkedIn's global corporate wellness program, Ben Greenfield, and Laird Hamilton, though these appear as case-study references rather than active enterprise revenue anchors.
CHEK Institute firmographics
Firmographics- Name
- CHEK Institute
- Legal name
- CHEK Institute, LLC
- Website
- https://chekinstitute.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CHEK Institute is a privately held professional education company founded by Paul Chek that trains and certifies fitness, wellness, and medical practitioners worldwide through multi-level HLC and IMS certification programs delivered online and in-person across 100+ countries.
- Ownership category
- akta.pro rank
CHEK Institute industry classification
Industry- Product category
- Health and Wellness Education
- NAICS
- Professional and Management Development Training (611430), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Health Coaching & Lifestyle Coaching Education (EDAAAHAG)
- akta.pro secondary industry
- Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)
Keywords
Where CHEK Institute is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CHEK Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Professional Education Programs: Revenue from Advanced Training Programs (ATP) including IMS and HLC courses at multiple levels, both online and in-person delivery. Programs have defined prerequisites, exams, and certification outcomes.
- Practitioner Licensing: Annual licensing fees for CHEK Practitioners and Professionals to use designations and access licensed resources. Four license tiers: Individual Professional ($60/year), Professional Facility ($75+$30/staff), Individual Medical ($75/year), Medical Facility (custom).
- Online Courses & CPD: Self-paced online courses for continuing professional development, including prerequisite courses and specialty programs. Subscription-like access with lifetime use.
- Physical Products: Sale of books, equipment, DVDs, and other educational materials through the CHEK Shop.
- Online Coaching Program: The Embedded Health (EMBH) online coaching program for personal health transformation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | IMS Level 1 Online Course |
| One time/ perpetual license | Pay-as-you-go | HLC Level 2 Online Course |
| One time/ perpetual license | Pay-as-you-go | HLC Level 1 Online Course |
| Subscription | Annual | Individual Professional License |
| Subscription | Annual | Professional Facility License |
| Subscription | Annual | Individual Medical License |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
CHEK Institute product offering
Product offeringCore offering
CHEK Institute delivers multi-level professional education and certification programs in Holistic Lifestyle Coaching (HLC, Levels 1-3) and Integrated Movement Science (IMS, Levels 1-5), delivered via self-paced online courses and in-person live training events. The company also sells personal health resources including Paul Chek's best-selling book "How to Eat, Move and Be Healthy!", the EMBH online coaching program, prerequisite online courses, and educational products, with completed practitioners able to obtain annual CHEK Practitioner licensing credentials.
Product overview
The CHEK Institute offers a multi-tiered education ecosystem built around two primary training tracks: Holistic Lifestyle Coaching (HLC) and Integrated Movement Science (IMS), each spanning multiple levels (HLC: Levels 1-3; IMS: Levels 1-5). The portfolio also includes prerequisite online courses (Program Design, Scientific Core Conditioning, Scientific Back Training, Primal Pattern Eating, Holistic Health and Performance for Women, Advanced Program Design, Infant Development, Spinal Structures and Function, The CHEK Approach to the Lower Limb, Scientific Shoulder Training), the signature book 'How to Eat, Move and Be Healthy!', a self-paced Online Coaching Program (EMBH), the CHEK Academy for live training, the Integrated Health Business School (IHBS) for business skills, specialty certifications (Golf Performance Specialist), and the CHEK Practitioner Licensing Program. Programs are delivered via online self-paced courses, live in-person training, or hybrid formats. The company also operates a CHEK Points loyalty program. Most courses serve as prerequisites for higher-level Advanced Training Programs (ATPs), with the full HLC+IMS pathway leading to CHEK Practitioner designations across 5 career levels.
Differentiator
Problem solved
Functional benefit
Brands
- Integrated Movement Science (IMS): Advanced training program for movement assessment and corrective exercise
- Holistic Lifestyle Coaching (HLC)
- CHEK Academy
- Integrated Health Business School (IHBS)
- CHEK Integrated Health Foundation
Products and services
- Holistic Lifestyle Coaching Level 1 Online (HLC 1) Foundational online course in holistic lifestyle coaching, providing a step-by-step system for whole-person health assessment. Upon completion, students earn the Licensed CHEK Professional credential.
- Holistic Lifestyle Coaching Level 2 Online (HLC 2) Advanced online coaching program teaching the CHEK lifestyle coaching framework, 1-2-3-4 wellness program design system, and the 4 Doctors lifestyle management model (Dr. Happiness, Dr. Quiet, Dr. Movement, Dr. Diet). Priced at $2,395 USD with regional variations.
- Holistic Lifestyle Coaching (HLC) Live Programs In-person training delivered over 3-6 days (Level 1: 3 days, Level 2: 5 days, Level 3: 6 days) with CHEK Faculty instructors, offering hands-on practice and direct feedback alongside online coursework.
- Integrated Movement Science Level 1 Online (IMS 1) Online movement assessment and corrective exercise training program teaching the CHEK functional exercise system, postural and mechanical assessment, and program design. Investment $2,835 USD with payment plan available; includes 190 videos, downloadable manuals, case studies, exam, and certificate.
- Integrated Movement Science (IMS) Live Programs (Levels 1-5) In-person advanced training programs in integrated movement science spanning 5 levels. IMS Level 1 Live runs 5 days; IMS Level 3 and higher progressively deepen rehabilitation and clinical specialization.
- How to Eat, Move and Be Healthy! Paul Chek's best-selling holistic health book (also available as eBook) described as a 'life manual' covering integrated health principles across food, movement, lifestyle, and mindset. Over 200,000 copies sold.
- Online Coaching Program (EMBH) Self-paced online health coaching program covering food, movement, lifestyle, and mindset — a structured, step-by-step approach to personal health transformation.
- CHEK Academy Live training platform offering immersive educational experiences with CHEK Faculty members, providing structured learning environments for practitioner development.
- Integrated Health Business School (IHBS) Business system training for health practitioners covering offer design, pricing, client acquisition, retention, operations, and personal development. IHBS Level 1 teaches how to build and run a profitable health business.
- Golf Performance Specialist Specialized online certification for golf performance coaching within the CHEK system.
- Primal Pattern Eating Workshop with manual and eBook covering the Primal Pattern Eating system — a prerequisite for IMS Level 2 and part of the CHEK nutrition approach.
- Program Design (2nd Edition) Required prerequisite course for IMS Level 1 and HLC Level 2 programs, covering exercise programming fundamentals with exam.
- Scientific Core Conditioning (2nd Edition) Prerequisite course for IMS Level 1 covering core conditioning science with exam.
- Scientific Back Training (2nd Edition) Prerequisite course for IMS Level 1 covering back training science with exam (2nd edition required).
- Holistic Health and Performance for Women Online course required for IMS Level 2; covers women's health and performance within the CHEK system.
- Advanced Program Design Advanced course required for IMS Level 2 covering progressive program design methodologies.
- Infant Development Course required for IMS Level 3 covering developmental movement science in infants.
- Spinal Structures and Function Course required for IMS Level 3 covering spinal anatomy and physiology within the CHEK system.
- The CHEK Approach to the Lower Limb Course required for IMS Level 3 covering assessment and corrective approaches for the lower limb.
- Scientific Shoulder Training Course required for IMS Level 4 covering shoulder training science and methodology.
- CHEK Practitioner Licensing Program Annual licensing program for CHEK practitioners with four tiers: Individual Professional ($60/year), Professional Facility ($75+$30/staff), Individual Medical ($75/year), and Medical Facility licenses. Requires 15 PDCs annually.
- CHEK Points Loyalty Program Points-based loyalty program where members earn 1 CHEK Point per $1 spent on qualifying purchases. Points redeemable for gift cards; physical products limited to 5% redemption.
- CHEK Integrated Health Foundation Program Immersive pathway program combining HLC 1, IMS 1, essential prerequisite courses, and hands-on practical workshops — the official pathway to CHEK Practitioner Level 1.
Quantifiable outcome
- Over 200,000 copies of 'How to Eat, Move and Be Healthy!' sold to individuals seeking health guidance.
- +1 more outcomes
Companies that use CHEK Institute
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
CHEK Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CHEK Institute partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights6 records
CHEK Institute competitors and assessment
Company assessmentDirect peers
- Functional Diagnostic Nutrition (FDN): Health coaching certification program focused on holistic practitioner training, lab interpretation, and lifestyle interventions. Direct competitor in the holistic health coaching certification space with similar target personas.
- Precision Nutrition: Premier nutrition coaching certification and continuing education company. Comparable in targeting fitness professionals with advanced coaching credentials, premium pricing, and recurring practitioner revenue model.
- National Academy of Sports Medicine (NASM): Leading personal trainer and sports nutrition certification provider. Directly comparable to CHEK in offering tiered fitness certifications to professionals, though CHEK differentiates on integrated/holistic methodology versus NASM's evidence-based positioning.
- International Sports Sciences Association (ISSA): Online-focused fitness and nutrition certification provider serving personal trainers, coaches, and health professionals. Closely comparable in digital delivery model and target buyer, with overlapping curriculum in corrective exercise and holistic health.
- American Council on Exercise (ACE): Major fitness certification body offering personal trainer, health coach, and group fitness credentials. Competes with CHEK for the same professional learner segment but at lower price points and broader mainstream positioning.
Emerging players
- Weston A. Price Foundation: Educational nonprofit promoting traditional, whole-food nutrition and holistic health. Overlaps with CHEK's primal/ancestral nutrition positioning and shares the same audience skeptical of mainstream dietary guidelines.
- Dr. John Demartini / Demartini Institute: Personal development and human behavior education provider with practitioner training programs. Comparable in founder-led brand model and premium-tier certifications targeting professionals seeking differentiated credentials.
- Poliquin Group / BioSignature: Pioneer in practitioner-level education for personal trainers and coaches covering hormones, nutrition, and program design. Comparable in founder-led certification model targeting elite coaching professionals seeking advanced methodologies.
Broad incumbents
- Institute for Functional Medicine (IFM): Established provider of functional medicine education for healthcare practitioners. Comparable in the integrated/holistic health education philosophy but serves a more clinical, physician-oriented audience than CHEK's trainer-led approach.
Others
- C.H.E.K. affiliated - Kion: Ben Greenfield's health and performance brand, cited as a CHEK-endorsed customer. Ecosystem participant that commercializes products to the same health-conscious audience CHEK trains, representing a potential partnership or channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
CHEK Institute social profiles
Digital presenceCHEK Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
CHEK Institute leadership team
Management profileNumber of profiles
Profiles2 records
CHEK Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CHEK Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CHEK Institute
What does CHEK Institute do?
CHEK Institute delivers multi-level professional education and certification programs in Holistic Lifestyle Coaching (HLC, Levels 1-3) and Integrated Movement Science (IMS, Levels 1-5), delivered via self-paced online courses and in-person live training events. The company also sells personal health resources including Paul Chek's best-selling book "How to Eat, Move and Be Healthy!", the EMBH online coaching program, prerequisite online courses, and educational products, with completed practitioners able to obtain annual CHEK Practitioner licensing credentials.
Is CHEK Institute a public or private company?
CHEK Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CHEK Institute founded?
CHEK Institute was founded in 2017. It employs 1 to 10 people.
Where is CHEK Institute based?
CHEK Institute is headquartered in Carlsbad, United States, in the North America region.
How does CHEK Institute make money?
Five revenue lines are on record. Professional Education Programs are the primary driver. The others are practitioner Licensing, online Courses & CPD, physical Products and online Coaching Program.
Who are CHEK Institute's main competitors?
Direct peers on record are Functional Diagnostic Nutrition (FDN), Precision Nutrition, National Academy of Sports Medicine (NASM), International Sports Sciences Association (ISSA) and American Council on Exercise (ACE). Emerging players are Weston A. Price Foundation, Dr. John Demartini / Demartini Institute and Poliquin Group / BioSignature. Institute for Functional Medicine (IFM) is listed as a broad incumbent. C.H.E.K. affiliated - Kion is listed as an others.
Does CHEK Institute have an API?
No public API is recorded for CHEK Institute.
What industry is CHEK Institute in?
CHEK Institute's product category is Health and Wellness Education. Its primary akta.pro industry code is EDAAAHAG, Health Coaching & Lifestyle Coaching Education, with a secondary code of EDAAAHAH, Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices). Its NAICS code is 611430 and its SIC code is 8200.